In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of Neumarketingroup, Julie Neumark. Julie discusses key trends and innovations in B2B marketing, emphasizing audience engagement, content marketing, and AI's impact.

Julie highlights the importance of understanding the ideal customer profile (ICP) and personas, as well as the effectiveness of channels like LinkedIn and email. She explores the future of B2B marketing, focusing on personalization, storytelling, and content syndication partnerships, providing actionable insights for enhancing marketing strategies.

Learn more about Julie's work HERE.

Connect with Julie on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.