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Maximizing Business Value with Justin Goodbread
Episode 6084th December 2024 • Scaling Up Business with Bill Gallagher • Bill Gallagher
00:00:00 00:44:14

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How can entrepreneurs ensure their businesses are sellable in any market?

In this episode, Justin Goodbread shares his expertise on scaling businesses and maximizing their value. He discusses the importance of planning for an exit, avoiding owner dependence, and leveraging value drivers to create a sellable company. Through personal anecdotes and practical strategies, Justin offers a roadmap for entrepreneurs to achieve freedom and financial success.

Justin Goodbread is an entrepreneur, author, and business advisor. Having built and sold multiple companies, Justin brings a passionate, hands-on approach to helping other entrepreneurs grow their businesses profitably while creating sustainable value.


Key topics explored in this episode: 


- The difference between a profitable business and a valuable one.


- Why 80% of a business owner’s net worth is often tied up in their company.


- Why only a fraction of owners are satisfied with their exit price.


- The dangers of owner dependence and how to overcome it.


- Stories of entrepreneurs who successfully pivoted during crises.


- How to balance passion for business with personal priorities.


- Why you should sell your business when you don’t have to.


Chapters in this episode: 


(02:30) Justin Goodbread’s Entrepreneurial Journey

(08:15) The Shocking Truth About Business Value Statistics

(15:00) Why Most Businesses Aren’t Sellable

(21:45) How to Avoid Owner Dependence

(37:00) The Importance of Work-Life Balance for Entrepreneurs


Thanks to Justin Goodbread for being on the show! 


Learn about Justin’s Value Growth Academy: https://www.justingoodbread.com/academy 

Connect with Justin on LinkedIn: https://www.linkedin.com/in/justingoodbread/ 


Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. 


Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop 

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach 


Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. 

 

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.


Subscribe via Spotify: https://spoti.fi/3PGhWPJ

Subscribe via Apple Podcasts: https://apple.co/3PKe00u


Bill on Facebook: https://www.facebook.com/billgall/ 

Bill on Twitter/X: https://twitter.com/billgall 


This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

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Tuesday’s Tips — Engagement and eNPS
00:04:34
237: Scaling Up Insights — Coach Panel with Herb Cogliano, Roberto Erario, Liat Lazar, and Anita Cabell
01:06:48
Tuesday’s Tips — Curing Indecision and Inaction
00:04:19
Tuesday’s Tips — Are You Coachable?
00:04:25
236: Jonathan Goldhill — A Business that Lasts Generations
00:50:03
Tuesday’s Tips — Alignment and The Manifesto
00:04:12
235: Joey Chandler — Discovering Your Purpose and Drive
00:43:51
Tuesday’s Tips — Create Your BHAG
00:04:26
Andre Norman — Believe in Second Chances
00:54:22
Tuesday’s Tips — Your Life’s Purpose.
00:03:37
233: Scaling Up Insights — Coach Panel with Judy Guido, Daniel Marcos, and Liat Lazar
01:33:50
Tuesday’s Tips — Tell the Brutal Truth
00:05:02
232: Shelby Scarbrough — The Practice of Civility
00:54:58
231: Cameron Herold — How to Run Smart Meetings
00:56:06
230: Mark Grimes — Launch a Startup Every Day for 31 Days
00:46:26
229: Scaling Up Insights — Coach Panel with Cheryl Beth Kuchler, Cheryl Biron, and Matt Kazam
01:23:18
228: Patrick Galvin — Building Conscious Connection One Relationship at a Time
00:53:34
227: Gary Hamel — Making Organizations as Resilient as Its People
01:12:43
226: Bill Flynn — Neurology and Leadership
00:51:22
225: Matt Kazam — Leverage Humor to Build Stronger Trust and Connection
00:53:22
224: Shawn Johal — The Happy Leader
00:49:53
223: Dean Jones — Harness the Power of Your Natural Talents
00:52:25
222: Dan Chan — Bringing the Magic in a Virtual Meeting
00:37:58
221: Andy Clayton — Finding Your Sweet Spot and Playing within Your Genius Zone
00:49:02
220: Scaling Up Insights — Coach Panel with Lisa Ridley, Cheryl Biron, and Kristin McLane
01:35:30
219: Darius Mirshahzadeh — The Core Value Equation
00:54:00
218: Ashley Goodall — Nine Big Lies About Work
00:54:25
217: Dean Jones — Boosting Employee Engagement
00:57:23
216: Scaling Up Insights — Coach Panel with Bruce Eckfeldt and Anita Cabell
01:07:49
215: Josh Linkner — The Road to Reinvention
00:45:11
214: Jonathan Slain — Rock the Recession
00:52:33
213: Tom Peters — People Help Unlock Your Business to New Heights
01:08:12
212: Scaling Up Insights — Coach Panel with Lisa Ridley and Daniel Marcos
01:18:39
211: Bruce Rowley — All Things Marketing
00:46:29
210: Todd Palmer — The Power of Asking for Help
00:49:53
209: Ari Meisel — The Art of Less Doing
00:48:11
208: Chin Beckman — Client Case Study in the Audio Industry
00:38:40
207: Malorie Nicole — How to Shift the Stress Epidemic
00:44:05
206: Scaling Up Insights — Coach Panel with Deb Gabor, Ami Kassar, and Anita Cabell
01:34:27
205: Kevin Hundal — Pivoting During Lockdown
00:44:57
204: Robert Glazer — Adapting to a New Normal
00:42:46
203: Mike Michalowicz — Make That Vital Change in Your Business to Level It up
00:50:26
202: Scaling Up Insights — Coach Panel with Daniel Marcos, Andy Clayton, and Judy Guido
01:21:57
201: Daniel Ramsey — Setting up for Remote Work During a Health Crisis.
00:31:17
200: Bill Gallagher — Big Moves for Crisis Leadership
00:44:29
199: Verne Harnish — The 5Cs For Leading in a Crisis
00:21:18
198: Cameron Herold — Execution During a Crisis.
00:23:16
197: Rich Manders — Creating Your Plan B Without Panic
00:18:50
196: Greg Crabtree — Keeping Your Business Financials Healthy
00:24:12
195: Heidi Hanna — Taking Care of Your Mental Health During a Crisis
00:24:12
194: Warren Rustand — Leading in a Time of Crisis
00:23:36
193: Lindsay Pedersen — Building an Ironclad Brand
00:47:14
192: George Papazov — Start Small and Keep Scaling Up!
00:44:49
191: Steve McKee — Unstick Your Growth
00:48:35
190: Steve Kosch — Media Training for CEOs
00:50:50
189: Les Lent — The Profession of Sales
00:46:05
188: Scaling Up Insights — Coach Panel with Eugene Terk
01:29:49
187: Andy Buyting — Strategic Marketing for the 2020s
00:46:34
186: Klyn Elsbury — How to Unstick Yourself
00:56:16
185: Fighting for Gender Equity for Both Sides
00:36:20
184: Building Stronger Customer Connections
00:46:36
183: The Best of Scaling Up Over the Years!
01:01:04
182: Scaling Up Insights — Coach Panel with Andres Zylberberg and Kim Bayer-Augustavo
01:31:13
181: Chris Ronzio — The Benefits of The EO Accelerator Program
00:38:30
180: Jon Warner — The SLAM (Startup Launch Assistance Map) Process
00:43:40
179: Jeff Manchester — Building Strong Connections within Teams
00:44:21
178: Jeff Harris — The Hunger for Greatness
00:44:55
177: Eleanor Beaton — Step Into the Spotlight With Power
00:54:38
176: Scaling Up Insights — Coach Panel with Lisa Foulger and Judy Guido
01:33:00
175: Steve Martin — Messengers: Who We Listen To, Who We Don’t, and Why
00:54:28
174: Susan Packard — Leaders That Have Emotional Fitness
00:46:06
173: Client Feature — Steve Conine: 174% Growth in Three Years with Scaling Up
00:38:32
172: Scaling Up Insights — Coach Panel with Roland Siebelink and Cheryl Biron
01:31:49
171: Pete Vargas — Leverage Public Speaking to Your Advantage
00:54:00
170: JD Ewing & Cameron Brandis — Continuous Learning
00:53:33
169: Colin McIntosh — Developing Your Business Model for Your Startup
00:58:08
168: Scaling Up Insights — Coach Panel with Judy Guido and Daniel Marcos
01:33:30
167: Client Case Study — Scale to Dominate a Region
00:35:45
166: Brian Solis — Live a Happier, More Productive Life
00:55:22
165: Live Coaching Call — Tim Vogel on Growing 10X
00:57:01
164: David Meerman Scott — Fanocracy: How to Turn Fans Into Customers and Customers Into Fans
00:52:51
163: Catherine Hoke and Tom Williams — Finding Compassion in Those Who Have Done Wrong
00:38:41
162: Walker Deibel — Buying a Company and Then Building It
00:57:35
161: Special Episode — Scaling Up Insights — Coach Panel
01:36:41
160: John Anderson — Replace Retirement with Intentional Living
00:52:06
159: Nick Egan — The Art of Transforming Limitations
00:39:59
158: Doug Walner — Scale Efficiently with Align
00:50:21
157: Jennifer Peek — Building Company Value
00:44:31
156: Denise Lee Yohn — Bringing Culture and Your Brand Together
00:44:41
155: Best Of: Building a Spectacular Team with Jeff Hoffman
00:37:12
154: Stacey Brown Randall — Get More Referrals
00:59:00
153: Eric Partaker — High Performance Without the Costs
00:44:38
152: Stacy Bare — Adventure Not War
00:47:34
151: Elizabeth Crook — Why Build a Purpose-Driven Company?
00:43:57
150: Brian Scudamore — Willing To Fail
00:48:06
149: Jerry Kane — People Are the Real Key to Digital Transformation
00:52:38
148: Dandapani — Leading the Mind to Concentrate!
00:54:58
Paul Witkay — Getting Access to a High-Level Peer Group
00:41:38
146: John Ruhlin — Special Gifts That Make A Big Impact
00:44:10
145: Verne Harnish — The Spring Tuneup
00:33:29
144: Edward Tenner Profit — What Big Data Can’t Do
00:50:11
143: Best Of: Profit First with Mike Michalowicz
00:38:25
142: Ethan Martin & Dale Meador — Inattention to Results and Cash
00:34:36
141: Kaihan Krippendorff — Use the Fourth Option to Disrupt and Out-Think the Competition
00:44:43
140: Mike Maddock — What Do Disruptors Have in Common?
00:48:55
139: Brandon Miller — Build a Thriving Values-Based Business
00:46:07
138: Safwan Shah — An Innovative Way to Pay Your Team Right Away
00:40:34
137: Randall Reeves — The Figure 8 Voyage: Doing What No Man Has Done Before.
00:44:21
136: Ron Lovett — Remove Mid-Level Management Through Task Mapping.
00:35:59
135: Live Coaching Call: Insights from Wendy Lieber
00:32:20
134: Corey Blake — How Leaders Can Show Vulnerability, and Why They Should
00:52:32
133: Mike Simonsen — How Do You ‘Hack’ Happiness?
00:50:03
132: Best of: Robert Bloom — Four Steps to The Growth Discovery Process
00:32:52
131: Verne Harnish — Are You Being Limited by Your Goals?
00:35:46
130: Best Of: Painting a Picture for The New Year
00:31:25
129: Julia Pimsleur — Creating a Million Dollar Woman
00:33:56
128: Elise Keith — Transform Your Meetings Into Something Great!
00:38:51
127: Roger Nierenberg on Leading by Listening
00:33:58
126: Scott Duffy on Achieving Breakthroughs
00:35:46
125: Matt Altman on People-First Business Always Wins
00:38:18
124: Rob Dube on Doing Absolutely Nothing!
00:43:20
123: Alan Miltz on Understanding Those Pesky Cash Flow Numbers
00:35:53
122: Chris Yeh on Blitzscaling
00:33:09
121: Kevin Pasco on 10Xing His Company
00:39:36
120: Morten Hansen on Individual High Performance
00:43:29
119: Jeff Hoffman on Building a Spectacular Team
00:38:27
118: Sturdy McKee on Tracking the Intangibles with Net Promoter Score
00:33:21
117: Daniel Marcos on Becoming a Lifelong Learner
00:55:47
116: Geoff Smart Discusses Finding the Right ‘Who’ for the Job
00:40:00
115: Mo Fathelbab Discusses The Friendship Advantage
00:42:33
114: Tiffani Bova Discusses Strategies for Consistent Growth
00:44:41
113: John Hall Discusses How to Remain Top-of-Mind… Always
00:42:29
112: Case Study: Jill Nelson Growing Your Service-Based Business without Burning Out
00:41:40
111: Craig Ahrens Believes No Team Is a Bad Team
00:40:58
110: Maureen Berkner Boyt Discusses Diversity in the Workplace
00:35:41
109: Frank Cottle discusses Creating A Flexible, Yet Productive Team.
00:32:20
108: Judith Glaser - Develop Your Conversational Intelligence
00:45:14
107: Doug Rose - Opportunities in Artificial Intelligence!
00:36:43
106: Tom Peters - More Than Great, Let’s Be Excellent!
00:59:23
105: Dr. Tamsin Woolley-Barker - Innovation Inspired by Nature: Biomimicry for Your Business
00:35:44
104: Hilary Corna - The Benefits of Kaizen
00:43:21
103: Ami Kassar - Best Ways To Fund a Business
00:34:23
102: Elaine Pofeldt - Get the Most out of Less
00:35:04
101: Avi Goldfarb - Why Should AI Matter to You?
00:36:36
100: Andy Molinsky - Reach Beyond Your Comfort Zone
00:36:34
099: Kevin Lawrence - Leaders Put On Their Oxygen Mask First
00:47:13
098: Carl Gould - Get More Customers Without Compromising on Price
00:38:25
097: Roland Siebelink - Scaling Up (Silicon Valley Style)
00:32:02
096: Brandon Bruce - Is It Time to Do a Mini-Pivot?
00:33:07
095: David Katz - Building a Business That Reflects Your Purpose and Values
00:35:57
094: Chris Ronzio - How Do You Add Employees and Make Your Core Processes More Efficient?
00:39:29
093: PJ Brady - Become a Master at Public Speaking
00:49:11
092: Rob Simons - Have You Ever Had a ‘Good’ Meeting?
00:55:29
091: Mark Sanborn - What’s Your True Potential?
00:32:15
090: Lara Hodgson - Creating Innovation Without Big Pockets
00:43:32
089: Chuck Kocher - Transform Your Company in a Remarkable Way
00:41:22
088: Rajendra Sisodia - Conscious Capitalism
00:46:38
087: Dave Baney - The 3x5 Coaching Method
00:40:07
086: Andy Buyting - Become a Thought Leader
00:41:48
085: Morra Aarons-Mele - How to Network and Show up While Being An Introverted Leader
00:32:54
084: Bruce Eckfeldt - Retrospectives — Looking Back at Our Progress
00:34:58
083: Elizabeth Crook - Build Self-Awareness and Destroy Those Limiting Beliefs
00:34:37
082: Ty Crandall - Five Ways to Improve Your Business Credit
00:37:29
081: Mike Maddock - Scaling Up Lessons From the Gazelles and Elephants of Business
00:38:47
080: Craig Filek - What’s Your Life Purpose?
00:32:12
079: Robert Glazer - Is Your Growth Holistic Enough?
00:36:13
078: Deb Gabor - Be The Best Brand in the World!
00:37:56
077: Bahaa Moukadam - Balancing That Crazy Life of Yours
00:34:18
076: Josh Bernoff - Cut The BS Out of Your Language
00:34:22
075: Mike Michalowicz - Is Your Small Business Not Profitable?
00:37:31
074: Maria Sipka - What Does a Meaningful Life Look Like?
00:36:48
073: Howard Shore - You’re Losing a Million Dollars Right Now!
00:32:31
072: JT McCormick - There is Power to Telling Your Personal Story
00:39:16
071: The Biggest Mistakes in Scaling Up with Verne Harnish
00:30:09
070: Shannon Susko - The 3-Year Highly Achievable Goal
00:39:57
069: Dr. Ken Thiessen - Value Lessons Learned Between Entrepreneurship and Non-Profits
00:38:26
068: Tom King - Tales of An Entrepreneur: Never Give Up, Never Surrender
00:33:40
067: Ron Carucci - The 3 Biggest Pitfalls of Growing Your Company
00:32:51
066: Dustin Mathews - Presentations That Drive Effective Results
00:32:46
065: Randy Cohen - Get Your Business Swagger On
00:33:06
064: Steve Little - There’s More Than One Way to Increase the Value of Your Business
00:33:10
063: John Ratliff - It’s Lonely at the Top: Your Work and Your Mental Health
00:42:52
062: Jack Daly - What Goes Behind a Great Sales Playbook?
00:33:38
061: Tristan White - How to Develop a Winning Culture
00:36:31
060: Ronen Gafni - What If Business Didn't Have to Be So Hard?
00:33:19
059: Melinda Wittstock - What Is Authenticity, Exactly?
00:35:38
057: Helen Chang - Writing Your First Book
00:30:02
056: Andy Bailey - The Illusion Of Work-Life Balance
00:38:26
055: Rory Vaden - Multiply Your Time The Smart Way
00:45:44
054: Mark Green - The Power and Magic of Authenticity
00:38:20
053: Cameron Herold - The Secrets to Having a Powerful COO
00:32:15
052: Evan Rudowski - Expanding Your Company Beyond Your Borders
00:32:22
051: Jay Harman - Nature Has Already Solved All Our Problems
00:32:15
050: Rob “Waldo” Waldman - Lonely at the Top? Here's How to Never Fly Solo Again.
00:40:39
049: John Ruhlin - The Strategic Way to Use Gifting
00:36:02
048: Heather Patterson - How to Create a Happier Workforce
00:28:30
047: Roland Siebelink - Balancing Both Innovation and Scale
00:38:46
046: Lynne Twist - Transform Your Relationship with Money
00:39:30
045: Dean Jones - Develop and Lead with Your Strengths
00:41:24
058: Ari Weinzweig - Changing Your Beliefs and Improving Your Performance
00:37:46
044: Gleb Budman - Getting Leverage on the Competition (Without Throwing Your Money Away)
00:33:26
043: Geoff Gwynn - Achieve High Growth in Less Time
00:32:07
042: Pamela Kan - Making Strategic Partners Work
00:28:04
041: Tom Schwab - Talk to Your Ideal Customers for Free
00:33:03
040: Mike Faith - Growth Strategies Through Premium Customer Service
00:28:15
039: Cheryl Beth - Growth Analysis on Two Different Companies
00:33:21
038: Dave Fuller - The Connection Between Profit and Health
00:23:53
037: Tim Danley - $200 Million with Only 3 Employees
00:32:20
036: Krystal Hulsey - Strengthen Your Listening Skills
00:36:10
035: Joe Apfelbaum - Keeping the Passion Alive in Your Business
00:31:09
034: Don Smith - How to be Unique in Your Industry
00:39:47
033: Elliot Luchansky - The One Page Personal Planner.
00:33:13
032: Mike Birdsall - Connecting Your Life Purpose with Your Business.
00:29:44
031: Brad Giles - How to Get A Brand Promise
00:36:03
030: Darius Mirshahzadeh - Growing Your Company Quickly — A Case Study
00:34:41
029: Paul Akers - How to Make Lean Simple and Easy
00:29:12
028: Tanya Chernova - Our Conscious and Unconscious Mind
00:31:24
027: Gil Bonwitt - Scaling up in the Social Sector
00:28:50
026: Shelby Scarbrough - Ways to Improve Rapport
00:33:44
025: Kevin Lawrence - How to Keep it Together
00:33:38
024: John Mullins - Your Customers Can Be Your VCs
00:31:31
023: Robert Sher - Taking the Next Step in Leadership and Growth
00:23:44
022: Ted Sarvata - How to Find Your Purpose and Incorporate It Into Your Business
00:31:28
021: Joanna Bloor - Defining What You Want to Be Known For
00:32:49
020: Dave Kashen - Enhance Productivity by Optimizing Regular Meetings
00:26:04
019: Nick Nanton - How to Tell Your Personal Story Effectively
00:31:42
018: Jim Jubelirer - How to Make Smart Hires and Never Look at a Resume Again!
00:29:50
017: Michael Synk - Two Client Case Studies on Improving Brand Promises
00:29:35
016: Caryn Kopp - The Secret Tricks to Opening the Right Doors.
00:35:33
015: David Hassell - The Special Dynamics of a Great Team
00:38:15
014: Kevin Daum - ROAR! Get Heard in the Sales and Marketing Jungle
00:33:14
013: Keith Upkes - Why are Dashboards Beneficial for Your Team?
00:30:02
012: Brian Scudamore - How to Paint a Big Vision and Execute It.
00:29:43
011: Daniel Marcos - The 4 Key Stages of Business Growth.
00:29:15
010: David Rendall - What If Your Weaknesses Are Strengths?
00:35:29
009: Rich Manders- How the Topgrading System Prevented Million Dollar Hiring Disasters.
00:34:05
008: Greg Crabtree - What Is the Labor Efficiency Ratio and Why Should You Care?
00:36:33
007: Nick Scott - Using the Lean Manufacturing Methodology to Create Smoother Company Processes
00:33:16
006: Jeff Redmon - Increase Net Profit by Over 19% With This Simple Strategy
00:28:55
005: Jabez LeBret - 4 Keys to Working with Millennials
00:26:33
004: Andy Bailey - Get Your Team on the Same Page
00:27:26
003: Mike Michalowicz - Surge: 5 Steps to Riding the Wave of Consumer Demand.
00:31:42
002: Sean Evans - Recruiting and Hiring the Right Person for Your Company
00:29:18
001: 4 Steps to The Growth Discovery Process with Robert Bloom.
00:33:29