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The Email Marketing Show - ResponseSuite EPISODE 37, 8th July 2020
How To Increase Your Prices By Boosting Your Status
00:00:00 00:25:23

How To Increase Your Prices By Boosting Your Status

Have you ever wondered how some people are able to charge thousands for their products and others are charging much less? Are you stuck wondering how to increase your prices?

It all comes down to one thing really, and that is status.

The better your perceived status is in your marketplace, the less resistance you’ll feel when you start charging more for your higher priced products and services.

In this episode we’re chatting about some strategies you can use to build up your status with emails so you can sell higher priced programs.

Episode Content

  • (1:49) Could you sell a dump in a Tupperware box? 😂
  • (3:00) You know your worth, but does anybody care?
  • (5:10) Strategy one: Friends in high places
  • (7:00) Say ‘cheeeeeese’!
  • (9:12) Be our guest, literally (take a screenshot).
  • (11:42) How do you weave this into your emails?
  • (14:26) Bonus media opportunity.
  • (16:18) You won’t believe what we did to get someone’s attention.
  • (18:01) Did someone say customised training?
  • (20:33) Getting friendly with a guru in your market.
  • (22:12) Subject line of the week.

Episode Resources

7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

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