Artwork for podcast The Buyer's Desk
Building a Stronger Brand with Startup CPG
Episode 2811th February 2025 • The Buyer's Desk • Independent Natural Food Retailers Association
00:00:00 00:30:40

Shownotes

In this week’s episode, Angela chats with Daniel Scharff, the Founder of Startup CPG, about how startup brands can use category management knowledge to get their products into stores. They also discuss the importance of balancing product innovation with recognizability, the passion and curiosity buyers and brand innovators bring to CPG, and more.  

Tune in next week, where Chris will chat with our partners from KeHE about how they support retailers with category reviews and more.  

 

Links

Chapters

Video

More from YouTube

More Episodes
28. Building a Stronger Brand with Startup CPG
00:30:40
27. Elevate Your Product Mix with SPINS
00:20:04
26. Shaping the Future of INFRA with Pat Sheridan
00:29:05
25. Tracking the Trends with Nick Auzenne
00:22:36
24. From Start-Up to Success with Painterland Sisters
00:26:58
23. Inside INFRA's Growth With Pat Sheridan
00:22:13
23. bonus EXTRAS: Partnering for Success with Natural Factors
00:25:47
22. Unwrapping the Ethics of Chocolate Making
00:54:00
21. A Fiesta of Flavor: Celebrating Hispanic Heritage
01:16:16
20. Marketing Matters: Crafting Your Strategy
01:06:54
19. Sourcing Smarter, Sourcing Local
01:09:29
19. bonus EXTRAS: KeHE Holiday Show Highlights
00:54:46
18. Making Waves with Sea Food Sustainability
00:49:13
17. AAPI Innovators in the Retail Space
01:04:06
bonus EXTRAS: Exploring Expo West 2024
00:24:12
16. Retail for a Greener Tomorrow
01:13:00
15. Mind, Body, Wellness
01:02:50
14. From Soil to Shelf: Black Voices in Farming
01:09:37
13. Dancing the Tradeshow Tango
01:10:47
bonus EXTRAS: Brand Buzz at Expo East 2023 (Part 2: SPINS Steals the Mic)
00:23:36
bonus EXTRAS: Brand Buzz at Expo East 2023 (Part 1)
00:30:18
12. Make Room for Shrooms in your Stocking
01:03:22
11. The Secret Sauce of Product Mix
01:03:41
10. Getting Funky with Fermentation
00:55:41
9. Maximizing Promotional Lift Through Strategic Merchandising
01:16:41
8. Preserving Biodiversity to Safeguard Soil Health
01:07:11
7. Celebrating Independents
01:07:27
bonus EXTRAS: The Buyer's Desk at the 2023 INFRA Tabletop Event
00:37:28
6. Embracing Diversity to Build Community
00:49:54
5. Dignity, Respect, and Fair Trade
00:52:18
4. Earth Month: Boots in the Soil
00:45:02
3. Women-Owned, Women-Led, Women-Inspired
00:47:50
2. Regenerative Organic: The New Gold Standard?
00:49:15
1. Persevering Through the Pandemic
00:48:12