Have you ever felt like you’re pouring money into Facebook ads but not seeing the results you deserve? Or maybe you’ve tried every “proven” marketing strategy out there, but your leads just aren’t converting?

What if I told you there’s a simple tool from Google that’s helping local businesses not just survive—but absolutely dominate their industries?

In today’s video, I’m breaking down Google Local Service Ads—a game-changing strategy that’s helping service-based businesses book more clients without wasting time or money. This is your Step-by-Step Guide to Getting More Clients with Google LSAs in 2025!

Here’s what you’ll learn:

▶️ Why LSAs outperform traditional ads (and why most businesses haven’t started using them).

▶️ The common mistakes people make with LSAs—and how you can avoid them to save time and money.

Whether you’re in healthcare, home services, or any other local niche, this video will show you how to take advantage of LSAs and make them your top lead generation tool.

Timestamps:

00:00 Introduction

1:30 Why it was easy to get leads before

3:07 What is Google LSA?

5:12 Why Google LSA over Facebook Ads?

8:04 Calculating lead cost and budget

9:05 Setting up Google Local Service ads from scratch

13:06 Verification process

13:59 Budget

15:20 Common pitfalls

16:41 How to integrate Google LSA into your current marketing strategy

18:40 Systems to implement alongside Google Local Service Ads

18:58 Google LSA is the blue ocean Facebook Ads used to be.

19:26 Other Google Local Service Ads benefits

20:15 Conclusion

If you’re serious about attracting more leads, closing more deals, and growing your local business, this is the video you need to watch.

🔗 Connect with me:

▶️ YouTube:    / @itszackherman  

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...

🎵 Spotify: https://open.spotify.com/show/5GDHkc8...

📸 Instagram:   / @itszackherman  

👥 Facebook:   / zackherman  

🐦 Twitter: https://x.com/itszackherman

🎵 TikTok:   / @itszackherman  

#googlelsa #localserviceads #leadgeneration #clientacquisition #localbusinessmarketing #marketingstrategy #digitalmarketing2025 #growyourlocalbusiness #onlinemarketing #servicebasedbusinesses #localbusinessgrowth #chiropractormarketing #marketingtips #businessmarketing #leadgenerationstrategy #increaseclients #googleads #marketingcasestudy #entrepreneurtips #googleads2025 #getmoreclients

If you've been in business at least five years, maybe even eight years

2

ago, you probably remember when Facebook

ads, you could literally just throw up

3

any ad and all of a sudden a bunch of

your customers come rushing to your door.

4

We all know that's not this day and age.

5

Anymore.

6

You can still have success, but I need

to introduce to you Google local service

7

ads because this is what Facebook used

to be and you need to implement this.

8

So today, of course, we're going

to talk about what is Facebook.

9

Google local service ads or LSA.

10

And more importantly, why you need

to either replace Facebook with

11

this or integrate this to coincide

with Facebook or the paid social

12

ads that you're running right now.

13

We're going to walk through how to set

up an account, what pitfalls to avoid or

14

things to be aware of when you are running

these LSA ads, how to integrate this

15

into your current systems, and then why.

16

You need to get started today

or at least sooner than later.

17

I'm Zach Herman.

18

I was once a web developer who turned a

side gig into a seven figure marketing

19

agency called Automated Practice.

20

We help health and wellness practices

grow and I just love sharing what I've

21

learned growing hundreds of practices and

then also what I've learned From growing

22

my own agency to that seven figure.

23

So whether you are a seasoned

marketer or just a local business

24

owner who's never ran ads before,

this is going to be amazing for you.

25

You're going to learn a lot about Google

local service ads, and then you're

26

going to be able to walk away with what

you need to do to grow your business.

27

So for those that are running Facebook

ads, you likely know about the things I'm

28

going to talk about, but for those who are

not, it's beneficial to quickly talk about

29

what those frustrations and annoyances

and roadblocks are for Facebook ads in

30

the current day that we live in right now.

31

So just quickly touching on this.

32

One of the biggest ones years ago

was the iOS 14 release in which

33

Long story short, Apple allowed

users to opt out of being tracked.

34

And then that sort of did a snowball

effect to all types of companies and

35

brands being very privacy focused.

36

So we now have a harder time

tracking these users, unfortunately.

37

So on top of that, Facebook

continually updates their algorithm.

38

So you're dealing with things that

might've worked eight years ago.

39

Didn't matter.

40

Just throw up an ad, target who

you want, and you're going to win.

41

And then if you go back

maybe even four years.

42

The strategy there was to target really,

really fine tuned target your audience.

43

Now, the broader the audience, the better.

44

And then you let Facebook do the

targeting based on your ad copies

45

and your visuals and so forth.

46

So it's gotten maybe a little less

difficult to target, but maybe a

47

little more complicated and it's

just hard to stay on those trends.

48

And then the biggest thing is that

every business is running Facebook ads.

49

And so the competition is higher,

the cost per lead, or the cost

50

per acquisition is higher.

51

And then your audience has seen all

these offers that you might think of.

52

So you need to get creative.

53

And it's just a tougher time

with these Facebook or meta ads.

54

All right, let's jump right in.

55

And let's take a visual peek at what

exactly is Google local service ads.

56

I created this graphic here

inspired mostly from what a search

57

result typically looks like.

58

For the audio listeners I'm going

to describe what we're looking at

59

here but this is absolutely amazing

and you should be excited about this

60

because we are seeing the results of

chiropractor San Diego typed into the

61

search bar for Google and now we're

looking at at the very, very top above

62

even those who are doing Google ads.

63

We're looking at a section here

that is the local service ads.

64

And the first thing I want to

point out here is you get this

65

check mark next to the results that

say license verified by Google.

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Now you do go through a verification

process, but this separates you

67

from all your competitors and It

builds trust for those that are

68

looking for you or your competitors.

69

So, of course, there's a verification

process involved with this, but what

70

that does is that sets you above your

competitors, and then that builds

71

that trust with the client or patient

or whoever's coming to see you.

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And then, like we can see here, the second

thing I want to show is that you are,

73

like I said, above all the search results.

74

And this is, you know, Paid and organic.

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You are at the very, very top.

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What I think is the coolest thing is

that you only pay for qualified leads.

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We like to focus on the phone call.

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And so you only pay for these

qualified calls and this isn't

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just an agency saying this.

80

This is Google saying this.

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So you literally go through those leads

or in this case, those calls and the ones

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that aren't in your area or looking for

a different service and just were not

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qualified, you just mark those as not

qualified and you don't pay for those.

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You know, there's always these

pay per leads offers or pay per

85

appointment, pay for whatever.

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This is the true one that the actual

advertiser is not charging you

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for, for these unqualified leads.

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So when we're talking why Google local

service ads over meta ads or Facebook

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ads, it's showing you right here, all

these reasons that we just went over.

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First of all, when we're talking

Google versus Facebook, or even, you

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know, search engine in general versus.

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paid social ads in general, no matter

what the social platform is, is we're

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talking intent versus interruption.

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And intent means that somebody went

and searched chiropractor San Diego.

95

Whereas on social media, the

interruption based is you're just

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trying to scroll and do your thing and

pass time, but you're just scrolling.

97

And then these advertisers pop up

and try to capture your attention and

98

interrupt and place an offer in front

of you that they feel is relevant.

99

Transcribed And hopefully

you click on that.

100

Now, of course, we love both

forms of advertising, but this

101

is the difference between intent

and interruption based marketing.

102

Now with this, the other benefit is

that you're going to get these higher

103

quality leads because you're literally

only paying for high quality leads.

104

In some cases, when we talk higher quality

leads, you think higher priced leads.

105

That could be the case here, but

that also Could not be the case

106

because with Facebook, there's

so much competition right now.

107

Like we talked about that your cost

per lead is just going to be through

108

the roof, regardless of quality.

109

In some cases that cost per qualified

lead could actually end up being less

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with Google than it is on Facebook.

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So keep all that in mind, navigating over

to the Google service ads website here,

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you can see it's going through a lot

of the stuff that we covered and it is

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rolling out to more and more industries.

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And so if you're in these industries, we

have Home, Business, Health, Learning,

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Care, Wellness, Beauty, and Automotive.

116

If you're in those industries, obviously

a lot of those have sub niches, so

117

Business is including all these here.

118

Uh, if you're listening, these

are things from cell phone

119

repair to lawyers to financial

planning to real estate and taxes.

120

And so forth.

121

And jumping into health here, uh,

one of my favorites, because we help

122

health and wellness practices grow.

123

This is one of the newest

niches that it's going out for.

124

So that's why it's very

imperative to start now.

125

So of course, chiropractor,

you know, dentist is on there.

126

Dermatologist is on there.

127

primary care, et cetera.

128

There's, there's a lot jumping on here.

129

So because this is rolling out for

these very popular niches, now is

130

the time yesterday is the time.

131

So Google breaks it down into tell us what

your services basically set the budget.

132

Go through the verification

process and then you go live.

133

This is eliminating that, that tough

barrier of entry that you might have.

134

Of course there's the management of it.

135

You don't have to get super

creative like you might have

136

to with the paid social ads.

137

So then the way to get started is you

can actually calculate your budget.

138

What Google does is they actually give you

an estimate of what the cost per qualified

139

lead is going to be, which is killer.

140

So If we enter in a postal code

here, and let's say for round

141

numbers, we want 20 leads a month.

142

And then go ahead and select

the industry that you're in.

143

We're going to stay on topic

here with chiropractic.

144

And if we estimate our budget, We

145

All right.

146

If you're doing the math on that, and

I definitely pause this to do that,

147

you're looking at 75 to 110 ish per lead.

148

That is fantastic.

149

That number might run to this lower

end all the way up to maybe 250 a lead.

150

If you're in this industry, you might

know that each patient is worth thousands

151

when we're talking about lifetime value.

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So Even if this cost per lead is 500,

you might be willing to do that because

153

you're going to absolutely see a return.

154

So let's jump in and get

started setting up the account.

155

When you first jump in here, it has a

little blurb about Google Guaranteed.

156

And this is something that you're

going to apply for automatically

157

when you're doing this LSA process.

158

The cool thing with Google Guaranteed

is if the customer is not satisfied with

159

the process, they back you up so much

that they may even refund that customer.

160

Honestly, the difference between the

two when just a consumer is looking

161

at that check and what it says

either license verified by Google.

162

Or Google guaranteed, it's

not gonna make or break them.

163

But, right now I believe it's solely

for health practices at least,

164

saying license verified by Google.

165

The Google Guaranteed is

there for other niches.

166

But if we go ahead and click continue,

if we jump in and stick with that

167

zip code we were doing, and we

go ahead and select chiropractic.

168

So obviously checking availability

is a very important step and it looks

169

like this is very available for the

zip code and it is just reiterating

170

the things that I find and you will

find very exciting, that is appear

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in the top results, only pay for real

leads, and build your local reputation.

172

So you're, you're building that trust and

that reputation with that Google badge.

173

And then if your business name is

different from the one that you

174

registered your business with, and you

must, must put that here because we

175

need to go through this verification

process with as much detail as possible

176

so that it's as short as possible.

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This verification process can take about

a week, but it could also take a week.

178

Up to a month.

179

So just make sure that you're

entering the information correctly

180

and then you'll see the lower end

of that, uh, approval process.

181

So you want to enter the number of,

they, they call them field workers.

182

Obviously, if you're a chiropractor, that

would be the amount of chiropractors and

183

associates you want to put in the year

founded and then the business address.

184

And then of course it says, is

this a location that customers can

185

visit like a store or an office.

186

Obviously, yes.

187

So then you get to choose the

service area that you want.

188

So if people are searching, in this

case, chiropractor near me, you can

189

add zip codes or cities, and then

you can also exclude certain areas.

190

So if you choose a large area, then you

can exclude smaller areas within that.

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But one thing I always like to keep in

mind with when we talk about targeting

192

is think about, you know, how often

these clients, or in this case,

193

patients are going to come see you.

194

And just think about if it is worth it

for them, if they're, if it's not a hassle

195

for them to drive to your area on whatever

frequency that they should be coming in.

196

So don't just try to target

as many people as you can.

197

You're going to start wasting money on the

people who don't want to drive that far.

198

So then you get to even detail the

services that you offer that are related

199

to, uh, in this case, chiropractic.

200

So some of the ones that they give you

are chronic pain, muscle stiffness,

201

sciatica, uh, soft tissue therapy.

202

Obviously, chiropractic adjustments.

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Whiplash, so that would be

for the personal injury.

204

Chiropractors would really like that one.

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And then there's many more here.

206

And then it asks you for the

professional license verification.

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Basically just that, of

course, you are licensed.

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And basically this is just saying

that you are telling the truth,

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that you do have a license.

210

And then just go ahead and uncheck

the days that you're open and

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you will set those hours there.

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So this, this section is self explanatory.

213

Go ahead and click next.

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So then they allow you

to preview your ad here.

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Uh, this is the business name

at the top and then the reviews

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license verified by Google.

217

So that's that amazing thing that pops

up near your ad that people will be like,

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Oh wow, uh, this guy is trustworthy.

219

So they'll see that and, and just

have that extra trust in that.

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even Google backs you and you've gone

through that verification with them.

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So then there's just a couple check

boxes left and that is the onboarding

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terms that you can read and then with

at least this health practice they're

223

wanting you to assure that you are

HIPAA compliant and check that box.

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I hope that if you are a health

practice you are HIPAA compliant.

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So then you jump into

the verification process.

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So the first one is billing information.

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Then there's the general

liability insurance.

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This is particular for a chiropractor

because that's the example we're

229

going through, but you need to

submit your liability insurance.

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And then, you know, there's a

verification process that could

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take a couple of days there.

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There's the background check.

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So you go through that, they make

sure you're a good human and all that.

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You then go to your business profile.

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And then when you do that, you just

need to select the business profile

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that you have here or connect it

if you don't already have that

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with the account you're using now.

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And then if you have customer reviews in

a different account, this is very good

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if you have a lot of five star reviews.

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If you don't have a lot, you can

still have success on this platform.

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And it also gets you more reviews

because of that increased visibility.

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But if you do have good reviews, this

is even going to be better for you.

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Then you jump into budget and it's

asking you to set your weekly budget.

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And so it is a bidding platform.

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So this will increase or decrease based on

what your competitors are willing to pay.

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So that's another reason why you want

to jump into this now because if your

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competitors are willing to pay more and

more and more jumping on and it's bidding,

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it's just going to go up and up and up.

249

So get in now.

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So then it gives you a few options

here, and then it selects one

251

that they recommend for you.

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Just a little over a thousand a

week could get you seven leads

253

depending on how well your ad does.

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And then it tells you about what

the monthly could be, and then you

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could set your own budget as well.

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So then the last box here is

particular sue those field workers.

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In this case, chiropractors, you upload

their liability insurance, you even

258

upload a photo or a headshot of uh, that

individual education degree, et cetera.

259

And, and that essentially completes

this verification process.

260

If that sounds overwhelming

to you and you're just like,

261

ah, this is too much, I'm out.

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I urge you to reconsider even deeper

into your business because these small

263

hurdles shouldn't stop you from possibly

becoming the number one in your area.

264

So I highly encourage you to jump

in on this today and don't let

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just a small verification process.

266

These kind of things are

the things that could be the

267

breakthrough in your business.

268

So some of the common pitfalls.

269

With Google local service ads, and this

is more so for the industries that have

270

been approved for quite some time, is just

like with Google ads, is that the The big

271

pockets are always winning and at the top.

272

So, you know, like I said earlier, as the

competition grows, the competitors with

273

the most money often are showed higher.

274

And so that might bump you down.

275

So that's a big reason and why you want

to for sure start as soon as we can.

276

Another thing to be aware of that you

may have not considered is that you have

277

this platform in which all these leads

are coming in and calling, and you have

278

the ability to mark leads as unqualified.

279

And now picture a scenario where

you and your competitor, all else

280

equal, the competitor is paying

for 95 percent of the leads.

281

They're not just going crazy with

marking everything as unqualified.

282

And then if you think about you,

and if you're doing that, and you're

283

marking everything that is just even

slightly disqualified as a non qualified

284

lead, then what's Google going to do?

285

They need to make money.

286

So they're going to Send the

leads more often to the folks that

287

are actually paying for these.

288

So, you know, definitely mark the ones

that are unqualified, but just kind

289

of be wary of that, of that thought.

290

So how can we integrate

Google local service ads into

291

our current marketing play?

292

If you are running meta or Facebook

ads right now, I highly suggest

293

continue doing that, but go through

that verification process because

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that, that can take a few weeks.

295

Um, And also if you're, if you're a

brand new business and you're just

296

looking to start ads, I would still

start Facebook ads to sort of help

297

that gap in that verification process.

298

And then because Facebook ads

and meta ads and so forth, you

299

can get running a super quick and

you can get results even quicker.

300

So the timeline that we like to do is

start with Facebook ads and also get

301

that verification process started.

302

And then, uh, You know, after a

couple of weeks to upwards of a month,

303

both of those are going to run and

you'll quickly get some insight as

304

to which one is performing the best.

305

You want to look all the way

down that sales funnel or what

306

have you as to which platform is

bringing the most qualified leads.

307

You know, if they both are, then keep

them both running if you can afford it.

308

But if you know, you want to

look deep into, you know, not

309

just the lowest cost per lead.

310

You want to look deep

into, okay, did, okay.

311

John Doe was a fantastic patient that

came in and has been with us for quite

312

some time and continues to come back.

313

He came from Google local

service ads or meta.

314

So, so have that tracking in there

and, and just, you know, track

315

the individuals that are those

qualified patients that come in and

316

sign on and continue to come in.

317

And then, you know, You might be able

to shut off one platform completely or

318

at least delegate your budget into the

one that's most beneficial for you.

319

Another tactic you can do while you're

waiting for that verification process that

320

we do a lot for our clients is we start

to implement some of those systems that

321

that you don't need any paid ads for.

322

So like that referral system, a

reactivation system, where you, you

323

know, you get those past patients in.

324

And then again, on that referral system

is where you get your clients to be

325

brand ambassadors for you, and they start

spreading the word about your business

326

and growing your practice that way.

327

So implement these systems.

328

While you're waiting for that verification

process if you don't want to run those

329

meta ads in that between time So I truly

believe that this is as close as we're

330

getting to what Facebook looked like five

plus years ago where it was that blue

331

ocean of Get in now and and you will have

success I mean we have clients that we've

332

been running ads for since 2018 on meta

and Facebook and They're still crushing

333

it with ads that are like five years old.

334

They just got in early and in

these platforms like that, there's

335

other benefits to starting now too.

336

You're not dealing with.

337

all your competitors coming

in and raising the prices.

338

And then maybe you're a newer business

and you need to, to get that momentum.

339

Um, this is it.

340

You're going to get reviews through this.

341

So you're going to get

your reputation going.

342

So this is that snowball effect

that you've been looking for.

343

And also a way to not have to pay, you

know, just pay meta, um, for the ad spend.

344

You know, day after day and, and,

and just sort of cross your fingers.

345

Whereas with this, you're paying for

the actual lead, whether that's the

346

call of the message or for the booking.

347

So even with, even with Google, you're

just paying when they click on it.

348

But with Google local service ads,

you're paying for when they actually

349

do that action that you want them to.

350

I hope that you jump in, you

see if you're eligible and then

351

you see what kind of budget that

they are going to need from you.

352

And then hopefully you implement

that for your business.

353

Okay.

354

And if you are a practice owner,

chiropractor, med spa, et cetera, and you

355

want us to do this for you, of course,

at automated practice, we have a all in

356

package that just includes the Google LSA.

357

We do the Facebook and meta ads to start.

358

We have the systems and

everything to help you practice.

359

And if you would like to hear

more about these tips to grow your

360

business or your agency, uh, I urge

you to click like, and subscribe.

361

Thanks.