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>> Charlie: Welcome to the Cook Eat Run podcast with X Miles, hosted
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by me, Charlie Watson. I'm a runner, a mum, an
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NHS dietitian and author of the recipe
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book for runners Cook Eat Run. I'm also
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a 16 times marathoner and love nothing more than sharing what
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I've learned along the way through a lot of trial and
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error. Cook Eat Run is the go to
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podcast for running, nutrition training tips, marathon
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debriefs and more. I'm here to answer all your questions
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and fuel you with the knowledge you'll need to run faster,
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further and actually just to have more fun on the run.
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So whether you're training for an ultra, want to improve your marathon
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pb, or simply just get more out of your
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running, you're in the right place.
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Hello and welcome back to the Cook Eat Run podcast with
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Exmiles. In today's podcast I'm chatting with Dan,
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the CEO at PureSport, about their business, their
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favourite products and why community is such a big part
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of the brand. If you want to try a range of Puresport
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supplements, including their electrical, the cordyceps and lion's
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mane, all of which we cover in this episode, you can save
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10% by using the link in the show notes.
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Thank you so much for joining me on the Cook Eat
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Run podcast. I'm so excited to get you
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on to talk about Puresport.
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>> Dan: Yeah, I mean I'm happy to be here and thank you so much for having me on.
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>> Charlie: I was just saying to you I feel like Puresport is
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everywhere. Every time I go to any sort of run club or
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just go to Park Run in Battersea, there are multiple people
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wearing Puresport Run Club kit.
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can we take it back to kind of the beginning to start with? And
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where did Pure Sport come from? How long has it been around
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and how did it get started?
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>> Dan: Yeah, so I think like your experience is the experience that lots of people
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kind of have. They kind of feel like Pure sports popped up out of, out of
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nowhere and it's kind of like starting to tighten the seat all the
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time. But we have been around since basically like the start of
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2019. The business was originally founded by two
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professional rugby players, Adam Ashen and Grayson Ha.
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And they founded the business on the basis that they were both becoming
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addicted to opioid based painkillers and
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realise that that just wasn't something that was that good for their long term
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health. You know, all the side effects that come along that you
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know, like how you're thinking, your cognitive function,
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they're really upsetting to your guts, but also just like that, that
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overarching feeling of like becoming addicted to something. And
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in professional rugby back then, and I kind of came through that as well, which we
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can talk about. You know, the most important thing was that you
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get players on the pitch no matter what. So if they had something
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wrong with their knee, if they had to go, you had to give them a tramadol to get them out there
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like that. That's what it would take. And that off season
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both Adam and Grayson were sor, like oh gosh, this isn't that good for
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me. You know, it can't be that good. It can't be good for my long term
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health. It's very much like a quick fix
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solution. And they went on this sort of
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exploratory journey of trying to find things that could help.
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And back then in America there was a lot of rave starting
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up about CBD for the NFL, athletes, mma, people
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around concussions, around sleep around anti
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inflammatory. And they tried that and they had some really
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positive benefits from that. So that's kind of like where
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the business was founded. And I think the premise of like
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our purpose and why we exist is we exist to build a movement
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against quick fixes. And right from then they kind of
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knew like, gosh, this thing is helping me get to the Saturday or it's
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helping me get through this training session but it's not actually doing
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anything that's for my, for my long term health. And that's
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been our overarching like purpose and journey since,
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since since we came through and I joined the business, started
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helping out about 10 months into the journey. It was still very much like
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bit of a garage business, you know, figuring a few things out. I
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was actually in a rugby team with Grayson
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and then sort of joined the journey early 2020 and that's
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when Covid hit. And that kind of was more like the inception of
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PureSportster where things really started getting going for us.
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>> Charlie: So it kind of built from the first products which
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were the CBD products. I think a lot of people have
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seen the like roll ons and the balms. But it's
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evolved hugely now, hasn't it? You've got a huge
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range of adaptogens, nootropics
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and recently launched
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creatine. Can you tell me a little bit about
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how you decide what type of products you want
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to bring to market and then you know what that kind of process is
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like?
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>> Dan: Yeah. So the product evolution as you said, it's
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kind of really, really evolved, probably coming much more from that more
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holistic sort of side of supplements into what
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are now sort of more like things that are probably known as a bit more
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mainstream. And the intersection that we talk about
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is we always kind of want to be in the intersection between science and nature.
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So we want to be science led, but we always want to be doing things in the most
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natural way. Previously we've probably
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more been at the intersection of nature with anecdotal
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science. So I think that one of the interesting things about the
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evolution of the business and since we've gone more and more into, you know,
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running and these kinds of things, when we ask our customers now,
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hey, what products do you want from us? They say electrolytes,
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creatine, protein bars, you know, all these sorts of
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things. but it's really important for us to like maintain
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our heritage of some of those nootropics and adaptogens and
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other things that we were founded on. CBD turned out to be
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a really difficult regulatory environment, like
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everything under the sun of like our banks closing our
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accounts, not being able to use certain websites, not having any
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payment providers, all sorts of stuff there. So not being
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able to do any mainstream advertising. So we've actually
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discontinued the CBD ingestible products. Now we still do the
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freeze roll on the balm like you mentioned there, but also
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like trying to bring to market innovative natural
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ingredients that we believe can have a really positive impact on
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people. And I know with some of those
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things the science is more, much more anecdotal at
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this, you know, moment in time, and it hasn't caught up on
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some of those things. There's good early science around things like lion's mane, things
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like ashwagandha, some of these other things. But if you put your
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absolute science hat on, which I know some people do, down that end of
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the scale, they're sort of saying, oh, it's too early to know that those
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things really have that, that positive benefit on people. But
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you know, we really were really engaged with our customer base.
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As you've seen. We're really engaged with our community and
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we get to hear firsthand about how those things are having a positive
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impact on, on people's lives. And it's something
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that we're always continuing to look to evolve what science is
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coming out, what different articles have been written about certain ingredients.
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And one of the things about us going into creatine was
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that everyone was asking us for it and we're like, gosh, it's such a
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mainstream ingredient. It's been around for so long.
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It's the most tested and researched, like, how can we do that
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in a pure sport way? And we toyed around with everything. Should we put
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cordyceps in there? Should we put electrolytes in there? Should we do
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something innovative? And the science just led to us saying, like,
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no, five grammes of creatine monohydrate is the
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dose that's. That's going to be best for the mainstream
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audience. And when we looked at the use cases, like,
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I'm the perfect example, I've got a. I've got a
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one kilogramme of one kilo bag of creatine monohydrate under
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my kitchen sink. I remembered to take it like once or
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twice a week because I just. It's never there, it's never
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convenient. And then we're like, well, if we're not going to innovate
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on ingredient, can we innovate on form factor?
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And then that's how we end up. So we landed on the, the individual
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sachets. But I think all of this is sort of back to. And you in
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that campaign, us talking about transparency and shortcuts and
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these sorts of things. And underpinned in our business is always this
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overarching thing about being against quick fixes. And then
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under that, we have a number of values around shortcuts and all
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these sorts of things. And it was just always really feeding back
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into that for us.
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>> Charlie: Yeah, it's interesting what you say about the creatine, because I also have the
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same tub in my cupboard that we
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know that the science says we should take it
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regularly. And actually just human
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nature is, if you're not that type of person that you remember to take
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it at the same time every single day, it's. It doesn't become
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a habit. And so, yeah, making the, like, the individual sachets
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perfect for travelling. and I think you did the same
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with the, electrolytes, just making those easy
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sachets. You're not having to take a tube or decant from a
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tub. Have you had. I know
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that there were some, some teething problems with the first round of
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electrolyte. have you had any other kind of issues,
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in terms of bringing products to market? Like you mentioned about the cbd,
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but have you had any other kind of smaller
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business side of things where
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you've had some issues?
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>> Dan: Gosh, there's a long list. I mean,
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everything takes longer than you think. It's always more expensive
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and there's Always something going on from
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boxes to manufacturing times to you name
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it. one of the things I say to people when they ask me about, how do
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you like being at Puresport? What I say to them m is like
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four days a week, it's the best job in the world. And the other three days the whole business
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is on fire. and that's like really how it feels like back
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in the earlier days it kind of felt like the business on fire five days a week. So
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it's nice that we've had a bit of a transition. But
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yeah, I think that the sachets thing was obviously,
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a big thing and I think we have these seven
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values. So the way that we think about our business is we're building a
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movement against quick fixes. We operate under our strap barn
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of for the long run. And then we have a number of like values
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in the business. And you know, within that we're always,
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all of our decision making is always like, does it align to our
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vision? Does it align to our ethos and does it align to our values?
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And you know, that was a, that was a situation there that was really
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difficult. You know, we had lots of products out there. We had lots of people
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have got excited about the products, bought into the brand, you know,
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taken that step. And then as soon as we knew about that
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we're like, right, we just have to get out in front of this and talk to people about
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it, make it right as quickly as we can. And I think that the
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team, you know, did a brilliant job in reacting to that and, and
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dealing with that as best as we could. And yeah, I think
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like, one of the other things about the electrolytes which,
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which is something we hear all the time is like, you know, they are salty.
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and I'm not sure how m much you've tried them if you
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tried them yourself. But you know, when we, when, whenever we look
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at a product, whether it's creatine or whatever, that's like a 12
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month process for us. And the first step is, is
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like, is this product going to help our
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customer and our community base? And we're quite good at talking to people,
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you know, is it going to have a positive impact on our core customer,
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which is someone who's running between two to four times a week and partaking in other
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bits of exercise. But is it going to help them with that? What
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does the science say? Okay, we feel good about that
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and we feel that we can do it in a good pure Sport way.
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Let's bring to market the best possible product that we
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can. And for us, like, that is now the best
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performance hydration product, on the
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market. and with that, there is that saltiness about
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it. And what we really say to people is like, that is a performance
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hydration product. Have it. You know, if you're going for a run, have it. If
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you're doing a tough gym session, don't wake up in the morning and put
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it in a 300 mil glass of water, because then it
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is, the saltiness is going to hit it. It's quite funny because if
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anybody does that, they're like, oh, that's, you know, that's quite salty.
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But if you go to somebody who's just done an hour's worth of exercise and they
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want to drink when they have it, then they're like, oh my gosh, that
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really, like, quenched my thirst. I was really craving
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that. so that's something else that we, you know, we, you
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battle with, especially when you have products that taste because it's so
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opinion based. But, that was another one that we, that we encounter a
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lot.
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>> Charlie: Yeah. To be honest, that's why I bought them. Was that the high salt
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content, especially kind of summer training or doing
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treadmill runs when you just need the salt? Because
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I'm a very salty sweater and so few
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products like you say have that high sodium. I think it's a
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thousand milligrammes of sodium, in each serving.
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It's really hard to get that, especially in the uk.
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So to have them in the individual sachets, I could just
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throw in my bag. Yeah, I, I use them actually quite a
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lot.
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>> Dan: So.
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>> Charlie: Yeah.
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>> Dan: And like, lots of people say to me, like, oh, you know, we have these other
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ones that taste really nice. And I'm like, okay, cool, let's just whip
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out the packet here. And I also have four times the amount of
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ingredients in there. And what I say to people is like,
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taste is important to us, but it's not as important as
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product efficacy. You know, like, we want that product to be a product that
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works. And like, I know that you're never going to everyone on
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taste, but honestly, those electrolytes, on an
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after workout or on a nice day with, in the Nalgene with the, with
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the like 8 or 10 cubes of ice in there, I honestly
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think it's, amazing. And I think the salt's kind of interesting because at the
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start you're like, oh, that's a bit salty. And then you're like, oh, that's a bit
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like. You kind of, like, not addictive, but you kind of, like, get a
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feel for it, and it becomes something that people really like.
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>> Charlie: Yeah, no, well, yeah, I've got some in my cupboard. I was part
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of the. So I felt like we should probably explain that the.
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It was a packaging issue rather than a, product issue with the
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electrolytes and that they were letting in the moisture so they were
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solidifying in the packaging.
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>> Dan: That's right. And it was a crazy thing, like when we
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first heard a customer say, oh, my things have gone hard.
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Oh, my goodness. And we're like, thinking that they must have, like, done something or
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stolen something. Then you get a few more people coming like, hey, my things are going
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hard. And then so we're like, oh, okay,
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well, moisture must be getting in. So what we
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did is we took some sachets and we put them into a full pint glass of
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water, and we just left them overnight. Took them out, open
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it up, poured the thing out. No water in
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there. I'm like, okay, well, if it's not coming in via the
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packaging, it must be on the line where they're making
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it. So we're on to the manufacturer, like, hey, there's got to be moisture on the
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line. They're like, absolutely. There's no moisture on the line. We're a completely
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demoisturized, you know, facility,
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etc. Well, okay, well, it must be in the ingredients when they're
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coming in. So then. And this is like a big process of like, you know,
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like couple of weeks, three weeks, four weeks, going back, testing
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that. And then what transpired was, when
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the sachet is out and it's going transitioning between, like, hot and
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cold because there's moisture in the air everywhere. The moisture
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was sitting on top of the packaging as it was transitioning between hot and
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cold. It was sucking the salt, was sucking the
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moisture into the packaging and making it go
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hard. But it took us about four weeks to figure it out.
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And, yeah, as soon as we knew as you.
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As you may be experienced if you had them, we. We jumped on the front foot to
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solve it.
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>> Charlie: Yeah, no, I think people appreciate the transparency,
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don't they? Rather than kind of burying things.
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You see how a company behaves when. Not when the things that. When
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times are good, but when times are a bit turbulent.
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And I think that, you know, PureSport have
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built such a community, such a loyal fan
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base, partly because of the way that you're able to
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communicate and through the Run clubs and
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the events that you host. And as I mentioned that
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the kit. Why is that community
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so important to the
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Pure Sport brand? Because a lot like most of these
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events, seem to be free. So. Yeah, why is
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that something you're investing so heavily in?
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>> Dan: so I played eight years of professional, also so back to
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my childhood, like growing up in Rotorua, New
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Zealand, sport was my number one love in life. I could not play enough
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sport. And anything that got me out of school or got me out
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00:14:10
of homework, I would, you know, I would play it. And then coming
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00:14:13
over here, I played some cricket. And then I was lucky enough to be professional
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00:14:16
rugby player for eight years. And so sports always been a big part
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of my life. But also like everyone around Pure Sport obviously
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00:14:22
was founded by two professional rugby players and everyone involved in the
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00:14:24
early stages. We were just all such big lovers of sport. And I,
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00:14:27
I actually think sports like one of the greatest things we've been given on the
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00:14:30
planet actually may be the greatest. and that, that thing when you
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00:14:33
bring exercise and people together, I think there's something
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00:14:36
really special that happens, whether that's like in a football team
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00:14:39
or you know, playing duo doubles paddle or
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00:14:42
going on a run together. So I, I think like
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00:14:45
lots of people think like, oh, they must down and being like they want to be a
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00:14:48
community first brand. Like that's not what happened. What happened was
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00:14:51
we were professional rugby players that were now sat behind
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00:14:54
a laptop and we worked 12 hours a day. And that didn't feel
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00:14:57
very good. So we started going for little runs at
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00:14:59
lunchtime. Then a few customers messaged us about going for runs, then
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00:15:02
a few ambassadors, and the next thing you know we're like, oh, let's just meet at the park.
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00:15:05
And it just sort of went one step from there. But I think it's something
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00:15:08
that's like, it's very authentic to our brand,
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00:15:11
the people that we have here. You know, if you come down to those
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00:15:14
things, I'm there every Saturday. Everyone on the team
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runs them there. And like, actually for most of us it's
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like a highlight of our week because we sit in this office 60 hours
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00:15:22
a week trying to grow the business and move things forward. And getting to go
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00:15:25
down and have those real life connections with people is such a big part of the
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brand. And I think that one thing is like when we looked at our
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00:15:31
category supplements, you know,
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00:15:34
it's such a busy category and there's so much garbage out
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00:15:37
there and people trying to sell you Garbage and telling you that this is going to be this
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00:15:40
magic overnight success and all this hoopla.
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00:15:43
But no one's really come through this category with like a really
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emotive storytelling brand that people like really
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00:15:49
feel that they could be a part of. And I think if you look at all those other,
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00:15:52
you know, big consumer winners, Apples, Nikes, you know,
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00:15:54
all these other brands, even brands like Huel and these other brands, like
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00:15:57
people feel a part of, you know, something. And not everyone
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00:16:00
resonates with those brands or those products. But you can't deny
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00:16:03
that there's like a movement of people, there. And
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00:16:06
that's what we're always fascinated by, like, can we
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00:16:09
come through supplements? And if you look at all the big winners in
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00:16:12
supplements, My Proteins, Optimum Nutrition, Science and Sports
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00:16:15
and all those big brands, I don't think
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00:16:18
lots of people would be able to say what they really mean on an
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00:16:21
emotive level outside of potentially some
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00:16:24
quality products. So, that's what really drives
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00:16:27
us. But what I mentioned there is building a movement against
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00:16:30
quick fixes. Part of building that movement is we advocate
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00:16:33
for three things. Put good things in your body,
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00:16:35
exercise and meaningful social connection. And we think
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00:16:38
if you do those three things really well, you're
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00:16:41
99.9% of the way to being healthy. And we understand
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00:16:44
that our commercial vehicle for that is we make high
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00:16:46
quality supplements. There's a bit of apparel going on there, you know, bringing
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00:16:49
people together as a special part of our brand. But if you came to
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00:16:52
me and said, oh, hey Dan, I can't sleep, I would
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00:16:55
say to you, well, Charlie, like, what's
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00:16:58
your bedtime routine? Like, how much are you exercising? Like,
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00:17:01
are you eating really sugary, salty foods, like right
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00:17:04
before you want to settle down for bed? And if you
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00:17:07
said to me, oh yeah, I'm actually really good at all those things, I would say to you,
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00:17:10
oh, well, do you know that magnesium is actually a brilliant
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00:17:13
supplement that can help aid you in sleep if you've got
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00:17:16
all of these things right. And what we will never advocate
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00:17:18
for is we're some sort of one stop shop, magic pill,
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00:17:21
you know, kind of business, because those things are quick
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00:17:24
fixes. What's what, what our business operates under is this
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00:17:27
narrative before the long run of we want to implement
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00:17:30
habits and lifestyle changes into people's lives that
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00:17:33
they can do for the next 50 years.
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00:17:35
>> Charlie: Yeah. In terms of kind of the. We touched
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00:17:38
a little bit about the, the nootropics, the adaptogens
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00:17:41
that. Why are these kind of like, why are you
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00:17:44
targeting These products to athletes, why is that
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00:17:46
something that they might want to do, as you say, as an add
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00:17:49
on once they've got the kind of the sleep, the
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00:17:52
exercise, the diet nailed down.
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00:17:54
>> Dan: Yeah, I think like, what's, what's an amazing part of what's
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00:17:57
going on in the world right now is right now
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00:18:00
what's happening in the world is cool to be healthy,
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00:18:03
you know, like, and we are like levelling
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00:18:06
people up who are out there getting after exercise, doing all that
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00:18:09
stuff, showing up for themselves and it hasn't always been
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00:18:11
like that. And I think what's so cool about this movement
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00:18:14
is it's a ground up movement, right? Like you're not going
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00:18:17
to your, like maybe like, like it's not coming from the top
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00:18:20
down of like there's all this advertising or there's all this stuff happening
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00:18:23
up here, or like on a medical GP level of like people saying
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00:18:26
we'll go out and do this. Like it's a whole lot of people who are like,
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00:18:29
this feels good. I feel part of something. I want to put good stuff in my
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00:18:32
body and I want to exercise. And, and I think that
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00:18:35
professional sports people, or one thing that we
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00:18:38
really talk about is like the breaking down of the word performance. Like
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00:18:41
I think 10 years ago performance was reserved for professional
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00:18:43
athletes, but now I think it's so accessible to
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00:18:46
all of us. We're all checking our Garmin Sleep SC, we want to shave
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00:18:49
30 seconds up our hierarchy times. You know, all these sorts of things are
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00:18:52
like little additive bits into performance. And I think
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00:18:55
with that people are researching more and more about the things
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00:18:58
that they want to put in their body. And with that there's a shift
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00:19:01
towards more natural things. And when we think about those things,
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00:19:04
for us, those things are for the long run. You could take lion's
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00:19:07
mane every single day for the next 50 years and
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00:19:09
that's not going to have a negative impact on
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00:19:12
your health. And I think that people are
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00:19:15
sick of going into places, looking on the
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00:19:18
back of packets and there's a whole lot of things that they can't say the name of
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00:19:21
or they have got no idea what that is.
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00:19:24
So we're trying to be a part of that momentum
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00:19:27
shift towards putting good things in your body. And when we talk about
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00:19:30
those three pillars there about putting good things in your body,
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00:19:32
exercise and meaningful social connection. If you go
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00:19:35
back thousands and thousands of years and ask the
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00:19:38
human, what are the three things that are good for you, they would say those
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00:19:41
three things. It's almost like we're Going all the way back
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00:19:44
now, to just like
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00:19:47
simplifying things and making it easy.
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00:19:50
>> Charlie: And so with the kind of these, the
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00:19:52
supplements to kind of enhance that,
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00:19:55
what are the ones that you're finding? I see that
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00:19:57
cordyceps are making a big kind of
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00:20:00
splash at the moment. Are there any that you
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00:20:03
particularly think are either bestsellers for
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00:20:06
you guys or things that you're very excited about or ones that
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00:20:09
maybe you take personally, that you think are,
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00:20:11
are kind of the ones at the forefront in terms
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00:20:14
of the kind of science and nature that you've talked
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00:20:17
about?
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00:20:17
>> Dan: Yeah, I honestly think cordyceps
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00:20:20
is the most phenomenal
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00:20:23
product, in terms
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00:20:25
of a mushroom that
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00:20:28
helps increase your body's ATP for you to process
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00:20:31
oxygen and improve your virtue. And
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00:20:34
then this is actually a product that causes a lot of, of
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00:20:36
controversy, especially among scientists. there was actually I saw a
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00:20:39
TikTok video of a guy yesterday saying that cortisol
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00:20:42
doesn't work and don't buy pure sport cordyceps.
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00:20:45
And I I think like if you, if you look at
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00:20:48
cordyceps as ingredient, it's been used in eastern medicine for like hundreds
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00:20:51
and hundreds of years. And how they originally figured out
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00:20:53
that it had some, some benefits was
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00:20:56
there was groups of farmers that used to move herds around
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00:20:59
in the mountains and when
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00:21:02
cordyceps were in they used to eat
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00:21:04
them, they felt like they were fitter. it was like
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00:21:07
over years and years and years they thought oh,
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00:21:10
that's having a positive impact on our
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00:21:13
ability like oxygen, altitude and all these sorts of things.
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00:21:16
And it's a product that's only really come into mainstream
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00:21:19
in the last couple of years and I do think that
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00:21:22
the science is going to catch up with that. But
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00:21:25
it's probably our most passionately reviewed
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00:21:28
product. because I think for so many people
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00:21:31
setting goals, training for races, all these sorts of things. I actually saw an amazing
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00:21:34
one this morning because I still get the reviews come through. It's a little bit sad but I like to
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00:21:37
read them all and just this person talking about how
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00:21:40
they were so sceptical about cordyceps but they haven't
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00:21:43
really changed anything else in their routine and they're feeling amazing and all
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00:21:46
these sorts of things. Our best
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00:21:49
selling products, there's the more mainstream things, electrolytes like
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00:21:51
creatine is going to be a really great seller and stuff for us now because they're
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00:21:54
products that people are much more aware of. But I do think that
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00:21:57
there is some exciting exciting Things coming through.
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00:22:00
>> Charlie: Are there any new products that you can drop any hints about?
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00:22:03
>> Dan: Oh, gosh. The one we get asked for the most is running
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00:22:06
gels all the time. yeah, I mean it's not
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00:22:08
necessarily that exciting. We're going to do it in a bit of an exciting way. But
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00:22:11
yeah, running gels are a big one for us. And
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00:22:14
as I said, they're like, when we go out and ask the community now,
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00:22:17
you know, what are the things they want from us and we really help them, let
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00:22:20
them help us steer our product,
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00:22:23
decisions. you know, they're saying
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00:22:26
those things, they're saying running gels, they're asking for collagen, they're asking
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00:22:28
for, you know, a more complete protein
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00:22:31
product and fuel bars and all these sorts of things. So
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00:22:34
we're really leaning into, into those. Yeah,
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00:22:37
you know, lots of those things now. But as I say, always like keeping it
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00:22:40
true to our roots.
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00:22:41
>> Charlie: Oh, well, I'm looking forward to trying the running gels and they come
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00:22:44
out. Can I make a request that they have sodium in there? So
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00:22:47
I feel like that is what is missing in the market is a
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00:22:50
high sodium gel. Because at the
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00:22:53
moment you have to kind of somehow balance the two
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00:22:56
of having somebody on course with your electrolytes or taking a
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00:22:59
handheld and. Yeah, so that's my little
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00:23:01
request.
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00:23:03
>> Dan: We got you.
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00:23:05
>> Charlie: if people want to get involved with any pure sport community
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00:23:08
activities or just test out any of the products, where's the
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00:23:11
best place for people to.
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00:23:13
>> Dan: Yeah, so one of our big focuses here is in our first few years, obviously
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00:23:16
we've been very London centric. you know, I think
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00:23:19
some, I run into some people and they think we're some sort of big business. But
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00:23:21
we're a team of 15 people. You know, we have five
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00:23:24
people down at Run Club every Saturday. So it's always 30% of the team.
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00:23:27
And one of the things that we're really focused on this year is like
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00:23:30
really getting out there and doing more stuff around the country. So
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00:23:33
we're doing a big thing with Strava in June and we're going to get
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00:23:36
around 10 key cities in the, in the UK, including
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00:23:39
jumping across to Ireland and
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00:23:42
Northern Ireland as well. so that's going to be a great chance, like,
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00:23:45
especially for those, you know, people outside of London who maybe haven't been
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00:23:48
able to come to things. But if you are in London, we, you know, we
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00:23:50
have weekly runs going all the time. You can see us on the, we have a community
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00:23:53
page called Pure Sport clubs on Instagram where we do all the announcements and things
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00:23:56
like that. And as you said at the start, those things are
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00:23:59
completely free. You know, people ask me all the time and
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00:24:02
say, oh, like, does it mean you get more sales?
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00:24:05
Like, what's the ROI on community events, especially as you, like,
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00:24:08
come into more business people? And I say, oh, I actually got no
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00:24:11
idea. But it makes us feel good. It makes people feel, feel good. And we
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00:24:14
love that we're having a, you know, a positive impact on the
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00:24:16
world. And, you know, some of the stories to come out of the community stuff
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00:24:19
are just like insane, you know, from,
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00:24:22
from people who were like, on the verge of suicide to coming down and
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00:24:25
meeting new friends and pulling away from that, from
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00:24:28
people finding career changes, new jobs, lifelong
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00:24:31
friends. You know, we've got our first wedding happening next
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00:24:34
year. So, like, all of that
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00:24:37
then, like to be a part of that I think is something
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00:24:40
that myself and the team find really, really special.
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00:24:42
And, we hope that we're playing a small part in
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00:24:45
making the world a healthier and better
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00:24:48
place.
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00:24:49
>> Charlie: Great. Well, I've really enjoyed learning more about the brand
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00:24:52
and also I think you've got quite a few products that are on
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00:24:55
sale at XMiles. So we'll leave links
Speaker:
00:24:58
to those because, listeners can get 10% off all of
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00:25:01
those products with the links in the Show Notes. Thank you so
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00:25:04
much.
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00:25:04
>> Dan: No, thank you.
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00:25:08
>> Charlie: Thanks again for listening to this episode of the Cook Eat Run podcast
Speaker:
00:25:11
with xmiles. It's not too late to stock up before the London
Speaker:
00:25:13
Marathon for all your nutrition needs. Use the link in the
Speaker:
00:25:16
show notes to save 10% off site wide at,
Speaker:
00:25:19
xmiles.co.uk. don't forget to rate
Speaker:
00:25:21
and subscribe to this podcast wherever you listen.
Speaker:
00:25:24
Next time I'm talking to Claire Rafferty about
Speaker:
00:25:27
all things Hyrox. You do not want to miss it.
Speaker:
00:25:33
Thank you so much for listening to Cook Run, the podcast
Speaker:
00:25:36
hosted by me, Charlie Watson, sponsored by X Miles.
Speaker:
00:25:39
They are your one stop nutrition shop.
Speaker:
00:25:43
Come and find me on social media. Hereunner. beans. And
Speaker:
00:25:46
tell me what you're loving on the podcast. Send me all of your questions
Speaker:
00:25:49
and suggestions for future episodes. All the
Speaker:
00:25:52
links you need to connect with me are in the show notes.
Speaker:
00:25:55
Lastly, please rate the Cook Run podcast.
Speaker:
00:25:58
It really means a lot to see your ratings and reviews.
Speaker:
00:26:01
Obviously the five star ones go down very well,
Speaker:
00:26:04
but please let me know what you think. It really does make a
Speaker:
00:26:07
massive difference as it helps more people discover us and join our
Speaker:
00:26:10
amazing running community.
Speaker:
00:26:13
See you back here for another episode soon. In the meantime,
Speaker:
00:26:16
happy running. And don't forget to fuel yourself.
Speaker:
00:26:19
Bye.