We hear from business leader Steve Pateman, whose story inspired the iconic broadway musical Kinky Boots, on breaking away from the band waggon.

Steve reflects on adaptability, innovation, and timeless business lessons relevant to dental professionals.

He explains how his traditional family footwear business struggled with rapid market changes, global competition, and currency shifts, forcing him to adapt.

A turning point came when he identified an underserved niche market for high-quality, fashionable footwear in extended men's sizes, leading to business reinvention.

Topics include:

1. Adaptability in fast-changing industries
2. Clear, personal communication with customers and teams
3. Respect, inclusivity and approachability in customer relations
4. Evaluating the value of innovation before committing
5. Strong leadership and staff engagement.