Explore marketing as a strategic discipline focused on creating customer value and driving business growth across all functions. This episode clarifies common misconceptions, distinguishing marketing from sales, advertising, and promotions. Learn how marketing begins before product development and extends beyond the sale, guiding product design, pricing, communication, and distribution. Discover how marketing defines the market, identifies unmet needs, and aligns business efforts to deliver value. The discussion covers the broad scope of marketing across B2C, B2B, and C2C markets and emphasizes its role in fueling innovation and growth. Marketing isn’t a department—it’s the core engine of a value-driven organization.