Episode #28: The Dreaded Workplace Investigation, All About Content Marketing, Travel Bubbles and New Albums
We've all heard about workplace investigations, and many of us have been a part of them in some form or another. This week Ewan talks about why workplace investigations are sometimes necessary, how employers should conduct them to ensure they mitigate risk, and provides some surprising advice for employees who find themselves in investigators' crosshairs. It's definitely worth a listen.
Then Cam explains content marketing, which has taken off in recent years to become a staple of many successful companies. Cam explains how content marketing works, what you should know before starting, and why it's beneficial.
We also discuss three new albums perfect for fall listening, the prospect of war over Taiwan, and how to pronounce "Toronto".
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Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Ontario, Canada.
Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.