Artwork for podcast Brandwidth On Demand
From Fear to Resilience: Steve Reynolds helps you navigate Radio's changes
Episode 196 • 14th February 2024 • Brandwidth On Demand • David Martin & Kipper McGee
00:00:00 00:24:58

Share Episode

Shownotes

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.

With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL.

In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country.

In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience.

Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community,

Steve has also written for major media publications and regularly speaks at industry events.

Time-Stamped Highlights:

(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.

(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them.

(07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.

(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.

One-Minute Martinizing (tap here)

* * *

Please help us thank these BRANDwidth on Demand supporters:

Chapters

More Episodes
196. From Fear to Resilience: Steve Reynolds helps you navigate Radio's changes
00:24:58
195. Dave Beasing's 10 Secrets to Making Sound That Brands for YOU!
00:17:05
194. Music expert Sean Ross shares insights on reshaping radio for '24 🎧
00:20:43
193. Adapt or Fade: Corey Dylan's 7 Takes on Radio Resilience
00:16:09
192. Fred Jacobs: Secrets to Shape Your Future in Radio and Podcasting -
00:20:02
191. Erica Mandy's Newsworthy 6 Point Blueprint for OBJECTIVELY Better Radio
00:16:57
1003. Bonus: Upping Your Radio Game | Guest: Harry Lyles
00:20:53
190. Jeff Smulyan’s Secret Sauce: Steering Emmis Through the Media Rollercoaster
00:14:42
189. Holland Cooke on the Future of Local Radio
00:24:58
188. Nielsen Ratings: Are They Still the Gold Standard? Guest: Steve Allan - The Research Director, Inc.
00:16:19
187. What's Wrong with Radio, and How to Fix It! Guest: Andy Bloom
00:23:56
186. TJ's Excellent Adventure: Podcaster to Z100 & AMP to Network. HOW?
00:16:29
1003. Overcoming the Overwhelm: Actionable Strategies from Industry Sherpa Mike McVay
00:17:41
185. Radio Excellence Unleashed: Steve Reynolds Cracks the Code in 5 Steps
00:26:42
1002. Whisper to a Scream: 2 Dynamic Factors to Create Epic Impact ( from A Radio Legend You Should Know)
00:15:21
184. Engage, Entertain, Evolve and Succeed! Guest: Scotty Kay-US99, Chicago
00:26:29
183. What Utah Radio Can Teach Us All | Guest: McCall Taylor, Utah's 94.5 VFX
00:14:26
182. Keep Your Audience Hooked - 5 Tips from WRIF’s Dave and Chuck the Freak
00:17:02
181. What Makes Your Career Stand Out? We ask Phil Becker, EVP/Content, Alpha Media
00:20:54
1001. bonus Bonus Rob Barnett Next Job Best Job
00:19:05
180. Kramer & Jess reveal the secret ingredient that will make or break your radio show.
00:21:04
179. Level Up Your Station's Online Game Plan: Seth Resler Shares Tips You Gotta Know
00:21:17
178. Staying Power: The Andie Summers Blueprint to Major Market Morning Success
00:18:11
177. What will Radio Sound Like in 2023? Guest: Sean Ross | Ross on Radio Insight
00:22:35
176. 2023 the Year of Audio? - Steve Goldstein
00:22:27
175. Media Vision Like You've Never Heard - Guest-Lee Abrams
00:29:11
174. Bill & Morgan, Q104 Cleveland - Betting on Balance
00:20:36
173. Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind
00:20:22
175. Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)
00:21:25
171. Radio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry Agar
00:12:39
170. Producing Success in Vegas! Guest: Stephanie Sidela
00:16:41
169. Dwyer and Michaels: Rewriting Morning Radio Rules - and winning!
00:12:38
168. Radio's UNTOLD STORY: Sex, Drugs and Rock'n'Roll - Dwight Douglas was there...and tells all!
00:16:53
167. BS or Finess? Atlanta's Bert Weiss tells us YES!
00:16:10
166. Creating a Winning Mindset | Guest: Chuck Knight - PD, WINK, Fort Myers
00:24:34
165. Radio's Relentless Reinvention - Guest: Jon Zellner, IHeartMedia President | Programming Operations
00:14:52
bonus MOMinating Morning Ratings - Two Men and a Mom - Mix 101.5, Raliegh
00:16:13
164. How LISA DENT Made Chicago Radio her "Very Own".
00:16:02
163. John Sebastian: Putting the "WOW" Back into Radio!
00:21:23
162. Adventures of a Voice-Over Guru - Guest: Lesley Bailey
00:17:07
161. One Show, Countless Awards, and now 550 Stations -- and Growing! Guest: Skip Mahaffey - K-LOVE Radio
00:19:46
160. Radio Done Wright! Remaining Relevant in Today's Mediascape. Guest: Brian Wright.
00:27:24
159. Upping Your Radio Game | Guest: Harry Lyles
00:21:11
158. Radio Predictions for '22 you'd never expect - Guest: SEAN ROSS, Ross on Radio
00:16:32
157. Multi-Media Multi-Tasking for Fun and Profit - Guest: Annaliese, 97.3 The Eagle, Norfolk
00:16:17
156. How to Break Through in a SHADOW MARKET | Guests: Kelly & Wood, WILD Country 99, St. Cloud, MN
00:16:49
155. Gene & Julie | Life, Love and Livelihood...(AFTER Radio!)
00:22:38
154. Fred Jacobs Reveals Local Radio's New SUPERPOWER
00:25:23
153. YOUR Pathways to Success - Guest: Loyd Ford
00:21:19
152. Guest: Rick Rumble, WNOR, Norfolk | For 25 Years: How his show THRIVES While Others DIVE
00:19:42
151. Best Job, NEXT Job - Guest: Rob Barnett
00:19:31
4. Back to Radio's FUTURE - Guests: BJ Shea & Steve Migs, KISW/Seattle
00:23:57
4. Bridging Radio's DISengagement Gap - Guest: Dave Van Dyke, Bridge Ratings Founder & CEO
00:20:09
148. Rediscovering Radio's Forgetten Secret Weapon - Guest: Skip Dillard, WBLS & HOT 97, New York
00:21:40
147. Balancing Budgets, Broadcasting and Babies – Guest: Leigh McNabb, OM Des Moines Radio Group
00:21:40
146. In POD we MUST. Guest: Steve Goldstein, Founder & CEO, Amplifi Media
00:14:09
145. Life Beyond Radio - Jeff Rowe
00:23:12
144. Randy Lane Reveals PROVEN WAYS to UP YOUR Radio GAME (...and INCOME!)
00:21:40
143. 5 Ways to Promote Your Show (for NO COST!) | Guest: Mark "Hawkeye' Louis, KSCS, Dallas-Fort Worth
01:05:52
142. Branding: Your Station, Your Career or BOTH? Guest: Marketing & Media Guru TOM ASACKER
01:13:55
141. Go Syndicate Yourself! Guest: R DUB!
01:05:48
140. Connecting Your Digital Dots for '21 - Guest: SETH RESLER
01:25:56
139. The Magic Behind MusicMaster - JOE KNAPP, Founder & President
00:49:13
137. What Will RADIO Sound Like in 2021? Guest: SEAN ROSS
00:55:26
136. Why ROULA Rules Houston - Guest: ROULA CHRISTIE - KRBE, Houston
01:38:50
135. ACE & TJ - Getting BACK to Radio's Future
00:52:51
134. bonus Winning in the new ABNormal - Guest: LEIGH JACOBS, Co-Founder, NuVoodoo
00:51:31
133. Special Guest: SETH GODIN - The Practice (of making great radio!)
01:00:50
132. BEYOND Powerful Radio - Guest: Valerie Geller
00:57:17
131. Musicmaster's JOE KNAPP: Common Sense, UNcommon Insights
01:02:44
130. How LA's Robin Bertolucci: Wins at Radio by LISTENING
00:50:08
129. Hear. There. Everywhere. Guest: Steve Goldstein, Amplifi Media
00:51:13
128. Guest: Holland Cooke - Focused on Radio's BIG Picture!
00:19:51
127. Untold Story…Why a Heritage AC Keeps Beating Country in Nashville. Guest Barbara Bridges, OM - WJXA/Mix 92-9
00:16:19
126. Ways to Know What's Next - Guest: Buzz Knight
00:55:30
124. Wilhite & Wall - Network Radio IS a CONTACT Sport!
00:50:14
124. Moving INTO a Crisis - Guest: Randi West, PD WRMF, West Palm Beach
00:15:00
123. Guest: Meteorogist John Wetherbee - Forecast to Win
00:15:42
123. 122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.
00:16:16
121. 121 - Helen Little - 106.7 LiteFM/New York - Secrets of Staying #1
00:15:00
120. 120 – Playlists Repeat. So Does History. Radio Lessons Worth #REDISCOVERY | Guest: Gary Berkowitz
00:17:06
119. 119 - Radio After COVID - Steps to Take NOW | Guest: Erica Farber, President/CEO, RAB
00:17:09
119. How to SHINE thru UNCERTAINTY - Guest: Ruth Presslaff
00:15:47
117. 117 - Guest: Sam Alex - A Nashville Media Brand in the Making
00:15:55
116. Pure Podsense for Radio - Guest: Steve Goldstein
00:15:35
115. Meet "JENY" - Guest: JEFF LYNN, Rubber City Radio
00:13:09
115. Andy Riggs - Riggs & Alley - KISS-FM, Milwaukee
00:17:44
113. Guest: Dana Cortez - Radio's new leading lady!
00:15:22
112. Your 2020 Ratings Magnet - Guest Tracy Johnson
00:16:46
111. Erica Mandy - A NEWSWORTHY approach to the Future!
00:15:55
110. Mike Thomas - ESPN 1000, Chicago - Radio's Renaissance Manager
00:14:50
109. Guest: JOHN TESH: Intelligence for your CAREER
00:17:43
109. Guest: Mike McVay - Unleashing Radio’s NEGLECTED Superpowers!
00:16:42
108. Keeping Radio REALLY Real | Guest: Josie Dye/Indie 88, Toronto
00:16:19
106. STAYING at the Top - Mix 104.1 Boston's KARSON & KENNEDY
00:16:20
105. Radio Survival UNPLUGGED | Guest: Mark Ramsey & Tom Asacker
00:17:15
104. Winning ALL Dayparts, ALL Platforms: Amanda & Jesse, B105, Cincinatti
00:15:32
102. The Best of Morning Show Boot Camp - Guest: Don Anthony
00:16:47
102. RE-Humanizing Radio | Guests: Tracy Johnson & Mike Shepard
00:15:47
101. MOM-inating Morning Radio | Guests: Two Men and a Mom, Mix 101.5/WRAL-FM, Raliegh
00:16:15
100. #100 | Guest Fred Jacobs: The Media World is Changing - Are We Listening?
00:15:40
99. #099: The BRILLIANCE of Idiots - Guests: FREE BEER & HOT WINGS
00:16:07
98. #098 - Radio's NEXT Game-Changer: Guest: Tom Webster, SVP/Strategy, Edison Research
00:14:59
97. #097 - KEEP (dot) CALM and EXCEL - Guest: Lori Lewis
00:15:51
96. #096: STREAMING Consciousness..(literally!) | Guest: Kurt Hanson
00:14:00
95. #095: Syndication's Next Generation | Guest: Elaina Smith
00:13:31
94. #094: Keeping the PERSON in PERSONALITY Radio - Guest: Steve Reynolds
00:15:38
93. #093: Future-proofing Your Media Brand - Guest: Rob Barnett
00:16:35
92. #092 - Radio's WILD Ride - Ryan Wild, HANK-FM, Indianapolis
00:13:12
91. #091 - SOUND Advice for Branding...and Your Career - Guest Dave Beasing - Sound That Brands
00:32:03
90. #090 - Live, Local and Loving It! Summit VPP, VP/GM Beverlee Brannigan
00:15:52
89. #089 - Things they know NOW that they WISH they'd know THEN
00:16:27
88. #088 - Inside MEdia Innovation - MeTV-FM's Neal Sabin & Rick O' Dell
00:15:36
87. #087 - What Radio Evolution SOUNDS Like - Sean Ross | Ross on Radio
00:14:43
86. #086 - Part 2 with Heather Cohen - Radio Super Agent to the stars!
00:16:54
85. #085 - Heather Cohen - Radio's Agent to the Stars!
00:17:07
84. #084: Voicing Cartoons or Radio? SCOTT INNES says 'YES"
00:16:11
83. #083 - From Stand Up to Radio Road Rage Relief - Chris Baker, KFAB, Omaha
00:16:48
82. #082 - The Method BEHIND the Morning Madness - PAUL CASTRONOVO/Big 105.9.Miami
00:15:48
81. #081-Tips from the Queen of Urban Mornings - DeDe McGuire
00:14:53
80. #080 - Confidently Control Your Career - Michelle McKormick, WLAV, Grand Rapids
00:15:03
79. #079 - Max your MQ - Millennial Expert RYAN JENKINS
00:15:25
78. #078 - 15 Minutes until WISE O'Clock - Terry Patrick
00:15:43
77. #077 - Brandwidth Beyond Borders: Canada's Matt Cundill
00:15:08
77. #076 - Find Your Focus: Be Fearless, Have Fun! Guest: Andrew Lee, KTLK/Minneapolis
00:15:13
75. #075: Speakers are Getting Smarter: Are YOU? Guest: Holland Cooke
00:16:07
074 - BIG Dreams CAN Come True! Whitney Allen and the BIG SHOW
00:15:06
73. #073 - BOLD Radio Still Wins - Vince Benedetto - CEO, BOLD GOLD MEDIA
00:16:04
72. #072 - 50 Shades of Kay - Elizabeth Kay, WMYX/Milwaukee
00:16:12
71. 071 - J.T. the Brick - From One BIG LEAGUE to Another
00:16:19
70. 070 - The Legacy of Nick Michaels (1951-2018)
00:15:44
69. #69 - An INTERNATIONAL Approach - European Coaches Nails Mahoney & Tracey Lee
00:15:39
68. #068 - Jeff Davis: Getting It Said
00:17:21
67. #067 - Jim O'Hara - Major Market is a MINDSET, not a ZIP CODE!
00:15:42
66. #066: In Chicago, DreX Marks the Spot
00:17:13
65. #065 - Perry Michael Simon - Seen it all, Done it All and LIVES to tell the tale!
00:18:15
64. #064 - The State of Radio - Dan Kelley - Michigan Broadcasters Association
00:13:56
63. #063 - Married to his Morning Show - Literally! Nick Steele - KOIT-F, SF
00:14:16
62. #062 - Drew Horowitz, President & COO, Hubbard Radio
00:16:15
61. #061 - Navigating Radio's NEW Realities - Walter Sterling
00:14:34
60. #060 - What's the Buzz? Beasley VPP Buzz Knight
00:15:30
59. #059: Radio's NEW Awakening: Sheri Lynch (The Bob & Sheri Show)
00:16:26
58. #058 - Avoiding the CLICKsand Trap: Bill Troy
00:15:30
57. #057: Jonathan Drake - OM, Illini Radio Group
00:15:45
56. #056 - Ross Brittain
00:13:31
55. #055: Bruce Gilbert: A "Sporting" Chance to Win
00:15:25
54. #054 - Guest: Keith Hill, the UNconsultant
00:15:43
53. Jill Strada, the PD behind Miami's NEW Sound Machines!
00:15:41
52. Guest: Martha Quinn: Original MTV host turned morning radio star!
00:15:53
51. Radio Resolutions - 2018
00:18:20
50. Guest: Chicagoland Rock Radio Renegade MITCH MICHAELS
00:14:39
Guest: Karen Dalessandro - Making the Switch!
00:14:30
48. Guest: Slats in the Morning - WNCX, Cleveland
00:17:55
47. Guest: LaDona Harvey KOGO, San Diego Morning Co-host
00:13:52
46. Guest: Cadillac Jack - Kicks 101.5, Atlanta
00:16:46
45. Guests: Fred Jacobs & Steve Goldstein, SONIC AI
00:14:50
44. Season II Kickoff: The Best of Morning Show Boot Camp
00:32:56
John Records Landecker - A Radio Hall of Famer SPEAKS OUT!
00:17:47
42. Jay Philpot - KQRS, Minneapolis
00:15:08
43. #041 - Geo Cook, K104/Dallas
00:15:13
#040 - Kellie Rasberry - The Show Must Go On
00:16:14
#039: NASH-FM's KELLY FORD on Waking up the COUNTRY!
00:17:02
Episode #038: Guy Phillips - Life After a MILLION+ Quarter Hours
00:15:21
#037 - Bridging the Audience Gap - Dave Van Dyke, Founder/CEO Bridge Ratings
00:14:50
Episode #036: Jason Cage, Mix 96.5/Houston - Serious Fun = Serious Success
00:14:40
Episode #035: Chio in the Morning: Perseverance PAYS!
00:15:19
#034: Skip Mahaffey - All Radio Needs is (K)Love
00:16:47
#033 - In Search of Radio Excellence - Jeff McCarthy, VPP, Midwest Communications
00:13:43
#032 - Tips from a Top 10 Market - Tony Lorino, PD Star 94.1/Atlanta
00:16:07
#031 - Make Mine MEDIUM - Chris Murphy - OM, Midwest Family Media/Springfield IL
00:12:40
#030 - Online Marketing for Radio - AMY PORTERFIELD
00:15:26
#029 - Bobby Rich: Life AFTER Radio (...sorta!)
00:15:54
#028 - Emmy Award Winner KEN LEVINE - Keeping the SHOW in Show Biz
00:13:16
#027 - NBC Radio News guru Crys Quimby has the NEWS on today's mediascape
00:12:16
#026 - How Does YOUR Station (really) Stack Up? - Andrew Curran, DMR
00:14:37
#025 - 17 Career Survival Tips for 2017
00:15:52
#024 - Tommy Sablan - Producing Better Radio by Producing Radio BETTER
00:14:22
#023 - Nick Michaels reveals the STORY behind Breakthrough media imaging
00:12:33
#022 - Paige Nienabor - Promote THIS!
00:16:20
#021 - Zach Sang - Radio's Future is HERE!
00:14:19
#020 - Gabe Hobbs - Secrets of a SUPERSTAR Coach
00:18:16
#019 - Tom Webster - What the INFINITE DIAL Means for YOU
00:13:50
#018 - Fitz in the Morning/Network Show
00:15:10
#017 - Dave Smiley, WZPL/Indianapolis
00:15:15
#017 - Radio Resolutions for '17
00:15:51
#015 - Chuck DuCoty - View From The Top
00:15:21
14. Valerie Geller - Creating Powerful Radio...and MORE!
00:12:31
#013 - Steve Goldstein/Amplifi Media - "So, the FUTURE is Here. How to WIN?"
00:14:14
#012 - Michael O'Malley - "What EVERY Radio Station Can Learn from COUNTRY LEADERS"
00:14:39
#011 - Heidi Harris, Morning Host KXNT/Las Vegas - "Brilliance at the Basics"
00:13:03
#010 - KDWB's Dave Ryan - "Owning Your Local Market"
00:15:13
#009 - Entercom's Brian Kelly - "How To Earn Your Stripes"
00:15:00
#008 - Johnjay & Rich: Tips You May Be Missing to Engage Your Audience
00:16:20
#007 - Bobby Skafish - Secrets of a Rock Star Interviewer (Literally!)
00:11:52
#006 - Daniel Anstandig, CEO/Futuri Media - Keeping Your Content Alive AFTER It's LIVE
00:12:54
#005 - Fred Jacobs,/Jacobs Media: Navigating ALL Media Options
00:13:40
#004 - John Parikhal: Bracing for Radio's Future
00:13:56
#003 - Network Host KIM KOMANDO: Opportunities Hidden in Plain Sight
00:14:00
#002 - Tracy Johnson - Becoming a Radio Superstar
00:13:31
#001 - BJ Shea, Morning Star. KISW/Seattle: Radio: Not JUST About On-Air, Anymore!
00:13:48
#000: What is "Brandwidth on Demand"?
00:03:34