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Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways

Episode 71 • 18th November 2025 • marketingSHOWCASE • marketingSHOWCASE / Sound Media

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71. Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways

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70. The importance of a strong website with Lauren Satchwell, Head of Marketing, Rimm Sustainability

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69. Authenticity in marketing - putting people first, with Michael Younger, Treetops Hospice

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68. Building communities in the age of AI, with Samantha Goodwin, Headstar - a specialist finance recruitment consultancy

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67. Exploring the gap between access and expertise in the age of AI, with Rosie from Squire Patton Boggs

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66. Why B2B marketing needs to be personable, with Megan Brink, the Harworth Group

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65. Importance of sustainability in marketing

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64. How to become a one person marketing machine

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63. Challenges of purpose-driven communications on digital platforms where memes and more extreme content garner the most attention

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62. The future of search, with Ben Foster, CEO, The SEO Works

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61. Big changes in content and search with Claire Daniels, CEO, Trio Media

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60. Ideation, frameworks and AI research boards with Tom Maskill, COO at Webmart

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59. How AI takes the stress out of trips, with Ted at DotDigital

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58. Trust, ethics and autocues with Jon Mowat, founder of The Hurricane Group

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57. AI for personalisation with Attila Csak, Conversational Marketing Expert at Leadoo Marketing Technologies

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56. Curious about AI, with Alicia Torres, Senior Marketing Manager, Force24

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55. Glass half full marketing, with Rae Dixon, Brand Manager at Gattaca

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54. Fibre, relationships and dolphins with Andrew, Marketing Director at the Elevate Group

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53. Key words, conversations and trust issues with Hayley from Hayley Bonnick Marketing

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52. Record deals, footie and consistency, with Barnaby Crawshaw, Marketing Manager, PAL Hire.

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50. Entertainment, story telling and sound with Emma Bilardi, Founder, inthemixr.co.uk

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49. Bitesize, the Euros and Transformations, with Dan Morehead, Head of SEO at Channel 4

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48. Buying vans, leads and AI, with Jon Dytor, Head of Digital, Close Brothers Merchant Bank

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47. Playing with AI (or A up!) and marketing inspiration - with Richard, CEO, The Marketing Optimist

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46. Video MADE the radio star, with Ross Sterne, SUSU Media

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44. Content, PR and ponies with Nicky Rudd, Padua Communications

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43. Association and affiliation with Lee-Ann, from Affiverse

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42. Expressing yourself with marketing, Kordelia, marketing apprentice at Shoots Training

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41. Property and no monotony , with Jennie Fundell from White & Sons

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40. Life-altering decisions, with Jade Arnell from Marketing Rebels

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39. GA4, SEO, Google Ads and more with Becky Woods, Cavendish Consulting

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38. Clever content strategy with becky Coote, Words 'N' Stuff

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37. The changing media landscape, with Andrew Kidger, Head of Production at Cravens Creative

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35. Brand building in hospitality, with Amy Washbourne, Bloom Digitally

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34. Implementing AI - LIVE podcast with Helena Rudd, Marketing Director, Rudd Group

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33. The future of SEO - LIVE podcast with Elliot Stanion, Head of SEO at SEO Works

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31. The rollercoaster of recruitment, with Alexis, Director at Herd Digital

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29. Choosing marketing with Emma Green, marketing and communications manager, University of Liverpool

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28. Being bold in Marketing, LIVE podcast with Dan Roche, CMO of Workbooks

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27. From Billions to Zero - with Chris Nightingale, Can-Do Digital Marketing

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25. All things SEO with Hollie Denning, Performance Marketing Manager at Biocare

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24. Marketing to a deaf community, with Sophie Kang, Sales and Marketing Manager, Signs Solutions

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23. Agency vs In-house Marketing with Lynsey Bienati, Head of Marketing at Mobility in Motion

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22. Tricks of the trade with Roman Brezovsky, Head of Marketing at Oakmans Estate Agents

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21. How to achieve growth with limited budget, Tom Newbould, CMO at Timeline

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20. Selling college space with Chris Marks, Senior Marketing Manager at Malvern College

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19. A deep dive into salaries with Anna Smith, Recruitment Director at Beyond the Book

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18. Merging sales and marketing, with Oliver Turkman, Marketing Manager at Apton Partitioning

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17. Starting socials from scratch, with MJ and Louise from Angela Accounting

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16. The importance of brand building with Steve Kelly, Senior Director, Cora Homes

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15. The rise of events in marketing, with Gina Kay, Mash Media

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14. Where to focus your MarTech investment, with Charlie Nicholls, Dexata

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13. Is AI really coming for your jobs with Adela Cepoi of OrangeDoor

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12. LIVE PODCAST: Discussing their challenges & inspirations with Lauren Juster, The Folio Society

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11. How no budget doesn't mean no marketing with Fran Roberts, Reaktion Books

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10. Not fighting with AI with Becky Stables, Catalyst

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9. LIVE PODCAST: Remmy, Marketing Mentor, Monash Business School.

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6. LIVE PODCAST: Small teams and tech with Mai Mai, Commercial Director, The Curve

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3. LIVE PODCAST: Using AI With Confidence, Alex Hodgson, One2Call

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2. Challenges in marketing with Katie Barber

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1. Marketing & MMA with Dominic Gibbs from Caged Steel

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49. Do you reply to social comments? with Emma Raferty

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48. LIVE PODCAST: You need to rebrand… NOW

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46. LIVE PODCAST: How to market "Boring" products

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45. Data x Technology = marketing dominance with Patrick Reardon-Morgan

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44. LIVE PODCAST: Brands that smash social media

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38. LIVE PODCAST: Black Friday with Ash Ali, Sainsbury's

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36. LIVE: A podcast about podcasting with James Urquhart, Rupert

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23. Simplifying the complex with Helen Freeston, Paris Smith

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20. Straight-talking, no-nonsense marketing advice from Jade Arnell, Rebellion Marketing

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18. The challenges in marketing a Council with Kamila Sheldon, Haringey Council

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17. Marketing Apprenticeships with Kasim Usman, Workpays

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16. Big marketing teams vs single person departments with Andrea Williams, Retail Assist

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15. Segmentation, personalisation and more with Michelle Cox, Kempston Controls

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14. The balance between long term planning and responsive marketing with Laura Donnelly, West Midlands Trains

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13. Sensitive marketing with Michael Younger, Rainbows Hospice for Children and Young People

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11. Website trends with Will Roberts, WebBox

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10. Content Marketing: what's hot and what's not with Priya Khaira-Hanks, OneAdvanced

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9. Social media masterclass with Abhi Punj, AECOM

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8. Affordable TV Advertising with Nick Marsland, Adsmart from Sky

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7. Social is king with Owen and Nathan, The Social Co

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6. The next big thing in marketing with Luke McCreery, Dotdigital

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5. Email. Is it dead? With Richard Wall, Spotler

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4. Who's sparky? With Colleen Kelly, Trio Media

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3. Predictions: Marketing trends with James Crossland, Formus Pro

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2. Predictions: SEO with Mani Singh, Bobble Digital

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1. Sustainability in marketing with Tom Maskill, Webmart

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