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How to Get Press, Build Credibility, and Earn Media in Cannabis with Special Guest Garrett Rudolph
Bonus Episode • 7th April 2026 • Market Like a Badass with Kristin McFarland • The Source Marketing Group
00:00:00 00:43:29

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In this episode of Market Like A Badass, Kristin welcomes Garrett Rudolph, Editor in Chief of Marijuana Venture magazine, one of the cannabis industry's most respected B2B publications. As a journalist, editor, and event producer behind the Interchange series, Garrett sits at the intersection of cannabis media, retail, and wholesale, giving him a front-row seat to what's working (and what's not) for brands trying to get their message out.

Garrett pulls back the curtain on what actually makes a cannabis story worth covering, why most brand pitches miss the mark entirely, and how businesses with limited budgets can build a realistic, consistent media strategy without hiring a PR firm. From crafting the perfect pitch to maximizing a placement once it finally lands, this episode is a masterclass in earned media for cannabis and ancillary brands ready to stop flying under the radar.

Then Kristin and Garrett square off in a round of "Ass or Badass" — reacting to the hottest headlines across the industry, from a Michelin-starred restaurant collab with craft cannabis growers to Shopify's alleged double standard with Seth Rogen's Houseplant brand, and more.

On this episode, you will:

  1. Learn what editors at top cannabis publications actually want to see in a pitch — and the red flags that get you ignored instantly
  2. Discover how to build a sustainable earned media strategy with limited time and no PR budget
  3. Hear why credibility still drives media opportunities — and how to maximize coverage once you finally land it

QUICK LINKS

Connect with Garrett: LinkedIn

Check out Marijuana Venture: www.marijuanaventure.com

Follow Kristin: www.sourcemarketinggroup.com | LinkedIn

Subscribe: Apple Podcasts | Spotify

This is a bonus episode of Market Like A Badass — outside our usual seasonal themes, but too good to keep in the vault.

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