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The Future Of The Podcast & What I’m Focusing On KDS: 143
Episode 14327th May 2024 • The Kim Doyal Show • Kim Doyal
00:00:00 00:54:37

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The Future Of The Podcast Is Something I’ve Been Thinking About A Lot Lately.

If you’ve been wondering what’s up with the podcast… join the club. After doing this for so long, I was really thinking that maybe it was time to turn the page and put it to bed.

But the more I thought about it, the more I knew that that decision wasn’t coming from the right place.

The last thing people would say about me is that I’m indecisive.

In fact, I’ve probably made a lot of decisions quickly that could have used a little more processing time to weigh the pros and cons, but that’s really not how I operate, so I’ll leave that one alone.

The past 6-8 months have fascinated me when I step back and examine what’s happened and how my mindset has shifted (read ‘grown’).

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I attribute this to a few things:

  • Experience – having been in this game for a long time, I know enough that in times of uncertainty or the need for clarity, it’s best to be patient.
  • Age – there is something so freaking delightful about getting older and caring a whole lot less about what other people think
  • Life changes—The move back to California in February 2023 was right for me, and now I’m heading back to Costa Rica. People have asked how long I’ll stay there, and I honestly don’t know. I want to stay put for a while (which, to me, is 3+ years). Ultimately, I’d like to buy there, but we’ll see where the economy goes.

A little history about the podcast:

I started podcasting in 2013 when I was “The WPChick” and the podcast was “The WPChick Podcast.”

There were maybe 5 other WordPress podcasts at the time, so getting some traction was pretty easy. I alternated between solo shows and interviews, which was a smart strategy because it really grew my audience.

I think the years between 2019 and now were so challenging personally that to host interviews and truly show up for other people felt like a lot of work… work that I didn’t really have the energy for… until now.

During that time, I went through some extremely challenging situations with my son, and then my Mom passed away unexpectedly in 2019, and my world was turned upside down.

Then, we all know what happened in 2020, when I decided to move to Boise, ID, followed by a move to Costa Rica in 2021.

So… needless to say, the last 5 years have been a lot (with other things happening in the background, but I’ll save that for my therapist).

Here’s the thing with all of this: To some people, this may not seem like a lot, and to others, it may seem overwhelming. I’ve been so incredibly hard on myself for things I’ve done, not done, not done enough of, woulda’, shoulda’, coulda’…. the judgment is what’s really gotten in the way.

None of us get through this life unscathed, without messing up, losing people we love, and without challenges and struggles.

That’s life.

It really is how we handle what happens to us that makes all the difference.

SO… all that being said… I’ve been incredibly hard on myself for the inconsistency with the podcast and, in many ways, my lack of excitement about doing it. It felt like a chore as opposed to the thing I loved doing.

A handful of things have changed for me (which I’ll share), but specifically, it’s my decision to fully #JustShowUP again.

No more censoring myself, no more worrying about what other people think (well, at least not feeding that, because that may always be part of my process), and doing the work.

Here’s what that means for the podcast:

  • Way more interviews: but with a bit of a twist. I’m currently scheduling the interviews for the Women & Money series, which I’ve wanted to do since the beginning of this year.
  • Conversations: There are a lot of conversations I want to have with friends who have been in this space for a long time, and we’ve seen each other grow, pivot, and stick it out. There’s so much power in sharing experiences.
  • Other series: I love the idea of focusing on a topic as a series – I can already see doing one on AI, one on Costa Rica (living and working there), and one with SaaS founders. I’m getting more and more excited as I write this!
  • Video: I have a lot of podcasts already recorded on video. It’s time to ramp up my YouTube channel and make the podcast feed available through YouTube as well.

I’d also like to do some live streams and free workshops with some of the companies whose tools I use and recommend.

All of this has me completely fired up.

Especially since there seems to be a return to long-form content (not that it ever went away, but just like everything else online, things are cyclical. I will be doing a post and/or podcast on this soon).

Side note: You know how I know I’m on the right path with this? I’ve written almost 1000 words without even looking up. Everything has just flowed as I’ve been writing. I write directly in the editor, whichever editor I use (WordPress, beehiiv, etc.).

So to look up and see how effortless this has been has made me a little giddy.

The other way I always know I’m on the right path is when I get goosebumps… this happens a lot when I’m coaching someone or helping someone work through something. When I get “lit up” and feel goosebumps, I know it’s right.

My goal is to complete the women and money series interviews by the end of June. If I can’t, I can at least start publishing them. I plan to publish them consecutively so you can follow the series.

I’ll do a before and summary episode to sort of ‘bookend’ the series (I will do this with any series I do). In fact… I think I may just jump into this whole ‘series’ thing and start planning the second series while recording the first.

Hmm… I think AI will be the next series.

What I’m Focusing On

Growth.

More specifically, my email list.

The move to beehiiv has been great (my open and CTR have both gone up), but I know I need to get very specific with my list growth strategy.

I think this will also include some paid traffic (so I can target my ideal customer to a certain degree).

I’m also in the process of lining up some email swaps to support other creators and grow my list through the exchange. I’m participating in an upcoming summit and it’s for a new audience that I’m excited about getting in front of.

My goal is to have an organic + paid strategy that complements each other.

I am SUPER fired up about my new content strategy and attribute some of my enthusiasm to GaryV’s new book: Day Trading Attention.

Say what you will about Gary V – he knows his stuff. This book is incredibly tactical and it’s helped me reframe how I think about content and social on a whole new level.

Which, not surprisingly, completely supports “Everything Is Content.”

I’ve spent too much time overthinking things (we already talked about ‘what other people think, ‘ so I won’t go sideways with that here) and trying to ‘get it right’ that it has prevented me from simply being me and following my gut.

The irony is that it’s through doing the work that we become clearer and better at our craft.

I’ve let a handful of my own ‘rules’ get in the way: I hate using my phone for editing (there’s a workaround for everything), I don’t want to ‘waste time’ on social, I don’t know what to post (never been true, I just held myself back), organic doesn’t work, blah, blah, blah.

What’s been incredibly helpful for me is realizing the numbers game isn’t what we think it is.

Meaning you don’t need massive followers, likes, or other vanity metrics to create a business you love that serves the people you want to serve and supports the lifestyle you want to live.

Whether you want to live simply or extravagantly, you don’t owe anyone an explanation for how you want to live your life.

Back to growing my list.

In addition to some email swaps and paid traffic, I will also run my first giveaway.

I discussed this in a recent newsletter issue and have decided it’s time! I’m going to let this run for a few weeks with the goal of adding at least 500 quality subscribers to my list (this will be based on the engagement of the follow-up series and who is still subscribed after the giveaway is over).

One task with my organic strategy is ensuring that ALL my links on all social go directly to the newsletter opt-in page.

I’m also editing my bio on each platform and including my hashtag for #EverythingIsContent wherever I can (on the graphic and in the bio). I want to be known for #EverythingIsContent (this still trips me out that this is an actual searchable hashtag… because I’m telling you that it wasn’t before I created it. #justayin—clearly someone needs some credit or validation, haha).

To feel as excited as I am about my business again feels amazing.

And, as esoteric as it might sound, I think it’s because I’m choosing to trust myself. I’m going with my gut and not playing small anymore.

I’m crystal clear about the things I want to do, the things I don’t want to do, and the things that I need to work through the discomfort of doing to create the life I want.

I give much credit to this internal shift to Dr. Benjamin Hardy and his book ‘Be Your Future Self NOW.’

And, of course, my mentor/therapist and our work together.

But most importantly, I’m giving myself credit where credit is due.

I’m pretty sure that part of my DNA is that I’m tenacious. I’d rather spend the rest of my life betting on ‘Me’ than give up.

And I hope it inspires you to do the same.

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WordPress Visual Editors, Hanging with Troy Dean & Freedom Papers WPCP: 106
00:50:28
Chuck Wang on Consulting, Following Your Passion & Robots in Restaurants WPCP: 105
00:48:17
Are You Losing Money? The Opportunities & Income Right In Front Of You WPCP: 104
00:58:14
Beaver Builder: They’re BAA-AACK! Updates From The Team at Beaver Builder WPCP: 103
00:58:12
The Future of WordPress As A Business & Listener Validation WPCP: 102
00:59:26
Launch Your Course Like A Rockstar – Interview with Troy Dean WPCP: 101
01:01:08
Episode 100! The Journey So far, Massive Changes & Where I'm Headed
01:00:49
From Welfare to 8 Figures in Two Years with Giancarlo Barraza – WPCP: 099
00:46:43
Brandon Lewin, Selling More & SEO WPCP: 098
00:57:24
CashFlow, GooRoos and My First Post on Medium WPCP: 097
00:50:33
Don’t Get Hacked! WordPress Security & What You’re Doing Wrong with Paul Irvine WPCP: 096
00:45:22
Todd Brown + Conversions: SO Fly WPCP: 095
00:56:57
Lee Jackson, WP Innovation and WAY Too Much Fun WPCP: 094
00:54:20
Here’s What I’d Do Different If I Were Starting My Online Business Today WPCP: 093
00:59:17
Pat Flynn and Testing Your Ideas - Will it Fly? WPCP: 092
00:50:23
It’s Time to Hack the Entrepreneur With Jon Nastor – WPCP: 091
00:59:04
Create Fun Quizzes for Lead Generation & Engagement My Interview with Josh Haynam of Interact WPCP: 090
00:54:22
From Prison to Prosperity: My Interview with Mike Pisciotta WPCP: 089
00:56:44
Push Button Email Marketing – My Interview with Jason Drohn WPCP: 088
00:56:52
Will You Make the Difficult Decisions When it Counts? WPCP: 087
00:47:23
40,000 Visitors in 6 Months – Grow and Convert with Devesh Khanal & Benji Hyam WPCP: 086
01:10:44
The Truth About Facebook Advertising – Interview with Jason Hornung
00:53:39
Falling in Love with CoSchedule and The BEST Business Investment I’ve Made In a Long Time WPCP: 084
00:56:52
Growing Your Business with the Switchback Approach – My Interview with Brock Cannon WPCP: 083
00:46:08
The Truth About 2015, Showing up in 2016 and WAY More Fun WPCP: 082
00:53:33
Breaking the Perfectionist Mindset – My Interview with Bob McIntosh WPCP: 081
00:52:59
Infographics & Awesomeness – My Interview with Ching of Piktochart WPCP: 080
00:38:37
Gratitude & Retiring the Hustle WPCP: 081
00:38:06
Video, Advertising & Creating Connection – My Interview with Gideon Shalwick WPCP: 080
00:50:11
Your Own Community on WordPress – My Interview with Merav Knafo of Peepso WPCP: 079
01:08:34
Content, Metrics & List Building WPCP: 078
00:53:09
Podcasting Isn’t a Trend – It’s Content
00:12:07
Clammr for Content & Podcasting – Interview with Parviz Parvizi WPCP: 077
00:48:16
Write to The Heart of Your Business- My Interview with Christine Sheehy WPCP: 076
01:01:42
Freelancing & WordPress: My Interview with Brennan Dunn WPCP: 075
00:58:30
ENOUGH! STOP with the “Just Do The F@#CKING WORK!” WPCP: 074
00:39:55
List Building & Starting Over: My Interview with Maritza Parra WPCP: 073
00:40:50
Scaling Your WordPress Business – My Interview with Kai Davis WPCP: 072
00:55:06
Not Another Friggin Idea! WPCP: 071
00:54:10
Entrepreneurial Creative Juice – My Interview with Julie Harris WPCP: 070
01:00:56
When It All Comes Together and You Still Feel Doubts WPCP: 069
00:45:22
The Tropical Entrepreneur – Josh Denning on Building a Digital Agency Overseas WPCP: 068
00:52:31
Building Raving Fans with Design- My Interview with Marianne Manthey WPCP: 067
00:45:55
Socially Stumped: I JUST don't get this WPCP: 066
00:27:41
Building a WordPress Business through Community – My Interview with Brandon Yanofsky WPCP: 065
00:55:18
Time to Celebrate! My Birthday Podcast & Wish for You WPCP: 064
00:56:03
Simple Podcast Press Plugin- Interview with Hani Mourra WPCP: 063
00:53:42
Funnel Hacking Live – My Event Recap WPCP: 062
01:03:08
Passion Into Profits, My Interview with Tony Teegarden WPCP: 061
00:51:46
Social Media Lead Generation – My Interview with Aseem Badshah of Socedo WPCP: 059
00:46:42
Why 'Fake it Till You Make It' is Ass Backwards WPCP: 058
00:13:10
Conductor Plugin - Not Just Another Page Builder
00:50:58
A 7-figure Business in 18 Months- My Interview with Dan Norris of WP Curve WPCP: 056
00:43:42
Don't be a 'Buttso' and Stepping Outside Your Comfort Zone WPCP: 055
01:13:18
Racing Ferrari’s, Zappos and Game On! WPCP: 054
00:56:16
WordPress Sites in Minutes – My Interview with the team behind Beaver Builder WPCP: 053
00:53:42
Visual Content Builder – My Interview with Shane Melaugh of Thrive Themes WPCP: 052
00:51:13
YOU are the Obstacle in Your Business WPCP: 051
00:56:53
Consult Your Way to Success – My Interview with Michael Zipursky WPCP: 050
01:01:54
My Year in Review – Looking Back on 2014 WPCP: 049
01:00:25
Your Mindset Matters – My Interview with Andrew Sparks WPCP: 048
01:00:21
Email Marketing & Building a Business: My Interview with Erin Howard WPCP: 047
00:41:54
10,000 Feet, Scaling A Business and Profiting with WordPress WPCP: 046
01:04:54
Time to Kickstart Genesis – My Interview with Nick Davis of Lean Themes WPCP: 045
00:56:35
The Social Side of WordPress – Part 2 WPCP: 044
01:01:12
SIDEKICK for WordPress – A Total Game Changer: My Interview with Ben Fox WPCP: 043
00:54:35
Ready to Write Your Book? My Interview with Joshua Sprague WPCP: 042
00:59:19
Pinterest is a Search Tool – My Interview with Cynthia Sanchez of Oh So Pinteresting WPCP: 041
00:53:18
WordPress Hosting, Cool tools and an Invite WPCP: 040
00:47:53
WordPress Business – My Interview with Troy Dean WPCP: 039
01:03:58
WordPress Themes – Picking the Right One for Your Business – WPCP: 038
00:38:19
Ozzy Rodriguez in The House and Getting Real WPCP: 037
00:47:26
Using Plugins… or not. Time to retire this discussion WPCP: 036
01:02:18
Growing a Business with T-Shirts – My Interview with Trey Lewellen: WPCP 035
00:49:53
No More Hype + Story Time: My Interview with Tea’ Silvestre of Story Bistro WPCP: 033
01:04:19
From Losing Everything to the Ultimate Lifestyle: My interview with Troy Broussard WPCP: 032
00:53:38
From 6 Figures in Debt to 6 Figures a Month – My Interview with Adam Spiel WPCP: 031
01:12:12
My Conference Hangover and Why A Blog Isn’t A Business WPCP: 030
00:55:45
Best Money I’ve Spent in A Long Time – My Interview with Victoria Prozan WPCP: 029
00:56:09
What A Year! A Look Back at 2013 & What’s in Store for 2014 WPCP: 028
00:52:50
Easiest Quiz Builder – Interview with Josh Haynam of Interact WPCP: 027
00:33:28
Interview with Ray Ortega of The Podcaster’s Studio WPCP: 026
00:53:55
My Secret Project, A New Plugin and Business as Unusual WPCP: 025
00:44:54
Having My Mind Blown, Branding and The Karate Kid: My Interview with Wes Ward WPCP: 024
01:16:21
My DUH! Moment, the Reality of Accountability and a favorite new plugin WPCP: 023
00:49:24
The Quentin Tarantino for Websites: My Interview with Andy Hayes WPCP: 022
00:49:24
Marketing Goo, WP Tavern and My Interview with Marcus Couch WPCP: 021
00:58:17
Rusty Nails, WordPress and My Interview with BobWP: WPCP 020
00:36:16
WordPress Sales Pages, Squeeze Pages and Landing Pages [VIDEO] – WPCP: 019
00:51:11
What Your WordPress Site Says About You – WPCP: 018
00:51:38
Dance Moves, Story Time and Freelancing – Interview with Jonathan Perez WPCP: 017
00:47:34
Online Business and a Fireside Chat – WPCP: 016
00:49:13
WPCP: 015 – WordCamp SF, Training and a Challenge
00:49:47
WPC 014: How Big is Your Brave, WordPress Business Challenges and Upgrading
00:54:56
WPCP 013: Bourn Creative – My Interview with Jennifer Bourn
00:53:46
WPCP 012: The BEST Advice I’ve Ever Received and How Not To Be An AssHat
00:49:03
WPCP 011: WordPress Hosting at its Finest – Interview with Dusty Davidson of Flywheel
00:47:43
WPCP 010: Milestone Episode, time to celebrate!
00:38:11
WPCP 009: Interview with Adam W. Warner of Foo Plugins
00:47:50
WPCP 008: New Theme, Opt-in, Updates and Typekit
00:47:00
WPCP 007: Interview with Carrie Dils… Genesis in the house!
00:40:01
WPCP 006: Monetizing WordPress…
00:47:34
WPCP 005: Let’s Talk Money! Interview with Nicole Fende
01:00:43
WPCP: 004 What I’d Do Different If I Were Starting My Business Today
00:50:51
WPCP: 003 – The Business of Web Design
00:59:14
WPCP: 002 – Relationships, Contemplation and What’s coming for The WordPress Chick
00:43:44
WPCP: 001 – My Go-To Plugins
00:44:48