On the journey to getting more traffic to your TPT store, it can be easy to focus on how far you have to go. So when it’s time to celebrate your marketing wins, you feel like there’s nothing to be excited about. Let’s flip the script as I show you where you can find something worth celebrating.
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Transcripts
Stephanie 0:00
On the journey to getting more traffic to your TPT store, it can be easy to focus on how far you have left to go. So when it's time to celebrate your marketing wins, you feel like there's nothing to be excited about. Let's flip the script, as I show you where you can go to find something worth celebrating.
Stephanie 0:22
Hey there, teacher business owner. It's time to give your bank account a break and pause that ad campaign. I'm your host, Stephanie Royer, and I'm going to show you how to pay less for traffic.
Stephanie 0:33
Welcome back to the podcast. For the past two weeks, we've been talking about our traffic plans for next year, an important part of maintaining your blogging momentum is to identify what's working and do more of that. Whether you're just starting out, or you've been blogging for a while, you might be in a season where it just feels like nothing is really working. So in this episode, I'm going to share a few places where you can find something to celebrate, even when you feel like things aren't going very well.
Stephanie 1:07
The first place where you can look for something to celebrate, it sounds simple, but it is your list of blog posts that are on your website. I like to maintain a list in Airtable of all of my blog content, and it's partially for this purpose, because when I'm feeling burned out or uninspired, I like to scroll through the list of things that I've already written just to remind myself that I can do this. Now you don't have to maintain a separate blog content spreadsheet in order to do this, you can just log into your website dashboard, navigate to the list of all posts, and then just take a minute to recognize all of the effort you put into creating that content. Now, why would this be an important thing to do? Well in the professional blogging space, there are a lot of people that, instead of building a website from scratch, they like to buy existing websites to build their portfolios and increase their online presence. It really is just like a real estate market, and when they're looking for websites to purchase, the existing content on the website can add significantly to the value. You'll often hear like, if you listen to a podcast or something, you'll hear bloggers talk about their recent website acquisitions, and they'll say things like, and it has 200 optimized blog posts, and there's going to be a chorus of oohs and ahs like, Wow, what a great deal. And so celebrate the fact that you have put time and effort into creating these assets for your business. Because your blog posts are assets. They are potential scripts for YouTube videos or podcast episodes. They are future social media captions and emails, and they are a source for getting TPT traffic on autopilot. So going back to that list of your blog posts, whether you have one post on that list or 100, take the time to celebrate what you've created, and think about how you can do more of that.
Stephanie 3:29
so long ago still brought me:
Stephanie 8:04
definitely do more of that in:
Stephanie:
So if you're newer to blogging and pinning, and you kind of took notes today and thought I'm going to go look at my results. Don't get underwhelmed if you log into Google Search Console and you don't really see any queries. I want you to celebrate the fact that you have successfully set up your website and connected your analytics, because that is an accomplishment in and of itself. So definitely celebrate that in this season where, you know, we're kind of to the point where we're writing off the current year and we're just going to prepare to start fresh in the new year. I wanted to encourage you to just take a step back and truly celebrate some of your traffic wins this year, and those wins that you're celebrating, they don't have to come from the different analytics that I shared in today's episode. I was just hoping to give you a few ideas of places where you can find some little, little pieces of treasure to celebrate when you feel like you're not super excited about blogging or pinning at the moment.
Stephanie:
So I would love to hear about some of your traffic wins from this year. You can send me a DM on Instagram or tag me if you're sharing to your stories, and then I can celebrate with you. You can find me on Instagram at stephanieroyersolutions - all one word - or you can find the link in the show notes.
Stephanie:
Thanks so much for listening to today's episode. If you enjoyed this conversation, I'd love it if you could share it with a teacher biz bestie. You have created high quality resources. Now, let's help teachers find them. I'll see you next time.
