In this enlightening episode you'll learn about various ways of becoming an entrepreneur — and don't shy away from listening even if YOU ARE an ENTREPRENEUR! This episode has some great takeaways about franchising, business acquisition, and much, much more. My guest, Sara Roy of the Entrepreneur's Source, is delightful and I know you'll enjoy this conversation as much as I did.
About Sara:
Sara Roy is a dynamic Career Ownership Coach and Business Owner with The Entrepreneur's Source, empowering individuals in career transition to explore entrepreneurship as a viable path to achieve their goals. She specializes in providing no-cost education and coaching on entrepreneurial opportunities, including building passive income streams and diversifying investment portfolios.
Sara's unique coaching approach begins with helping clients articulate their goals, values, and lifestyle aspirations. She provides education on business fundamentals, funding options, and alternative career pathways while offering a supportive space to overcome emotional barriers and embrace the possibilities of entrepreneurship.
In addition to running her business, Sara is deeply involved in organizations that advocate for small business ownership, women entrepreneurs, and women in leadership. As a sought-after speaker, she inspires audiences nationwide on topics related to business ownership and franchising.
Before becoming a business owner, Sara built a 20+ year corporate career in consulting, process improvement, program and project management, product management, and strategic planning. She also completed numerous executive leadership development programs and earned her MBA from St. Mary’s University.
Sara resides in the Kansas City Metropolitan area with her three children. She is passionate about creating meaningful experiences with her kids, whether attending sporting events, musicals, or concerts, or enjoying outdoor adventures together.
For more information, email Sara at sroy@esource.com
Website: https://sroy.esourcecoach.com/
Schedule an introductory call: https://sroy.esourcecoach.com/schedule-a-call/
there, Business Animals. It's Kim with Be More Business and welcome to the Business Animal podcast. So today we're going to be talking with Sara Roy of the Entrepreneurs Source. And Sara has a unique job in coaching entrepreneurs, especially people who are interested in starting a business and helping them decide kind of what path that they want to go down in entrepreneurship.
So Sara, welcome to the Business Animal. And would you introduce yourself and tell us a little bit about your business and what you do?
Sara Roy (:
Yes, thanks Kim. Thank you so much for giving me the opportunity to speak with your folks today. I'm super excited and yeah, at a high level what I do, I'm a career ownership coach.
with the entrepreneur source. And essentially what that means is I provide coaching and education services to people that are in a career transition and considering business ownership as an alternative to their career path. And I also work with folks that are business owners that are looking to diversify their business portfolio. lots of different...
avenues that I can go down with different types of clients. It's been very empowering and you get lots of fun over the last couple years.
Kim Beer (:
So back when I was a teenager and I went to the career resource fair, there was no entrepreneur option. Like I spent a good chunk of my young life trying to figure out what I wanted to do in life and realizing that there was nothing that quite fit. And then I sort of accidentally half-assedly stumbled across entrepreneurship as a way to like bridge a gap in between jobs.
Sara Roy (:
Right.
Kim Beer (:
and suddenly found myself in a career that I absolutely adore and love and have done for 30 years. And so it's interesting to me to think about actually mindfully looking at entrepreneurship as a career choice. And I love that that's now offered today. And I feel sometimes and correct me if I'm wrong here, but like what you do is you're that career counselor that I would have loved to have had in high school to help me
determine if entrepreneurship is the career that I would like to go down. Is that maybe you're that for adults? Is that kind of a good accurate representation of what you do?
Sara Roy (:
Yo!
Yeah, I think it is because just like you said, especially my time, when we graduated from high school, it was, you got to go to college. You got to get that four year degree and then go get a job and work for somebody, right? But there was no connection to what if I didn't want to work for somebody else? What if I wanted to work for myself? And I think that people...
especially in my age, I went through it, kind of that midlife, maybe not quite. think sometimes we're hitting it a little bit earlier, but I don't like working for somebody else. What if there's something out there? And so, yeah, I am that connector. I'm that one person that's out there that is providing some guidance and education on, there are other paths. Here's the tools and resources that you can leverage to...
finding your path to entrepreneurship. If we're not around it, if it hasn't been in our family, if we don't know friends or have relatives that have been business owners, we really don't know how to get started. And so that's the service that I offer is understanding what your goals are, your desires, your skill sets that can transfer into something different, and then leverage the resources I have, the education that I provide
to walk you through this experience to learn what's best for you, what that can potentially look like. Sometimes we learn business ownership isn't the right path for somebody, but oftentimes it can be.
Kim Beer (:
Yeah, and I think about the clients that I have and even my own entrepreneurship experience and I kind of backward engineered it. You know, I didn't, what I think UDO offers it from a kind of a maybe I would consider bottom up approach, like start at the foundation and build up. And I sort of started in the middle somewhere and backward engineered and forward engineered at the same time. And I find a lot of people, so in my business,
Sara Roy (:
Yep.
Sara Roy (:
Yes.
Sara Roy (:
Hahaha
Kim Beer (:
who I work with tends to be people that are in some type of a professional personal service oriented business or who are in a startup business. I don't work with a lot of people who are going into businesses that already have existing models set up like franchising, acquisition, resale, those type of things. My clients tend to be probably a lot like I am. They're, they were very good at something that
Sara Roy (:
Great.
Kim Beer (:
And they were good at something and also at the very same time, not good at working inside of another organization with whatever they were talented at. And so they ended up sort of creating their own business and sort of backward engineering that into becoming who they are. Or they went to college to do a thing and instead of doing it for somebody else, started doing it for themselves and created their own business.
The interesting thing that I want to have a conversation with you about is also there's other options to entrepreneurship. There's franchising. what is your understanding or what are your thoughts around franchising as an option for a business owner to that as a path to entrepreneurship?
Sara Roy (:
Yeah, yeah. Yeah. So, so every path to business ownership has its pros and cons. There's advantages, there's disadvantages. And many of us, just like you said, you're what you're the most familiar with from your clients are those that are going to be consultants or coaches or, know, they've, they've started up their own type of business. And when we look at the startup side of things, the downside of that, as you probably know, too, because you've started up many different
different businesses is you're by yourself. You have to figure it out. You have to, it's trial and error. There is no playbook and it's you doing everything. You're not just the consultant or the coach. You are the bookkeeper, the invoicer. You're building up your...
your clientele through leads generation, marketing initiatives, technology. How are we going to get the word out? What platforms do we use? And that's oftentimes what folks that go into startups don't.
consider fully is how am going to do all these things? I'm great at HR. I'm great at marketing, but I have all this other stuff to do. So one of the advantages, the big advantage of a franchise system is that you have a larger team behind you doing some of that stuff, doing your social media, doing your marketing that has built.
Kim Beer (:
Yeah, it's all the business.
Sara Roy (:
a CRM platform, technology, the training team, you know, and they have a playbook. That's what's awesome is a franchise system started out as a startup business that became successful, right? And so they started testing and trying things out and that blazing the trail. You don't have to do that in a franchise and you have the support network behind you.
The other neat thing is that there are other owners in that system that are doing the same thing you're doing. So you've got peers that you can bounce ideas off of, share best practices, share your pain points, you know, all the things. It's a huge support system. So you're not by yourself. You're not trying to invent the wheel. And that can be.
For somebody like me, I'll kind of dive in a little bit in my story too, in that I knew I could run a business, but my goodness, I didn't have that creative idea and I didn't want to do everything. And I was tired of the corporate world, tired of working for somebody else, but I had no idea what am I going to do? What am I going to do? And how am going to do this? And how am I going to do that? That's what a franchise system offers you.
Kim Beer (:
So and I know the entrepreneur source is a franchise. So you are part of that. So what is your personal entrepreneur journey? how did that materialize and manifest in your life? What was the what's the story, Sara?
Sara Roy (:
Yes.
Yes.
Sara Roy (:
What's the story? Do tell. Okay. Well, I started out here in Kansas City. was in corporate America for over 20 years and was very fortunate. I found some wonderful people that kind of mentored me and moved me along with them for the journey, but I just could not get to that next level. My background was strategy, project manager, program manager, and...
I loved having an idea and coming up with solutions to implementing something, executing it, and then seeing it come to life and watch it grow, right? But I did not directly run a team. I could run projects and programs with people that were cross-functional, but they were not my direct reports.
And that was one thing I was lacking. I did not run a team directly. I wasn't a direct manager. And I was nominated for different awards, nominated for leadership programs, all kinds of different things, but I could not get up to the next level. And I'm like, what's the deal? I've had all these lateral, every year or two I'd get, hey, we want you over here. We want you over here. That's great. But it wasn't an upward movement.
And I just could not get that opportunity. The employer that I worked for, they do reorganizations, layoffs every year. And about three years ago, I got caught up in a reorg. And I did not get laid off, but I had a bunch of peers that got laid off. And that shook me because they were people I was really close to. It was a team that I had belonged to. And one of my peers
Kim Beer (:
Yeah.
Sara Roy (:
during his journey came across the entrepreneur source. And I stayed connected with him. He knew the reorg was not going well for me. And one day, it was a cold day in February. I still remember it. He texted me out of the blue and said, how's it going? And I'm like, I'm miserable. He picks up the phone, calls me, and he says, do you want to talk? And I was like, I'll talk to you, but I am never, never, never, never going to own a franchise.
And within about six months, I owned a franchise. I went through the coaching journey that now I walk my clients through every day, showing them that there is this path, there is life after corporate America. And it was a huge journey of self discovery. I worked for an employer that had franchise locations. I never once thought about me being a franchisee.
until I got that education and began opening my mindset to something different, something that I hadn't explored before. Once it kicked in, it was like, yeah, I know about the relationship between corporate and franchisees. I know what a franchise disclosure document is. I know this and that. And running a franchise is a big project. It's a big program. And I can do that in my sleep. And so once I began turning that
mindset around as well as my job was deteriorating. That situation really went downhill fairly quickly to the point that three weeks before I was giving my notice, I was asked essentially to leave with full benefits, a full severance package, full bonus, everything. so somebody, somebody was watching out for me.
Kim Beer (:
my.
Sara Roy (:
This was a long journey for me to get to where I am today. But that, again, probably a faster story. I could go into a lot of detail for you, Kim. But it was this evolution of it's really starting to think outside of the box and having confidence and faith in yourself that once you put your mind to something, you can do it. And I knew that. I knew that once I'm all in, I'm all in. And I'll be successful.
Kim Beer (:
Yeah.
So I know that there are people listening to this podcast that are working a day job somewhere. As a matter of fact, they may even have their AirPods in underneath their hair and they're listening to us talk about that while they're really desiring to get out of that day job and into whatever they've started to create it as a side hustle. What is your message for those individuals that are in that place where they really want out of that corporate day job? And my mentor, Melissa Pierce, always says your job is just
over broke. So that's what job actually stands for. It's an acronym for just over broke. What is what is something that they can do from where they are now to start exploring franchises and and different avenues of entrepreneurship?
Sara Roy (:
Yeah, you know, it is important, I think, to have somebody by your side, whether it's a coach like me, whether it's somebody that's already an entrepreneur that you can leverage as a mentor. I think it's aligning yourself with somebody that has tools and resources and that also has been there, done that, because it really is a mindset shift. It's hard to leave your job. I felt it too. When I left my job, my husband,
Kim Beer (:
It is.
Sara Roy (:
at the time he was self-employed. I had the corporate job with the benefits, the income, and I had a daughter going to college the next year. Who in their right mind would leave a corporate job, you know, with all that stuff going on? And I did. And that's the stuff that we're starting to, that we think of initially is why we can't. We need to flip it to why we can't.
and having somebody that's done it before and has the tools and resources, I really think that's the best way to do it. But there's also just the general research of what are the advantages and the disadvantages of a corporate job.
of a startup business, a buying a business. We haven't really talked about that, but that's another avenue that I walk my clients through is acquiring an existing business. And then franchising. Those are the five primary, or sorry, the four primary paths that we leverage to achieving our goals. And when I work with my clients, we start with goal setting first. So write out where you want to be, what you want to do, how you want to do it from
the professional side to the personal side, thinking about income, lifestyle, wealth, equity. We do that exercise in my coaching sessions with my clients. And then we begin starting to filter through, okay, what are those advantages and disadvantages of these different pathways? And...
just naturally we start gravitating to something. When we're opening our minds and learning about these things, something starts resonating. And that's exactly what happened in my journey. I learned about all these pathways, but franchising, you've got a playbook here. You've got a, it's a project. You just follow the steps and execute it. And you've got a team that's behind you supporting you all the way. That may not be your path, but it's getting the
Sara Roy (:
education, aligning yourself to somebody that has resources that's done it before that can encourage you. Because typically what we do is we align ourselves with people that are like-minded with us and they're not holding you back on purpose but they're protecting you because they don't know the answers either.
Kim Beer (:
Yes, I agree with that. And as you're sitting here talking about this, I'm thinking about the people that I work with on a regular basis. And as you know, I'm a gestaltist and I work around people with temperament, right? And understanding my biggest tagline, my most important mission is to help people create a business that supports the life they want to live. And so it's looking at more than the bottom line or the investment. It's looking at how, what do you want to
with your day, your week, your month, your year, and the years that you have left on this planet. What is it that you want to actually accomplish with that, and how do you want to spend the minutes that compile all of that?
And as you're talking, I'm thinking about people with certain temperaments that really like the structure. Like they don't want, it's uncomfortable for them to try to create that structure because it's something that they don't feel good living outside of a structure. Where on the other hand, there are people, and I consider myself one of these and whether it's good or bad or indifferent is that don't like the structure at
Sara Roy (:
you
Kim Beer (:
Like any time you give me structure, I try to figure out how to dismantle it. So anytime I get anything that's already built, I'm the type of person that wants to tear it apart and build it back different. Whereas some of my clients in particular are specifically suited where they, that part of this entrepreneurial startup process is really uncomfortable for them. So those folks are particularly well set up for the two avenues you talked about with franchising and
Sara Roy (:
Yeah.
Kim Beer (:
and also with buying a business. And how does that work in your world with the second part of that?
Sara Roy (:
Yeah, with the acquisitions, right? So acquisitions are, it's a startup business that somebody did all the, in all their blood, sweat and tears, right? And now for whatever reason they're wanting to sell it. You can get out there on Google and look at businesses for sale by me.
It's just like looking for a house. You look at different investment levels, you know, all the different things. And that's where I tell my clients to start is just kind of get out there and see what's out there in your local area. Typically, the more conservative approach is to work with a broker, a business broker that has a book of businesses that are for sale, that works with different sellers, that works with different buyers.
Kim Beer (:
Wow, yeah.
Sara Roy (:
and they can help coordinate, help you go through the due diligence process. And ultimately, that's what I will do throughout the coaching journey. If we learn, we do take an approach where we leverage franchising first. I look at that model with my clients because many of my clients are brand new to business ownership and they don't quite know what they want in a business.
So we test the requirements that they think they want to see if that's really what you want. Because what happens is, is if you do learn, yep, business ownership is great for me, but it's not the franchising path, then we go down the acquisition path. Well, that moves a lot faster. It's competitive. It's, it's, you know, higher, higher buy-in. Those investments are high. You've got to know what you want.
If you don't know what you want and you can't jump at it quickly, it's going to be gone by the time you make that decision. So that's why we go through all the late work to understand what do you want? How do you want it? What are the requirements? And then I do have connections to certain brokers that, you know, that ends up being a path the clients went to explore. I will connect them to brokers, but I generally start them. Do it, do a quick search, just kind of see what's available in your area. See if that's even something that is interesting to you.
Kim Beer (:
you
What? So I also know that there's people listening to this podcast that have started a startup business and they're halfway down that path now and they're finding that they're really struggling with it. And I think when we traditionally think of a franchise business, we think of things like a McDonald's or a Starbucks or, you know, and I'm giving food examples. I know I've had
Sara Roy (:
Yep.
Kim Beer (:
clients that have come to me with like plumbing franchises, I can't remember the name of the plumbing franchise, which is why I'm not coming off of that. But we tend to think of businesses like that. And I know I have a lot of coaches and consultants and mental health professionals and health and wellness people that listen to this podcast. And also animal based businesses, people who have have very specific animal based businesses. What are the are there a lot of franchise opportunities that are very broad and wide?
Sara Roy (:
Right?
Kim Beer (:
or is or do we get do you feel like most of us get stuck in thinking merengizing is only a McDonald's kind of proposition?
Sara Roy (:
100%. That is typically what I get when I have introductory calls with prospective clients, As, I don't want to be in a restaurant. don't want to have McDonald's or Chick-fil-A. no, it's way more than that. you know, look at me. I'm a career ownership coach. Who would have thought that that was a franchise business? But in our portfolio of franchises that we connect to, I have over
Kim Beer (:
Yeah.
Kim Beer (:
Yeah.
Sara Roy (:
About 300 different businesses they span over 40 industries. So pretty much anything that's in the corporate side You've got it on the franchise side a lot of home improvement Beauty personal care health and fitness real estate cleaning All kinds of different things out there photography marketing financial services you name it there there's some opportunity out there so
Kim Beer (:
So you mentioned photography and that's another demographic that listens a lot to this podcast. So let's just dive down that path for just a second. What are some examples of photography franchise businesses?
Sara Roy (:
Okay, yeah.
Sara Roy (:
Sure.
Sara Roy (:
Yeah, in regards to photography, think about, I know here in Kansas City, there are certain businesses that are the studios, and I cannot even think of the name. We used to take our kids to it all the time, but it was a digital studio. And you would take your kid in, you'd be done in about 30 minutes. Same background all the time, same different things, but you've got studios like that that you could see directly doing photography services.
But photography extends to a number of other things, including like printing and imaging and things like that. So we see those types of retail brick and mortar locations that do think about wraps for cars, businesses, think about conferences and all of the large printing, you know, backdrops and signage. you look at a McDonald's, somebody has to do their window plings, right?
Kim Beer (:
Yeah.
Sara Roy (:
And so that's different types of printing and can be another creative avenue. There's a lot of other things out there that we wouldn't think about that have to do with printing and imaging and photography.
Kim Beer (:
Absolutely. that's, it's an interesting thing to explore. And if you are out there in the world and you're listening to this going, darn it, I wished I would have kind of thought outside of the McDonald's box, so to speak, and maybe want to explore some franchising opportunities. There's always that option. And also the purchasing of a business, right? A lot of business owners get to the end. mean, personally, I
work with a lot of people who are going to do their business until they can't do their business any longer. That's they're very heart centered. They're in this for a lot more than money or even necessarily a career. They're in it for the long haul, but at some point they're going to want to sell that business if there's a possibility to separate it from them. And so there's always those available as well where a lot of that uncomfortable work has been done. And I think this goes back to where you really need
to understand who you are and how you want to spend your time. And if I'm not mistaken, Sara, that's part of what you do through the entrepreneur source is help people sort through some of those layers. Is that correct?
Sara Roy (:
That's correct. Yeah, we do spend a good two to four weeks just getting to know each other and getting to know yourself. I walk clients through a personality assessment and then we do goal identification and then we do that basic education on the different pathways to business ownership. And through those conversations, clients begin again, naturally, just our human instinct is we begin gravitating to what we relate to.
as we begin understanding ourselves and what our goals are, the direction that we're wanting to go in. Many times clients will get on the call and they're like, okay, who are you gonna set me up with? What businesses do I get to connect with? And I'm like, hold on a minute, not yet. We gotta do the hard work first and really do that. Yeah, yeah, and I know it. And in all honesty, that's how I was. I was like, I don't need to do all this stuff.
Kim Beer (:
Yeah.
Sara Roy (:
I am but then really did I it obviously not because I learned along the way and so when we were upfront doing that work something will naturally gravitate to us and and that is all part of that coaching that self-reflection and actualization and goal identification and once we do that and we're open yeah it'll start
starts naturally happening as we dive deeper and connect to business resources.
Kim Beer (:
So I mean, for me, what it conjures up and thinking, I want to look at like franchise opportunities or businesses that are for sale. I almost expect you to whip out a catalog and like plop it down in front of me and I can flip through the pages and go, Ooh, I like this one. Can we go look at it? So yeah, I mean, I do think that now one other thing I wanted to touch on before we get into those final two questions was I also know that there are likely people listening to this.
Sara Roy (:
Right?
Sara Roy (:
Yeah.
Kim Beer (:
that are going, know what, my idea is franchisable. I have done this hard work. I have put together a system. I have a business that I feel it would be duplicatable in more than one area that might really set itself up well so that I'm actually want my business put in the catalog for other people to take a look at to create. I know you don't personally work with that, but there's what
What suggestion would you have for kind of like first steps for people to start exploring that?
Sara Roy (:
Yeah, great question. there are a lot of, we're talking growth strategy, right? There's a number of different ways that we can grow businesses that we've started up. It doesn't mean that we open our own offices as company offices. We can franchise those and have other folks locally open up a smaller version of our business. And that's the franchise system. That's the world. And there are
groups or networks that help folks do that. But you have to go through a pretty extensive review and due diligence to determine is my business in fact successful? Will it do good in other locations? Is it repeatable? And is it fairly repetitive so that we can customize this business in a box per se?
for other folks to replicate in their locations. again, there are groups that do this. I do have connections to a couple of those out there. certainly reach out to me and I'm happy to make an introduction. But there are organizations that do this all the time. They will work with you to one, determine can your business be franchisable? And then what are the steps to do that?
Kim Beer (:
And I think one of the biggest, most important takeaways, because I love entrepreneurs and how they like to skip to the good part, is that you can't just skip to the good part in your head. You've got to prove this idea is successful. You have to work out all of the bugs or at least the mass majority of them. And you have to have something that could be easily repeatable by somebody who does not have your same exact life experience.
Sara Roy (:
you
Kim Beer (:
So I do believe that it is a lot harder row to walk down than what we would think that it is. But on that same hand, if you're so inclined to do so, start looking around yourself right now and say, you know, what do I need to do to shore all of this up so that it's even more consistent? And I will also tell you, even if you never intend to franticate,
your business. There's a lot of good philosophy behind looking around your business and saying, if I were to franchise it, how would I start creating more consistent experiences, more consistent things across the board? And trust me, when you do that, you start to create this level of, I think, the gentleman who did the E-Myth Revisited, you know, of how we do it here. And that how we do it here is such
a comfort big warm fuzzy wooly blanket when you're out in the cold as an entrepreneur because you have that to grab onto and hold onto. So Sara, tell me a little bit about how your business supports the life you want to live.
Sara Roy (:
Yes, well the big one of course is the flexibility. I've got three kids. I can schedule my clients around their schedules. So as long as I know what they have going on and when, I take clients when I'm available.
and I can work at night, I can work on the weekend if I want to. I can take a day off here and there. And my job, what I do, I can do it from anywhere. I don't have a brick and mortar, I work from my home, and I can travel. I can work remotely. I've done a few other trips. I've been to Florida, I've been to Arizona. I've worked from...
hotel rooms. So that's always an option there for me and that flexibility as well as just doing something that I'm passionate about. mean, you know, when we're doing something we enjoy, it doesn't feel like work.
And I think that's part of me living my lifestyle, living out my dreams is I don't always feel like I'm working. Now I'm not gonna say it's always roses every day, right? Like there are ups and downs, but I do enjoy working with different people. I work with people all over the country and I'm building this huge network of friends. when I travel now, I know somebody out there. I'm gonna go pop in and see them.
Kim Beer (:
Yeah.
Sara Roy (:
It's nice to be able to build up that network and have the freedom to travel, be with my kids when I want to be there, and then also just empowering people to live out their dreams and become business owners or realize what their path is, you know, that they have the power to change what they're doing. And so I think it's just a combination of all of those different things.
Kim Beer (:
I love it. So do you have, I always ask everybody to share an animal story of an animal or group of animals or a symbolic animal that has impacted their life or taught them a lesson. What is your animal story?
Sara Roy (:
Yes.
Sara Roy (:
Yes. So my animal story, I love that you asked this because this is actually something that just came to fruition a few weeks ago. I am working as coaches. We know, Hey, you've got to have a coach in different parts of your life. I am working with a business coach, a life coach. She's done a lot of great, great things for me in my business and my personal life. And one of the exercises we went through was I need you to come up with a superhero name. And I was like, what?
And she goes, come up with a superhero name. Think about three or four really strong, empowering women. And you can mesh their names together, kind of see what symbol comes from those names, whatever it ends up being. So long story short, I did come up with some women that were just, to me, they're empowering in a number of different ways. So you're going to laugh. These are really funny. First one was Beth Dutton from Yellowstone.
Kim Beer (:
Yep.
Sara Roy (:
Second one's Athena, Elle Woods from Legally Blonde, and Katniss Everdeen. Probably could do a whole podcast on how these all evolved. But I'm like, OK, how do you put all these words, all these names together? How do you do this? I got on chat GPT.
did some, tell me, know, put some, give me a superhero name from these names. Got all kinds of different things for a little bit. And then a common word started showing up and it ended up being wildcat. And I told you I was going somewhere with this, promise. And it ended up being wildcat. And for a number of different things, being fierce, fearless, intelligent, strategic, graceful, confident, resilient, and resourceful.
Kim Beer (:
ha!
Sara Roy (:
were some of the words that really came up that encompassed all of these different characters. And I see these coming out in some of the things that I do as a coach. And I went and talked to my coach. I'm like, this is kind of what I'm thinking. She's like, I love it, lock it in. The other connection that I have with Wildcat though is it's the mascot for my kids' school. And my kids, coming back to my kids, my kids are my why.
Kim Beer (:
Yeah.
Sara Roy (:
They are why I do anything and everything. so once I kind of put all this together along a long evolution, right? It is my connection to my why, but it does encompass a lot of the characteristics that, that I hope or try to embody with my clients. So that is my animal connection.
Kim Beer (:
I love it. love it. I you know what I really love I was having this conversation the other day with a friend of mine, we were talking about female role models in 2024 versus 1974. And I love that we have these fictional role models that we can grab on to that have so much feminine power to them, and are out there being wildcats in the world.
Sara Roy (:
Yeah.
Kim Beer (:
and in all of the ways fiercely protecting their babies from and to fighting their way into the highest levels of business. So I love that. love that. So Sara, if anyone who's listened to this today wants to explore some of the things that we've talked about with you, how do they get in touch with you?
Sara Roy (:
Yes. So I am, I'm on almost every aspect of social media. do have a LinkedIn account, but probably the easiest one is my email. It's sroy at e-source coach.com and just shoot me an email. I will connect with you and get you a link to my calendar. And we will connect on an introductory call where I'll share a little bit more about what that coaching experience looks like and see if I might be a good fit for you and what you're looking for.
Kim Beer (:
Awesome. I'll make sure that your email is listed in the show notes. For those of you who are listening, just go to the show notes. If you didn't catch that, you don't have to try to rewind and listen. It'll be in the show notes where you can get in touch with Sara. Sara, thank you so much for hanging out with me today. This was a lot of fun. I learned a lot of things. And also, I love the fact that we were able to explore some different avenues of entrepreneurship for folks. Thank you again.