In the inaugural episode of The Category Leaders Podcast, Josh Elledge of UpMyInfluence speaks to Eli Igra Serfaty, the Co-Founder & CEO at MAIA Digital and creator and host of the show.

Eli shares the podcast’s mission: spotlighting executives and innovators shaping B2B growth, with a focus on leveraging LinkedIn. They discuss what defines a “category leader,” the evolution of LinkedIn from a hiring tool to a growth engine, and the importance of building a strong online presence. Eli also shares insights about the agency, MAIA Digital, which specializes in LinkedIn strategies. Eli also expresses a desire to have meaningful interviews with ambitious B2B leaders across various industries.

Check out Eli's work at MAIA Digital HERE.

Connect with Eli on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.