What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share her marketing playbook for success across Fortune 500 companies, nonprofits, and global organizations.
💡 In this episode, Jocelyn dives into:
✅ The marketing fundamentals that apply to every industry
✅ How she helped Girl Scouts host their first-ever profitable convention
✅ The biggest challenges facing marketers in 2025
✅ How to build a high-performing marketing team and strategy
✅ Why customer experience and branding are more critical than ever
This episode is packed with insights on scaling brands, driving revenue, and creating meaningful customer connections.
00:37 Meet Jocelyn Renee Johnson
02:39 Jocelyn's Career Journey
03:59 Transition from Tech to Marketing
05:27 Marketing at GE
12:11 Joining Girl Scouts of America
20:25 Challenges and Insights at ABA
27:09 Nonprofit Challenges and Cost Management
27:42 Technology Adoption and Shiny Object Syndrome
29:25 Nonprofit vs Corporate: Strategic Differences
31:58 Measuring Success in Nonprofits
34:19 Unexpected Wins at Girl Scouts
39:03 Excitement for Future Marketing Strategies
41:22 Favorite Podcasts and Personal Insights
48:04 Conclusion and Final Thoughts
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Learn more about my digital marketing agency, Secret Sushi:
• https://secretsushi.com/
