Selling your education in 2026 isn’t about chasing the newest launch trend or copying what massive creators are doing. It’s about understanding how different sales methods actually work, and choosing the right ones for your audience, your offer, and your season of business.

In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending there’s one magic solution.

Inside this episode, we cover:

1. Why most educators overcomplicate selling their programs
2. The difference between building demand and creating decisions
3. Selling through social content and when it works best
4. Why engagement doesn’t always equal buying intent
5. How direct selling supports decisions without being pushy
6. What evergreen funnels really are (and why traffic matters)
7. Mini offers vs free opt-ins and when to use each
8. When sales calls make sense and when they signal a bigger issue
9. Why live launching still matters in 2026
10. How sustainable educator businesses layer multiple sales methods over time

This episode is especially helpful if:

1. You’ve tried selling on social and felt like it was slow or inconsistent
2. You’re confused about whether you should launch, go evergreen, or do both
3. You want sales to feel aligned instead of forced
4. You’re building education for the long term, not quick wins

Resources mentioned:

1. The Content Edit private podcast series
2. → A free private podcast for educators who feel like their content is being liked but not trusted or converting
3. Episode on market sophistication

Want to go deeper?

DM Jodie on Instagram @itsjodiebrown with your questions about launching or selling your education. January’s episodes are built directly from the conversations educators are having right now.

Make sure you’re subscribed... this is just the first conversation in a full month focused on launching, selling your education, and choosing strategies that actually work for your stage of business.