In this inaugural episode of Rural Enterprise Wales, host Carwyn Jones explores the critical topics of data protection and cyber security within Wales' agritech sector. The discussion covers the types of personal and farm data managed by farmers, the challenges and threats such as ransomware and data breaches, the role and challenges of IoT devices in precision farming, and the importance of training. This episode features insightful conversations with Pete Burnap (Director of the Cyber Innovation Hub), Tom Burke (AgriTech Cluster Manager), and Rachael Madeley Davies (Head of Sustainability and Future Policy at Hybu Cig Cymru).