Episode 28 •
11th February 2025 • The Buyer's Desk • Independent Natural Food Retailers Association
00:00:0000:30:40
Shownotes
In this week’s episode, Angela chats with Daniel Scharff, the Founder of Startup CPG, about how startup brands can use category management knowledge to get their products into stores. They also discuss the importance of balancing product innovation with recognizability, the passion and curiosity buyers and brand innovators bring to CPG, and more.
Tune in next week, where Chris will chat with our partners from KeHE about how they support retailers with category reviews and more.