In this episode, I’m joined by my lovely client Claire Linnell, a yoga teacher who came into the Scaling Wellness Accelerator with an online membership already created, but lots of ideas about where to take it next.
We talk about how Claire moved from a broad membership created for her existing in-person clients, into a much clearer, more specific offer: Burnout to Balance, designed for overwhelmed midlife women juggling work, family, stress and very little time for themselves.
Claire shares how niching, market research, founder launching and testing her offer helped her stop overthinking and start building a business that feels aligned, purposeful and sustainable.
In this episode, we cover:
Why Claire joined the Accelerator instead of spending years figuring it out alone
The shift from a broad membership to a focused front-end programme
How she found her niche through her own lived experience
Why founder launching helped her build before everything was “finished”
The strategies she has used to GROW grow her programme
What success looks like for Claire now
Claire’s story is a brilliant example of what happens when you stop trying to help everyone, get really clear on who your work is for, and build something that supports both your clients and your life.
Claire Linnell is a yoga teacher specialising in movement and nervous system support for high achieving midlife women. Through a blend of movement, breathwork and science-backed practices, she helps women move out of constant “go mode”, reduce overwhelm and build strength, calm and resilience in a way that fits real life. Claire teaches in-person classes in South Bucks and runs online programs and memberships designed to make wellbeing feel achievable in even the busiest seasons of life.
72.Success Story: Building an online wellness business without burning out with Claire Linnell
00:44:30
71.The hidden cost of spinning too many plates in your wellness business
00:25:43
70.Memberships can work… But most wellness ones don’t (Here’s how to fix that)
00:21:56
69.[BTS] 4 mistakes wellness experts make when creating online offers
00:32:55
68.The wellness SELLING system I wish I knew sooner
00:27:46
67.7 Practical investments that grow my business
00:27:07
66.How to make consistent income online without a big audience
00:17:17
65.Client Success Story: How Julie is taking women from 80s diet culture to food freedom
00:34:40
64.The business model you need for a successful wellness membership
00:21:06
63.From £15 memberships to £1,000 programmes: The high ticket alternative
00:24:30
62.The reality of scaling an online wellness business
00:24:27
61.What happened at the February Accelerator Away Day
00:29:54
60.Behind the scenes: Why I’m changing a model that already works
00:32:18
59.Is comparison keeping you quiet on social media?
00:20:52
58.Avoiding SELLING? The secrets sales mechanism behind successful digital wellness businesses
00:23:40
57.Your clients aren’t buying your method - They’re buying your promise
00:22:37
56.[Q&A Episode] What wellness experts are really struggling with online
00:22:46
55.High Effort, High Reward: The traits that win in online wellness
00:35:21
54.Why your expertise alone isn’t enough in the AI era
00:29:10
53.If your wellness business felt messy in 2025… This episode will change your year
00:18:41
52.What actually happened in my business this year (The 2025 Debrief)
00:40:27
51.“I don’t want to prey on insecurities” – Marketing Face Yoga without the toxic beauty narrative, with Charlotte Murray
00:37:48
50.5 Big wins my clients are celebrating this week
00:18:43
49.The viral post that did nothing for my business (and what to do instead)
00:24:20
48.Lisa B on how Pilates became a real career path for teachers
00:35:53
47.Still helping “everyone”? This is why you’re invisible online
00:26:26
46.Cleaning before the cleaner? Let's start messy!
00:20:08
45.BTS - What I learned on retreat. 3 secrets from inside the 6-figure room
00:31:08
44.You don’t need more followers - You need more leads
00:25:33
43.What's keeping you stuck? It’s not your strategy, it’s your subconscious - with Rebecca Haydon
00:36:14
42.Building a wellness business that gets taken seriously
00:24:49
41.Building successful digital wellness offers - Luck, Hustle or Ease?
00:25:05
40.The “perfectionist tax” that kept me stuck for 6 years!
00:26:34
39.Freedom First (from Barcelona!): Designing a Wellness Business That Works for You
00:19:41
38.Stop chasing new leads 24/7 - keep the clients who already love you
00:22:29
37.Success Story: Karen Wilson on niche breakthroughs, launch plans, and building a front-end offer that grew her membership
00:31:49
36.Evergreen vs Cohort vs Hybrid: What’s really working in wellness (right now)
00:26:07
35.Stuck at 15 members? How to niche without losing your community
00:29:53
34.The FLOW Series: Your roadmap to a scalable wellness business. BONUS episode - R is for RETAIN - How to keep clients coming back
00:22:40
33.The FLOW Series: Your roadmap to a scalable wellness business. Episode 4: Retention, Referrals & Raving Fans
00:15:48
32.The FLOW Series: Your roadmap to a scalable wellness business. Crafting a product that sells itself
00:21:39
31.The FLOW Series: Your roadmap to a scalable wellness business. Episode 2 - How to turn followers into paying clients
00:26:48
30.The FLOW Series: Your roadmap to a scalable wellness business. Episode 1 - Getting found
00:23:06
29.Success Story: Zero to digital product in 6 weeks - Deborah’s classical pilates success story
00:37:36
28.The #1 thing you need to build trust in a crowded market
00:21:13
27.Success Story: Failing fast - The power of the pivot with Jane Lefever
00:36:07
26.Designing a wellness business that supports the life you actually want
00:22:23
25.Success Story: No email list or website - How Jo created a wellness program that sold out in 36 hours
00:34:33
24.Want more sales, less stress? Here’s the ‘boring’ business secret
00:20:47
23.The real reason you're holding back from giving a guarantee
00:18:55
22.The truth about wellness memberships
00:30:44
21.How to legally protect your wellness business online — contracts, refunds & scaling safely with Lucy Legal
00:35:18
20.What’s really holding you back from moving online?
00:28:14
19.Is the wellness space too saturated to start a digital product?
00:27:19
18.Client Success Story: How to create and sell out your first online wellness program
00:35:34
17.What to do if nobody buys!
00:34:53
16.Help Your Wellness Clients To Say Yes! 4 Touch Points Your Marketing Must Include
00:28:00
15.Finding Your Tribe: How the Right Community Accelerates Business Growth
00:24:53
14.From Feast or Famine to Consistent Revenue: How to SCALE your digital product
00:25:40
13.Member Questions Answered - "How do I overcome niche paralysis?"
00:17:48
12.Transforming Postnatal Support One Instructor at a Time with Alice Johnstone
00:39:12
11.Your Path to Press Features: PR Strategy Simplified with Pippa Goulden
00:31:18
bonusThe Digital Course Creator - everything you need to know
00:15:03
10.Client Success Story - From Corporate Lawyer to Wellness Expert: From Corporate Lawyer to Wellness Expert: Launching a Digital Course in the “Saturated” Perimenopause Market with Carly Corrigall
00:36:45
9.Client Results | How to Promise Without Overpromising
00:33:34
8.GUEST EPISODE: Money Mindset in Wellness: Why It's OK to Profit from Helping Others With Ray Dodd
00:35:22
7.How to price a digital product
00:22:19
6.Quality Over Quantity: Why audience size is irrelevant when selling your digital product
00:18:25
5.Client Success Story - Ali DL - Niching a Pilates Digital product
00:29:52
4.How to Sell Your First Wellness Digital Product (Without Feeling Pushy)
00:16:12
2.The Tech You Need (and Don’t!) to create and scale your digital product
00:24:56
1.Escaping the Wellness Time-for-Money Trap
00:19:09
3.Do you need to choose a niche for your digital wellness product?
