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Highs and Hurdles: A Female CEO's Journey in Cannabis with Special Guest Ashley Schriener
Episode 6 • 22nd April 2024 • Market Like a Badass with Kristin McFarland • The Source Marketing Group
00:00:00 00:31:40

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Summary

In this episode, Kristin interviews Ashley Schreiner, CEO and Co-Founder of DADiRRi. DADiRRi is a woman-owned, and family-owned and operated lifestyle brand, specializing in cannabis products such as infused joints and solventless bubble hash.

Ashley shares her journey of building a successful brand in the cannabis industry, the challenges she faced as a woman in a male-dominated industry, and the unique opportunities she is working on this year. Learn about the franchise opportunities she is building in the cannabis industry.

She also discusses the struggles of marketing in the cannabis industry, including social media restrictions, and provides tips for navigating PR and in-person experiences.

Takeaways

  • Building a successful brand in the cannabis industry requires authenticity, a focus on quality, and a commitment to changing the stigma around cannabis.
  • Being a woman in a male-dominated industry like cannabis can be challenging, but it's important to keep going and support other women in the industry.
  • Franchising can be a great way to expand a cannabis brand and bring entrepreneurs into the industry who may not have the knowledge or resources to start a cannabis company from scratch.
  • Navigating multi-channel marketing in the cannabis industry can be difficult due to regulations and restrictions, but focusing on education, in-person experiences, and building relationships can help drive brand awareness and loyalty.
  • Social media marketing in the cannabis industry is challenging due to restrictions and the risk of being shut down. It's important to be careful with hashtags, focus on educational content, and explore other marketing channels like PR and in-person events.

Quick Links

DADiRRi

https://www.instagram.com/dadirri.extracts/

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