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I think we should all do that kind of thing, is be a little more positive.
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And if you want to extend it, you could be more positive to your friends, too.
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So when you hear them say that in whatever environment, whether it's online
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or in person, just stop them and say, hey, you know what you just said is not true. You're fine.
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There's nothing wrong with you. And just begin to have that conversation because
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people don't notice when they say these things.
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Hi, and welcome to 5 Random Questions, a show of unexpected questions and unfiltered answers.
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00:00:34
I'm your host, Danny Brown, and each week I'll be asking my guests 5 questions
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00:00:38
created by a random question generator.
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00:00:41
The guests have no idea what the questions are, and neither do I,
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00:00:44
which means this could go either way.
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00:00:45
So sit back, relax, and let's dive into this week's episode.
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00:00:50
Today's guest is Deb Brown. Deb is a dynamic, small-term advocate and community
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00:00:54
development expert with extensive experience empowering rural communities.
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00:00:58
Deb is also the author of From Possibilities to Reality.
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00:01:02
Save your small term with these uniquely doable ideas, projects, and success stories.
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00:01:07
A comprehensive workout filled with practical strategies and real-world examples
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00:01:11
for small-town revitalization.
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00:01:13
So, Deb, cuz, welcome to Five Random Questions.
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00:01:18
Thank you, and I'm so happy to be here. I'm super happy to have you here.
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And I mentioned cuz there. Obviously, we're not related, but we have this on.
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We've known each other for years now.
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We've got this sort of ongoing, which I think you initiated, actually.
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Probably. We've got the same initials, same last name, obviously.
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00:01:33
So there's a lot of, you know, a lot of overarching connection there, I feel.
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And because it's just like, it seems funny to say because to a guest on the podcast.
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00:01:44
And she's not really your cousin, but that's okay. You feel like a cousin,
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00:01:48
you know, we're in touch with each other, follow what each other's doing.
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You know, like cousins would do. We just don't get together very often in person.
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Exactly. Which we should try and remedy in 2026. Good idea. And as I mentioned
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00:02:03
in your bio there in the introduction, obviously, you're a huge advocate for small towns.
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And as someone who moved back in 2019 from a very large city to a small rural
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village in Ontario, Canada, I know myself the difference of mindset that we had to adopt as family.
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So for you, because obviously you're very passionate about small towns,
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what is it? And this isn't part of your random questions. I'm just really curious.
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What is about small towns in particular that makes you so passionate?
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Well, I was born and raised on a farm in Iowa, and I'm just a rural advocate
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because I live there and I do the kind of work that involves making our rural towns more powerful.
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It's so great to know your neighbors, to be able to do things together.
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There's good and bad to that, of course, but you got to look for the good,
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right? And most small towns are close enough to a larger city that you can still
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experience those huge symphonies and those great art things.
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There's benefits to both, right? But I'm going to tell you to live in a small
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town because you are a bigger fish in a smaller pond.
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And you have the opportunity to be more involved and to make a difference in
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the community that you live in much more than you do in a big city.
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I know when we first moved here, and like I say, it took us,
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we'd always lived in a big city.
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My wife and I lived in Toronto for a bit, and then a city just a little bit
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smaller than Toronto when the kids came along until they got a little bit older,
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which, you know, made us want to move to a quieter place.
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And we first moved up here, it was in the winter, so it was like completely
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unexpected for us, really cold.
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But one of the neighbours on Christmas Eve went round the whole village,
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handing out a homemade putty jam, which I thought was amazing.
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And she does that every year now you know we expect to see
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sharon now she'll come and sharon's amazing she's like so
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community minded as well um if someone's got an accident
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she'll take care of the yard or more you know below the
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snow all that kind of stuff so yeah it feels like
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there's um and like you say there's good and bad but it feels like
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there's a you have to look out for each other in a small term because
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you're you can you can't be cut off i guess at times yeah you
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do and you know you have children and the
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opportunities for them to be more involved in their
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activities at school but also in the community are
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greater and it's safer
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generally small towns are safer than your bigger cities so
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you don't feel so bad telling the kids yeah go ahead and play with the neighbor
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across the street and worry about them being kidnapped right those things matter
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yeah and I agree that's one of the reasons we moved was you know the city we
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lived in felt safe but We knew that when two young kids.
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You know, we appreciate where we are now and they appreciate it now.
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They didn't at first, they hated it because we were taken away from their school
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friends and everything.
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But they're really, they're super glad where we live now to be like that because of that very reason.
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And speaking of very reasons, there's a very specific reason that you're on
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00:05:06
the show today. And that's to answer five random questions.
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So, Deb, are you ready for the random question generator to be brought up on
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00:05:13
screen? I am. I sure hope so. Yeah.
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00:05:16
Alrighty, let's have a look and bring it up for us.
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00:05:20
Okay. Here we go then, Deb. Question number one. If you're in a circus, what would your job be?
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Oh, I'd be in charge of marketing. In charge of marketing?
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Yep. I'd be in charge of marketing because I'm not going to play with lions
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or climb high ropes or swing from something.
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But I'm really pretty good at doing advance notice for small towns along the way.
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00:05:46
Circuses travel usually and everything.
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00:05:50
People want to go, but they have to know about it. And, you know,
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00:05:55
the old way in doing it, of course, is newspapers and press releases, that kind of thing.
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00:05:59
But there's so much more opportunity by using online tools to let people know
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about the things that you're doing and how they can participate.
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So, yeah, I'd be in charge of marketing.
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And one of the things, I mean, we don't really see circuses where we live.
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Like I say, we're really rural. so it's probably too much effort to try to bring
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00:06:21
that amount of equipment etc to us.
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There's towns nearby that have fairs but I don't think I've seen circus do you
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think circuses are still,
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like a valid entertainment, if that's the right word entertainment thing with
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obviously there's the pushback about treatment of animals and you know how it's
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not quite for whatever reason not quite the thing it used to be maybe 10, 20,
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30 years ago I guess So the Cirque du Soleil has made a huge difference on how
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00:06:51
people look at circuses.
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It's more acrobatics than it is animals, yet they're still animals.
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Barnum and Bailey are, I think, in Florida. They travel from the Midwest down to Florida till winter.
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And I remember going to see them
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from my little small town the folks took us to see
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them along the way the trains going through I don't
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know if they still do that or not but the masons and the different organizations
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00:07:20
will often sponsor a small circus to help raise money for kids so for that yeah
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00:07:27
I think they're valuable and it is great entertainment it's you know always money right?
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00:07:33
How can they pay for it? So that's the question to resolve.
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00:07:38
Yeah. And I think maybe, I don't know, I was probably a teen,
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00:07:43
I believe. I don't think our kids have ever been to a circus.
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00:07:45
That's how, you know, unusual it is, I guess. When the question popped up,
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00:07:49
they were thinking, oh, circuses, that's cool.
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00:07:52
It's unusual because I don't think our kids, our son's 15, our daughter's 13.
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And I don't think they've been to a circus, been to a zoo, and they've been
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00:07:59
to like wildlife resorts, but not a circus.
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00:08:03
And again, I don't know if that's because of where we live, or it's just,
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00:08:07
it's one of these things, like you say, it's changed so much now that what you
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00:08:11
might have thought of circuses back in the day isn't quite what would be expected today, right?
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00:08:16
And I don't know enough about how circuses are viewed in Canada.
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00:08:20
So now you've given me something to think about and go check out as well.
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00:08:24
I would imagine they still have them.
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00:08:28
Get your kids to a circus. Absolutely, if you can get close to one, right?
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00:08:32
Yeah yeah well and that's it i mean like i said i went to
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one when i was younger much younger than i am now a long time
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00:08:38
ago um and i did i really enjoyed it it was amazing it's
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00:08:41
like the sights the sounds the noises and going
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00:08:44
up to the animals afterwards you know meeting the people it was just really it
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00:08:47
was amazing so yeah it'd be great i know like our kids are
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00:08:50
my daughter especially so into animals
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00:08:53
and adventures and nature um i
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00:08:56
think she'd love it my son's a bit more techie and
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00:08:59
sports oriented so he might enjoy it less
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00:09:02
but I feel my daughter would have could you know find one like you say and you
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mentioned obviously because of you you wouldn't want to face on a lion or a
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00:09:09
tiger you wouldn't want to ride elephants or anything would you want to be maybe
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00:09:13
the person that shoots someone out the cannon no no you still don't trust yourself to.
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00:09:22
I'm opposed to using any kind of firearm personally.
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What people make on their own decisions about hunting or legal things is,
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you know, that's on them.
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It's just not something I would want to do.
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00:09:40
Okay, well, that's fair enough. I mean, I know I'd like to, you know,
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00:09:43
there's some choice people I'd like to fire out a cannon, but I hear you on that.
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00:09:47
So I feel that's a nice, easy way to ease into the five questions today, Deb.
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00:09:52
So let's have a look and see what comes up for question number two.
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00:09:57
Question two. Yeah, let's go with this one, Deb. Question two.
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00:10:00
Do you ever talk to yourself?
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00:10:02
And as a sort of bonus question to this, what do you say? All the time.
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00:10:09
Of course I do. I recently injured my arm by falling on it.
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00:10:14
So now when I take the dog out for a walk, the first thing I say is, pick up your feet, Deb.
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00:10:19
Pick up your feet, Deb. So I can't remember to pick them up.
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00:10:23
And I do have a little chihuahua, Shirley. You may or may not hear her later.
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00:10:28
I now just talk to her, but I'm really talking to myself.
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00:10:33
You know, So we process so much negative talk to ourselves without even thinking about it.
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00:10:41
So I believe it's important to listen to the things that you do say to yourself
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00:10:45
and stop that negativity and just say, hey, no, no, you're okay.
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00:10:49
Like some women will look in the mirror and go, gosh, I'm fat. That's not good.
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00:10:55
Look in the mirror and say, you know, I'm looking pretty good today, right?
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00:11:00
It does something to your brain
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00:11:02
when you focus on the positive and it's good for your health as well.
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00:11:07
So, yeah, keep talking to yourself. I bet you do too. Oh, yeah,
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00:11:12
lots because no one will speak to me otherwise.
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00:11:15
Maybe we are related. No, just kidding. No, no, because of where we are.
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00:11:20
I work 100% remote. My wife does as well. The kids are at school,
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00:11:24
et cetera. So I think when I speak to myself, it's more about confirming that
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00:11:28
I've done something right.
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00:11:29
So I've been doing something for work or whatever, or I've made a decision that
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00:11:34
affects the kids and their opportunities to go to college down the years or
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00:11:38
whatever that might look like. I think it's more about validation that I did
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00:11:42
the right thing. Excellent.
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00:11:44
But it's an interesting point you raised about the positivity aspect,
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00:11:47
because it's easy, like online especially, it's easy to get sucked into toxic and negativity.
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00:11:53
In our traits and arguments and all that stuff,
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00:11:57
and that can take obviously an impact on us as people and if no one's telling
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00:12:02
you positive things it can take you down a dark path and I think it's like you say,
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00:12:07
it's important but do you feel it's because we're so used to negativity and
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00:12:11
people saying you must have something wrong with you if you're talking to yourself
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00:12:15
do you think that puts us off being more open to personal inner dialogue?
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00:12:21
Well, I think age has something to do with it.
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00:12:24
When I was in my 20s, you didn't talk to yourself because people thought you were crazy.
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00:12:29
And then the advent of the cell phone, when we first started seeing people walking
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00:12:35
down the street talking to themselves because they had earbuds in, right?
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00:12:40
Everybody's like, who's he talking to? What? And that took a minute to get used to.
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00:12:45
So we're familiar with having conversations with other people.
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00:12:50
But it turns into conversations with yourself, right?
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00:12:55
Facebook is notorious for having spammers or whatever.
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00:13:00
They want to stir the pot and talk about politics, for example.
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00:13:03
So I'll read a post and then I go right by it and I tell myself,
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00:13:07
look at that. You went right by it and you didn't respond to it. Good for you, Deb.
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00:13:12
Because I'd like to respond, but it doesn't do me any good.
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00:13:17
So just giving myself a pat on the back helps me more than it helps anybody.
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00:13:22
But I think we should all do that kind of thing, is be a little more positive.
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00:13:27
And if you want to extend it, you could be more positive to your friends too.
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00:13:32
So when you hear them say that in whatever environment, whether it's online
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00:13:37
or in person, just stop them and say, hey, you know what you just said is not true.
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00:13:41
You're fine. There's nothing wrong with you.
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00:13:45
And just begin to have that conversation because people don't notice when they say these things.
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00:13:51
It's really true. I watched, there's a really good snippet, and I'll try to
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00:13:55
find the link to it, like a YouTube video.
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00:13:58
It's just like a short one, and I'll drop it in the show notes so listeners can check it out.
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00:14:03
There's a basketball player, Nate Riggs, maybe, I think. I don't know.
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00:14:08
I don't know basketball.
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00:14:09
His first name is Nate. But anyway, so seemingly this basketball player has
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00:14:13
a lot of people that don't like him for whatever reason.
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00:14:16
So he was getting interviewed after a game and a female reporter asked him about the game.
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00:14:22
But the way she approached it was she was paying him compliments about what
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00:14:26
he was doing and how he was doing it, which was, you could tell he wasn't used
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00:14:29
to hearing that because he sat up and his immediate attention was on the lady reporter.
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00:14:36
And it's like you say, I feel we get so much negativity thrown at us by the by.
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00:14:41
When someone takes the time, like you just mentioned, Deb, about sending it
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00:14:46
to your friends or even a professional athlete who you're talking to,
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00:14:49
when you put kindness and positivity out of the way, it does make them stop and take notice.
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00:14:53
And I feel that has been lost a little bit because of, you know,
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00:14:57
we know negative news stories get all the clicks online, for example.
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00:15:01
Yeah. And people like you and me that do work from home and we're alone often. Right.
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00:15:06
It's very easy to get lost in that avenue
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00:15:09
of negativity and not taking care of yourself you know learning positive thinking
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00:15:15
and and putting index cards around the house with something positive on it why
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00:15:21
not because you have that's that's personal health you you want to take care
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00:15:25
of your own health first and we we're not very good at that either.
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00:15:30
Yeah, no, I know we used to put little notes, little post-it notes in the kids' lunchboxes.
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00:15:36
So they go to school and get just like a little message, like you say.
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00:15:39
And we stopped that when they got a bit older because they asked us to stop
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00:15:41
it. But I feel that's, you know, just something like that, right?
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00:15:45
It's just, it can make a big difference with like a tiny, it didn't take us,
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00:15:48
it took us, what, 10 seconds to write a little message and stick it in a lunchbox.
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00:15:53
Put it on their mirror in the bathroom that they see when they wake up.
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00:15:57
Don't stop it. stop you know they're embarrassed at school i
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00:16:00
bet right god my dad put another note in
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00:16:02
my lunchbox oh lord but in
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00:16:05
the bathroom at home it's a safe space that's true
Speaker:
00:16:08
that is true my daughter does love the bathroom she's like she's a
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00:16:11
competitive cheer athlete so she's in there a lot doing her makeup and
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00:16:14
hair and getting ready for competitions etc so yeah i
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00:16:17
think i'll do that and i do like the the the
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00:16:21
mindset of putting personal post-it notes as well deb um
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00:16:24
just for yourself because it's easy for us to get sucked into not feeling good
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00:16:28
about ourselves and just a reminder hey you know what you got up today and you
Speaker:
00:16:32
made someone smile you know something like that i guess yeah those little tiny
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00:16:37
steps i talk about small steps all the time in my work but they're very important.
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00:16:43
For ourselves but the people we share them with
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00:16:46
too it takes you nothing to make a
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00:16:49
comment or say hey you're looking great today um
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00:16:52
i have been known if i see a woman with great
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00:16:55
shoes i'll say man i like your shoes where'd you get them those
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00:16:59
kind of thing i do it to strangers because i like her shoes and i want to know
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00:17:02
where she got them not afraid to talk to anybody about anything but it creates
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00:17:07
a moment of relationship with someone that sends them off towards a better day
Speaker:
00:17:14
and it gives me an answer i wanted,
Speaker:
00:17:17
Win-win. 100%. There's a really good YouTube channel.
Speaker:
00:17:21
I'll try to find the link to that as well. And I'll send you.
Speaker:
00:17:24
You'd really enjoy it, Deb, where people just drive by and they just shout out
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00:17:28
random compliments to strangers.
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00:17:31
Like say, hey, you, do you mind not being so handsome? Leave some for the rest
Speaker:
00:17:34
of us and all that kind of stuff. It's just really nice. It's a really sweet.
Speaker:
00:17:37
I would love to see that. Yes, please.
Speaker:
00:17:39
So I will try to find that channel. I'll definitely send it over to you.
Speaker:
00:17:42
And I think, yeah, that's a really nice, important message for question two.
Speaker:
00:17:46
So I appreciate that, Deb.
Speaker:
00:17:47
Thank you. I love your random generator.
Speaker:
00:17:51
Well, speaking of random generator, let's have a look at question number three.
Speaker:
00:17:56
And I'm curious about this one, knowing you as I do for the last few years.
Speaker:
00:18:00
If you were asked to teach a class, question number three, what class would you teach?
Speaker:
00:18:06
Okay, so work-related, I would teach how to fill empty buildings.
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00:18:11
It's something I'm asked about often. I've done a TEDx on it.
Speaker:
00:18:16
I work with entrepreneurs and one of the things that they're great at is we
Speaker:
00:18:22
want to get them out of their basements and garages into a small booth where
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00:18:28
they can test and try their idea out.
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00:18:30
And if you follow it directly.
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00:18:33
When you start small, that's an opportunity. So say I'm doing woodworking and
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00:18:38
making cool things. I am not going to go from my basement directly to an empty building. I'm just not.
Speaker:
00:18:44
I mean, because that's $100,000 for the building and another $100,000 to fix it up.
Speaker:
00:18:49
And it's insane the amount of money that you need to start a business in a brick and mortar building.
Speaker:
00:18:55
And you haven't even built your market. You don't know if you have a product that people want.
Speaker:
00:19:01
So taking small steps along the way is all that part of how to fill an empty building.
Speaker:
00:19:07
And small towns are great at this because they have a lot of events and fairs
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00:19:12
and festivals where vendors can set up and sell their wares and try things out.
Speaker:
00:19:17
So that's another small step. And then if you've found, hey,
Speaker:
00:19:22
this is really working and people like my product, maybe you can go into a building
Speaker:
00:19:26
with three or four other people and have a shared building opportunity.
Speaker:
00:19:32
So there's a small town, Washington, Iowa. They took it. It was an old J.C.
Speaker:
00:19:37
Penney's department store.
Speaker:
00:19:39
And it's filled with all different kinds of vendors.
Speaker:
00:19:43
And they have small tables. One woman makes jewelry and she only has a small table.
Speaker:
00:19:48
That's her spot. there's a bookstore at the back
Speaker:
00:19:51
whole wall for books for kids and
Speaker:
00:19:54
it looks like just a store when you walk in with all this cool stuff
Speaker:
00:19:57
right but it's a group of people that are trying out their ideas and seeing
Speaker:
00:20:02
what works and being able to grow and many of those people have gone on then
Speaker:
00:20:09
to get their own building and create their own larger building can you tell
Speaker:
00:20:14
i get excited about filling empty buildings, right?
Speaker:
00:20:18
And it works in cities too. It's not just small towns. That's something that works everywhere.
Speaker:
00:20:24
So I'd be happy to teach that kind of thing.
Speaker:
00:20:28
And I have learned that sharing stories and talking about what other communities
Speaker:
00:20:34
have done is a much more valuable teaching opportunity than just lecturing and saying,
Speaker:
00:20:42
if you do this, then you got to do that, then you got to do that.
Speaker:
00:20:44
And you have no examples. You have no proof it's real.
Speaker:
00:20:48
Where if you're sharing a story and pictures and making it interesting to listen
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00:20:53
to, now you've got a class that people want to take and want to do something
Speaker:
00:20:58
when they get out on their own.
Speaker:
00:21:01
Well, it's interesting as well, you mentioned that it can be done in cities.
Speaker:
00:21:05
I mean, obviously, small towns are a perfect environment because supportive,
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00:21:10
like people know each other and want to help each other succeed.
Speaker:
00:21:13
And when I think of, say, similar examples in a city, I might think of like
Speaker:
00:21:18
co-working experiences like office sharing opportunities like that.
Speaker:
00:21:23
But when you mention, you know, almost like a craft fair, almost.
Speaker:
00:21:29
But different businesses coming together, different small businesses coming
Speaker:
00:21:32
together in an empty building and now creating almost like a mall, like a mini mall.
Speaker:
00:21:37
Do you feel it's like, obviously you're a bit biased because you're such a passionate
Speaker:
00:21:43
advocate for small towns,
Speaker:
00:21:45
but do you feel small towns have more options to do what you're mentioning about
Speaker:
00:21:50
coming together as opposed to larger cities where it's more expensive,
Speaker:
00:21:54
maybe people less willing to take risks, etc.?
Speaker:
00:21:57
So I lived in Chicago about 25 years, so I'm very familiar with living in large cities.
Speaker:
00:22:03
And our circle of influence, which is the number of people that will come to
Speaker:
00:22:09
your funeral, is usually between 100 and 150 people.
Speaker:
00:22:13
So think of those 100 people, how many are friends, and it might be only 20
Speaker:
00:22:17
that you can count as friends. Not close friends, but friends.
Speaker:
00:22:21
What if you brought all those people together and say, hey, you know,
Speaker:
00:22:25
I know about this empty building.
Speaker:
00:22:26
Um what can we do that what kind
Speaker:
00:22:29
of businesses could all of us participate in you're able
Speaker:
00:22:33
to do that in a big city too because you
Speaker:
00:22:35
have that many contacts and people you know so don't don't don't let the idea
Speaker:
00:22:41
of big cities being cold at least in chicago chicago is a group of neighborhoods
Speaker:
00:22:46
all it's really a bunch of small towns all connected um so depending on which area you live in,
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00:22:53
that's something you can easily do.
Speaker:
00:22:55
I know the, um, the Korean people that I remember in Chicago,
Speaker:
00:23:00
they sponsor each other to come over and start their own businesses.
Speaker:
00:23:04
So they often have two or three people in a building learning how to run a business,
Speaker:
00:23:10
you know, from people that have already come over here.
Speaker:
00:23:12
And then when it's their turn, they contribute to bring somebody else back over. So, um.
Speaker:
00:23:19
I used to do that. I was just at Ellis Island. My grandparents came through in 1922.
Speaker:
00:23:25
And it was, wow, what an experience, Ellis Island in New York City.
Speaker:
00:23:30
I got to stand where they stood when they got off that boat.
Speaker:
00:23:34
And I got to see the ship manifest and their names and had this really cool feeling.
Speaker:
00:23:42
And they were sponsored by a cousin out in Iowa.
Speaker:
00:23:46
So a lot of the immigrants that came through, at least from Germany,
Speaker:
00:23:51
had that same experience. Somebody sponsored them to come.
Speaker:
00:23:54
You can do that kind of thing with the business, too, if you really think about it.
Speaker:
00:23:59
And then make sure that business is an experience. It's not just a room full of things for sale.
Speaker:
00:24:07
Make sure people have fun and can explore and try products.
Speaker:
00:24:12
And if you're, my friend sells furniture for a living. He's got his own design
Speaker:
00:24:17
business and furniture store.
Speaker:
00:24:19
But he also, every Christmas time, teaches people how to make Christmas wreaths.
Speaker:
00:24:25
And he does that class twice a year. And his class is always full.
Speaker:
00:24:29
He does it in his store because he sells Christmas products.
Speaker:
00:24:32
You know, and for $45, you get a wreath and you get a few products.
Speaker:
00:24:36
And if you want to buy more products from him, you can. Or if you want to bring
Speaker:
00:24:40
yours from home, you can do that too.
Speaker:
00:24:42
That's an experience that store owners can do more of.
Speaker:
00:24:47
Boy, I just really went on a tangent, didn't I? No, no. And this is what I love about this show.
Speaker:
00:24:53
It's like it does go on different tangents because of the, you know,
Speaker:
00:24:57
the questions that can arise that are generally not even attached to each other.
Speaker:
00:25:01
So no, no, no, not at all. But it did make me think, and you kind of answered
Speaker:
00:25:04
it there as well, about having the experience in these empty buildings that are now not empty.
Speaker:
00:25:10
As a quick little bonus follow-up to that question, let's say you can put four
Speaker:
00:25:15
small businesses or four local businesses into an empty building that really
Speaker:
00:25:20
complement the whole experience to anybody that's visiting that building now.
Speaker:
00:25:24
What four it doesn't have to be names just the kind of businesses I guess what
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00:25:27
four would you choose maybe to really offer something cool.
Speaker:
00:25:32
So, tell me the name of the size of the town we're working in, in our imaginary town.
Speaker:
00:25:39
All right, let's go with my little village, 800 families. So,
Speaker:
00:25:42
what's that, 3,000 people on average, maybe? Okay, so 800 families.
Speaker:
00:25:46
And how many other businesses do you have downtown?
Speaker:
00:25:49
Do you have a downtown? Yeah, we don't really have a downtown.
Speaker:
00:25:52
We've got a small little mini mart.
Speaker:
00:25:55
We've got a little grocery store, like a local store, and then a little tiny
Speaker:
00:26:00
little restaurant, and that's it.
Speaker:
00:26:02
Okay. Do you have an empty building?
Speaker:
00:26:04
We have the community hall, which is kind of... That's perfect. That's perfect.
Speaker:
00:26:10
So we're in the holiday season right now, and you wouldn't start it right now.
Speaker:
00:26:16
You'd start it for next year, right?
Speaker:
00:26:17
So what's coming up? Valentine's Day.
Speaker:
00:26:20
So let's use the community hall from the middle of January to the middle of February,
Speaker:
00:26:27
every Friday and Saturday to give people to try out their ideas with product
Speaker:
00:26:33
that is related to Valentine's Day.
Speaker:
00:26:36
So you might want a hairdresser that also does nails and pedicures.
Speaker:
00:26:41
You may wish to have clothing, someone that's making really cool clothing, either for men or women.
Speaker:
00:26:49
Gift cards, that's another great one. Maybe an artist can be in there and one
Speaker:
00:26:53
of their products is gift cards and they might be able to teach you how to make
Speaker:
00:26:57
your own gift card. That's a little workshop they can do.
Speaker:
00:27:02
And jewelry is always a big winner. Now, if you can find someone that's making jewelry, that's cool.
Speaker:
00:27:09
Because they're making their own jewelry, right? And it's a one-of-a-kind thing.
Speaker:
00:27:14
It's not mass-produced and it's not coming from China.
Speaker:
00:27:18
It's coming from one of your neighbors that's doing cool things.
Speaker:
00:27:22
Now, in your town, 800 people, there might be a high school student or two that
Speaker:
00:27:28
have some ideas of what could go in there as well.
Speaker:
00:27:31
And I would definitely talk to them and see how they'd want to be involved.
Speaker:
00:27:35
I think you've just given me some plans for the local community center.
Speaker:
00:27:39
That's awesome and i like the way that that you mentioned
Speaker:
00:27:42
you it's all interconnected um and you're
Speaker:
00:27:45
getting the people involved as well you're getting like the customers if you like
Speaker:
00:27:48
involved because now you could have the person that makes the jewelry
Speaker:
00:27:51
here's how you can make your own jewelry now you've got this like very
Speaker:
00:27:54
custom design that's unique to you because you put your own little
Speaker:
00:27:57
stamp on it um so i like that i like that
Speaker:
00:28:00
a lot and and so i guess that the
Speaker:
00:28:02
idea would be to to then continue building that so
Speaker:
00:28:05
if you're thinking seasonal for example you could look what are do
Speaker:
00:28:08
in the summer well there's a lake here so people go uh
Speaker:
00:28:11
jet ski and they go kayak and they go um surfboard and stuff like that so i
Speaker:
00:28:16
guess you can build a whole bunch of stuff around that as well to you know for
Speaker:
00:28:19
once once the tourists and the cottagers start coming up to our little village
Speaker:
00:28:24
you know in the warmer weather as well well you would probably need a bike repair shop,
Speaker:
00:28:30
you might be able to convert that into renting out skis and toboggans and that
Speaker:
00:28:36
kind of thing in the wintertime.
Speaker:
00:28:38
And why couldn't you do that from your community center? Of course you could.
Speaker:
00:28:42
Yep. I like, I might have to put you in touch with our local Lions group,
Speaker:
00:28:47
Deb, and get them up to speed on all these cool plans.
Speaker:
00:28:51
So I like that. I like that a lot. And that answered my question perfectly.
Speaker:
00:28:55
So speaking of questions, let's have a look at question number four.
Speaker:
00:29:02
Who is the most famous person you have met? Oh, good Lord.
Speaker:
00:29:07
Met and talked to or just met? Both, if you wish, or either are.
Speaker:
00:29:12
Up to you. Your question.
Speaker:
00:29:14
Gosh, I don't pay attention to famous people, frankly. Um...
Speaker:
00:29:20
I'm stuck. I'm never stuck. I'm trying to think of the director.
Speaker:
00:29:25
I met a film director who, whoever it was that directed JFK was the movie he
Speaker:
00:29:31
was working on at the time.
Speaker:
00:29:33
We went to a rave in Chicago, sitting at the bar.
Speaker:
00:29:37
And at the time I liked tequila. So I was drinking tequila.
Speaker:
00:29:42
And before you drink it, you got to throw your salt over your shoulder first,
Speaker:
00:29:45
right? And then you put it on your hand?
Speaker:
00:29:47
So I'm sitting facing my husband and we're drinking shots of tequila and I'm
Speaker:
00:29:52
throwing salt over my shoulder.
Speaker:
00:29:54
The director was sitting next to me. He never said a word because he knew I
Speaker:
00:29:58
was throwing salt on him over my shoulder.
Speaker:
00:30:02
He finally turned around and said, hey, I'm so-and-so, nice to meet you.
Speaker:
00:30:06
And I'm like, oh my God, I covered you in salt. And he just laughed.
Speaker:
00:30:10
And then I turned back around because it was totally embarrassed.
Speaker:
00:30:13
That's a fun story. I intend to have those.
Speaker:
00:30:17
And that was, so JFK, I think, JFK, was that Oliver Stone?
Speaker:
00:30:22
That's it. It's Oliver Stone, yep. So you're throwing salt on Oliver Stone.
Speaker:
00:30:25
I was throwing salt on Oliver Stone at three o'clock in the morning in a rave bar.
Speaker:
00:30:31
That is amazing. So there's so many questions there.
Speaker:
00:30:34
I know, right? Like, A, what were you doing in a rave bar? B,
Speaker:
00:30:37
what was Oliver Stone doing in a rave bar?
Speaker:
00:30:40
And then I love the fact that he didn't react negatively.
Speaker:
00:30:46
Because I guess when you've got that position of power and you're not used to
Speaker:
00:30:50
people just being normal around you, I don't know, but I love the fact that
Speaker:
00:30:54
he didn't react, he just says, hey, you know, it's all good it's all good,
Speaker:
00:30:56
it's three o'clock, we're on a rave bar, we're having fun Yeah, he could have been a,
Speaker:
00:31:02
real God, I can't say that word, a real asshole about it, there we go,
Speaker:
00:31:07
that's as close as I'll get to swearing today, but he wasn't, but who knows?
Speaker:
00:31:11
He might've been a little tipsy himself, right?
Speaker:
00:31:15
At three o'clock in the morning in a rave bar. Well, yeah.
Speaker:
00:31:19
So now I'm curious if he's ever, you know, I have to go through all his back
Speaker:
00:31:23
catalogue from JFK onwards and see if there's any little tidbits there.
Speaker:
00:31:29
You know, certainly a throwback to that time, you know, when I got salt thrown over. That's amazing.
Speaker:
00:31:35
Like, not everybody's got a story like that. That's kind of cool.
Speaker:
00:31:38
So what did your husband think?
Speaker:
00:31:39
Did he say anything, you know, did you guys recognise Oliver Stone or was it
Speaker:
00:31:43
just after him? Yeah, once he turned around, we knew who he was.
Speaker:
00:31:47
Kevin didn't care. I'm sure he was giggling inside watching me do it every single
Speaker:
00:31:53
time, waiting for the guy to turn around and turn into something, a madman, right?
Speaker:
00:32:00
And that didn't happen. And my husband was as excited as I was to be in the
Speaker:
00:32:06
realm of this famous person, right?
Speaker:
00:32:10
And we never talked to him. That was an opportunity where I could have had a
Speaker:
00:32:14
great conversation and I didn't do it.
Speaker:
00:32:17
And normally I'm pretty good about talking to anybody about anything.
Speaker:
00:32:21
So I kind of feel it's not a good story because I didn't do what I normally do and talk to him.
Speaker:
00:32:28
Though I guess that could have been a bit different. I'm going to assume there
Speaker:
00:32:31
was loud music when it would be in a rave.
Speaker:
00:32:33
So the music, I've only been to one rave many, many years ago and it's very loud.
Speaker:
00:32:38
I could have only assumed it was loud. Well, it was a private party,
Speaker:
00:32:41
and we were invited by a friend.
Speaker:
00:32:43
My husband sold cars and had some pretty famous customers, and we were invited
Speaker:
00:32:48
by the owner of the car dealership.
Speaker:
00:32:51
So it was louder music, of course, but not traditional rave music. It wasn't house music.
Speaker:
00:32:58
And you really, you know, you were there to drink and dance, of which we did both.
Speaker:
00:33:04
Yeah. So in that respect, mission accomplished. But yeah, I would have loved
Speaker:
00:33:07
to have heard, you know, what possible conversation may have happened then.
Speaker:
00:33:11
If you're a click in the morning, a few tequilas down with Oliver Stone.
Speaker:
00:33:15
Could have been interesting.
Speaker:
00:33:18
Well, if this show ever takes off superstar internationally,
Speaker:
00:33:22
I will try to get him on and I will ask him that question. Hey,
Speaker:
00:33:25
do you remember that time?
Speaker:
00:33:26
Way back when, when you were doing JFK.
Speaker:
00:33:29
Yep. I doubt if he does. But who knows, right? We'll get his version of the story. But I like that.
Speaker:
00:33:35
That's definitely a famous person's story I've never heard before,
Speaker:
00:33:40
obviously, for obvious reasons.
Speaker:
00:33:41
So I like that a lot, Deb. I will keep that in mind.
Speaker:
00:33:44
I've ever run a bar myself at that time of night and wondering who's behind me.
Speaker:
00:33:48
But we're doing well here. We're reaching the end of the road almost for your
Speaker:
00:33:52
time in the random question hot seat.
Speaker:
00:33:55
So let's have a look and see what question number five is.
Speaker:
00:34:02
I'm going to skip this one because we just had a drink question. Oh, but let me answer it.
Speaker:
00:34:06
Let me answer it. Okay, you know what? Let's go. Let's answer it then. That's fine.
Speaker:
00:34:10
Question number five, Deb. What is your favorite drink?
Speaker:
00:34:13
I don't know if this is my favorite, but it's one I've always liked.
Speaker:
00:34:17
And I learned about it in a little Greek island called Paros in the Cyclades area.
Speaker:
00:34:24
So tequila, normally you drink it and follow it with lime and salt.
Speaker:
00:34:29
And the bartender in this tiny, tiny island looks at me and he says,
Speaker:
00:34:33
do you want to learn how to drink tequila the right way?
Speaker:
00:34:37
And at the time, I was a bartender in Chicago, and I'm thinking I'm hot shit, right?
Speaker:
00:34:43
That I should know how to do it the right way. Well, I learned in that environment
Speaker:
00:34:47
how to do it the right way.
Speaker:
00:34:49
So you take your tequila, and you take a slice of orange, and you put cinnamon on it.
Speaker:
00:34:56
Drink your shot, bite into the orange and cinnamon. It's like a Jolly Rancher,
Speaker:
00:35:02
like you've taken a bite out of a Jolly Rancher piece of candy.
Speaker:
00:35:05
So now you have to go home and try that.
Speaker:
00:35:08
Well, I do because, like yourself, I guess, prior to telling that just now,
Speaker:
00:35:14
I always believed it was like a slice of lemon and the salt, right?
Speaker:
00:35:17
So you took the, was it the salt and then the lemon?
Speaker:
00:35:20
I can't remember the order. Yeah, salt first.
Speaker:
00:35:23
Lick it off and then bite into the lime. Yeah. But orange and cinnamon.
Speaker:
00:35:26
Yeah, because I would far prefer orange to a lemon.
Speaker:
00:35:30
Any day of the week, every day of the week. Cinnamon. I do like cinnamon. in.
Speaker:
00:35:34
So that would be an interesting experience.
Speaker:
00:35:37
But I'm guessing the tequila's got to be nice too because you can get really harsh tequila.
Speaker:
00:35:42
Yeah, no white tequila. It cannot be a white tequila.
Speaker:
00:35:46
Generally that's your bar tequila, your low level tequila.
Speaker:
00:35:50
But you know, Jose Crabbeau, Patron, those kind of tequilas.
Speaker:
00:35:54
Okay, so you get the tequila, obviously, you've got just a slice of orange and
Speaker:
00:35:58
then you just put like, what is that, like a sprinkle in it?
Speaker:
00:36:00
Yeah, just a little sprinkle on it. You can take a pinch and put on it.
Speaker:
00:36:05
And then you take the tequila first and then the fruit. Drink the shot,
Speaker:
00:36:08
bite into the orange piece. Okay.
Speaker:
00:36:12
And this gentleman that taught you how to do it in the Greek island, what's his background?
Speaker:
00:36:18
Was he in the industry? Does he make tequila? What's his background?
Speaker:
00:36:21
He was just a bartender. And it wasn't even the owner of the bar because I had
Speaker:
00:36:25
asked to meet the owner because I was in the industry.
Speaker:
00:36:28
Just a guy that bartended there, lived on the island. He was a local,
Speaker:
00:36:32
which is important to note because a lot of tourists in small Greek islands, right?
Speaker:
00:36:39
And just was a great conversational on the list. And we just had a really good time with him.
Speaker:
00:36:45
I have no idea what he did during the day, but at night he bartended.
Speaker:
00:36:50
And he passed out wisdom about how to drink tequila, which is obviously awesome.
Speaker:
00:36:55
And funny thing, the reason I'm remembering this, I was coming back from New
Speaker:
00:36:59
York and my seatmate is one of the, what's the word I'm looking for?
Speaker:
00:37:05
Higher ups at Jose Cuervo Company.
Speaker:
00:37:08
And I can't give out his name or position, but I was sharing that story with
Speaker:
00:37:13
him. and he was on his way to Cape Town and he said, I can't wait to land because
Speaker:
00:37:19
I'm going to have to try it.
Speaker:
00:37:21
So I'm waiting to hear back to see if he's tried it yet.
Speaker:
00:37:24
That's like the ultimate validation of the method, right? Yeah.
Speaker:
00:37:28
You've got the high ups of like a world famous tequila, you know,
Speaker:
00:37:33
distiller. Company, yeah. Yeah, exactly.
Speaker:
00:37:35
So yeah, it'd be really bad. Not bad. It'd be disappointing maybe.
Speaker:
00:37:40
I don't know. Maybe that's the wrong word. If he comes back and says, no, no, that was awful.
Speaker:
00:37:43
Don't even contact me again I promise he won't say that I no longer drink but
Speaker:
00:37:50
if you do have that opportunity I encourage you to try it not to get drunk but
Speaker:
00:37:55
to try something different I will try that on New Year's Eve that tends to be
Speaker:
00:38:00
the only time that I'll sort of have spirits is New Year's Eve,
Speaker:
00:38:03
I'll try that, I'll raise a glass to your honor and I will let you know probably
Speaker:
00:38:08
a few days after how it went But yeah, I will definitely try that.
Speaker:
00:38:12
You know how to catch me, cause.
Speaker:
00:38:14
Exactly. So Deb, as mentioned, appreciate your time on the random questions
Speaker:
00:38:19
hot seat and being open with your answers and sharing some really cool,
Speaker:
00:38:23
fun stories that I wasn't expecting, obviously.
Speaker:
00:38:27
But this is only fair because I've put you in the hot seat for the last 30, 40 minutes or so.
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00:38:33
It is now time to hand over the question baton to you.
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00:38:36
So here's what I want to know from you. What advice would you give new podcasters
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00:38:42
that live in small towns in communities of under 5,000 people?
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00:38:48
Ooh. So funnily enough, there's a really big movement, I guess,
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00:38:54
if you want to call it that, for hyper local podcasting.
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00:38:58
So most podcasters or many podcasters are all like global.
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00:39:03
So you go for global audiences and you're trying to grow your show no matter
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00:39:06
what country the listener's in. But there's a lot of movement in the last 12
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00:39:11
months about hyper-local podcasting.
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00:39:13
So you create a podcast for your community, for your town, for your village, for your school even.
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00:39:19
You know, you get really niched then because you've got almost like a warm audience
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00:39:25
to start with because people want to know about, if I started a podcast about
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00:39:29
where I live now, for example,
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00:39:30
people might want to know or hear me talking to locals and how they came to live here.
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00:39:35
Have they always lived here? Were they like me? did they come afterwards um
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00:39:39
what was the mindset change if they did have to do that uh what's
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00:39:42
it like surviving in the winter because the winters here are brutal um
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00:39:46
so a lot of things like that and and they're really taking and picking up steam
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00:39:50
um and that if you get into that like real niche where it's somewhere that you
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00:39:56
know well and it could be a business could be a village like me it could be
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00:40:00
your local uh athletics community whatever it looks like, Deb.
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00:40:06
Like I say, you've already got a warm audience, so that can help you with the growth side.
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00:40:09
And you've always got topics to talk about because there's always,
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00:40:13
always, always something different happening that you can expand on.
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So you mentioned some great examples with the empty buildings, for example.
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00:40:21
So if there were, I mentioned the community hall earlier, if there was things
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00:40:25
going on in the community hall, can I speak to people that come in and that
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00:40:28
keep coming back each year to do craft shows and stuff like that?
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Why do they keep coming back?
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00:40:33
What's the and what do they think of the area, all the kind of stuff like that.
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00:40:38
So I guess, again, rambling, you just mentioned rambling there when you're on a tangent.
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00:40:43
I guess it would be go local and really...
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00:40:49
You know knuckle down onto the locality of where you are so if you're a a freshman in high school,
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00:40:57
what was the difference in moving from your comfort zone
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00:41:00
in elementary school to this new high school that's in a different area
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00:41:03
different kids and all that so there's a whole bunch of things like that i would
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00:41:06
say use the locality and use the people use their stories to build your own
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00:41:13
awareness and get local news you know people local businesses to be part of
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00:41:18
that to share why they invest in that village, why they invest in that town, that kind of thing.
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00:41:22
So I guess that would probably be where I'd maybe go for a local podcaster on a small town or village.
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00:41:28
So, and I want to know, do you, where can I tell my clients to learn more about
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00:41:36
you and to follow your podcast?
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00:41:40
Oh, well, now you're getting me to promote myself and it's not meant to be like that way, Deb.
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00:41:45
Oh, but I want to know. Yeah, yeah. For me, it's simple. I created a really
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00:41:49
custom, a straightforward custom URL.
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00:41:51
It's dannypod.com, D-A-N-N-Y-P-O-D.com. It's got all the cool stuff there.
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00:41:58
But that was a sneaky one that you got in there because I'm going to hold you
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00:42:02
to that as a sneaky booger.
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But yeah, great question. I love it. I always love talking podcast anyway,
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00:42:09
and I love the fact that you kept it local, which is great, which I'm not surprised
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00:42:13
about knowing you and your passion.
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00:42:16
So speaking of passion, Deb, I really enjoyed having you in the five random questions hot seat.
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00:42:21
Now it's my turn to get you to promote yourself. So for people that want to
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00:42:24
know more about what you do and how you do it for maybe their own small towns,
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00:42:30
etc., to find out more about your book or just connect with you,
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00:42:33
where's the best place to connect, follow you, buy the book, etc.
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00:42:36
A couple of places. The first place is at saveyour.town.
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00:42:42
So it's S-A-V-E-Y-O-U-R dot T-O-W-N, not dot com, dot town.
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00:42:49
And if you put a slash in the
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00:42:53
word sign up behind that you can sign up for a free
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00:42:56
email that we send out every week that talks about world
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00:42:59
challenges and different ways to address them my speaker site and where there's
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00:43:04
more info on my book is buildingpossibility.com exactly like it sounds buildingpossibility.com
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00:43:12
my email dev at savior.town please shoot me an email i like talking to people.
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00:43:19
Unless they're in a tequila bar at three o'clock in the morning when you
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00:43:24
just ignore them just throw salt on them instead but that's
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00:43:28
awesome i will be sure to leave the links to those in the show notes as
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00:43:30
always so whatever rap you're listening to this episode on or if you're listening
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00:43:34
to on the website just check out the show notes as usual and the links will
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00:43:38
be there for both deb speaking and deb's community site as well the small business
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00:43:42
site so i get small towns not small business my bad my bad we almost got through
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00:43:47
without a fluff and i had to mess it up right at the end there.
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00:43:50
So again, Deb, I really appreciate you coming on five random questions today. Thank you very much.
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00:43:58
Thanks for listening to five random questions. If you enjoyed this week's episode,
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00:44:02
I'd love for you to leave a review on the app you're currently listening on
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00:44:04
or over at 5randomquestions.com forward slash review.
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00:44:08
And if you know someone else that would enjoy the show, be sure to send them
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00:44:11
this way. It's very much appreciated.
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00:44:13
Until the next time, keep asking those questions.
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00:44:19
You.