Many wellness experts start their digital businesses with a low-ticket, high-volume strategy - £15 memberships, large libraries of content, and the hope that hundreds of people will join.
But for most wellness professionals, this approach quickly becomes frustrating. Without a huge audience, it’s incredibly difficult to build the volume needed to make it profitable.
In this episode, I explore the reality of high-ticket wellness offers - the benefits, the mistakes she sees most often, and what actually makes a high-value programme work.
You’ll learn why transformation matters more than content, why relationships are essential when selling higher-priced programmes, and how to design an offer that truly justifies a premium price.
If you’ve ever wondered whether high ticket could work for your wellness business, this episode will help you decide when it makes sense - and when it doesn’t.
In this episode we cover:
Why low-ticket memberships often struggle to grow
What “high ticket” really means in the wellness industry
The foundations a premium programme must have
The biggest mistakes wellness experts make with pricing
How to test and refine a high-ticket offer with founder clients
63.From £15 memberships to £1,000 programmes: The high ticket alternative
00:24:30
62.The reality of scaling an online wellness business
00:24:27
61.What happened at the February Accelerator Away Day
00:29:54
60.Behind the scenes: Why I’m changing a model that already works
00:32:18
59.Is comparison keeping you quiet on social media?
00:20:52
58.Avoiding SELLING? The secrets sales mechanism behind successful digital wellness businesses
00:23:40
57.Your clients aren’t buying your method - They’re buying your promise
00:22:37
56.[Q&A Episode] What wellness experts are really struggling with online
00:22:46
55.High Effort, High Reward: The traits that win in online wellness
00:35:21
54.Why your expertise alone isn’t enough in the AI era
00:29:10
53.If your wellness business felt messy in 2025… This episode will change your year
00:18:41
52.What actually happened in my business this year (The 2025 Debrief)
00:40:27
51.“I don’t want to prey on insecurities” – Marketing Face Yoga without the toxic beauty narrative, with Charlotte Murray
00:37:48
50.5 Big wins my clients are celebrating this week
00:18:43
49.The viral post that did nothing for my business (and what to do instead)
00:24:20
48.Lisa B on how Pilates became a real career path for teachers
00:35:53
47.Still helping “everyone”? This is why you’re invisible online
00:26:26
46.Cleaning before the cleaner? Let's start messy!
00:20:08
45.BTS - What I learned on retreat. 3 secrets from inside the 6-figure room
00:31:08
44.You don’t need more followers - You need more leads
00:25:33
43.What's keeping you stuck? It’s not your strategy, it’s your subconscious - with Rebecca Haydon
00:36:14
42.Building a wellness business that gets taken seriously
00:24:49
41.Building successful digital wellness offers - Luck, Hustle or Ease?
00:25:05
40.The “perfectionist tax” that kept me stuck for 6 years!
00:26:34
39.Freedom First (from Barcelona!): Designing a Wellness Business That Works for You
00:19:41
38.Stop chasing new leads 24/7 - keep the clients who already love you
00:22:29
37.Success Story: Karen Wilson on niche breakthroughs, launch plans, and building a front-end offer that grew her membership
00:31:49
36.Evergreen vs Cohort vs Hybrid: What’s really working in wellness (right now)
00:26:07
35.Stuck at 15 members? How to niche without losing your community
00:29:53
34.The FLOW Series: Your roadmap to a scalable wellness business. BONUS episode - R is for RETAIN - How to keep clients coming back
00:22:40
33.The FLOW Series: Your roadmap to a scalable wellness business. Episode 4: Retention, Referrals & Raving Fans
00:15:48
32.The FLOW Series: Your roadmap to a scalable wellness business. Crafting a product that sells itself
00:21:39
31.The FLOW Series: Your roadmap to a scalable wellness business. Episode 2 - How to turn followers into paying clients
00:26:48
30.The FLOW Series: Your roadmap to a scalable wellness business. Episode 1 - Getting found
00:23:06
29.Success Story: Zero to digital product in 6 weeks - Deborah’s classical pilates success story
00:37:36
28.The #1 thing you need to build trust in a crowded market
00:21:13
27.Success Story: Failing fast - The power of the pivot with Jane Lefever
00:36:07
26.Designing a wellness business that supports the life you actually want
00:22:23
25.Success Story: No email list or website - How Jo created a wellness program that sold out in 36 hours
00:34:33
24.Want more sales, less stress? Here’s the ‘boring’ business secret
00:20:47
23.The real reason you're holding back from giving a guarantee
00:18:55
22.The truth about wellness memberships
00:30:44
21.How to legally protect your wellness business online — contracts, refunds & scaling safely with Lucy Legal
00:35:18
20.What’s really holding you back from moving online?
00:28:14
19.Is the wellness space too saturated to start a digital product?
00:27:19
18.Client Success Story: How to create and sell out your first online wellness program
00:35:34
17.What to do if nobody buys!
00:34:53
16.Help Your Wellness Clients To Say Yes! 4 Touch Points Your Marketing Must Include
00:28:00
15.Finding Your Tribe: How the Right Community Accelerates Business Growth
00:24:53
14.From Feast or Famine to Consistent Revenue: How to SCALE your digital product
00:25:40
13.Member Questions Answered - "How do I overcome niche paralysis?"
00:17:48
12.Transforming Postnatal Support One Instructor at a Time with Alice Johnstone
00:39:12
11.Your Path to Press Features: PR Strategy Simplified with Pippa Goulden
00:31:18
bonusThe Digital Course Creator - everything you need to know
00:15:03
10.Client Success Story - From Corporate Lawyer to Wellness Expert: From Corporate Lawyer to Wellness Expert: Launching a Digital Course in the “Saturated” Perimenopause Market with Carly Corrigall
00:36:45
9.Client Results | How to Promise Without Overpromising
00:33:34
8.GUEST EPISODE: Money Mindset in Wellness: Why It's OK to Profit from Helping Others With Ray Dodd
00:35:22
7.How to price a digital product
00:22:19
6.Quality Over Quantity: Why audience size is irrelevant when selling your digital product
00:18:25
5.Client Success Story - Ali DL - Niching a Pilates Digital product
00:29:52
4.How to Sell Your First Wellness Digital Product (Without Feeling Pushy)
00:16:12
2.The Tech You Need (and Don’t!) to create and scale your digital product
00:24:56
3.Do you need to choose a niche for your digital wellness product?
