Shownotes
Not every story builds trust. Some actually backfire.
If you’ve ever been told you have to share your rock-bottom moment to sell… this one’s for you.
Because here’s the thing: while “lowest point” stories have been copy-and-paste advice in this industry for decades, they’re not always building trust. Sometimes, they’re doing the opposite—they flatten you, make you look stuck, and leave your audience side-eyeing instead of signing up.
In this episode, I break down:
- Why sharing your worst-day-ever story isn’t the magic trust-builder you’ve been sold
- What’s actually happening when “sob story” strategies backfire
- How to reframe storytelling so it connects instead of manipulates
- A simple filter to know if your story is for you or for them
We’ll also talk through some real-world examples that prove you don’t have to trauma-dump to sell. (Spoiler: stories about green bed sheets and awkward first courses land way better than a staged rock-bottom saga.)
By the end, you’ll have permission—and strategy—to opt out of performative storytelling and still sell with integrity.
What you’ll learn in this episode:
- (04:00) The hidden reason rock-bottom stories create guilt instead of trust
- (06:30) Why repeating the same sob story makes you look stuck—not inspiring
- (09:00) How one client broke free from “I can’t” after refusing to share her lowest point
- (11:00) Two-story examples that connect without manipulation
- (12:30) The exact filter to run your stories through before you share
- (13:15) Why connection always beats manipulation-and your permission slip to opt out
Resources & Mentions:
Your Next Steps:
CREDITS
Music: ColourfulSounds
Podcast Editor: Maia McLachlan
Photo: WorkPlay Branding
