In this episode of The Firm Report, Zach Hoffman sits down with South Carolina personal injury attorney Dirk Derrick—founder of a rapidly growing firm with 10 offices, 35+ lawyers, and a game-changing approach to litigation.

Dirk breaks down how his firm is using jury focus groups, in-house courtrooms, and AI-powered data to uncover the real value of cases—before they ever reach trial. The result? Faster resolutions, stronger client outcomes, and a reported 150% increase in average case value.

From dominating Google reviews early to building a data-driven litigation machine, this episode dives into what’s actually working right now for law firms looking to scale and stay competitive in a rapidly evolving legal landscape.

If you're a plaintiff attorney—or any firm serious about growth—this is a conversation you don’t want to miss.