Speaker:
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Welcome to the Visible Coaches podcast.
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I'm Angela Durant, and you'll
meet Anke Herrmann a little later.
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Between us, we have 30 years
of business experience.
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We've started and grown our businesses
from nothing but an idea, learning to
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play to our strengths as introverts.
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See in what often feels
like an extrovert world.
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If you have ever felt any resistance
to how others tell you you have to
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market yourself or bury your soul
on social media just to get clients,
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then this podcast is for you.
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We know the unique challenges that
introverted coaches face when it
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comes to selling their services.
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So if you're ready to learn how
to spot those golden opportunities
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right under your nose, clarify your
message, nurture that market, and
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get more business coming your way.
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All without sacrificing your energy
levels or well being, then plug
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your AirPods in and let's go!
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Speaker: So welcome to
message and momentum.
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This is around speaking with
impact and also how to make
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more money with short talks.
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Something that I have been doing
for a long time, and I'm really
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excited to bring this to you today.
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So normally I'm with my partner
in crime, anchor Herman.
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Uh, she is away for a week and, um,
partly this is because this is my topic
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as it were, and 13 weeks of new titles
coming out, there'll be some, um, Strictly
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anchor as well as, as myself, but, um,
I have some slides to share with you.
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So the video will go out.
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Um, if you are watching this on replay,
then, um, please note that watch it at
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a time when it's convenient for you.
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Um, and pay attention to it because
this is going to make you money.
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Every time I want to go and
start something new, or I
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want to get a message out or.
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I want to increase my client base.
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The first thing I do, if I want to
leverage an audience is I go and
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use short talks and public speaking.
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And it is a vital way.
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I think it is the most.
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It's not replacing the fact that we
need to have a presence on social media.
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But if we are only using what I call the
post and pray method, and we are worried
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that that the message isn't landing, and
then we're just working on this message,
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this message, this message, um, and we're
not even in charge of the algorithm, we
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are missing an opportunity to truly get
in front of people that can see you.
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as the expert that you are and
can make themselves known to you.
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Um, not just hopeful of a DM, but
make themselves known to you, um, as a
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potential lead or even a potential client
or, or conversation that can lead to
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collaboration, partnership, et cetera.
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So, um, what you're going to
learn from this session today is
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I'm going to actually give you
through the short presentation.
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The framework that I not only use
myself and have done for years.
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around public speaking, um, but I use
with all my private clients and it
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there's a big difference between winging
it and actually having a framework that
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you understand how to utilize for the
audience in front of you to position
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yourself as an expert and to have an
effective call to action at the end of it.
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If you're not doing some form of
short talk, now that doesn't mean
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you have to be doing conference or.
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you know, bigger talks yet, but the power
of a short networking talk, the power
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of coming online, doing a webinar, doing
lives, the power of actually putting a
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structured, short structured presentation
together that people can see content,
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not just fluff, but real content and
expertise cannot be underestimated.
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It will do more for you than just
posting on social media alone will do.
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And the reason is that is because 93
percent of your, uh, of the reason
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why people pay attention to us and
start to build any level of trust in
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us is comes, comes through the tone
of our voice and our body language.
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Um, so as a voice coach of 15 years
before becoming corporate trainer and
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then running a growing membership,
um, and doing business strategy.
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I've seen the difference
when people speak.
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There is a, there is a difference
between why we pay attention
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to one person over another.
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That perhaps is a totally different
topic around what that really is.
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But today I want to give you the
opportunity to stop waiting, um, and
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hiding out and to actually use the same
framework that I take private clients
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through and myself to put talks together
that you can go out and use tomorrow.
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To, um, to, to create conversations
and potential leads for your business.
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So that's where we're going today.
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Um, at the end of it,
there'll be an opportunity.
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We've got a little offer, um, from
it, from when I ran a mini course,
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which we have, um, at the end of
it, I'll share details with you
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and we'll put the links in there.
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You can check them out.
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You can have a look at them and I'll sell
a little bit more about that at the end.
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But regardless of that, you can take this.
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presentation to the bank today and do
something really proactive with it.
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Um, people often say they are amazed
at how much content really practical
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content that we give away week after week
that people can action and implement.
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I truly believe that if In this online
world where creating trust and credibility
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is actually getting harder and harder.
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If I actually serve you and give you
things that work, then hopefully you
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will trust us to come back and listen
to more of what we have got to say.
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And maybe then at some point you might
even become a client or refer one to us.
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So let me share screen and dive in.
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Just if you've got any questions,
just save them towards the end.
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And as soon as I finish the presentation,
we're going to have an open Q and A
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where we can discuss this and go forward.
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So, okay.
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So here's what I'm looking to do, which
is help you speak with impact so that the
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world can see more of your brilliance.
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And that is a real key clarity point here.
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You have a real expertise, you have
a brilliance, you have the ability
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to help people that know about
you and that don't know about you.
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But the problem is when we
are not sharing the truth.
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truth of that, the stories, and
we're not doing it in a clarity
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informed framework, we're going to
find that they choose somebody else.
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It becomes frustrating and
that need not be the case.
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So just a little bit of quick of my
background here is that I actually
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started studying performing.
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Um, I come from a famous
performing family, actually.
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Um, my uncle was a famous, uh, ukulele
player, which you probably find on
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YouTube now, called George Formby.
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There he is down the bottom.
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So I grew up watching performers and
audience, and that's a really big
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important thing around speaking and
how I'm going to say why I create
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the framework for speaking that I
do and why it works is because I've
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spent 40, pretty much 40 years of
my life in front of audiences in
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one form or another on the stage.
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I studied at the Royal Welsh College of
Music and Drama and performed for the
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following 10 years freelance as a singer.
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And then I started a voice
coaching studio in:
2009
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teaching over a thousand people.
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In the middle of that, about 2012, people
started to come to me for public speaking
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help because of being a voice coach.
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And I got curious because
I knew that people.
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had lots of access to training
and ran presentation skills.
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So I was curious either why it didn't
work for people, why it didn't stick for
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people or why they didn't land anything
from it that they, uh, enjoy, you
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know, wanted to enjoy doing themselves
over and over again and bring clients.
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So in 2019, I formed Maverick
communication, working with leaders, and
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that literally, One of our topics coming
up will be how I help people to turn an
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idea into an income in under 12 weeks.
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So I have had all three of
my businesses up and running
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within 12 weeks making income.
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And I did the same thing in 2019,
working with leaders in banks, public
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sector, government, and business
owners around speaking with impact.
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And it was because of the way that
I come across it with stage craft,
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with framework and with sales, uh,
leading at the back end of it as well.
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But in 2021, um, I wanted to change
direction slightly, especially
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due to the pandemic as well.
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And I wanted to serve coaches
and consultants and creatives.
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artists and musicians to turn
their ideas into income and
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make a name for themselves.
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So our membership, the Visible
Club was born and that is a
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little bit of a potted history.
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And you can see all the way through
that has been running voice and
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speaking and stage and stagecraft
and presence in front of people.
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It has been my go to strategy consistently
to get clients over a period of 15 years.
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So is this your perception of public
speaking, just sitting and watching
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somebody on a stage talk at you?
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Well, the game has changed, even more
so since the pandemic, and since the
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rise of Zoom and Teams and podcasting
and iPhones, and the ability to video
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yourself and create content that
can go directly into your phone.
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The phones and the iPads
and the iPhones, etc.
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of people that you can help.
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This is now the face of public speaking,
not just old fashioned sitting in a chair.
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So every time that you have an
opportunity to get your voice heard,
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remember these pictures because
this is the new face of public
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speaking and we need to be using it.
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But did you know that?
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These are the statistics
around public speaking.
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10 percent of people love
speaking in front of people.
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They say to me all the time, Oh,
Angela, I'm, I'm, I'm so glad
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you're helping people because I love
speaking in front of people, okay?
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They're the people who think they, they
love doing it, they love getting up.
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They're not always effective,
but they love it, okay?
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10 percent of people are terrified
and refuse to actually get up in
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front of people at all, and yet
they're brilliant and they're expert.
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80 percent of us are somewhere in
the middle, okay, with the right
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framework, the right encouragement,
we'd probably do it and do very well
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in it, but we're not putting a lot
of time and attention into that.
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However, only 8 percent of people
actually seek professional help.
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90 percent of anxiety to do with speaking
is due to lack of preparation, and some
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of it is due to maybe the way that we
speak, but that is far less than normal.
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common than it is people not understanding
what message they've got, not having a
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framework, and then simply not repeating
that in several different venues or
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online or offline until they've nailed it.
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93 percent of real
effective communication.
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Totally nonverbal, tone of voice, body
language, and that's what people are
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fearing, but that's what creates trust.
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And so we can, if we've got a good
framework to start with, and we know what
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we're talking about, then it's easier for
somebody like me to come and help with
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the actual nonverbal communication skills.
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Both, but at the same time.
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So today we're actually helping them
with the framework, but remember,
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it's creating a voice is what really
creates connection with people.
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46, 46 percent feel crafting a compelling
story, the most challenging thing to do.
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They don't know how to storytell.
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They don't know how to choose the
stories of their life or their work
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in order to position themselves
as the expert in front of people.
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47 percent took more than eight
hours to design a presentation.
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Just imagine if you're paid a hundred
pounds at least, or a hundred dollars
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per hour, and that's just, you know,
Incredibly underselling for most people.
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That's eight hundred dollars
for creating a presentation.
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And if you're not selling on the back
of that, if you're not creating the
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right conversations, then it, it's,
it's, you can love public speaking
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all you like, but it's not going
to actually build you any profit.
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But 22 percent more people
will remember any fact you say
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when it's wrapped in a story.
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So, just very quickly, here's the man
that started all of the public speaking.
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Speaking stuff for me because I thought
I was going to be a voice coach forever.
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Um, and this guy, um,
he came to me in:
2012
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Um, as he said here to prior to a job
interview for advice and presentation
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skills, he'd written it for word for word.
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He stood in front of me.
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Um, it was, as he said,
it was clunky, et cetera.
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And I, Gave him and I devised
right back then the same framework
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that I'm about to give to you.
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Um, and he used one page of
notes per slide per theme.
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And I think I charged him
back in:
2012
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Things have changed since then.
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But, um, he went and I, he left the house.
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I didn't think any more about it until
he emailed me the next day and said
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that they'd given him the job and
said he had the best presentation.
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And that's when I was
hooked on this whole idea.
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Of what makes people stand out over
other people when it comes to jobs,
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presentations, anything that we're
doing with communication speaking.
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It got me hooked because I thought there's
something in here that, that got this
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man to stand up above everybody else.
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There was something in what we did.
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And from that point on, I started to
work around that area until we'd really.
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Nailed the, the, the pieces and
you can do it quite quickly.
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Even people that are confident have
improved, can make improvements.
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So Louie actually works business
to business, um, with people.
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He's a behind the scenes.
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web person, but actually very confident.
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Um, and he was speaking to
a large group of people.
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Um, he gave me his talk and the
difference for him was positioning.
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And this is where a talk
can start to position you.
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And this is why the framework that
I gave Louie as well is we're going
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to hear right after this, because
what I did with Louie was I looked at
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what he'd written and I rejigged it.
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And I took out the bits that were not
really positioning him as the expert.
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And as soon as we did that, he went
off and it was, he was a bit nervous
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because it was to a group of graphic
designers and he hadn't done so good
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the time before, or he didn't, or
he felt that he was being judged.
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Um, and this time he said he
had an immense number of people
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speaking to him afterwards.
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Um, and it was a completely different
experience of going out speaking.
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So let's dive in.
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So the simple expert positioning
framework that I use is this.
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And I'll say, first of all,
expert positioning versus
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somebody just going, well,
I feel quite confident.
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This is Tension Tidwith.
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So we start with whenever we come in,
even when I came in to speak to you today,
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I said, this is what we're going to do.
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I'm going to talk to you a little
bit, then I'm going to do some slides.
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Then I'm going to share something,
a resource that we've got for you.
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And then I'm going to take
some questions and answers.
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So I modeled this at the start.
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We have an overview.
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We tell people simply what
we're going to do in the talk.
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What are they going to be?
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What we're going to be
covering and what's next.
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Solution or result are they gonna get
from listening to it and an action step?
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Why do we do this?
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Because people wanna know what
they're gonna pay attention to.
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Otherwise, the attention span is the,
the most precious commodity there is
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if we can't keep somebody's attention.
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Then they're literally
going to scroll past you.
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And it doesn't matter how good you are
or your content, the two of you are
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going to remain unmatched together.
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So by just simply stating what it is
that we're doing right up front with
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people, I'm going to be speaking about
how to have a, you know, a simple
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framework to position yourself as an
expert and use short talks to make money.
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Straight away, you know what you're going
to get, you know what the outcome is,
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and you're potentially willing to sit for
10 minutes, 20, 30 or so to hear that.
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Then we have an intro.
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Why are you talking about this topic?
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Now think about the slides
that I've just used with the
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statistics and even my background.
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All of this is maybe practicing what I
preach here hopefully in front of you.
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I have picked some stories and
some reasons from the background
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relevant to the talk topic as to
why people should listen to me.
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Look at the two testimonials
that I just shared with you.
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They were there deliberately to
share with you, I know my stuff.
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I've been doing this for years.
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I've been doing it with different
people in different contexts.
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And this is, this is
why that I do what I do.
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That is really important in your expert
positioning as a framework for speaking.
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Because if you don't give yourself
permission to step into the space
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that you can help people, nobody
else is going to give you permission.
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00:17:58
It's not about hubris.
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It's about how you say to
people, this is what I do.
280
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This is how I help people.
281
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And you say it unapologetically.
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And that intro is so important because
it gives people credibility that you
283
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are, that you're not a newbie at this.
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You've got some skin in the game and
people that work with you get results.
285
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00:18:22
So even if you are new to the game
or repositioning yourself, there
286
:
00:18:26
is stuff that you've done in your
background or things that you've done
287
:
00:18:29
with clients that you can leverage to
create this kind of an intro as well.
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00:18:36
And then we look at the problem.
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So look at when I gave you the stats,
things like a story or data work really
290
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well for talking about a problem or a
situation that you are going to deal
291
:
00:18:48
with in the talk that people are facing.
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So in the statistics that I gave and
also in the testimonial of Louis, I
293
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00:18:56
gave a situation and I said, well, some
people are really confident, but there's
294
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00:19:00
a reason why they don't get profitable.
295
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00:19:02
And I also gave you those statistics.
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That's that share.
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that there's so much more in other words
that can be happening with public speaking
298
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00:19:10
and the game has changed as it were and
it's in all these different things and
299
:
00:19:14
the cost of it and if we talk about the
cost of it now the cost of it is never
300
:
00:19:19
really time money or effort the real
cost of not dealing with the problem
301
:
00:19:24
is happening in your inner and outer
world so in some of the statistics It
302
:
00:19:28
said people on average spend eight hours
putting a presentation together, often
303
:
00:19:33
staying up till after midnight and then
doing a talk and then rushing off onto
304
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00:19:37
the next thing and never leveraging it.
305
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Well, what's the cost of that?
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That if you really think your time is
money, if you're not using that talk
307
:
00:19:45
to and you're not managing or measuring
how that talk is, working for you.
308
:
00:19:51
It's what they call leaving money on
the table, but there's a cost to that.
309
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00:19:55
And people then stop using or stop
improving on something that can really
310
:
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leverage them above and beyond posting.
311
:
00:20:02
Um, you know, as one means it's one
of the major reasons why people will
312
:
00:20:09
speak to you is if, if they can see
that you can speak about your topic
313
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Speaker 2: and that you
314
:
00:20:22
Speaker: conversations for
315
:
00:20:23
Speaker 2: So
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Speaker: the next part is We talk
about what I call then one simple
317
:
00:20:29
solution or shift that they could take
today to begin making a difference,
318
:
00:20:33
building credibility that you are the
solution and simple results that are
319
:
00:20:38
focused into something they can do now.
320
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00:20:42
It's not about promising them all
their world will be better because
321
:
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people are way more savvy now.
322
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00:20:47
What we want to do is show them how they
can take what you do to the bank today.
323
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00:20:52
And they can deal with one thing today,
this week, this month, this year, etc.
324
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to make a difference.
325
:
00:20:57
So my way of doing that is to actually
give you the overview of the framework.
326
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00:21:01
Now for some people, they could
literally take this framework,
327
:
00:21:04
put a talk together, go out and
start to, to do something with it.
328
:
00:21:09
For some people, they'll realize
that actually there is the simple
329
:
00:21:12
solution to this and they'll
I'll go, Oh my goodness me.
330
:
00:21:16
Let's, let's have a go at
this, but it may not work.
331
:
00:21:19
And in which case they may come back
or they may take one of our other
332
:
00:21:22
resources that dive deeper into it.
333
:
00:21:24
But at least, you know, this
is the framework that actually
334
:
00:21:27
gets results for people.
335
:
00:21:29
Um, to date, it's probably been,
I don't know, over the last
336
:
00:21:32
10, 12 years, it probably is at
least, I would say 50, 000 pounds.
337
:
00:21:42
Um, and that's just in free, you
know, certainly in free talks that
338
:
00:21:45
lead to different certain areas.
339
:
00:21:47
It's like, there's just so much
that you can do with speaking.
340
:
00:21:51
You've probably way more than 50.
341
:
00:21:52
It's probably like 150, 000 over
like a 10 year period, if not more.
342
:
00:21:57
Um, and then we're looking at a story.
343
:
00:21:59
So bringing story into the solution.
344
:
00:22:03
Either yours and especially a client.
345
:
00:22:05
It builds social proof that you're
not playing at this, but you have
346
:
00:22:08
experience and you have clients and
you have evidence of your work working.
347
:
00:22:13
I've given you some testimonials.
348
:
00:22:15
I've given you my own story.
349
:
00:22:17
There's story in all of this that you,
that is almost like a little seed that
350
:
00:22:22
you drop in at various points in your
framework, just as I'm showing you here.
351
:
00:22:28
so that you can build
credibility with people.
352
:
00:22:33
Finally, then you're going to do a
recap over what you've covered, the
353
:
00:22:36
problem, the cost, the solution, any
stories, and you're going to try and
354
:
00:22:40
add in another angle and then a call
to action or a call to adventure.
355
:
00:22:46
As somebody said really recently,
which I absolutely loved,
356
:
00:22:50
call to adventure with you.
357
:
00:22:51
Um, always have a way for
people to take the next step.
358
:
00:22:54
Your job is to Simply to move them
one step closer to your world.
359
:
00:22:59
This could be as simple as joining a
Facebook community, a free group that
360
:
00:23:02
you've got, or booking a call with
you, downloading a resource, but we
361
:
00:23:06
don't want people, we don't barriers
in front of people connecting with you.
362
:
00:23:09
Your goal is to achieve face
to face or into your email.
363
:
00:23:14
For nurturing further on.
364
:
00:23:15
So if you're going to speak in front
of people, basically, we've got to
365
:
00:23:19
make the most of that opportunity
for the people that have enjoyed
366
:
00:23:22
what you do, feel connected to you,
or feel that they want to learn more
367
:
00:23:26
about you or your work in some form.
368
:
00:23:28
They're going to be some people that
are really ready to move forward
369
:
00:23:31
with you in a big way right now.
370
:
00:23:33
They might be really on the edge
of looking for that right solution.
371
:
00:23:36
Cause they've tried a bunch of other
stuff that didn't work for them.
372
:
00:23:39
And you come along and it's like.
373
:
00:23:41
Oh my goodness, it's a drink
of water in a thirsty desert.
374
:
00:23:43
So being able to connect with you
immediately is incredibly vital.
375
:
00:23:48
But for other people, not everybody
is ready to buy from us straight away.
376
:
00:23:51
And some people just come
across us for the first time.
377
:
00:23:54
And then they want to get to know us.
378
:
00:23:57
They want to check us out a little bit.
379
:
00:23:59
They want to see if we're the real deal.
380
:
00:24:00
They want to see what other
things that we've got.
381
:
00:24:01
Got to see if they resonate
and connect with us.
382
:
00:24:04
And that's perfectly fine.
383
:
00:24:05
We all buy in different ways or
buy into people in different ways.
384
:
00:24:10
So being able to then come into a
community, have more resources for people,
385
:
00:24:14
sometimes low cost opportunities, um,
free calls, et cetera, that is a way
386
:
00:24:20
for people to take it a step further.
387
:
00:24:24
Most people really do assume that a
strategy call is a sales call because
388
:
00:24:28
they have often been missold to or
they're just simply used to a sales call.
389
:
00:24:33
It's not always that, but it
is an opportunity in there.
390
:
00:24:36
It's so important to have those
calls to adventure, um, to, to
391
:
00:24:40
take people onto the next level.
392
:
00:24:42
place.
393
:
00:24:42
I have seen so many times when people
speak and they spend a lot of time trying
394
:
00:24:47
to add value in a talk, but they never
position themselves as the solution.
395
:
00:24:53
Um, and they never make a call to action
at the end for people to talk to them.
396
:
00:24:57
And then everybody says to
them, what a great talk it was.
397
:
00:25:01
Sometimes it was, sometimes it
wasn't, but the opportunity is lost.
398
:
00:25:06
And that's what we don't want at all.
399
:
00:25:09
So let's do exactly what we've got in this
framework and do some recapping for you.
400
:
00:25:16
If Google are saying that it takes
up to seven hours of content over 11
401
:
00:25:21
different occasions and over up to
four different platforms for people
402
:
00:25:26
to develop that know, like, and trust
in your consistency, Then raising your
403
:
00:25:32
profile with speaking, whether that's on
video, being interviewed on podcasts, in
404
:
00:25:36
person, virtually, it's absolutely vital.
405
:
00:25:40
It's one of these areas that people are
going to see you because that content is
406
:
00:25:46
going to somehow stay on that internet.
407
:
00:25:49
And it's amazing what the algorithms
will bump up every now and again,
408
:
00:25:54
or that you can link to or leverage
so that people can see you.
409
:
00:25:58
And that.
410
:
00:25:59
It feels to them as if you're being
uber consistent, um, over all of those
411
:
00:26:04
platforms, but you're leveraging public
speaking in so many different forms
412
:
00:26:09
because people do still respond to faces,
voices, and body language quicker than
413
:
00:26:14
they will respond to a written speech.
414
:
00:26:17
And your confidence is going to
increase the more that you do this.
415
:
00:26:21
Your communication skills around
your messaging will increase,
416
:
00:26:25
and as a consequence of that,
your sales will increase.
417
:
00:26:29
So it's time for your voice to emerge.
418
:
00:26:33
And I love this idea where we just
have the gap and put some public
419
:
00:26:39
speaking in here because opportunity
for speaking is everywhere.
420
:
00:26:44
There is a gap that people are having
in the results that they're getting.
421
:
00:26:49
It's our job to speak into that gap.
422
:
00:26:52
And so I love that idea that when
we think about it or where, you
423
:
00:26:57
know, where do I get speaking?
424
:
00:26:58
I literally had a seven figure business
owner speak to me last week and said, I
425
:
00:27:04
don't know where to get speaking gigs.
426
:
00:27:07
It was crazy to my mind.
427
:
00:27:10
However, it wasn't his specialism.
428
:
00:27:13
His specialism was trading.
429
:
00:27:14
And so it was Easy for me to actually look
at who his audience were and identify some
430
:
00:27:22
opportunities for him to start to leverage
his presence and his opportunities.
431
:
00:27:26
So it's time to speak into the gap
and find the gaps where you can
432
:
00:27:30
speak into in your client's life.
433
:
00:27:33
That's where your message comes in.
434
:
00:27:35
And also the actual opportunities
to speak are everywhere.
435
:
00:27:40
However, um, this is a solicitor's
firm I speak to, um, and he said
436
:
00:27:46
the barter public speaking has set
higher, so most people tend to do it.
437
:
00:27:50
Okay?
438
:
00:27:50
So we have to really look at what makes us
stand out, and I totally agree with him.
439
:
00:27:56
So what I want you to do is take my
framework, but I all want, I also want
440
:
00:28:01
you to think of how you are going to
stand out, um, from the crowd, because.
441
:
00:28:08
We're not listening to
everybody in the same way.
442
:
00:28:13
And Anne was a solicitor client in
New Zealand, um, who worked with
443
:
00:28:18
me over on her physical voice.
444
:
00:28:21
So your framework, your physical
voice, and your presence are
445
:
00:28:25
going to make a difference.
446
:
00:28:26
What was interesting
about Anne is she'd said.
447
:
00:28:30
She didn't think things could be changed
about her and how she communicated, but
448
:
00:28:34
she suddenly felt more authentic, relaxed,
either using scripts or PowerPoint and
449
:
00:28:40
more than anything, her sales conversation
started to happen quicker too.
450
:
00:28:44
That's where it's an interesting knock on
effect that can happen when you start to
451
:
00:28:49
use better communication around speaking,
have a framework and you use talks.
452
:
00:28:55
She found that she would get onto sales
calls, she was closing people quicker,
453
:
00:28:59
her communication was better, her
ability to be with people and listen
454
:
00:29:04
to them, uh, was increased because of
her ability to have more stagecraft
455
:
00:29:10
and more clarity around her talks.
456
:
00:29:14
So I'm going to open it up for questions a
moment, but we do have a resource for you.
457
:
00:29:18
I do have a short course, um, and
we have a bonus at the end of it.
458
:
00:29:22
So we have a make money
with short talks course.
459
:
00:29:24
And this is where I've often
had people really clean up.
460
:
00:29:28
Um, it's a seven day speaking course.
461
:
00:29:31
It's self paced, so you can
actually go through the short videos
462
:
00:29:34
and the action steps yourself.
463
:
00:29:35
We've got 50 percent off it for those that
are coming to the message and momentum.
464
:
00:29:39
We're having a flash sale
over the next, um, few days.
465
:
00:29:42
And as an incorrect, as a bonus, um, each
one of those comes with a one to one with
466
:
00:29:47
me to go over the talk that you've created
in the same way that I did with Louie
467
:
00:29:52
so that we can make sure it is the best
talk and the best call to action that you
468
:
00:29:57
can possibly have, um, at the end of it.
469
:
00:29:59
So, I will have this also at the end of
our slides, which will go out to you.
470
:
00:30:05
Um, so instead of two, two, two, it's at
one, one, one pounds, which is probably
471
:
00:30:10
about 130, uh, 140 instead of about 280.
472
:
00:30:16
So hopefully you will take
advantage of that at the same time.
473
:
00:30:22
So we are back in the room.
474
:
00:30:25
And we've got some times
now for some questions.
475
:
00:30:29
I'd love to know any thoughts around what
I'd said about a framework and, um, any,
476
:
00:30:35
just anything that comes up for you around
speaking or, um, that you need my help on.
477
:
00:30:42
Go for it.
478
:
00:30:44
Speaker 3: I had a question about,
um, ways to share, because I'm
479
:
00:30:51
transitioning and doing some new things.
480
:
00:30:54
Yeah.
481
:
00:30:54
And I have experience in the past and
I'm just looking for a broader audience.
482
:
00:31:00
I've been, I mentioned this to you, I've
been talking about history ideas within
483
:
00:31:04
sort of a history audience, Smithsonian
here in the States, that kind of thing.
484
:
00:31:09
I want to take it To a broader
audience, to more of a business
485
:
00:31:11
audience leadership through
Shakespeare is, is what I'm hoping for.
486
:
00:31:17
And I believe that although times
change, true leadership doesn't.
487
:
00:31:22
And if you look at Shakespeare, really he
was writing about leadership and there's
488
:
00:31:26
a reason his plays are still so popular
now and it's because it's still resonates.
489
:
00:31:32
So to take that to a
business, the audience,
490
:
00:31:36
Speaker 2: yeah,
491
:
00:31:37
Speaker 3: it seems to me
LinkedIn might be a good place.
492
:
00:31:41
To start having short talks, like you
were saying, to do videos, to share some
493
:
00:31:48
ideas and just get some of those ideas
out there in a, to a different audience.
494
:
00:31:54
So that's kind of what occurred to me.
495
:
00:31:55
Does that sound right to you?
496
:
00:31:59
Speaker: Um, can I ask you
to reframe the question?
497
:
00:32:02
Well, there's a couple
of things that come up.
498
:
00:32:04
What, what would be your
question in that to me?
499
:
00:32:07
Speaker 3: So is, is LinkedIn a good
audience to start speaking, to start
500
:
00:32:14
sharing things through short talks?
501
:
00:32:18
Speaker: Um, it absolutely is.
502
:
00:32:20
Especially in it's, it's always
considered the more professional
503
:
00:32:24
platform than it is for others.
504
:
00:32:26
Um, I, I, I think there are, it depends.
505
:
00:32:30
I've always says it depends
where your audience is.
506
:
00:32:33
Excuse me, I'm going to sneeze.
507
:
00:32:34
Let me just There we
go, I've been done with.
508
:
00:32:39
So, because you're looking to do
with leadership, then definitely,
509
:
00:32:43
that's where they often are.
510
:
00:32:44
It doesn't require you to be posting
like a Duracell bunny, you know, sort
511
:
00:32:48
of like a battery, every single day.
512
:
00:32:50
A friend of mine is, um I runs a
corporate training, uh, company and
513
:
00:32:55
she'd said, you know, really good posts
sort of three times a week are good, but
514
:
00:33:01
there's other, other ways of doing it.
515
:
00:33:03
One of the things around public speaking
for me, if you're going to do this is.
516
:
00:33:10
I think one of the things that you've
got to do is overcome the disconnect
517
:
00:33:14
that people could instantly have, which
is, um, you know, that they, that, that
518
:
00:33:21
whilst it might be interesting, a bit like
a vitamin pill, it's not a painkiller.
519
:
00:33:26
And so, So you have to almost, you
know, it's one of the things around
520
:
00:33:31
speaking for me is if you look at that
framework, it's you're going leadership
521
:
00:33:37
and Shakespeare's like, we always come
from the expert position where we're
522
:
00:33:41
saying, this is a great solution.
523
:
00:33:43
This is, you know, Shakespeare's
been around for a long, long time.
524
:
00:33:46
In fact, I'm there's a lady, an act,
an actor called Patsy Rodenberg.
525
:
00:33:50
I'll just put it in.
526
:
00:33:52
Patsy Rodenberg, if you look her up
on YouTube, she, or even online, she,
527
:
00:33:59
um, is, she was the acting coach for
the Royal Shakespeare Company and she
528
:
00:34:02
also has done, um, corporate stuff.
529
:
00:34:04
She does a lot to do with
presents and Shakespeare.
530
:
00:34:07
I found her work incredibly empowering
about sort of 10 plus years ago.
531
:
00:34:12
So I think you'd enjoy what
she's saying around Shakespeare.
532
:
00:34:15
And, um, you know, the way she looks at it
is she comes at it from a perspective of.
533
:
00:34:21
Shakespeare is, you know, if you
think of that quote, to be or
534
:
00:34:23
not to be, that is the question.
535
:
00:34:25
She says, well, that is the question.
536
:
00:34:27
Shakespeare, you know, she was, Hamlet
could have just had another gin and
537
:
00:34:29
tonic rather than face the choice in
life to come back to his presence.
538
:
00:34:34
Um, and how, and how, how, how
presence and how we interact with
539
:
00:34:39
things through Shakespeare is
absolutely vital and how actors are.
540
:
00:34:43
You know, playing that out as it
were your job because she's very
541
:
00:34:47
famous and she's worked with very
famous people when she comes into
542
:
00:34:52
the corporate she's got the celebrity
status that gives her credibility.
543
:
00:34:56
Okay, your job is to chain
is through a talk is to.
544
:
00:35:02
to look at why, you know, how do
you stop that being what I call a
545
:
00:35:07
nice to a nice to think about, but
not necessarily a nice to book you.
546
:
00:35:11
So it's, it's what my partner calls a
vitamin pill rather than painkiller.
547
:
00:35:17
So for me, one of the questions that you
have to do around the problems is, You
548
:
00:35:22
have to potentially look at the hone on
the leadership problems and maybe use a
549
:
00:35:29
quote or a thing from a Shakespeare play
to understand why that has been a forever
550
:
00:35:34
problem that has been going on throughout
history and how maybe different.
551
:
00:35:40
ways of trying to deal with that problem
and also what we haven't learned or what
552
:
00:35:45
we have learned and, and actually you've
got to build the bridge basically, Carol.
553
:
00:35:48
You've got to, when I, if I was sort of
writing that talk for you or if I was,
554
:
00:35:51
you know, working with you around that,
I would be looking at how do I, if I've
555
:
00:35:55
got an audience of leaders here that
don't understand, that are disconnected,
556
:
00:35:59
that don't get it, my job is to build
the bridge and to use those quotes and
557
:
00:36:05
to use those things as a way to show that
this has been a time immemorial problem.
558
:
00:36:10
Yeah.
559
:
00:36:10
And that actually we can use what I call,
um, ancient wisdom model and leadership.
560
:
00:36:22
Speaker 3: Right.
561
:
00:36:22
Okay.
562
:
00:36:23
Speaker: You know, that's quite a
good title, you know, to some degree.
563
:
00:36:26
Um, because people do things
that have kind of gone down well,
564
:
00:36:30
are things like stoic and this
idea of stoicism, et cetera.
565
:
00:36:34
So people are always
looking for ancient wisdom.
566
:
00:36:37
Yeah.
567
:
00:36:38
in a modern context.
568
:
00:36:39
They just don't know how to interpret it.
569
:
00:36:41
Well, that's your job.
570
:
00:36:44
Speaker 3: Thank you very much.
571
:
00:36:45
That's all wonderful.
572
:
00:36:46
Thank you.
573
:
00:36:46
Is that helpful?
574
:
00:36:48
Thank you.
575
:
00:36:48
Speaker: Cool.
576
:
00:36:49
Nina, have you got any questions at
all around speaking or is speaking
577
:
00:36:53
something that you've done or want to
do more of or, um, I'd love to, love to
578
:
00:36:57
get a little bit more, um, It's, it's
579
:
00:37:00
Speaker 2: certainly something
I have done public speaking
580
:
00:37:05
before from the perspective of
Transitioning from residential
581
:
00:37:13
care living to supported living.
582
:
00:37:18
Um, haven't done it for ages so I
am quite rusty at public speaking.
583
:
00:37:24
I guess.
584
:
00:37:27
My, my sort of name of my business
is communication, clarity, coaching,
585
:
00:37:34
um, and a big part of, um, obviously
from the title, my, my coaching
586
:
00:37:43
is communication, but I, I kind
of feel that the, the experience.
587
:
00:37:49
The story experiences I
could talk about are from
588
:
00:37:56
a personal perspective rather
than an expert perspective.
589
:
00:38:03
Is there a way of turning?
590
:
00:38:04
Speaker: Oh, I love it because you
are the most, you are the biggest
591
:
00:38:08
expert on yourself there is.
592
:
00:38:10
Speaker 2: I just don't feel, I don't,
um, I would question how can I turn my
593
:
00:38:17
personal lack of communication skills.
594
:
00:38:22
from a personal story and make
it into, um, professional expert
595
:
00:38:32
guidance,
596
:
00:38:32
Speaker: advice, work?
597
:
00:38:34
I love the question.
598
:
00:38:35
I think it's a really fantastic question.
599
:
00:38:37
You've both actually come
with super questions.
600
:
00:38:39
I'll answer it because Carol's
was basically like, well, if I'm
601
:
00:38:42
transitioning, I'm looking for bigger
audiences or broader audiences.
602
:
00:38:46
But the thing that I'm talking
about is like, you know, kind
603
:
00:38:50
of has a massive disconnect.
604
:
00:38:52
I've almost got to do the
selling job within it.
605
:
00:38:54
How do I, how do I do that?
606
:
00:38:55
And yours is coming from another really
interesting perspective, which, and
607
:
00:38:59
I love the way you framed it, even,
even as a talk itself, which is, how
608
:
00:39:04
can I turn My personal story into
an expert professional story, which
609
:
00:39:10
is like, I'm like, that's a joint.
610
:
00:39:12
I think that's kind
611
:
00:39:13
Speaker 2: of the, that I can do.
612
:
00:39:15
I can the topic today and I
think that's the most Yeah.
613
:
00:39:19
Beneficial question to
ask to get advice from.
614
:
00:39:23
Speaker: It's beautiful.
615
:
00:39:24
Remember that slide that I
had that said opportunities?
616
:
00:39:26
No, we're an opportunity is now
here with that gap in between, yeah.
617
:
00:39:30
We're listening right to, you know,
there's a space where we can suddenly see.
618
:
00:39:36
an opportunity.
619
:
00:39:37
And as soon as you spoke about that, I
saw an opportunity because I also realized
620
:
00:39:41
if you're speaking about it, then other
people share the same thoughts as you.
621
:
00:39:46
Speaker 2: Okay.
622
:
00:39:48
Speaker: So it's a really big one is
potentially in the transformational
623
:
00:39:52
space where we're not sort
of dealing with information.
624
:
00:39:54
We're dealing with transformation.
625
:
00:39:57
Speaker 2: Okay.
626
:
00:39:58
Speaker: Particularly for coaches,
your personal story is probably
627
:
00:40:02
one of the biggest drawing points.
628
:
00:40:06
for personal transformation work.
629
:
00:40:08
Now it can get a bit sticky for people
because sometimes, as you all know,
630
:
00:40:13
when we start personal transformation
work, we're all a work in progress
631
:
00:40:17
and we're never a finished article.
632
:
00:40:19
So sometimes it can feel as if
we have to wait until we've got
633
:
00:40:23
ducks lined up, more of our healing
done and all of this journey.
634
:
00:40:27
And we're, we're more finished product
before we can even start talking about it.
635
:
00:40:32
And I want to just dispel that
myth because, um, at every stage
636
:
00:40:36
of your business journey, there are
people for you to help and support.
637
:
00:40:42
speak to along the journey.
638
:
00:40:44
Okay, I'll give you a quick example.
639
:
00:40:46
When I first started off as a singing
teacher, back in:
2008
640
:
00:40:51
time ago now, but that was my first
career, as it were, and I thought I'd
641
:
00:40:55
never do anything else other than that.
642
:
00:40:57
It's amazing how you evolve
when you just keep evolving.
643
:
00:41:00
But I started at that point and
I had really, I, I barely taught.
644
:
00:41:05
I mean, I'd sung for a while.
645
:
00:41:07
I mean, I'd got a personal journey of
singing, but I'd barely taught and I
646
:
00:41:12
hadn't done any big certifications.
647
:
00:41:14
I was really just dipping
my toe in the water.
648
:
00:41:18
And what I did was, um, something that
I now realize was very savvy, but I
649
:
00:41:24
didn't realize it back then, which
was on my about section of my website.
650
:
00:41:30
Or, because social media was
really just a twinkle in the eye
651
:
00:41:34
back then, really, wasn't it?
652
:
00:41:35
You know, Facebook was just coming in.
653
:
00:41:37
It was certainly not in
the form it's in now.
654
:
00:41:40
Um, I wrote my story.
655
:
00:41:45
I, and I, but I wrote it from the
perspective that, I have, of where I was
656
:
00:41:50
now for me, I'd had to physically rebuild
my voice three times, once after a near
657
:
00:41:57
fatal car crash, once after having a
cesarean, um, and once, and then the third
658
:
00:42:02
time having to retrain it in new methods.
659
:
00:42:06
And it's, and I came from the angle
because I've been willing and able
660
:
00:42:10
to rebuild my voice physically after
things, uh, you know, after lots
661
:
00:42:17
of different, um, situations that,
that could have just wiped it away.
662
:
00:42:23
I knew what that took to do that
because I knew that also I didn't have
663
:
00:42:29
a stratospheric opera career or anything
else to put down on my to do list.
664
:
00:42:33
So I knew if I was going to get started,
I had to find people that were, I
665
:
00:42:37
had to be almost like honest and.
666
:
00:42:41
almost, um, willing to position myself
with something that I did understand
667
:
00:42:47
and could speak into right now.
668
:
00:42:50
The thing that creates imposter
syndrome for people is when they're
669
:
00:42:55
trying to punch above their weight.
670
:
00:42:57
Some people are almost trying to
sort of do what they think they have
671
:
00:43:01
to do on social media to position
themselves and make big promises.
672
:
00:43:04
And I said in the talks, don't
make unrealistic promises to people
673
:
00:43:08
because that's not what people want.
674
:
00:43:10
They're not attracted to us
for unrealistic promises.
675
:
00:43:13
They are desperately looking for
something real and relatable.
676
:
00:43:16
There's three things that people are
looking for, that you're the real deal.
677
:
00:43:21
That you have done what you said you've
done at some level, okay, that you are
678
:
00:43:25
relatable to them because people are
attracted to people that are some degree
679
:
00:43:30
like them in the journey, um, and that
they've got a route map and they can,
680
:
00:43:34
you can show them how you're going to
help them go from, you know, A to B.
681
:
00:43:39
And if you just take each section of your
journey, from where you are now, and you
682
:
00:43:43
say like, my personal story is enough, let
me document it out, what is my personal
683
:
00:43:48
story, what are the milestones, what are
the timelines and the turning points, what
684
:
00:43:52
has got me here, and why is that important
to the people that I want to serve.
685
:
00:43:58
That's the biggest question.
686
:
00:44:00
Why would this be important to them?
687
:
00:44:03
And then answer it.
688
:
00:44:04
Because what will happen as you do that,
you'll start to believe in yourself
689
:
00:44:09
and your story and your journey.
690
:
00:44:11
Enough to actually go, there's a group
of people that I can help right now.
691
:
00:44:16
And, and the way to help
them is to state it clearly.
692
:
00:44:21
This is who I am.
693
:
00:44:22
This is why my journey is so far.
694
:
00:44:24
This is the journey that I've had to take.
695
:
00:44:26
I'm still on the journey, but up to
now, this is the, this is what I've
696
:
00:44:30
been able to accomplish and achieve.
697
:
00:44:33
And we're all ready for
somebody at a certain level.
698
:
00:44:36
And that's really true.
699
:
00:44:37
Like the people that came to me
back in:
2008
700
:
00:44:42
the person that I was right then.
701
:
00:44:45
The people that come
into my world now for.
702
:
00:44:48
You know, advanced speaking or messaging.
703
:
00:44:50
I wasn't that person back then.
704
:
00:44:52
I couldn't have helped them.
705
:
00:44:54
They weren't ready for me and I
wouldn't have been ready for them.
706
:
00:44:57
And if we can be, if we can trust that
there is a process that you're going
707
:
00:45:01
through in business and that you will
evolve as a person and in business, and it
708
:
00:45:05
means that you can speak to people as long
as you're just documenting the journey.
709
:
00:45:09
And, and most importantly, like
when you said, how do you turn it
710
:
00:45:12
into a professional, uh, you know,
for professional guidance, you go.
711
:
00:45:16
The key question is to go, why would
somebody be interested in this?
712
:
00:45:23
And before we let our monkey mind
get in there and say, nobody would
713
:
00:45:26
be interested in this, we get in
there, the space in between, and we
714
:
00:45:30
say, this is relevant to my audience
because, and you document it out.
715
:
00:45:38
And then you really say, well, why
would they be interested in that?
716
:
00:45:41
Because, There's something
around that that's important.
717
:
00:45:44
And when I finally asked people why they
had come to me at the very start of my
718
:
00:45:49
teaching journey, I asked people because
I wanted to know where they'd come from.
719
:
00:45:52
They, you know, online, et
cetera, what they'd seen.
720
:
00:45:55
This was the response from most people.
721
:
00:45:59
Well, I was very put off by big CVs
that shared all of these massive results
722
:
00:46:06
that people had done, because I felt
that you would understand me right now.
723
:
00:46:14
There's a space where somebody with
much bigger results can't help somebody
724
:
00:46:19
at a certain level in their journey.
725
:
00:46:21
They can't remember it and
they can't relate to it.
726
:
00:46:24
They've moved.
727
:
00:46:25
So they're going to help a different
level of person, but we, but everybody
728
:
00:46:29
needs somebody that's just a few steps
above them, not massive leaps for mankind.
729
:
00:46:36
It's too far away for them to relate to.
730
:
00:46:38
But just a few steps above
them, that's what people need.
731
:
00:46:42
Somebody that's on the journey, that
understands where they've been, and
732
:
00:46:46
can show them the pitfalls and the
things that they've done to help them.
733
:
00:46:52
But that's where I'd start.
734
:
00:46:53
There's this key question
in there for you, Nina.
735
:
00:46:55
It's like, why is your story relatable?
736
:
00:46:58
What areas, like, you timeline it
out, and what is relatable to people?
737
:
00:47:02
Out of that, for your people.
738
:
00:47:05
And then go, why would
they be interested in this?
739
:
00:47:07
Why is this important to them?
740
:
00:47:09
and document it out and then
use that framework to start
741
:
00:47:12
turning it into a short talk.
742
:
00:47:16
Speaker 2: I think you might have just
given me an idea for a piece of content.
743
:
00:47:23
Yeah, and that's
744
:
00:47:26
Speaker: my whole point today.
745
:
00:47:28
Don't let it stop there.
746
:
00:47:29
That post will go out and
you will not see it again.
747
:
00:47:32
But a talk, you can go.
748
:
00:47:34
Look, just imagine people want to
speak in front of a thousand people.
749
:
00:47:37
I'm like, don't do that.
750
:
00:47:38
Find a hundred different ten
group peoples over a year or so.
751
:
00:47:43
Because they can be visible
to you and you then.
752
:
00:47:47
You'll get clients from that,
no problem, online or offline.
753
:
00:47:53
Um, so I'm going to ask Mary to
just put some links in the chat.
754
:
00:47:57
Um, there's our short course there,
which goes deeper, the deep, the
755
:
00:48:00
short course takes the framework and
it unpacks it on what, exactly what
756
:
00:48:05
to do within the talk, all of it.
757
:
00:48:07
And also how to get your first speaking
gigs from, um, from what you've created.
758
:
00:48:12
Um, so if Mary, um, can actually put the
links in the chat, that would be amazing.
759
:
00:48:18
Are
760
:
00:48:21
you there, Mary?
761
:
00:48:23
Have I lost Mary?
762
:
00:48:23
There we go.
763
:
00:48:24
Beautiful.
764
:
00:48:24
Right.
765
:
00:48:25
So that's the Make Money With Short
Talks and, um, uh, that also comes
766
:
00:48:30
with, um, a bonus call with me.
767
:
00:48:32
So once you've got that, um, you can
message me and we will book you in.
768
:
00:48:37
Uh, to go through once you've written
your talk, you've gone through it, you
769
:
00:48:40
can actually I'll go and do exactly
what I did, uh, which is normally sort
770
:
00:48:44
of like a 300 pounds value to actually
go through an hour of a talk with me.
771
:
00:48:49
And if Mary, if you, if you're not sure,
but you want to have a chat with me about
772
:
00:48:53
either your speaking strategy or about
audience and how to get in front of your
773
:
00:48:57
audience or what to do with it next.
774
:
00:48:59
Um, Mary, if you can stick the strategy
call there, um, and we can have a little
775
:
00:49:03
chat around opportunities for you.
776
:
00:49:07
In that strategy call.
777
:
00:49:08
So there's a couple of
different options there for you.
778
:
00:49:10
If you can just pop this strategy
session call in, there we go.
779
:
00:49:13
That's on there.
780
:
00:49:14
Um, just before we round off then, is
there any comment I'd love to know?
781
:
00:49:18
Um, I love it in the chat as it works.
782
:
00:49:20
So, so please pop it in the chat for me.
783
:
00:49:22
Cause I love to hear your words as well
is what are you taking away from today?
784
:
00:49:26
What has landed for you that
you are taking away from today?
785
:
00:49:42
I totally love speaking about speaking.
786
:
00:49:48
I love finding the strategy of
somebody's story in speaking.
787
:
00:49:52
I find it absolutely brilliant.
788
:
00:49:57
Love it.
789
:
00:49:57
I love the idea of ancient
wisdom for a modern audience.
790
:
00:50:00
Yeah.
791
:
00:50:01
There I I'm quite good at the hooks here.
792
:
00:50:03
I carry out like, I always come
up with a hook for somebody.
793
:
00:50:06
Um, so yeah, and that's the job that
needs to bridge the bridge of the gap.
794
:
00:50:09
Yeah.
795
:
00:50:09
I love it.
796
:
00:50:12
Um, and what's one thing that
you are going to action today?
797
:
00:50:19
This message and momentum
because I'm all about momentum.
798
:
00:50:23
That's one thing that
you're going to action.
799
:
00:50:24
Nina taking my love of asking questions
and embed it in part of my story.
800
:
00:50:28
Beautiful.
801
:
00:50:30
So what's your next action
802
:
00:50:35
from today?
803
:
00:50:37
Figure out how to make my idea a
painkiller and not a nice to think about.
804
:
00:50:42
Yeah.
805
:
00:50:42
Feel free to book a call.
806
:
00:50:44
Carol will have a chat about it.
807
:
00:50:45
Happy to do that.
808
:
00:50:47
Um, but also if you wanted to just
do the course then, um, and you
809
:
00:50:50
wanted to invest in that, then
that will go through part of that.
810
:
00:50:53
It has those kinds of
questions in there as well.
811
:
00:50:56
And then also it has a one to
one with me at the end of it.
812
:
00:50:59
But yeah, absolutely.
813
:
00:51:00
That's your, that's also
key to your messaging.
814
:
00:51:04
That's why people will have a conversation
with you when what you do is not a nice
815
:
00:51:09
to have, but becomes a need to have.
816
:
00:51:13
Or, uh, it opens such curiosity for them.
817
:
00:51:16
Um, for instance, when I've done
corporate, when I asked them why they
818
:
00:51:22
chose me over other people doing speaking
with impact and presentation skills,
819
:
00:51:26
great question to ask is, um, they'd said,
well, we've bought all of that before.
820
:
00:51:31
But I was, I was coming in with
something very specialized around voice
821
:
00:51:36
coaching and voice work with them.
822
:
00:51:39
And also I incorporated, uh, very short
audits with them and actually was able
823
:
00:51:44
to craft the whole training, um, to their
individual needs and make it cohesive.
824
:
00:51:51
So they will spend money on
something that actually works.
825
:
00:51:55
It's just that they don't know
what to spend their budget on
826
:
00:51:58
because everything is so general.
827
:
00:52:01
But you have to show the results
and the ROI and the data for them,
828
:
00:52:05
although because they are less, um,
corporates, just less, emotional about
829
:
00:52:13
making the decisions with the money.
830
:
00:52:14
And also particularly we have
to, to our job is to help them
831
:
00:52:18
understand why this will impact
their bottom line or their people.
832
:
00:52:24
And that's another space
that you can go as well.
833
:
00:52:28
So Nina create some content for
social media for client attraction.
834
:
00:52:31
Now I'm going to just
throw this in as we go.
835
:
00:52:35
I like Nina, don't leave it there.
836
:
00:52:38
My whole point at the beginning is if
all we're doing is posting and praying,
837
:
00:52:44
you are not in charge of the algorithm.
838
:
00:52:46
But if you go and find small groups
of people to speak to online enough
839
:
00:52:51
podcasting, small groups of, you know,
of places going to do a lunch and
840
:
00:52:57
learn off offering to speak for free.
841
:
00:53:01
Everybody wants to be paid to speak.
842
:
00:53:02
I've done both, but I would,
I'd rather speak for free.
843
:
00:53:07
And speak in front of people that want
a conversation with me that can turn
844
:
00:53:11
into a client than simply spend my
day crafting perfect posts on social
845
:
00:53:16
media that, that, uh, that I've got
zero control over who actually sees it.
846
:
00:53:21
I'm not saying it's not needed as well.
847
:
00:53:24
I'm saying, do not stop there.
848
:
00:53:25
Your way of getting clients is to
actually be up front and center like
849
:
00:53:29
this, where you're ending up virtually
or in person where people can ask
850
:
00:53:33
you a question and where you can
demonstrate your skill and expertise.
851
:
00:53:37
in asking, like you asked me a question
and it gave you an insight and an idea.
852
:
00:53:41
If I'd have just posted something
on social media and not shown
853
:
00:53:44
up and done this today, you
wouldn't have had that insight.
854
:
00:53:47
You would have literally scrolled past
because that's what everybody does.
855
:
00:53:50
We've got to get louder and
more salacious, which is not
856
:
00:53:53
what most of us are about.
857
:
00:53:54
We want to just get our expertise out.
858
:
00:53:56
We want to help people.
859
:
00:53:57
So to me, I will say it,
you need to be speaking.
860
:
00:54:02
In addition to this, if you're going
to create the content for social
861
:
00:54:04
media, take the framework and create a
short talk out of it at the same time.
862
:
00:54:08
Otherwise it's, it's a wasted post.
863
:
00:54:11
In my opinion,
864
:
00:54:14
use that stuff to get in front of people.
865
:
00:54:17
Think about it.
866
:
00:54:18
Just imagine over the next 18 months,
if you could find groups of 10 people
867
:
00:54:23
and you kind of gave yourself a hundred
challenge and you did a hundred little
868
:
00:54:26
workshops or a hundred talks on the same
thing to different groups of people.
869
:
00:54:30
Imagine where that would
take your abilities as well.
870
:
00:54:35
So.
871
:
00:54:37
It's been fantastic to have you here.
872
:
00:54:38
Thank you so much.
873
:
00:54:39
We're just coming up to the hour.
874
:
00:54:41
Um, I'd love to speak to you.
875
:
00:54:43
We'll be sending the replay out tomorrow.
876
:
00:54:46
Um, next week, our topic is around
finding your authentic voice.
877
:
00:54:52
So this is going to be perfect for people
if you are pivoting, transitioning.
878
:
00:54:56
If you're pivoting your business, if
you've come from one thing to another,
879
:
00:54:59
if you feel as if your messaging just
isn't landing and you don't feel as if
880
:
00:55:03
you're even in it, then that's going to
be perfect about finding your authentic
881
:
00:55:07
voice so that the things that you
are writing, posting, saying, um, are
882
:
00:55:11
unapologetically you, but they're also.
883
:
00:55:15
The exact things that your client
needs to hear at the same time.
884
:
00:55:18
And you find the marriage of both speaking
your truth and it being attractive to
885
:
00:55:22
the people that you want to speak to too.
886
:
00:55:24
That will be our next, uh, next
week's message and momentum.
887
:
00:55:28
So join us next week at 2 p.
888
:
00:55:29
m.
889
:
00:55:30
Um, and we look forward
to seeing you then.
890
:
00:55:32
So thank you so much for joining me today.
891
:
00:55:34
Take care.
892
:
00:55:34
Bye bye.
893
:
00:55:37
Thanks for tuning in to the
Visible Coaches Podcast.
894
:
00:55:41
If you've ever felt the pressure
to market yourself in ways that
895
:
00:55:44
don't align with your true nature,
this podcast is your sanctuary.
896
:
00:55:49
If you've enjoyed what you've heard
so far, make sure to subscribe.
897
:
00:55:53
To the Visible Coaches Podcast on your
favorite platform, and we would really be
898
:
00:55:57
grateful if you could leave us a review.
899
:
00:56:00
Your feedback means the world to
us, and it helps us reach more
900
:
00:56:03
introverted coaches like you.
901
:
00:56:05
Visit the visible coaches podcast.com.
902
:
00:56:08
Now.
903
:
00:56:09
That's
904
:
00:56:11
thevisiblecoachespodcast.
905
:
00:56:12
com.
906
:
00:56:13
Let's continue to embrace our introverted
strength, create meaningful connections,
907
:
00:56:18
and make waves in the coaching world.
908
:
00:56:21
Until next time.
