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We Need To Talk About Sneaker Collaborations
Episode 10 • 1st April 2024 • Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear • Sneaker History - Retrospect Podcasts
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In this episode, Nick, Robbie, Rohit, and Mike, discuss various collaborations in the sneaker game. They start by sharing their recent rockin' and coppin' experiences. Then, they delve into anime collaborations, highlighting the Hunter x Hunter and One Piece collaborations with Reebok. They also discuss the Teenage Mutant Ninja Turtles collaboration with Puma and the PSG Air Max Plus collaboration with Nike. The hosts explore the appeal of collaborations and the potential for growth in this market. The conversation explores the appeal of different sneaker designs and the balance between safe and creative colorways in collaborations. It discusses the perception of collaborations and the importance of appealing to different audiences. The conversation also touches on the frustration with repetitive designs and the significance of storytelling in collaborations. It explores different approaches to collaborations, such as playing to brand strengths or taking more nuanced approaches. The conversation concludes with a discussion on the desire for sale prices and the approach to collaborations if given the opportunity.

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Chapters

00:00 Introduction and Rockin' and Coppin'

09:32 Anime Collaborations: Hunter x Hunter and One Piece

16:19 Cartoon Collaborations: Teenage Mutant Ninja Turtles

24:47 The Potential of Collaborations

25:20 Discussion of Sneaker Designs

26:01 Collaborations and Brand Identity

26:56 The Appeal of Unique Designs

28:19 Balancing Safe and Creative Colorways

28:59 The Perception of Collaborations

30:21 Appealing to Different Audiences

31:21 The Success of Basic Colorways

32:38 Using Brand Identity in Collaborations

33:34 The Necessity of Safe Collaborations

34:00 The Frustration with Repetitive Designs

35:07 The Importance of Storytelling in Collaborations

36:31 The Connectivity of Collaborations

37:25 Approaches to Collaborations

38:16 Playing to Brand Strengths

39:17 Nuanced Stories in Collaborations

40:16 Balancing Wild and Safe Approaches

41:43 The Enduring Appeal of Certain Designs

43:03 The Appeal of Consistent Colorways

44:21 The Desire for Sale Prices

45:19 Approaching Collaborations

46:57 Mismatched Shoes and Brand Identity

49:49 Approaching Collaborations

—–––– Check out our other shows: —––––

For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106


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Follow The Hosts:

Robbie - https://instagram.com/rahbee702

Mike - https://instagram.com/madwatcher789

Rohit - https://instagram.com/rohitm13

Nick - https://instagram.com/nickengvall


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Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



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01:14:10
189. LeBron Watch Is Back! Here’s What We Want To See Release. PLUS: YEEZY Price Drops, Virgil Abloh Knocks-Off Jeremy Scott
01:05:41
188. Do Non-Sneakerheads Care About Elephant Print, Safari, Leather, or Vegan-Friendly Materials?
01:10:05
187. How The Nike Dunk Has Become The McRib of Sneakers, Counting LeBron’s PEs To Help You Sleep, LeBron Vote Back Conspiracies,
01:03:39
186. James Harden Traded To Brooklyn Changes The Signature Sneaker World, Or Does It?
01:28:44
185. Should Jordan Brand Be Making Two Different Versions Of Retro Products? A General Release + Premium Edition?
01:46:42
184. The Importance Of Being A Part Of The Sneaker Community For Shoe Palace – Adrian Uribe Interview
00:53:34
183. Burning Bridges, Riding Around NYC In A Limo With Allen Iverson, and the Importance of Making Your Own Story By Wearing Your Sneakers– Russ Bengtson Interview
02:28:26
182. The 2020 Official Sneaker History This Isn’t Really An Awards Show Awards Show
01:04:37
181. The Best Performance Sneakers of 2020 Featuring WearTesters’ Drew & Chris
01:25:33
180. “Give That Game Away” – Ricky Shoebio Talks About Creating Content For Your Favorite Sneaker Brands
01:02:17
179. The 2020 Air Jordan 1 Releases with @MrUnloved1s – The Releases We Got and Did Not
01:34:48
178. From Passing Sketches Around Homeroom to Mentoring Future Footwear Designers
01:04:18
177. Our Best Pickups of 2020! – Sneaker History Podcast – Jordans, Nike Air Max, Reebok Questions + More
01:27:37
176. Recreating Kawhi Leonard's Locker Room Raps, Christmas Sneakers, Drake, & More
00:52:45
175. The Final Sneaker Releases of The Year – What We’re Coppin’ and What We’re Not
01:03:09
174. Breaking Down Our 25 Favorite Air Jordan 11s For The 25th Anniversary
01:13:01
173. How Do College Hoops Teams Choose Sneakers? A Convo With UCONN Recruiting Director, Tripp Doherty
00:53:48
172. The Stories That Make Your Sneakers Important + Black Friday/Cyber Monday Sneaker Drops
01:00:45
171. The NBA Draft Episode – Lavar Ball vs Michael Jordan Is Going To Happen
01:16:04
170. Small Brand Signature Sneakers and Air Jordan Retro Spring 2021 Releases
01:14:55
169. The Air Jordan 11 Gets Auto Lacing and Supreme Is Now Just A Corporate Conglomerate
01:05:39
168. The Best Sneakers Worn By United States Presidents
00:57:02
167. Trophy Room’s Air Jordan 1 Collaboration, The Harden Vol. 5, & Who Buys “Sneaker” Apparel?
00:55:30
166. Video Game Inspired Sneakers: The Ones That Did It Right And The Ones That Didn’t
01:00:16
165. When Did You Know You Were A Sneakerhead?
01:05:42
164. The Best Halloween and Horror Film Sneakers Of All Time
01:08:42
What Will It Take For LeBron James To Overtake Michael Jordan’s Sneaker Line? The Endless Debate!
01:04:48
TEASER: Nike Sues Warren Lotas - What It Means For Artists & Sneaker Customizers
00:17:04
What's With All These Nike and Jordan Restocks?
00:58:14
All The Sneakers We Are Not Buying This Month
01:05:15
The Man Behind Your Favorite Sneaker Content - A Conversation With Ian Stonebrook
00:45:41
Sneakerheads Netflix Series Review - Why Sneaker-Themed Films Are Nearly Impossible To Get Right
01:00:54
Counterfeits or Customs? The Ever-Changing Rules of Fake Sneakers
00:58:08
Does the New Air Jordan Signature Model Need Nostalgia When We Have So Many Retros?
01:01:14
When Did All These Air Jordan Retros Release? How Are They Already Forgotten?
00:55:22
NBA Awards, Fantasy Football, and the Challenges and Successes of Sports In 2020
00:51:36
This Is A Game-Changer: Sneaker Subscription, A New Pair Whenever You're Ready
00:56:57
The Best Sneakers From Inside The NBA Bubble
01:07:58
Penny Hardaway's Nike Signature Sneakers - The Best Nike Signature Shoes Of All Time?
01:09:49
What Is The Best Storage For Sneakers? Worth The Investment? Should We Make Our Own?
00:57:59
OG Air Jordans That Should Retro Right Now
01:05:28
adidas Loses Their Most Important Executive
01:02:02
The Return of Charles Barkley's Nike Signature Sneakers
00:58:05
Sneaker Trading Cards! The Sneaker Savant Breaks Down the 824 Gold Packs
00:53:36
Is This The World's First Sneaker-Inspired Hot Sauce?
01:12:23
Is This Under Armour’s Big Comeback?
00:59:46
Nike Layoffs: Why Can't They Just Sell More Shoes on SNKRS To Pay Employees?
00:57:37
Over-Hyped Releases, Corny Influencers, and Sadderdays: What Has Sneaker Culture Become?
01:10:30
Summer Sneaker Releases We're Looking Forward To
00:58:09
How Does The NEW NBA Actually Work? Robbie and Rohit Break Down the #WholeNewGame
00:57:46
The Best LeBron James Nike Signature Shoe Launch Colorways Of All Time
01:04:41
NBA Bubble Life For Sneakerheads - What's It Like?
01:08:06
This or That: The Ultimate Nike Dunk Debate
01:04:23
When Tech Goes Wild - The Craziest Sneaker Designs of All Time
01:21:24
Interview: Rob Purvy Talks Working With Shaq, Dunk.net, Creating Cashletics, TCG Footwear & More
01:03:18
Weird Air Jordan Colorways That Are Actually Cool
01:05:40
More Than Athletes - A Brief History Of Business Successes From Athlete Entrepreneurs
00:55:05
The Must-Have New Sneaker Releases For Summer
01:06:36
From Gluing His Nike Air Bubbles to Establishing Content For Footwear Retailers and Media Brands
01:06:09
Flip The Mics - Mike Guillory Shares His Top 5 Grails and Journey In Sneakers
00:57:48
Flip The Mics - We're Interviewing Robbie Falchi This Episode
00:54:47
Kanye West's Plan To Make YEEZYS In The USA
01:07:15
Black Lives Matter
01:00:11
Why Was The Nike SB Chunky Dunky So Hyped? Upcoming Sneaker Releases To Watch For
01:01:28
More Retros Please! The Most Important Colorways In LeBron James Nike Legacy
01:02:04
What We Loved and What We Hated About The Last Dance
01:01:26
The 3 Stages of Letting Go of Sneakers
01:00:27
The 7-11 Nike Dunk and the Best Nike SB Dunk Themes
01:00:38
1-34: Air Jordans Ranked By A Non-Sneakerhead Who Knows Nothing About Sneakers
01:00:16
Sneaker Buying Tips: How To Buy The Sneakers You Really Want
01:13:55
The Best Air Jordans From The Chicago Bulls-Pistons Rivalry - The Last Dance - Detroit "Bad Boys"
01:02:32
The Last Dance Episodes 1 + 2 | Michael Jordan + Scottie Pippen Chicago Bulls 1997-1998 Season
01:07:56
Every Sneaker Worn By Michael Jordan & "The Last Dance" Chicago Bulls
01:05:55
Revisiting Kobe Bryant's Final Game and Our Favorite Mamba Moments
00:55:28
The Ups and Downs of Kevin Durant's Nike Basketball Shoes and the New Zoom KD 13
01:03:09
Who You Got? Breaking Down the NBA 2K20 Tourney
00:40:18
How Jacques Slade aka Kustoo Went From Being Fired To Over 1 Million Subscribers
01:20:43
A Brief History of Air Max Day and Our Personal Favorite Air Max Sneakers
01:01:08
What Makes The Nike Huarache Basketball Line Important?
01:02:59
What Sneaker Companies Should Do During The Coronavirus Pandemic
00:50:38
Making Sneakers For WWE, NFL, Pro Athletes, Celebrities & More - A Talk With Mache Customs
00:50:10
$1000 To Spend On Sneakers - What Are You Coppin?
00:52:38
The WWE and Its Obsession With Custom Sneakers
00:57:10
Killing Time: 23 Must-See Movies For Sneakerheads (Fixed Audio!)
01:09:20
The Best Nike Air Max 90 Colorways of All Time
01:00:14
Diadora's Rich Italian History - A Conversation With Amir Armstrong
00:54:01
The Best Signature Basketball Shoes of 2020, Draymond Green Signs With Converse, Dior Jordan 1 Info
01:12:30
The Future Is Here - The NBA's Top 25 Rising Stars
01:06:18
Skilled or Naturally Gifted? James Harden vs. Giannis Antetokounmpo
01:11:02
The Best Sneaker Releases Coming In March! Episode 100!
01:00:11
What Sneakers Do You See On The Streets In Your City?
01:02:14
The Craziest Things Sneakerheads Do For Sneakers - Trading A Car For Kicks, Eating Bugs, What?
00:50:12
Ep 97 - The Best TV Show Inspired Sneakers Of All Time
00:58:52
The Winners and Losers of This Year's All-Star Weekend Sneaker Releases
00:50:51
Ep 95 - The 2020 Mid-Season NBA Report Card
01:17:49
How Photography Is Changing Sneaker Marketing Once Again & Coronavirus Is Closing Footwear Stores
00:55:41
Introducing a New Sports-Focused Podcast From Sneaker History - Team LeBron vs. Team Giannis
01:08:16
How Nike Completely Owned New York Fashion Week This Year
00:49:24
The Best Selling Sneakers of 2019 By The Numbers
00:59:49
Smoking Cigars With Michael Jordan and Other Crazy Stories With TD From Politics of Life
01:04:07
Remembering Kobe Bryant, His Legacy, and His Impact On Basketball Sneakers
00:58:28
The Complete List of NBA All-Star Weekend Sneaker Releases
01:02:25
How You Can Own Wiz Khalifa's Sneaker Collection
00:43:58
Kylie Jenner Wearing SB Dunks Is The Best Thing Happening In Sneakers Right Now
00:54:27
Off-White, Dior, CNY, Paris & More Limited Edition Air Jordan Releases
00:57:49
2020 Sneaker Resolutions and Releases We're Excited About
00:50:38
From NYC to PDX: A Conversation With Terrence Watson
01:00:51
Travis Scott and the Nike Dunk, 2020 Air Jordan Retro Releases, and More
00:46:06
The Most Searched Sneakers of 2019 According to Google
01:08:24
Episode 80: A Visit to Shoezeum, A Conversation with Jordy Gellar
01:15:01
History Lesson - Michael Jordan's First NBA Sneaker: The Nike Air Ship w/ @MJO23DAN & @MR_UNLOVED1S
01:19:41
The Most Under-Appreciated Signature Basketball Sneakers of All Time
01:15:26
The Best Black Friday & Cyber Monday Sneaker Releases of All Time
00:56:28
The Best Retro Sneaker Releases of 2019
00:57:12
The 30 Best Sneaker Releases From 2009 - How Times Have Changed This Decade
01:27:54
The Best Sneaker of the Year For Every Year This Decade (2010-2019)
01:30:32
$2,000 Air Jordan 1s Are Coming in 2020, adidas FutureCraft Loop Is The Future, Nike Cancels Amazon❌
00:52:39
FlyEase Cleats, Nike's New Heat for Medical Pros, & Our Favorite Sneaker Pick Ups of 2019 (So Far!)
00:55:44
History Lesson - The Air Jordan 2, Complete History, Colorways, Samples, PEs, & More
01:20:04
Eating Bugs For A Chance To Buy Jordans & Reselling Sneakers Meant For Those With Disabilities ?!?
01:02:10
History Lesson - The Air Jordan 1 - The Complete History of Michael Jordan's First Signature Sneaker
01:29:25
Nike CEO Mark Parker Is Out. Under Armour CEO Kevin Plank Is Out. Big Baller Brand Is Done.
00:58:49
EP 67 - More Retailers Closing As Nike Cuts Off Accounts and The Resale Market Is Booming
01:08:37
EP 66 - The NBA Teams With The Best Sneakers Over the Past 30 Seasons
01:12:38
EP 65 - Sometimes You Gotta Play the Long Game - An Interview with The Almanac Brand’s Clark Chen
00:58:35
EP 64 - 2020 Air Jordan Retro Preview & Zion Williamson's Player Exclusive Jordan XXX4 Colorways
00:49:31
Turning Failure Into Success & Tips For Opening Your Own Sneaker Store - A Talk w/ Justin Valley
01:14:04
EP 62 - Vince Carter Made $36.5 Million From PUMA in Just 471 Days & Kyle Kuzma's New Deal
01:04:31
EP 61 - Why Do Footwear Brands "Share" Technologies & The Lawsuits That Follow
00:54:34
EP 60 - From NikeTalk To A Culture Changing Event-A Conversation with the Creator of Sneaker Summit
00:31:25
EP 59 - 20 LeBron Retros We’re Waiting For & Reebok's Pump Fury Is Getting adidas BOOST!?
01:06:55
EP 58 Nothing Haunts You Like The Shoes You Don't Buy, Yeezys For EVERYONE, & Upcoming Jordan Retros
00:50:53
EP 57 The Connection Between Coffee and a Marketing Role @ Nike - An Interview with Giovanni Fillari
01:19:07
Ep 56 What Sneakers Make The Best Beaters? Plus: Nike LeBron 17, Ultra Boost Retros, & Kids Sneakers
01:10:12
EP 55 - 30 Years Later: The Nike Basketball Designs of 1989 and 1990, Where Do They Stand?
01:15:07
From Side Hustle to Running Content for a Major Sneaker Retailer - An Interview With Brandon Edler
00:53:24
EP 53 - YEEZY "Crocs" and YEEZY Basketball: The Best And Worst Of Kanye West's Popularity
00:46:41
EP 52 - Turning Down $200,000 For A Pair Of Travis Scott's Exclusive Sneakers
00:50:24
EP 51 - Starting A Small Business in The Sneaker Space - Interview w/ Shrine Co. Founder, Fernando
00:45:51
EP 50 - LeBron James vs. Cristiano Ronaldo - Comparing the Brand Value of Nike's Biggest Names
01:03:16
Ep 49 - Do People Know They’re Wearing Fake Sneakers To Be A Part of #TeamEarly?
01:00:38
Ep 48 - Is The "What The" Sneaker Theme Dead? And The Best "What The" Sneaker Designss
01:07:23
EP 47 - Finally! Zoom Air in the Air Jordan 1 Done Right! How Many Air Jordan 1 Styles Exist?
01:17:38
EP 46 - How To Become A Footwear Designer - An Interview With Brett Golliff
01:26:32
EP 45 - OGs, Retros, & Protros: Kobe Bryant's Best Sneakers from Nike and adidas
01:41:53
How Does Leaked Release Info & Images Happen? 2020 Air Jordan Retro Release Preview
01:03:57
EP 43 - Interview: The Longest Standing Independent Sneaker Store In Texas
00:28:16
$250,000 Zion Williamson Sneakers & Nike's New Sneaker Subscription Plan
00:55:02
EP 41 - Off-White Has Been Sold. What's That Mean For The Brand?
00:43:50
EP 39 - Change Your Password! Over 6 Million Users At Risk From StockX Hack
00:56:04
The Best Air Jordan 4s of All Time, Nike’s Tax Evasion Lawsuit
00:52:51
Nike CEO Mark Parker's 48% Pay Raise to $14 Million vs $25k Median Income For Nike Employees
00:45:57
Can Zion Williamson Make Air Jordans About Performance Again?
01:05:42
EP 35 Is Hype Like ComplexCon Killing New Releases? PLUS: Nike Basketball Shoes We Need To Retro
01:00:50
EP 34 - The Asterisk On Kanye West's Billion Dollar YEEZY Empire
00:53:50
Russell Westbrook Traded & The New Model For Signature Sneakers & Player Exclusives (Kawhi, PG, etc)
01:01:06
EP 32 - Just Do It: Chasing Your Dream To A Career At Nike
01:09:32
EP 31 Racists Hack adidas' Arsenal Jersey Launch & Nike Cancels Their 4th of July Air Max 1 Release
00:52:24
EP 30 - NBA Free Agency Is Shaking Up Signature Sneakers & Jordan Brand's Roster of Athletes
00:55:44
EP 29 - Interview: Colorways Festival Founders Ian Williams and Terrence Watson
00:55:56
What Makes StockX Worth $1 Billion Dollars? 📈The Future of Sneaker Reselling, New Releases, & More
01:06:54
EP 27 - Why Is Nike Cancelling Small Boutique Accounts Without Warning?
00:43:57
Ep 26 Shaq Buying Reebok From adidas and Zion Williamson's Sneaker Deal 💰
01:02:42
Bringing The Culture Back - What Went Missing From Sneakers? What Are We Doing To Bring It Back?
00:56:22
Sneaker Hunting For The Love Vs. For A Come Up? 📈💰
00:44:26
One Of The BIG Problems With Today's Sneaker Blogs 🤦‍♂️
00:56:49
Kawhi Leonard Is Suing Nike 👀 & Flight Club is Sponsoring Bronny James' AAU Team
00:41:06
Air Jordans Gone Missing From The NBA Finals? The Footwear Firsts of The Raptors vs. Warriors Series
00:55:48
What Is The Craziest Thing Sneakerheads Will Do To Cop Kicks? Fortnite's Jordan Drop and more...
00:44:54
Why The Price Of Your Favorite Sneakers Is Going Up! $7 Billion Per Year!
00:48:53
NBA Draft Lottery: How Zion Williamson Left Millions 💰On The Table, And How He Can Get It Back
00:53:45
Are Today's New Releases Good Enough To Be Future Retros? Revisiting the Best "Packs" of All Time
00:49:53
Air Jordan Player Exclusives: The Sneaker Collectors You Should Be Following
00:49:53
The Best Selling Sneakers of 2019 So Far 📊
00:55:09
The Future of Signature Basketball Sneakers, Jordan's "Bread" 4 Commercial, and More
00:51:08
What Makes a Great Sneaker Colorway? When Are Colorways Just Lazy?
00:54:23
Patta, Travis Scott, Supreme x Jordans...Are Jordan Collabs Dead?
00:49:18
The Virgil Abloh Effect - Why General Releases Are Looking More Like Off-White Knock-Offs
00:47:10
Zion Williamson - The First Billion Dollar Athlete's Sneaker Deal
00:52:42
fragment design x Air Jordan 3, Travis Scott's Next Air Force 1 Collab, and Space Jam 2 Struggles
00:48:45
Donald Glover's adidas Revealed and J. Cole Signs with PUMA
00:52:06
The Most Important Endorsement Deal in Sneaker History? Final Four Brand Matchups: Where's the Love?
00:52:12
"What The" Air Jordan 4, Jordan "Protros," Ken Griffey Jr, Allen Iverson Retro Answer V, & More
00:52:12
Air Max Day, Kanye West's Lemonade Stand Yeezy Giveaway, & Big Baller Brand is Dead
00:49:54
The Playoff Air Jordan 11 "Bred" Conversation & Elon Musk's Tesla Air Jordan 1
00:47:27
The Best College Basketball Sneakers of All Time
00:49:12
American Eagle Becomes a Reseller, Fear of God, Jordan Retros
00:51:47
2. Game of Thrones, Watch the Throne, NBA Throne, Don’t Matter the Throne, Cavs in 4.
00:42:55
1. Did Skechers Taking a Shot at Nike Actually Work?!?
00:47:33