Speaker: 00:00:00

You are listening to JFDI with the

two Lauras, the podcast for social

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: 00:00:04

media freelancers who want to get more

visible, streamline their systems, master

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: 00:00:09

their mindset, and make more sales.

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: 00:00:12

I'm Laura Davis and alongside my

co-host at Laura Moore, we are

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: 00:00:16

on a mission to make working as a

freelancer easier because working from

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: 00:00:21

home shouldn't mean working alone.

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: 00:00:26

Hello, and welcome to

a very special episode.

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: 00:00:30

This is, I can't quite believe

I'm saying this, but this is

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our 200th episode of JFDI.

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How on earth have we got here?

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It's just mind-boggling.

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When we very first started this podcast,

we were just like, "Oh, maybe we should

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start a podcast and see what happens,"

and here we are 200 episodes down.

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Insane.

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Obviously, a lot has changed over the

years since we started the podcast.

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Not just with the podcast, but

in social media in general.

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So many things have happened.

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I don't even think reels were

a thing when we first started.

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I could be wrong.

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Threads definitely wasn't a thing.

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I- there was no AI.

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ChatGPT had never been heard of.

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The- so much has changed, and obviously so

much has changed in the business as well.

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I don't think we had the membership

when we very first started.

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Maybe we did.

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Again, I can't remember

because so much has changed.

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But we're 200 episodes in, so we

thought we'd do something different

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today, and we went out to our community

and gave people the opportunity to

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ask us anything, and on this episode,

we're gonna answer all your questions.

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So let's dive in with the very first

question, which came from Emma over on

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our Instagram stories, and I think this

is a really good one to start with,

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especially if you're new to the podcast or

if you've never heard this story before.

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So Emma asked, "Were we actively

looking for a business partner when we

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first got together, or did it happen

organically, and how did we meet?"

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No, neither of us were looking for a

business partner when we joined forces.

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It's not like I was out here

going, "I need to find a business

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partner," and nor was Laura Davis.

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We happened to be friends online.

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To be honest, to start with,

we were competitors, and you've

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probably heard this story before,

but both of us were competitors.

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We were both looking for clients,

and at that point, we were both

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very actively using Facebook, and

specifically Facebook Groups to do that.

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And what Laura Davis will always say is

that every time she saw somebody asking

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a question about ads that she thought

she could answer, I would've got there

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first because I was prolific back then.

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I was constantly, like, looking for

ways that I could help people to

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answer questions about social, about

business, about ads, all these things,

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and that served me very well, and

that's h- how Laura and I first met.

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We also happened to do the same courses.

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We were offered in the same communities

in that respect, and we joined

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forces and became like unofficial

accountability partners, if you like.

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And we noticed that we were both getting

asked the same questions from social media

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managers about how to find clients what we

were charging, all these sorts of things.

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And I remember being on holiday, my

mom lives in Florida, and I remember

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standing in my mom's swimming pool because

it was so hot, and Laura messaging me

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saying, "I think we should do something

to help social media managers."

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And me being like, "Let's

start a membership."

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And her being like, "Absolutely no way.

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That's too much.

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I'm thinking a PDF."

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And I was like, "Okay, we're

obviously on different paths here."

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But seven years later, things

have obviously changed massively.

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We had that conversation.

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We decided that we would create a PDF

guide that would help social media

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managers, 'cause we were spending so

much time answering questions from

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social media managers, more time than

we were, like, helping clients, because

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our inboxes were just inundated.

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So we decided we were gonna

create this PDF to help people.

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That PDF took quite a dramatic turn

and became the very first version of

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the Social Media Manager's Toolkit.

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That is back in 2019.

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And we put all of our templates in there

for how we were writing proposals and

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doing audits and strategies, and all of

this stuff, like, all went in the toolkit.

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And in the seven years since we

very first did that, things have

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obviously changed a lot, both in

business, in how we do things, in

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social media, and also in the toolkit.

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We've changed it a huge amount since

that very first iteration, and thousands

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of social media managers now use it.

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But it was all so organic.

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We didn't go out there expecting

to create this business.

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We didn't even go out there c-

expecting to create the toolkit.

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We were literally, "We're gonna

create a PDF and give it to people."

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How things change.

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Yeah, it's crazy.

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But how we actually met in real life,

before we created our business and joined

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forces, I only met Laura once in person.

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She was absolutely shit-faced,

and we were in London at a party.

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So she obviously made a good

impression, even though she was drunk.

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But that was the very first time we met,

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, Then we, so this is back in 2019,

then we created the Ads Manager

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Academy, very first iteration of that.

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So that course has also been

around for a really long time.

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Obviously, it's been updated and

changed a lot over the years.

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But we created the Ads Manager Academy.

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We were both ads managers, obviously still

are, and we wanted to help more social

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media managers to become ads managers

because obviously there's massive kind

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of crossover between being a social

media manager and an ads manager, and

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want- we wanted to help more people to

take on this really lucrative service.

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So we did that.

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That was back in 2019.

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that was maybe a year after we very first

started kind of being accountability

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partners, friends, what have you

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Maybe like six months after

we set up the toolkit.

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Honestly, time's like … I, I don't

even remember what I did yesterday,

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let alone all this time ago.

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But yeah, so we did the ads course

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then we went away together to San Diego.

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We went to Social Media Marketing World.

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And then lockdown happened.

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So we literally had met each other

twice before lockdown, and then we

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went maybe 18 months, might have even

been longer than that, before ever

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seeing each other in person again, by

which time we had a thriving business.

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We had the Social Media Managers

Toolkit, which was doing amazingly.

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We had the membership.

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Everything happened so weirdly,

because back then in: 2020

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everything was weird, right?

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I know I didn't see Laura's legs

for two years, so we didn't really

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realize, what we were like in person.

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And yeah, things were so different.

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So that's our backstory.

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That's how we got together.

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If you're looking for a business

partner, maybe that could happen for you.

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Maybe you can find someone

organically as well.

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Depends where you're hanging out,

and I think actually a lot of our

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members have created incredible

friendships, collaborations,

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business opportunities together in

a similar way that Laura and I have.

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They- hopefully they've met each other

more than once, and hopefully sober.

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But yeah, that's our story.

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I remember Laura actually

creating our limited company.

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We were on Zoom.

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Her husband's an accountant.

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She set up a limited company and then

said to her husband, "By the way,

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I've just set up a limited company."

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And it's like, "What are you doing?"

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Neither of us knew what we were doing.

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Crazy that we did all this stuff.

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But it's worked.

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So yeah, that's our backstory.

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Next question.

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Actually, we've got two questions that

are quite similar from Emma and Katie.

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Asking, how do we fit it all in?

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How do we balance family life and work?

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What does a typical day look like?

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How do we do a podcast, have kids,

have a membership, all this stuff?

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Honestly, the answer to that

is I, I don't really know.

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I don't know how we do it life is

crazy, but our kids are at school,

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so we do have school hours free.

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My school day is longer than Laura's

because my son gets picked up from school.

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He's disabled.

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He goes to a very specialist

school, which is an hour away.

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So he gets picked up at 8:00

o'clock in the morning, quite

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often doesn't get home till 5:00.

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So I have a nice long day.

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Laura's is slightly different.

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Her kids all go to school locally

so her days are quite short.

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But we do have those school

days, and we do try and use our

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time as effectively as we can.

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We have one kind of unwritten rule

in our business, which is Fridays

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are … I don't wanna say they're a

day off, because quite often we will

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do work, but that we are not, we

don't commit to working on Fridays.

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If we do work on a Friday it's because

we want to, and there are things that

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we want to get done or, things that we

have to get done because we know that not

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doing them will have an impact next week.

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But how we fit it all in, I don't know.

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This is one of the reasons that we've

changed the podcast and we're no longer

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both on the podcast together so often,

because we just don't have the time.

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It takes us a long time to record

a podcast, because it's not just

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me sitting here talking to you.

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It's the planning, it's the editing,

it's the scheduling of it, it's

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the writing the email to tell

everyone that the podcast is out.

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It's the creating social

content, if we do.

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And I say if we do, 'cause s- quite a

lot of times we forget to do that with

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the podcast, as you may well know.

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But when there was the two of us having

to do that, that was even more time

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for both of us out of other things.

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So i- it's hard.

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Because we both have different

responsibilities in our family lives,

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it's sometimes hard to find time

when we're both together, so there

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are jobs that we both split out.

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Laura is very much data, numbers, finance.

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I'm very much words, like written stuff.

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So we have our own specific kind of

areas of the business that we look

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after that are times where we don't

have to work together, but there are

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times that we do have to work together.

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And sometimes it's definitely a

massive bonus there being two of us,

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and other times it's not, because

sometimes it takes longer when

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there's two, two people doing things.

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How we balance it with family and life

is just by Wow, I don't really know.

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Do we balance it?

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If I was to ask my husband

that, would he say I balance it?

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I don't know.

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I've just come back from holiday,

and he did make a comment about how

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little I was on my phone, so maybe

I am on my phone more than I think.

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I don't know.

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I don't think there is such a thing

really as an amazing work-life balance,

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especially if you love your job.

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Because oftentimes people think that

to have a good work-life balance,

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it means that you have to switch off

from your work, and I enjoy my work.

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I like it, so why do I wanna

switch off from it all the time?

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I don't always want to do that.

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To me, that's balance.

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To you, it might not be.

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So I don't know if that really answers

the question or really helps anybody,

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but I think it's important to be

very transparent and very honest that

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we don't have everything perfect.

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We may look like we're swans

swimming along, but underneath

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the surface, our legs are kicking.

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Things are crazy.

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We just don't necessarily show it.

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So hopefully that might even put

your mind at rest that it's not

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just you if things are a bit crazy

going on in your life as well.

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I don't know.

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We were also asked, when

do we plan on retiring?

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Is that even a possibility?

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And what do you plan on doing?

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Right.

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Can I just say, is someone asking us

this question because we're really old?

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Because, like, I don't feel that old.

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I don't feel like I'm

that close to retiring.

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I don't plan to still be doing this

when I'm 100, and I'm fairly sure

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Laura Davies would say the same.

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But currently, both of us feel

like we need to keep working.

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Like, we enjoy our job.

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We love our membership.

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We love running the ads course.

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We love the toolkit.

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Everything that we do, we really enjoy.

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And honestly, I think we both still need

to work to keep our brains alive, right?

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My mom's got dementia, so I know that

I need to keep my brain active for a

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start, and this definitely does that.

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We have no immediate plans to retire.

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At some point, will we retire?

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Yes.

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Come back to us maybe in 10

years' time and ask us the same

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question, if we're still around,

if we haven't already retired.

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I mean, obviously we need to be making

our millions before that happens.

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That's not currently happening.

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but are there immediate plans to retire?

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No.

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Do we plan on retiring?

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Yes, absolutely.

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What do we plan on doing when we retire?

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I don't know.

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I find it very difficult to look that

far ahead because for the last 17 years

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with William, I've not been able to

look far ahead because there's always

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been something going on with him,

whether it's like we're coming up to an

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operation or, you know, whatever it is.

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And I don't know what the future

looks like as a parent with a

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disabled child who I'm gonna have to

look after for the rest of my life.

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So thinking about retiring is

like, it's just not even really

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on my radar 'cause I'm…

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What's on my radar is like what's

happening next with William.

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And although Laura's children are

not disabled, I would imagine she's

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having similar thoughts in her head,

like what happens next with her kids?

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Like one of her kids is

just moving to high school.

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So we're still at those stages of

what's happening next in our lives

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right now rather than what's happening

10 years, 15 years out, whatever.

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but will we retire?

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Abso-bloody-lutely.

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Will I be lying on a

beach when that happens?

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I would hope so, but it might have

to be a wheelchair accessible one.

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yeah, so I don't know if that really

is a good answer to the question, but

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that's what, that's all I got for you.

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Katie asked us a very interesting

question, which was, "What

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animal, color, and shape would you

describe each other as, and why?"

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And I put a lot of thought into my answer

when I answered this to Laura in Slack.

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And I said if she was an animal, she

would be a cat, because people have to

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work really hard for her to trust them

or for her to even really be interested

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in them, in the nicest possible way.

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Laura is very much somebody who

she doesn't trust you unless

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you've built trust, whereas

I'm very much the other way.

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I trust people until they

give me a reason not to.

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So I think she would be a cat.

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For color, I said she'd be orange,

because it very much depends what

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it's paired with as to whether it's

a neutral color or a fiery one.

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And in some situations she's very

calm, very collected, very neutral,

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and in other si- times she can be the

opposite and be lairy, and loud, and

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fiery, and I think that's a great thing.

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So I said she'd be orange.

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And then the final thing was the shape.

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I said Laura would be a triangle

because I feel like she has three sides.

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She has the side that you guys

see, the side she shows to her

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customers, all of that helpful stuff.

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There's a different side that I see when

we're spending our days on Zoom, and

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I expect that there's probably another

side that she shows to her family.

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And I think she's layered.

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So I know an onion isn't a s- shape,

but if it was, she'd be an onion.

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So I put a lot of thought into

that when I was sat in the garden

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sending her this Slack message.

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She sent me a message with my answers and

then in brackets, "According to Claude."

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I was like, "Great, so

you've basically cheated."

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But this is what Claude thinks I would be.

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I'm not giving Laura the credit

for this, 'cause she didn't do it.

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She said I would be a border collie

because I'm razor sharp, always

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working, and I herd chaos into order.

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I am down with that.

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Love it Color-wise, I'd be

yellow because I'm bright, I get

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shit done, and I'm always on.

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Nice.

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Okay, I'll take it.

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And for my shape, a square because I

am solid, structured, and reliable, and

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everything is organized and in its place.

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I can just say this proves that Laura

has not been to my house because my

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husband would laugh if I said that to him.

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Everything is not organized in my house.

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My house is a mess.

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Don't even think about

going to my bedroom.

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You know, People have a chair in their

bedroom and they call it the chair-drobe.

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I had, have a chair-drobe.

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I have a floor-drobe.

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There is stuff everywhere.

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: 00:15:24

Just come back from holiday, I've unpacked

my suitcase, but I haven't put stuff away.

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: 00:15:27

It's all over the side.

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: 00:15:28

There's literally stuff everywhere.

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: 00:15:29

Everything is not organized.

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: 00:15:31

Nothing is in its place.

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: 00:15:32

Maybe in the business,

but not in real life.

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: 00:15:36

But yeah, I love that

question, so that was great.

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: 00:15:38

Next question was: what was the

first job you do- both did that

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: 00:15:42

was related to social media?

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: 00:15:44

So mine was I used to run a blog.

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: 00:15:47

I-- when William was younger, I had

to do quite a lot of fundraising

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: 00:15:52

because I didn't have a job obviously.

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: 00:15:54

We needed to pay for lots of therapy,

and I had to fundraise quite a

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: 00:15:57

lot to be able to cover that.

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: 00:15:59

I also had to fundraise to make

some adaptions to our house.

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: 00:16:02

Don't know if you know, but when you

need to make adaptions to your house,

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: 00:16:05

you can get a grant from the council,

which is capped at 30,000 pounds,

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: 00:16:09

and we had to extend our whole house

to make it wheelchair accessible,

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: 00:16:12

and 30 grand was not gonna cover it.

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: 00:16:14

So I had to fundraise for that.

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: 00:16:15

So I started a blog and

a social page to do that.

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: 00:16:18

So this-- it wasn't really a job.

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: 00:16:20

No one was paying me.

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: 00:16:21

It was just a fundraising page.

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: 00:16:22

But that was my first kind of go

into social media and, I raised

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: 00:16:26

a lot of money all from Facebook.

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: 00:16:29

Facebook changed our lives.

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: 00:16:31

It changed our house.

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: 00:16:32

It made our house completely

accessible for William.

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: 00:16:35

I then started campaigning for other

things for the wider disabled community,

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: 00:16:40

and that all happened on Facebook as well.

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: 00:16:42

And that was all before I

started my cake company.

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: 00:16:44

I used to teach cake decorating.

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: 00:16:46

Funnily enough, so did Laura, and

I used social media to promote my

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: 00:16:51

courses, my classes, my courses.

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: 00:16:54

And kinda before that, I didn't ever--

I never worked in an employed role

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: 00:17:00

whilst when social media was a thing.

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: 00:17:02

I was always already

self-employed by then.

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: 00:17:05

But I did used to work in a

bank, a large bank, and I was

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: 00:17:08

responsible for the company intranet.

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: 00:17:10

So it's not like the social media net,

but like the intranet where all the

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: 00:17:14

information for the company was stored,

and there was like chat channels in there.

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: 00:17:18

So I was responsible for that,

which now looking back is like

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: 00:17:21

crazy how that used to work.

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: 00:17:23

But yeah, so that's where I started.

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: 00:17:25

Laura Davis was slightly different.

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: 00:17:26

She worked in the voluntary sector

she was in charge of a youth project

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: 00:17:31

where they were using social media,

and specifically Facebook, as a way

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: 00:17:35

to communicate with young refugees.

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: 00:17:39

So she was responsible for, like, how

they would do that how they would use

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: 00:17:43

Facebook to connect with these, with the

youth, who are probably no longer youths

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: 00:17:48

because that's how long ago it was.

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: 00:17:50

But yeah, so that's how

we first got started.

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: 00:17:53

And somebody else, I think

it was Katie, also asked how

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: 00:17:55

did we get into Facebook Ads?

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: 00:17:57

How did we start doing that?

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: 00:17:59

Where did we learn, et cetera?

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: 00:18:01

And both of us were self-taught with that.

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: 00:18:03

As I said, I had a cake company, so

did Laura, and we started running

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: 00:18:08

ads when they very first came out

to promote our cake businesses.

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: 00:18:12

We didn't know each other then.

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: 00:18:14

I'd never heard of her, although

funnily enough, I knew of the company,

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: 00:18:18

one of the companies that she worked

for, but I'd never come across her.

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: 00:18:22

Honestly, life is so weird.

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: 00:18:24

But we both ha- we both have so- such

similar backgrounds, and pretty much

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: 00:18:28

as soon as ads were a thing, we were

both running ads, spending our own

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: 00:18:32

money to promote our, our cake courses.

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: 00:18:35

Over the years, we both

dipped into courses.

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: 00:18:37

We used to learn from Rick Mulready.

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: 00:18:40

He used to be a big name in

the Facebook kind of sector.

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: 00:18:43

So we both learnt from him.

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: 00:18:45

We both did Facebook certifications,

which to be honest, were

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: 00:18:48

not worth the money at all.

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: 00:18:50

In the last few years, we've

both learnt from Andrew Foxwell.

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: 00:18:54

And over the years, I don't

even know how many years it's

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: 00:18:56

been since we've been doing ads.

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: 00:18:57

I'd have to look for when they

first rolled out on Facebook,

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: 00:19:00

but it's been a long time.

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: 00:19:02

And since then, if I had to hazard a

guess of how many businesses either of

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: 00:19:08

us has worked with or trained or managed

their ads, it's gotta be in the hundreds.

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: 00:19:14

Like literally hundreds of businesses

and hundreds of ad accounts that

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: 00:19:17

we've been in, which is just insane.

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: 00:19:20

Like managing ads, training people

to manage their own ads, going and

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: 00:19:24

troubleshooting the ads auditing.

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: 00:19:27

God, there's so many things we've

done in the ads world in those, those

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: 00:19:31

years, which is yeah it's been a lot.

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: 00:19:33

It's been a lot Yeah.

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: 00:19:35

Looking back, it's crazy to think how many

things have changed, not just in our own

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: 00:19:40

lives and our own businesses, but also

like, in the social media kind of world.

401

: 00:19:45

Ads are so different now than they

were when we very first started.

402

: 00:19:48

Like f- Facebook was the big thing

back then, and now not so much.

403

: 00:19:53

Although I am still a bit of

a Facebook girl, I must say.

404

: 00:19:56

But yeah, interesting to kind

of have a think back over that.

405

: 00:19:59

And equally as interesting

that this is our 200th episode.

406

: 00:20:02

I cannot believe this is 200 episodes in.

407

: 00:20:05

It's crazy.

408

: 00:20:06

I hope that you still enjoy

listening to the podcast.

409

: 00:20:08

And I hope you will continue

with us along on the ride.

410

: 00:20:12

Let us know the things that you'd love

us to talk about on the podcast because

411

: 00:20:15

200 episodes in, sometimes we struggle

to think about what we should talk about,

412

: 00:20:19

and we always wanna make sure that the

content we're giving you is what you want.

413

: 00:20:23

So please don't ever hesitate to

drop into our DMs and say, "Hey,

414

: 00:20:27

Lauras, can you record a podcast

about this, that, and the other?"

415

: 00:20:30

And, if we think it will be helpful to

the wider community, we absolutely will.

416

: 00:20:34

We're always happy to share our

thoughts on things, our experiences

417

: 00:20:37

on things, go and do research and

share what we think about things that

418

: 00:20:41

are coming up, all of those sorts of

things, predictions, what have you.

419

: 00:20:44

Just ask us.

420

: 00:20:45

We are an open book.

421

: 00:20:47

Drop into our Instagram DMs @ thetwolauras

and literally ask us anything anytime.

422

: 00:20:52

It's what we're here for.

423

: 00:20:54

We wanna make sure that you still

continue to enjoy this podcast

424

: 00:20:57

as we go into episode 250, 300.

425

: 00:21:02

God, imagine if we got to 300 episodes

and we do another one of these.

426

: 00:21:05

That would be crazy.

427

: 00:21:06

Anyway, I'm gonna leave it there.

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: 00:21:07

I hope you've enjoyed this episode,

and we will be back really soon.

429

: 00:21:10

I thank you so much for tuning into this

episode of JFDI with the two Lauras.

430

: 00:21:15

If you want more support, strategy

and systems to run your social

431

: 00:21:19

media business, join our membership.

432

: 00:21:22

You can sign up at the two

Lauras dot com slash membership.

433

: 00:21:26

Thank you so much for being

part of our community.

434

: 00:21:29

See you on socials.