Every business owner makes decisions that feel right in the moment. But what if those same decisions are quietly reducing the value of your business over the long term?

In this episode of The Green Room, Chris Green explores why so many business owners prioritise today's wins over tomorrow's opportunities, and how this pattern can influence everything from growth and differentiation to the eventual value of the business.

Through real client examples and practical insights, Chris challenges you to think differently about the choices you're making today—and whether they're helping you build a business that's not only successful now, but valuable in the future.

If you're serious about creating a business that stands out, grows sustainably and is worth more tomorrow than it is today, this episode is one you won't want to miss.