GTM Flow is a revenue catalyst consultancy focused on helping leaders achieve growth and revenue goals. Joelle Kaufman, the CEO, emphasizes the importance of two key factors: having desirable products and leading people effectively.

She believes in authentic leadership, understanding one's communication style, and managing stress effectively. She also outlines five essential levers for leaders: alignment, clarity, ambition, purpose, and a growth mindset.

Joelle discusses the importance of setting clear goals, providing regular feedback, and fostering a culture of accountability. She emphasizes the power of collaboration, leveraging individual strengths, and prioritizing tasks based on impact.

To balance work and family life, she prioritizes clear boundaries and transparent communication and emphasizes the importance of being present for her children and setting realistic expectations for her workload.