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Brands and Brand Management
Episode 110th August 2025 • Building Strong Brands • Alexander Chernev
00:00:00 00:12:03

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This episode traces the evolution of brands from simple origin markers to strategic assets that shape perceptions and create market value. It explains how brands function as marketing tools distinct from products, focusing on their role in differentiation, emotional connection, and value creation. The discussion highlights how branding decisions address deeper customer needs beyond functional attributes.

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