In our episode today, I tackle something that's been bothering me for years - the phrases we use in automotive service that we THINK build trust, but actually destroy it.
As we get to the end of the year, it's a good time to reflect on habits we'd like to leave behind. I've chosen five common phrases that, in my strong opinion, need to be retired. You've probably said at least three of them this week without even realizing it.
The Five Phrases to Retire:
"If it were my mother's car..."
"To be honest with you..."
"Trust me..."
"I'm not trying to sell you anything, but..."
"Like I said..."
Here's your challenge:
Pick ONE of these phrases this week.
Pay attention to how often you say it.
Then actively work to replace it with the alternative.
That's it. One phrase. One week. You'll be amazed how much more clear your communication becomes.
Word of the Day: Platitude - A remark or statement that has been used too often to be interesting or thoughtful; a cliché that sounds meaningful but is actually empty.
Sincerely,
Craig O'Neill
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
