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Which AI Tool Should You Use? A Simple Guide for Media Teams and Business Owners
Episode 1421st July 2026 • Land and Deliver • Darren Wingham
00:00:00 00:30:19

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AI tools are everywhere. But which one should you actually use?

In this episode of Land & Deliver, Darren and Louise look at some of the AI tools people are hearing about most, including ChatGPT, Microsoft Copilot, Google Gemini, Canva and Photoshop.

The conversation is not about chasing every shiny new platform. It is about working out which tools fit the way you already work, where they can genuinely save time, and where you still need to keep your human judgement switched on.

Darren explains how ChatGPT helps him summarise conversations, understand clients, shape content and get creative ideas moving. Louise talks about using Microsoft Copilot inside the Microsoft ecosystem, particularly for proposals, documents and everyday business content. They also explore how Canva, Photoshop and Gemini can support design, image editing, writing, presentations and workflow.

But this is Land & Deliver, so there is a healthy dose of reality too. AI can produce useful work quickly, but it can also make spelling mistakes, invent things, misunderstand tone or create something that looks impressive but still needs checking.

The big message is simple: you do not need to use every AI tool. Start with the one that fits your work. Use plain English. Be curious. Keep practising. And always check the final output before you share it.

For full show notes, takeaways and extra resources, visit landanddeliver.co.uk.

In this episode, we cover:

Which AI tools are worth exploring first

How ChatGPT, Copilot, Gemini, Canva and Photoshop can help

Why the best tool often depends on the systems you already use

How AI can save time with writing, summaries, proposals and creative work

Why visual AI tools are useful but still need careful checking

The importance of tone of voice, accuracy and human judgement

Why AI should support your work, not replace your thinking

Listen now and get the full show notes at landanddeliver.co.uk.

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