Homeowners are increasingly prioritizing sustainability when shopping for kitchen and bath products. As a marketer, partner or influencer, it's crucial to understand what sustainability truly means and how it impacts the products you recommend. While energy efficiency is often marketed as the most impactful factor, it's only one piece of the puzzle. Look for Energy Star rating, water-saving features, sustainable materials, and end-of-life options when shopping for sustainable kitchen and bath products. By recommending sustainable features, you can help your clients make informed choices that align with their values and reduce their environmental impact.