Analysts Don Kellogg and Roger Entner discuss Comcast’s new loyalty program, Xfinity Membership, and whether it will work as intended for the cable giant.

00:00 Episode intro

00:25 Xfinity Membership overview

02:18 Loyalty plans actually drive acquisitions

04:04 Tangible vs. vague rewards

05:17 Verizon and T-Mobile's loyalty programs

06:49 Will these programs work for cable?

07:58 Customer care as a potential perk and episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Comcast, Xfinity, cable, loyalty, T-Mobile, Peacock, Verizon, churn, NPS, customer-centric, support