What if you could have an entire year of blog post topics ready for you to use whenever you sit down to create content for your website? It’s easier to make this a reality than you might think! Let’s chat about it!

Episode Highlights:

• It’s More Than Just Saving Time
• Where to Find Blog Post Topics
• Topics Are Just the Beginning

Resources Mentioned:

Episode 29 - Making Time for Your Traffic Goals in 2025

FREE GUIDE: 37 Places to Find Blog Post Ideas - https://stephanieroyer.podia.com/blog-post-ideas

Bring Your Own Traffic - https://stephanieroyer.podia.com/bring-your-own-traffic

Google Search Console - https://search.google.com

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

Looking for more organic traffic resources?

Dive into my signature course: Bring Your Own Traffic!

Check out my favorite places to look for fresh blog post ideas!

Or if you're ready to hire support for blogging and Pinterest, check out my services.

(affiliate link) My favorite place to keep my blogging and Pinterest assets organized.

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Mentioned in this episode:

It's time to bring your own traffic

--> Does this episode have you dreaming about having a blog that sends you TPT traffic on autopilot? My self-paced course, Bring Your Own Traffic, has streamlined video lessons that are designed with you in mind. You don’t have to spend hours sorting through fluff in order to find the nuggets that apply to your business. BYOT outlines the exact strategy that I use to get my clients - teacher business owners just like you - ranking at the top of Google search results. I’d love to help you get your amazing resources in front of more teachers through blogging! Head to stephanieroyer.podia.com to take a closer look.

Stephanie 0:00

What if you could have an entire year of blog post topics ready for you to use whenever you sit down to create content for your website? It's easier to make this a reality than you might think. Let's chat about it.

Stephanie 0:15

Hey there, teacher business owner. It's time to give your bank account a break and pause that ad campaign. I'm your host, Stephanie Royer, and I'm going to show you how to pay less for traffic.

Stephanie 0:26

Stephanie 1:03

But first I need to address one thing. Mapping out your content does more than just save you time. When you take the time to map out your content, you're able to make sure that you're creating a cohesive content strategy. You can map out your blog post ideas based on content pillars to ensure that you're covering those pillars the way Google would expect from an authority on that topic. Mapping out your content also allows you to strategically highlight your products. You can ensure that you have blog content for each of your best sellers. Finally, mapping out your content can help you avoid the seasonal slumps that are so common in the teacher seller space. You can plan some seasonal content to highlight your products and that can help fill in the gaps of your marketing schedule.

Stephanie 1:53

Okay, so now let's talk a little bit more about where you can find blog post topics. The first place that you can look is your own catalog of TPT products. This does not mean, though, that I think you need to have a blog post walking people through the features of each product in your catalog. So, like, I have a blog post for product A and the blog post says I've created this product, here are the different features, because all that does is read like an extended product description, and instead, you should be thinking of the different pain points that your products can solve, and those are going to be the blog post topics. Because remember, the people who find your blog on Google aren't likely looking to purchase a product as their first instinct. If that were the case, they would already be on TPT. So instead, Google users are typing in a problem that they need help with, and your blog post can address that problem, using your product as part or all of the solution.

Stephanie 2:56

If you haven't yet, I would highly suggest that you go through the free lesson in my course, bring your own traffic. It walks you through this process in more detail. There's even a free printable worksheet that you can use to brainstorm these blog post topics as you go through your best sellers. And by the time you've done this process, you will likely have at least 10 to 15 blog post topics, if not more. But once you feel like you've come up with all of the ideas you can from your catalog, then it's time to start looking for more topic ideas. And one of my favorite places to start is Google Search Console. Now this is really only helpful if you've been blogging for a little bit, but even if you're a brand new blogger, I wanted you to be aware of this, because it is so helpful down the line, when you have a little bit of organic traffic.Google Search Console can show you, just at a glance, the different queries that are bringing people to your website. Now you might be thinking, Well, how is that helpful? Obviously, I wrote a post about this topic, and when people search about that topic, they end up on my website - like this isn't showing me anything new. But if you really kind of start to look at some of those queries, you'll notice that they are not super closely related to all of your blog posts. You might notice that there's kind of an adjacent keyword over here that Google is loosely associating with some of your existing content. The reason this is a powerful thing is that now, you know, hmm, Google kind of already associates me with this topic. I wonder how well that would do if I wrote an actual blog post that focuses solely on that topic.

Stephanie 4:39

So let's illustrate it with an example. So let's say you've written a post about fall centers for second grade. Now it's been on the internet for a while, and you go to look at your Google Search Console queries, you notice that Google has been sending you traffic for Halloween centers for second grade. This is likely because the post you wrote mentions Halloween at some point. Now you might consider writing a post dedicated to Halloween centers, because it would likely rank better and get more clicks for the Halloween centers query. So if you're curious about where to find this information, just log into Google Search Console. You'll click on the Performance tab on the left hand side, and then you'll scroll down, and there's different options, and you can click on the queries table. And then you can adjust that list to sort it by either clicks or impressions. Now I like to look for posts that are getting decent impressions, but not necessarily very many clicks, because this tells me that Google thinks your website would be able to answer this question, but it might not be exactly what people are looking for, and this would make sense because you haven't actually written a post about that topic yet.

Stephanie 5:57

So now I'll just share one more place to find blog post ideas, especially if you plan to use Pinterest to market your posts. This method is similar to using Google Search Console, because we're going to look at what Pinterest associates with your content already. So it's kind of a very similar process. We looked at what the Google algorithm is feeling about your content, and now we're going to be looking at what the Pinterest algorithm is noticing about your content. And so the way we do this is by looking at Pinterest annotations. To find these annotations, all you do is choose one of your existing pins. So go to your account, go to your saved pins, and find one that has at least some activity, you know, some clicks and some saves, and then you're going to open that pin so you can see the direct link at the top of the browser. Because all pins are associated with a URL, they all have their own unique URL. So once you click on it, you see the URL at the top, you're going to copy that link, and then paste it into an incognito browser. Now that step is really important, because you need to not be logged into Pinterest for this step. So once you have added the link to the incognito browser, then your pin will open up, but it's going to look just a little bit different. You're going to notice underneath the title and description, there are these little gray boxes with different keywords. This might seem simple, but it really is a gold mine of information, and it gives you a peek into how the Pinterest algorithm is viewing your content. And so when you make more pins down the line for that URL, that gives you a glimpse into maybe some of the keyword variations that you can use in your descriptions and on your pins.

Stephanie 7:47

But the reason I'm bringing it up now is that you might notice some topics that would be good for future blog posts. Just to give you an example, I just looked at a client's pin that I created for January kindergarten centers. It was getting some clicks and saves, so I opened it up, I looked at the annotations, and I noticed that there was one for winter activities for kindergarten. And so that could be a good blog post topic for the future, because Pinterest already associates that client's content with that keyword, and so a new blog post on that topic should do pretty well on Pinterest.

Stephanie 8:28

Stephanie 9:15

Once you have your list of blog post topics, you likely aren't quite ready to write those posts, because there's a difference between a blog post topic and a keyword. And so this is actually how my workflow looks with my clients. They figure out the overall topic that they want me to blog about, but then I do further research to find the best long tail keyword to use. And this ensures that my client's blog post will actually get noticed on Google. And this is the process that I walk my students through in the Bring Your Own traffic course. They get to look over my shoulder as I do keyword research from my list of blog post topics, I find the actual keywords that I'm going to write a blog post about. Now, this process can feel clunky at first, but over time, it really does take no time at all to go from topic to keyword. In fact, if you used Google Search Console or the Pinterest annotation method that I mentioned earlier, then you probably already have keywords in hand, but keyword research might lead you to a slightly better keyword variation. So it really is worth the time to find the perfect angle for your blog post topics with a little bit of keyword research.

I hope that this episode has given you some actionable tips to help you come up with a full year of blog post ideas. Remember, by doing this, you're saving time and you're creating a cohesive content strategy for your website that's ultimately going to bring you more product sales.

If you found this episode helpful, I would love it if you could leave a review. Your positive feedback helps me reach more teacher business owners just like you.

Thanks so much for listening to today's episode. If you enjoyed this conversation, I'd love it if you could share it with a teacher biz bestie, you have created high quality resources. Now let's help teachers find them. I'll see you next time.