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10 - Beyond AI: Why Grit and Human Connection Still Win in Sales Development with Gabe Lullo
20th April 2026 • The Category Leaders Podcast • Eli Igra Serfaty
00:00:00 00:24:00

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In this episode of Category Leaders, your host Eli Igra Sefarty interviews Gabe Lullo, CEO of outsourced SDR agency Alleyoop.

Gabe shares his journey from selling t-shirts at age 11 to training over 8,000 salespeople. He discusses what separates top SDRs, grit and burning desire, and addresses AI's role in sales, arguing it amplifies rather than replaces human connection. Gabe emphasizes content creation, video outreach, and employee personal branding as modern sales essentials. He also advises companies with fewer than 10 SDRs to outsource, and encourages listeners to embrace discomfort by authentically showing up on LinkedIn.

Check out Gabe's work HERE.

Connect with Gabe on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

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