Artwork for podcast Market Like a Badass with Kristin McFarland
Building a Brand Through Trauma Informed Marketing with Special Guest Kat Kennan
Episode 6 • 27th May 2025 • Market Like a Badass with Kristin McFarland • The Source Marketing Group
00:00:00 00:42:37

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In this eye-opening episode of Market Like A Badass, I sit down with Kat Kennan, certified trauma-informed professional and Founder and CEO of Radical Customer Experience and BVscore.ai, to explore how trauma-informed marketing is revolutionizing customer relationships and brand loyalty.

On this episode, you will:

  • Discover why traditional marketing techniques that trigger inadequacy are actually driving customers away and how trauma-informed approaches can transform your ROI
  • Learn actionable strategies for implementing strengths-based marketing that builds genuine connections without exploiting vulnerabilities
  • Explore how Kat's Brand Inclusion Index provides companies with measurable alternatives to traditional metrics like Net Promoter Score
  • Understand the critical importance of data hygiene and segmentation in creating meaningful, trauma-sensitive customer experiences
  • Hear real-world examples of brands succeeding with compassionate marketing approaches

QUICK LINKS

Connect with Kat: Radical Customer Experience | BVscore.ai

Follow Kristin: The Source Marketing Group | LinkedIn

Subscribe: Apple Podcasts | Spotify | YouTube

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