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04. Street Food Gets Serious
Episode 430th March 2022 • The Start-Up Hub • Peach 20/20
00:00:00 00:33:07

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For many KERB is the OG of the street food world. The Petra Barran founded collective that started under the hoardings for the renovations of Kings Cross station is now over a decade old and properly grown up.

Simon Mitchell, CEO of the burgeoning business speaks to Peter Martin on a host of issues; from delivery (not a fan) to the price of food (too cheap) and how he balances Kerb’s founding principles as a social enterprise with a growing ‘ecosystem’ that now spans outdoor markets, indoor food halls, event catering, sporting venues, exhibition halls and even the National Theatre.

For all its ambition, the brand’s beating heart is still at one with the street food traders it represents. Identifying raw talent and giving them the tools, skills and resources to reach a wider audience remains the driving force of the business and the key to its continued success. 



Simon Mitchel

Simon first got behind the decks at 16, igniting his passion for events and hospitality. Getting stuck into every element of the industry, including starting, and selling, event management company Impulse Events, he found his way to becoming the Sales Director of Concerto Group. From here Simon became involved in a consultancy project for KERB, which quickly turned into a full time role as Managing Director. Now CEO of KERB and its subsidiaries, including KERB Events and Seven Dials Market, Simon is reshaping how the hospitality industry interacts with, nurtures, and champions independent street food businesses, not to mention his pivotal role in permanently altering the industry’s approach to events catering.


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