#26 There are countless podcast growth tactics recommended online, but not all of them deserve the same amount of attention. Justin and Kyle continue ranking popular podcast growth strategies, grading five more tactics from A to F based on how effectively they actually grow an audience. They break down email newsletter promotion, podcast SEO, promoting your podcast from the stage, getting featured on podcast apps, and the advice to simply “be consistent.” Along the way, they explain why email newsletters are better for nurturing an existing audience than attracting new listeners, how podcast SEO can create scalable growth by helping people actively searching for your topics discover your show, and why speaking engagements can be a surprisingly effective way to turn an engaged audience into podcast listeners. They also explore the potential upside of getting featured by Apple Podcasts, Spotify, and podcast curators, while discussing why consistency is better viewed as table stakes than a growth strategy. The episode ultimately offers a practical way to evaluate podcast growth tactics based on their ability to attract new listeners, their scalability, and the amount of effort and control required to make them work.
Key Takeaways:
• Email newsletters are excellent for nurturing an existing audience but are less effective as a top-of-funnel podcast growth strategy.
• A focused show, searchable topics, and intentional keyword optimization are critical for podcast SEO to work effectively.
• Promoting your podcast during speaking engagements can turn an already-engaged audience into highly qualified new listeners.
• Getting featured on Apple Podcasts, Spotify, and podcast newsletters can expose your show to audiences you didn't have to build yourself, but you can't fully control the outcome.
• Consistency is table stakes for podcasting—not a growth strategy by itself. The real growth comes from the reps that help you improve your content, topics, and ability to create episodes that resonate.
Key Timestamps:
(00:00) – Ranking Five More Podcast Growth Tactics
(01:00) – Why Email Newsletter Promotion Gets a D
(05:35) – Why Podcast SEO Gets an A
(07:00) – The Three Things You Need for Podcast SEO
(10:00) – How to Track Podcast Search Growth
(12:58) – How Speaking Engagements Can Drive Podcast Downloads
(15:36) – How to Promote Specific Podcast Episodes From Stage
(18:00) – Getting Featured on Apple Podcasts and Spotify
(21:21) – Finding Podcast Curators and Newsletter Features
(22:33) – Why Consistency Is Table Stakes, Not a Growth Strategy
Key Topics Discussed:
Podcast Playbook, Justin Peters, Kyle Peters, SimplePod Studios, Podcast Growth, Podcast Marketing, Podcast SEO, Podcast Search, Podcast Growth Strategies, Podcast Promotion, Email Newsletter Marketing, Email List Building, Podcast Audience Growth, Podcast Discovery, Podcast Marketing Strategy, Podcast Guest Growth, Podcast Speaking Strategy, Speaking Engagements, Podcast Promotion Strategy, Podcast App Features, Apple Podcasts, Spotify for Podcasters, Podcast Curation, Podcast Newsletters, Podcast Recommendations, Podcast Audience Building, Podcast Downloads, Podcast Listener Acquisition, Podcast Search Strategy, Podcast Keywords, Podcast Metadata, Podcast Episode Titles, Podcast Descriptions, Podcast Content Strategy, Podcast Consistency, Podcast Growth Tactics, Podcast Marketing Mistakes, Podcast ROI, Podcast Analytics, Podcast SEO Strategy, Podcast Audience Development, Podcast Content Repurposing, Coaches and Consultants, Advisor Marketing, Educational Podcasts, Business Podcasting, Podcast Marketing for Coaches, Podcast Marketing for Advisors
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