What a magnificent milestone for the STaR Coach Show as we arrive at our 500th episode! Today’s wide-ranging conversation covers community and membership models, with a specific focus on the unusual shift from one-on-one consulting to a membership-based business. You’ll learn practical strategies coaches can use to launch and personalize a membership. This episode blends business strategy with heart, tying together purpose, profit, and impact. Join us for episode #500!

Stu McLaren has been helping entrepreneurs turn the spike of a launch into steady monthly revenue with membership sites for over 18 years. He is the co-founder of Membership.io, creator of The Membership Experience, author of Predictable Profits, and co-founded the charity, Village Impact, with his wife Amy. Their charity has funded 16 schools in Kenya. Stu and Amy have two kids, and Stu loves trail running in his free time.

Show Highlights:

• Stu’s journey to a membership-based business was sparked by his first moments of fatherhood.
• Understanding the basics of a membership model
• Mindset advice about making a scary leap: “GROW into it!”
• One-on-one coaching and a “one-to-many” membership model go hand in hand.
• An example of a successful membership model to allow you to help more people and make more money—while working less.
• Personalizing your membership through practical strategies for content and community
• ONE meaningful relationship in a community can make ALL the difference. (Focus on connection points.)
• The sweet spot: Using a membership to complement your coaching
• Where is the best place to start your membership? A Founding Member Launch (Stu explains how to gauge interest.)
• What you think about is what you attract!
• Stu and Amy’s passion to make an impact around the world through charity work
• The work of Village Impact, supporting 16 schools in Kenya
• “The more money you make, the more good you can do in this world.” –Stu McLaren

Resources:

Connect with Stu McLaren

Website, LinkedIn, Predictable Profits book, Village Impact, and Marketing Your Business podcast

Connect with Meg

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Enroll More Clients: Clarity Sprint

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Enroll More Clients: Clarity Sprint