If you’ve ever wanted to peek behind the curtain of a brand being built in real time, this episode of The Sought After Educator Podcast is for you. Tyler, founder of Styx Hair, shares how he turned a clear vision from my Escape to Elevate retreat in Spain into a thriving stylist-owned extension brand that’s reshaping the hair industry. We talk about brand foundations, direct response marketing, paid ads for educators, and why focusing on conversion instead of vanity metrics is the secret to sustainable growth for hairstylists and beauty educators.

Who this episode is for

→ Hairstylists and educators ready to grow a profitable brand that actually sells

→ Creators shifting from business coaching to e-commerce and looking for clarity

→ Beauty pros who want to understand how marketing systems, funnels, and content strategy work together to scale

What you’ll learn

→ Why “impact first, income next” is the foundation of every strong educator brand

→ How Tyler pivoted from education to launching a stylist-owned wholesale hair extension company

→ The real difference between engagement metrics and conversion metrics on social media

→ How to use direct response content and simple paid ads that convert

→ What it takes to build brand resonance and trust in a crowded beauty market

→ Why patience, persistence, and authenticity beat viral content every time

Key takeaways

You can buy visibility with ads, but you can’t buy brand resonance.

Conversion content rarely tops engagement charts—and that’s exactly why it works.

Clear messaging and strong brand foundations make every ad perform better.

The shortcut is consistency, not virality.

In this conversation

We revisit how Tyler joined Escape to Elevate to clarify his vision, then launched Styx Hair, an e-commerce brand that has quickly scaled to thousands of verified stylist accounts. You’ll hear how he identified a gap in the hair extension market, used direct response marketing to cut through the noise, and built a profitable educator-led business without chasing likes.

This episode is packed with practical lessons on educator marketing, e-commerce strategy for beauty professionals, and the mindset that helps you grow a brand that lasts.

Guest

Tyler, founder of Styx Hair — a stylist-owned extension company helping professionals earn more and deliver consistent quality.

→ Instagram: @styxhair

→ Website: styxhair.com

Connect with Jodie

→ Instagram: @itsjodiebrown

→ Listen to more episodes of The Sought After Educator Podcast at itsjodiebrown.com/podcast

What to do next?

If this episode gave you clarity or inspiration, follow the show and leave a quick review.

DM me “conversion” on Instagram @itsjodiebrown if you’re ready to refine your messaging, elevate your marketing systems, and become the sought-after educator your industry needs.