What happens when your personal values become your business advantage?

In this episode of The Branding Laboratory, Deevo sits down with Gregory Vetter, a bold entrepreneur, opens up about how honesty, grit, and alignment shaped both his leadership and the company’s explosive growth. From pitching Whole Foods out of the back of a car to building a national brand, this is the raw truth behind scaling a business without selling out your soul.

✅ Why clarity in values is a business advantage

✅ How growing up in a disciplined household shaped Greg’s leadership

✅ The mindset shift from “I want to grow” to “I’m ready to lead”

✅ What most entrepreneurs miss when chasing scale

✅ Why “brand” is more about belief than branding

This episode is full of real talk, no fluff—just the kind of honesty the business world needs more of.

🎧 Tune in now and get ready to rethink what it means to grow something that matters.