Today Jamie is joined by Dawn Farrow — freelance marketing and sales consultant, founder of On Sale Live, and the woman behind over 36 million tickets sold across theatre, immersive experiences, and live entertainment.
Exhibition News called her the accidental architect of a live experience revolution, and after this conversation, you'll understand exactly why.
They get into the real business of selling live experiences — from why some shows make a profit and others barely break even, to the biggest red flags Dawn sees when producers pitch to her.
Dawn shares the lessons she learned building and then closing her own agency, Boom Ents (home to clients like Walking With Dinosaurs, Luna Cinema, and Birmingham Royal Ballet), and why walking away was her proudest career moment. They also talk honestly about:
- Why "this show is for everyone" is the fastest way to fail
- What performers already know about sales that most marketers don't
- How AI is changing the experience economy (and why it's a massive yes)
- The difference between marketing and just making a poster
- Her new event, On Sale Live — the first conference built purely for sales, marketing, and comms professionals in the experience economy
Whether you're a performer, a producer, a marketer, or a freelancer trying to figure out how to sell yourself, this one is packed.
🎟️ Find out more about On Sale Live: https://www.onsale.live/
🔗 Connect with Dawn on LinkedIn: https://uk.linkedin.com/in/dawn-farrow
🌐 The Business of Show Business: jamiebody.com
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