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Coco Flow: Canna Connect x Back Channel Brewing Collab with Special Guest Spencer Ploessl
Episode 3 • 27th January 2026 • Market Like a Badass with Kristin McFarland • The Source Marketing Group
00:00:00 00:48:55

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In this episode of Market Like A Badass, Kristin welcomes Spencer Ploessl, Creative Director and marketing strategist who bridges the worlds of cannabis, craft beer, and beverage innovation. As Advisor and Creative Director for Canna Connect in Minnesota, Spencer recently launched Coco Flow - a THC-infused coconut water that is a first of its kind. This special hemp beverage collaboration with Back Channel Brewing Co. showcases what's possible when cannabis and craft beer collide.

Spencer shares the inside story of how this collaboration came together, revealing the strategy behind successful brand partnerships in highly regulated spaces. From navigating tolerance variations to educating consumers on minor cannabinoids, Spencer breaks down the creative marketing tactics that work when traditional advertising won't cut it. Plus, he reveals which craft beer branding lessons translate to hemp beverages - and which approaches need to be completely reimagined.

On this episode, you will:

  1. Discover how the Canna Connect and Back Channel Brewing Co. collaboration came together and what metrics actually matter when launching a co-branded hemp beverage
  2. Understand how to differentiate hemp beverage brands in an increasingly crowded market
  3. Hear real-world tactics for educating consumers about minor cannabinoids and dosing

QUICK LINKS

Connect with Spencer: SpencerPloessl.com | LinkedIn

Check out Canna Connect: www.cannaconnectmn.com

Follow Kristin: www.sourcemarketinggroup.com | LinkedIn

Subscribe: Apple Podcasts | Spotify | YouTube

This episode is part of "Taboo to Tap" - a special season exploring how hemp beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing.

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