Artwork for podcast Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
84. Is Starting a Podcast Worth Your Time Right Now?
Episode 841st September 2026 • Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants • Annie Franceschi | Brand + Business Strategist
00:00:00 00:24:00

Share Episode

Shownotes

Have you been wondering whether starting a podcast would actually be worth your time?

With so many ways you could market your business, it’s easy to get pulled into a strategy simply because it seems to be working for someone else.

But just because something could help your business doesn’t mean it’s the smartest place to put your time, money, energy, and focus right now.

This episode kicks off my new "Worth Your Time" Series, a special 4-part collection designed to help you make smarter decisions about the business-growth strategies competing for your attention.

And we’re starting with podcasting.

Before launching this show, I spent five months researching podcast strategy because I knew it would be a major commitment. Nearly two years and more than 80 episodes later, I’ve learned a lot about when podcasting can be incredibly valuable — and when I’d recommend focusing somewhere else first.

✨ If you’ve been circling the idea of starting a podcast and want a clearer answer about whether now is actually the right time, this episode is for you.

🎯 You’ll Discover:

  • The question I wish I’d asked before starting my podcast
  • What surprised me most about how the show actually grew my business
  • Why the same strategy can be brilliant for one business and a distraction for another
  • The business conditions that can make podcasting far more valuable
  • How to tell whether your answer is “yes,” “no,” or “not yet”

🤝 Special Bonus to Work With Me This September:

If this has you thinking, “I don’t actually know what strategy I should be focusing on right now,” this is exactly the kind of question I love helping you answer.

Inside Package Your Process™ with the Expert, I help you get clear on what you do, package your expertise into a clear offer or framework, and create practical messaging you can actually use to network, email, speak, market — and eventually, maybe even sit down behind that podcast mic!

🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE!* 🌟

Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business, plus an ongoing monthly Zoom to bring me your questions as you move into your next season (and maybe even create a podcast!)

📅 To get started, set a free 20-minute clarity consultation with me now:

➡️ www.greateststorycreative.com/consult

PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year!

*Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify.

✅ Dive Deeper:

Follow

Links

Chapters

Video

More from YouTube

More Episodes
84. 84. Is Starting a Podcast Worth Your Time Right Now?
00:24:00
83. 83. The Simple Client Question That Turns One-Time Buyers Into Lifelong Fans
00:13:48
82. 82. Choose Your Own Adventure! Need Balance, Messaging, or Branding?
00:05:57
81. 81. The Messaging Flywheel: How to Turn Your Message Into Momentum
00:17:22
80. 80. How I Wow Clients, Save Time, and Find Marketing Insights With One Client Call Tool
00:14:33
79. 79. Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue (Frameworks to Authority Series)
00:17:18
78. 78. Build a Framework Pyramid to Package Your Expertise With Confidence (Frameworks to Authority Series)
00:19:26
77. 77. Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice Now (Frameworks to Authority Series)
00:15:47
76. 76. How to Create a Body of Work That Attracts Big Opportunities (Frameworks to Authority Series)
00:22:53
75. 75. Standing Out Is a Black Hole: Why Clear Messaging Gets Clients
00:09:51
74. 74. Discovery Calls Without a Script: The One Question That Builds Real Trust
00:12:02
73. 73. Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking
00:19:31
72. 72. Speaking as Marketing: Get Booked to Speak Without Cold Pitching
00:24:48
71. 71. Corporate to Clients: The Branding You Actually Need to Start Consulting or Coaching
00:17:14
70. 70. Inbox Zero: How I Stopped Using Email as My To Do List
00:15:11
69. 69. The Negative Comment Spiral: Handle Feedback Without Catering to Critics
00:19:20
68. 68. Grow Without Social Media: The Personal Move Worth Your Time This Week
00:19:03
67. 67. Landing Clients Without Proposals: How Lauren Got Clients to Say Yes on the Spot
00:17:26
66. 66. Great Clients, Less Stress: Should You Trade Custom Work for Customized Packages?
00:18:01
65. 65. The One Pager Strategy: Clearly Package What You Do Without a Sales Page
00:16:42
64. 64. Authentic Networking: The SHARE Approach That Turns Conversations Into Opportunities
00:17:20
63. 63. The Framework Bridge: How to Explain What You Do So Clients Actually Get It (Clarity Before Creativity Series)
00:14:51
62. 62. Lighthouse Marketing: Anchor Your Message So Clients Consistently Find You (Clarity Before Creativity Series)
00:13:51
61. 61. The Blue Ocean Messaging Mistake: A Clever Trap That Keeps Great Clients Away (Clarity Before Creativity Series)
00:16:07
60. 60. Disney’s Proudly Unoriginal Positioning Strategy: Choose a Common Purpose (Clarity Before Creativity Series)
00:18:42
59. 59. Bookkeeping Hack: How to Organize Receipts Without Thinking or Adding Software (Minisode)
00:06:22
58. 58. Fresh Start Strategies to Fix an Offer That Flopped the First Time
00:19:30
57. 57. Marketing Content Made Simple: The Wildly-Easy Editing Tool Anyone Can Use (Minisode)
00:04:57
56. 56. Are You Really Competing With ChatGPT? How Coaches Stand Out in the AI Era
00:21:25
55. 55. The Unexpected Way to Build More Confidence (Even If Your Story Isn’t Perfect)
00:17:48
54. 54. Hustle-Free Happiness: 3 Surprising Actions Real Coaches Taught Me
00:16:05
53. 53. Smart, Social Media-Free Marketing: 3 Simpler Steps to Premium Clients
00:15:18
52. 52. The Secret to Making Big Strategies Work: The Popcorn Principle
00:24:39
51. 51. Referrals Made Easy: The Magic Way Thoughtful Pros Get Intros
00:19:57
50. 50. Simplify Your Goals: Try the Surprising Method Behind All My Six-Figure Years
00:12:33
49. 49. Love Your Business More: 3 Rules I Learned Working at Disney
00:16:56
48. 48. Make a Dream Offer Work: How I Took My Disney Retreat From Flop to Sold Out
00:17:47
47. 47. Collecting Client Wins: My Easy System to Organize Kind Words, Results, and Testimonials (Minisode)
00:06:01
46. 46. Batch December: Why Taking a Month Off Every Year Is the Secret to My Success
00:22:43
45. 45. The Feel-Good Discovery Call: Book Clients Without Sleaze, Scripts, or Giving Away the Farm
00:23:36
44. 44. How I Book Free Speaking Gigs That Lead to Paying Clients (And You Can Too)
00:24:51
43. 43. Wondering if You’re Giving Away Too Much for Free? Try the Costco Sample Strategy
00:22:32
42. 42. Get Clients From Speaking: 5 Not So-Obvious Ways to Turn Free Talks Into Paying Clients
00:18:51
41. 41. How to Test New Offers and Pivot Without Rebranding
00:16:05
40. 40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing
00:17:17
39. 39. 4 Simple Steps to Turn One-time Clients into Lifelong Fans (and Friends)
00:19:07
38. 38. The New Way Lauren Gets Clients Without Proposals (Live Interview)
00:16:28
37. 37. Why Asking for Testimonials Doesn’t Work (and What to Do Instead)
00:14:46
36. 36. The Framework Game Plan: Turn Your Methods Into Authority, Clients & Revenue
00:15:23
35. 35. The Framework Pyramid: 3 Types of Frameworks Every Expert Needs
00:17:51
34. 34. The Framework Advantage: Brand Your Method to Stand Out & Scale
00:14:25
33. 33. From Random Posts to Real Authority: 4 Steps to Build Your Body of Work
00:19:54
32. 32. How to Be a Better Boss to Yourself Without Losing Business (The Better Boss Method)
00:21:43
31. 31. The Smart Freebie Formula: 5 Keys to a Lead Magnet That Gets Clients (Not Just Downloads)
00:21:45
30. 30. How to Market Yourself When the Economy Sucks and Clients Dry Up
00:15:31
29. 29. These Embarrassing Mistakes Made My Business More Successful
00:16:39
28. 28. My Secret to Marketing Without Losing My Mind: Consistency Containers
00:17:10
27. 27. Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play Bigger
00:19:37
26. 26. Stuck in the Perfection Trap? This New Mindset Keeps You Moving Forward
00:12:51
25. 25. Quit Starting Over: 5 Clever Ways I Build Business Momentum by "Chainsmoking"
00:17:31
24. 24. Tired of Hustling? How Prioritizing Fun Helped Me Grow Without Burnout
00:19:38
23. 23. How I Turn Brain Pickers Into Clients (Without Feeling Gross)
00:16:00
22. 22. Busy? Try 15-Min Marketing to Stay Top of Mind This Week
00:18:22
21. 21. What Happened After I Picked the “Wrong” Marketing Strategy
00:18:05
20. 20. Always Rewriting Your Message? This Fix Helps You Scale Faster
00:15:36
19. 19. How I Built a Referral Program That Feels Good (And Converts)
00:21:48
18. 18. Want Better Referrals? Here’s How to Get Great Intros, Fast
00:13:58
17. 17. I Save 5+ Hours a Week With a $4 Tool You've Never Heard of
00:17:56
16. 16. Stop Marketing Until You Can Answer These 3 Key Questions
00:18:47
15. 15. Try These 5 Website Tweaks to Turn Visitors into Clients Faster
00:18:04
14. 14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing
00:17:53
13. 13. How to Sell Without Sleaze: Authentic Sales Tips for Coaches & Consultants
00:18:40
12. 12. Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates
00:11:11
11. 11. Custom vs. Packages? Inside the Shift That Simplified My Services & Landed Dream Clients
00:16:45
10. 10. Forget Standing Out—Do This to Get More Referrals
00:13:21
9. 9. Elevator Pitches That Win Clients: Clarify Your Message With My Brand CHIPS™ Formula
00:12:47
8. 8. How to Know When It’s Time to Hire an Expert (and When You Don’t Need One)
00:16:22
7. 7. The Clever Way to Find Your Niche Without Rebranding
00:16:15
6. 6. Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients
00:15:09
5. 5. 3 Surprising Truths Behind How Real Coaches Grow Without Burnout
00:16:00
4. 4. My 5 Time-Saving Secrets to Build a Membership Without Overwhelm
00:12:28
1. 1. How To Sell Confidently Without Sales Pages: My Quick 1-Pager Strategy
00:14:32
2. 2. From Disney to 6-Figure Consulting: Magic Tips to Build a Business You Love
00:16:16
3. 3. Would Writing a Book Grow Your Business? My Surprising Results
00:14:05
trailer Welcome to the Ultimate Brand Clarity Podcast for Coaches and Consultants
00:02:43