40.
#40: Email Marketing - Types of Newsletters
39.
#39: Using the 80/20 Rule to Overcome Perfectionism (and make money, too)
38.
#38: Down-selling - Sales Techniques for Your Small Business
37.
#37: Cross-selling: Sales Techniques for Your Small Business
36.
#36: Upselling - Sales Techniques for Your Small Business
35.
#35: Different Ways to Sell for Your Small Business
34.
#34: When to go full time with your side hustle.
33.
#33: The Evil Mind of an Entrepreneur
32.
#32: What to Look For in an Email Marketing Platform
31.
#31: 10 More Email Marketing Mistakes to Avoid
30.
#30: 10 Email Marketing Mistakes to Avoid (And DYK: MySpace is still a thing?)
29.
#29: Hope Marketing - What it is, why it doesn't work, and how to avoid falling into the hope marketing trap.
28.
#28: Content Marketing Part 6 - Search Engine Optimization (SEO) For Small Businesses
27.
#27: Content Marketing Part 5 - Types of Content
26.
#26: Content Marketing Part 4 - Email Marketing Basics - What it is and why it's important.
25.
#25: Content Marketing Part 3 - Lead magnets - What they are, why they are important, and how to create lead magnets that work.
24.
#24: Content Marketing Part 2 - Marketing & Sales Funnels - What actually matters to your business.
23.
#23: Content Marketing Part 1 - What is content marketing?
22.
#22: Single Most Effective Marketing Tool for a Brick & Mortar Business
21.
#21: The Roller Coaster: Staying level, staying calm, and recognizing your success.
20.
#20: Writing A Book: The Best Business Card for Your Small Business
19.
#19: Imposter Syndrome, Beginner's Syndrome, and Bully Syndrome.
18.
#18: Patience: Your Secret Weapon for Small Business Success
17.
#17: The Buyer's Journey - What it is, how it connects to your sales funnel, and why your small business needs to get clarity on it.
16.
#16: Introduction to Sales Funnels - What can we learn from Adam's experience with a time share sales event?
15.
#15: Diversify Your Income With A Side Hustle - Looking for stepping stones and finding your side hustle "Sweet Spot."
14.
#14: 7 Types of Business Owners - Finding your 'sweet spot' for success and happiness.
13.
#13: SWOT Analysis - Identifying Your Business Strengths, Weaknesses, Opportunities, and Threats.
12.
#12: Business Strategy - Making time to work ON your business.
11.
#11: Email Marketing - What it is, why you should be using it, and some ideas for how it can help.
10.
#10: Know Your Numbers - Simplify and find a system that works for your business.
9.
#09: Business Model vs. Business Plan vs. Business Strategy
8.
#08: Brand & Branding - The history of branding for businesses, and the importance of knowing what your brand actually is.
7.
#07: Target Audience - Defining the specific people who are most likely to become customers of your business.
6.
#06: Your Value Proposition - What sets your business apart and why should I buy from you?
5.
#05: Website Best Practices - How to make your small business website better.
4.
#04: Website builders - How to find the right platform for your business website.
3.
#03: 3 Types of Business Websites
2.
#02: Welcome again - Is this podcast for you?
1.
#01: Welcome to Small Business BS - Who are we & why are we here?