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MC Fireside Chats - September 2nd, 2026
2nd September 2026 • MC Fireside Chats, an Outdoor Hospitality Podcast • Modern Campground LLC
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Brian Searl welcomed an extensive panel of industry experts to a lively episode of MC Fireside Chats, broadcasting early in the month to discuss the evolving landscape of outdoor hospitality. The gathering featured a mix of familiar faces and specialized voices, setting the stage for a deep dive into the technological and demographic shifts shaping the campground and recreational vehicle sectors. The conversation kicked off with Rafael Correa taking a brief moment to champion the upcoming OHI board of director elections. He encouraged all association members to participate and specifically highlighted fellow panelist Rachel R. Godbout as a standout candidate for the board, establishing a tone of industry collaboration and mutual support right from the start.

The dialogue quickly transitioned into a robust examination of property management systems and the rapid integration of artificial intelligence. Brian Searl noted the recent emergence of new reservation platforms like Acre by Campground Views and CampGuide, prompting a discussion on what features will define the successful software companies of the next decade. Rafael Correa shared his extensive experience navigating multiple platforms at Blue Water, explaining that while creating a flawless property management system is notoriously difficult due to complex security and payment requirements, the current pace of technological advancement is astonishing. He expressed particular excitement about AI-driven phone answering and call tracking, which promise to alleviate labor shortages and streamline the booking process for prospective guests.

Adding to the technology discourse, Rachel R. Godbout detailed her company’s approach with a proprietary management system tailored specifically to their operational needs. She emphasized that while artificial intelligence offers incredible tools for analyzing abandoned carts, tracking call center closing rates, and managing labor, the ultimate goal must always remain anchored in foundational hospitality. For her team, AI serves to enhance guest communication and streamline backend accounting, allowing staff to deliver a highly customized and frictionless check-in experience. She suggested that as artificial intelligence becomes more prevalent, its true value will lie in its ability to offer personalized guest journeys rather than relying on generic, templated responses.

Michael Moore offered a slightly different angle on the software evolution, pointing out that the democratization of technology means the industry's dominant players five or ten years from now might be companies that do not even exist yet. However, he also recognized that legacy reservation systems maintain a significant advantage because campground operators are historically cautious about changing their operational workflows. Moore stressed that while AI presents exciting opportunities for pre-arrival logistics, park operators must carefully balance automation with the essential in-person hospitality that guests expect once they physically arrive at a campground, ensuring that the core values of repeat and referral business are never compromised.

Providing an international viewpoint, Simon Neal contrasted the North American software environment with the current situation across Europe. He explained that the European market has historically been highly fragmented with hyper-local management systems and heavily dominated by sales channels and marketplaces like Pitchup or Eurocamp. This reliance on third-party channels previously hindered the adoption of dynamic pricing, but Neal noted that major software companies are now consolidating the market and changing these dynamics. Furthermore, he highlighted a strong European push toward automated, seamless arrival experiences, such as license plate recognition for gate barriers and application-based cabin unlocking, reflecting a universal desire for frictionless travel.

The conversation then shifted toward consumer behavior, specifically debating whether future travelers will fully outsource their vacation planning to artificial intelligence. Rafael Correa voiced skepticism about a complete AI takeover of the booking process, arguing that researching and visualizing a trip is inherently joyful and a significant part of the overall vacation experience. Rachel R. Godbout agreed, adding that while a returning guest might easily use an automated system to rebook their favorite specific site, new customers possess too many nuanced preferences regarding site location and nearby amenities to blindly hand over the final booking decision to a machine without personal verification.

Scott Bahr backed up these sentiments with specific market research regarding what he terms booking risk. He revealed that highly sophisticated travelers who invest significant time and money into complex trips perceive a higher level of risk and therefore demand to be intimately involved in the planning details. Conversely, travelers planning simpler, lower-stakes weekend getaways are much more willing to let automated systems handle the logistics. Bahr also shared fascinating insights from a study on teenagers, noting that adolescents who actively participate in the hands-on planning of a family trip report significantly higher levels of engagement and enjoyment during the actual vacation.

Shifting focus to the recreational vehicle sales market, Phil Ingrassia provided valuable insights into how dealerships are adapting to the current economic climate. He explained that successful dealers are aggressively working to reduce the hassle of RV ownership by focusing on fixed operations and shortening repair event cycle times. Ingrassia also highlighted a noticeable consumer shift toward overlanding and rustic camping experiences, which corresponds with a growing demand for less complicated, lighter recreational vehicles that lack heavy, maintenance-heavy features like slide-outs, marking a distinct pendulum swing toward simplicity and reliability.

Eleonore Hamm echoed these trends from the Canadian perspective, emphasizing that affordability and flexibility are currently paramount for buyers. She explained that a highly unfavorable exchange rate makes importing units from the United States quite expensive, prompting younger demographics to seek out lighter trailers that do not require massive, expensive tow vehicles. Hamm noted that this shift allows Canadian campers the flexibility to alternate between traditional private resorts and the vast expanses of rustic crown land, forcing dealers to carefully reconsider their inventory mix to meet this evolving, budget-conscious consumer demand.

Addressing how the industry categorizes these changing consumers, both Phil Ingrassia and Scott Bahr stressed the critical importance of evaluating buyers by life stage and intended vehicle usage rather than relying on broad generational labels like Generation Z or Boomers. Bahr noted that Generation Z encompasses multiple distinct life phases, from young adults living at home to those starting families, rendering sweeping generalizations completely ineffective. Meanwhile, Michael Moore answered a question from Simon Neal regarding the biggest challenge for Texas operators, citing astronomical property tax assessments driven by nearby real estate sales, which are severely impacting park budgets. The episode concluded with Brian Searl thanking everyone for their insights, while the guests uniformly reiterated the importance of active participation in state and national industry associations to navigate these collective challenges.

Transcripts

Brian Searl:

Welcome everybody to another episode of MC Fireside Chats.

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My name's Brian Searl with Insider

Perks and Modern Campground.

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Excited to be here with you

for another first week episode.

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See if I can get my camera lined up.

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Ooh, I forgot my little Irish hat today.

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Oh, no, I feel naked.

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Anyway so-

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Rafael Correa: Don't get sunburned.

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Brian Searl: It is.

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It's cold too.

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I could use the hot,

the, to keep the heat in.

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Anyway excited to be

here for another episode.

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Welcome b- back to a bunch

of our recurring guests here.

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We got Phil Ingrassia

from RVDA of America.

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We'll just go around the room and

let everybody introduce themselves.

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Go ahead, Phil first.

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Phil Ingrassia: Hi, I'm Phil

Ingrassia, president of the RV

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Dealers Association in the US.

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Brian Searl: All right.

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Nobody rush all at one.

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Go second.

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Eleonore Hamm: I'm Eleonore, or

Eleonore Hamm, president of the

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RV Dealers Association of Canada.

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Brian Searl: All right, Rachel.

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Rachel Godbout: I'm Rachel Godbout,

CEO of Advanced Outdoor Management.

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Brian Searl: Thanks

for being here, Rachel.

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A special guest this week, Simon.

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Simon Neal: Yeah, Simon,

founder and CEO of CampMap.

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Brian Searl: Michael.

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Michael Moore: Sorry, I was

waiting until the tornado siren

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went down, but I'll talk over it.

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I'm the assistant executive director

of Texas Campgrounds and then the

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general manager of AGS Guest Guides.

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Brian Searl: Do you

need to leave, Michael?

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Or are you-

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Michael Moore: No

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… Brian Searl: okay?

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Rafael Correa: Take cover.

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Michael Moore: I just

it's the monthly test.

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It's not, it's-

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Rafael Correa: Oh, okay.

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Michael Moore: it's 99 and sunny.

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It's all good.

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But they test it once a month

to make sure we're good,

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Brian Searl: just making sure.

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I watch a podcast of this Mario

guy who's in the UAE, and he's got

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sirens going off, and I'm like, "Man

you gotta get out of your house."

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Michael Moore: Yeah, those aren't that.

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Those aren't that-

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Brian Searl: Yeah

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Michael Moore: to be clear.

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Brian Searl: Okay.

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Raf, go ahead.

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Rafael Correa: Yeah, Rafael Correa,

president and CFO of Bluewater Hospitality

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Development Investment and Management

Company, and also currently serving as

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the secretary of the executive committee

at OHI, the industry trade organization.

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Brian Searl: Thanks for being here, sir.

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And last but not least, Scott.

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Scott Bahr: Scott Bahr, president

of Cairn Consulting Group.

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We're a market research consultancy

working primarily in the outdoor sectors.

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Brian Searl: Awesome.

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So okay.

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So we typically do, I think we kinda

sketched out before we started some of

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the directions we wanna take the show in.

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But is there anything else besides

those two things that we talked about

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before we dive into them that you guys

think should come, come, came across

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your desk that you think we should be

talking about for our recurring guests?

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Rafael Correa: So just real selfishly, I

wanna put a quick plug in there for the

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upcoming OHI board of director elections.

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They start on September the 15th.

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So if you are a member of OHI,

make sure you get in there,

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check out the awesome candidates.

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We have one joining us

today Rachel Godbout.

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Yeah

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another one of several amazing

candidates that I think would

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be great additions to the board.

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So if you're a member, make sure

you get out there and and vote.

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Brian Searl: Yeah.

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Definitely one of the things that

is strong in our industry, a lot

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of good leadership on the board.

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I could never do it.

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I don't have the patience to listen

to other people and collaborate very

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well just broken internally and inside.

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But, definitely glad for the

people who step up and do that

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for our industry and all that.

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So yeah, please if

you're a member, go vote.

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Anybody else?

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Anybody else?

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Okay, so I think what we've talked

about prior to starting the show

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is we wanted to have a discussion

about reservation systems.

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And don't get scared and turn it off

and think it's another panel that

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you see at one of the conferences.

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W- I think we wanna have a conversation

about we've seen some of these new

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reservation platforms come in to the

industry and there's many of them over

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the last few years, but two of the more

recent ones that have come across my desk

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at least and if there's other ones that

we should be paying attention to, our

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guests will bring them up in a second.

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But our Campground Views

launched a reservation system

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called Acre, I think, yesterday.

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And I haven't had a chance to see

a demo of that or dive into it.

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There's also a, a, a great new system

called CampGuide that I did have a demo

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of that I came across that's pretty

powerful from an automation perspective

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and has new technology built into it.

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Obviously, we've got some of the

legacy players who are building

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things into their systems.

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We've got Staylist, who's building their

new Apex system, which I think some

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people on this call have had a demo of.

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Maybe they wanna share some of that.

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But I think there's an interesting

conversation to be had about where we are

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as an industry from a property management

system perspective, because I'm not sure,

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I'm not so sure we are where we should be

or need to be for the future, especially

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with AI and where we go from here.

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Who builds it?

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Who's the … N- not that we're

gonna predict a single winner, right?

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But where, what are the companies

that are thriving in this

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industry five, 10 years from now?

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What do they have?

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What are they doing for

the campground owners?

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What are they doing for the guests?

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How are they making the experience better?

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I think that's a pretty

interesting conversation to have.

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So who wants to s- kick that off?

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Rafael Correa: As a customer of one, two,

three, four, maybe five different systems,

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I can definitely share some perspective.

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So here at Blue Water, we are active users

of the KOA K2 system Newbook Campspot.

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We're currently demoing Staylist as

well, and then we use another tool

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called Muse for our hotel portfolio.

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And for my, my, my philosophy

about PMS for many years has

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been the devil you know, right?

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Like they, they all have shortcomings,

they all have challenges, they all

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do something really good, and then

something where it just misses the mark.

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And so it's like whichever one that

had the least scary corners for

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you was the best option for you.

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I can tell you that, in sitting down with

the, the three major RV providers that are

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out there that we work with, there's some

super exciting stuff that's coming down

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the pike, and the speed of the iteration

and speed of which they're developing is

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pretty, awe-inspiring relative to what

we've experienced in the past of when

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we needed a feature, we're talking about

waiting six months to a year before we

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can get into their, future development

pipeline and all that kind of good stuff.

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And, you know me like many others

who I think went down the AI rabbit

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hole earlier this year or late last

year, you get to this AI psychosis

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of I can build anything, right?

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I don't need any of

these software companies.

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The SaaS-pocalypse is here.

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I am a developer of software.

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And I think that's, most of us

are coming to the cruel and real

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realization that it takes a lot more…

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what it takes to make a PMS

is not just software, right?

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There is security, there

is credit card processing.

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There are so many layers to that game that

require their own individual expertise

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And when you're handling that much PII,

you're handling that much financial

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information, like and not to mention the

fact the complexity of the sc- scenarios

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you're trying to solve for, right?

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So an RV, you got an RV that has a marina.

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You have an RV resort that has

long terms and short terms.

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Oh, this is an RV resort, but these

are owned sites, and so we need

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to keep owner accounts, right?

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So there's so many

variations of our business.

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Like for the size of our business relative

to the hotel traditional hospitality

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world, the number of scenarios you need to

solve for in our world is like infinitely

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more than traditional hospitality.

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And so it is no small task to take

this on, and the ones that I'm

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working with, at least the PMS

providers I'm working with, are…

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I'm seeing monumental leaps in the

technology, and I'm getting very excited.

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And I'm getting very excited because

of what it means for our guests.

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It means a whole different level of a

frictionless check-in, fr- frictionless

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booking process, check-in process,

better communication throughout the

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whole life cycle of the customer,

and all of those things to me are

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super-duper exciting about what's coming

down the line, and it's happening at

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a pace that I've never seen before.

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So our industry, much like any other

industry, is seeing gigantic disruption as

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a result of AI, and the first place it's

really gonna show up in a real meaningful

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way is through these PMS systems.

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And I welcome, anybody who thinks

they have a better mousetrap, because

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the one thing I will share, you know,

from my personal experience of having

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played with all these different systems

is that, Not committing to one bucket

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of or one, one provider has made them

always try to level up to get Blue

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Water's business and they've and I think

we and other people have done that.

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And that competition is what's driving

the improvement in the technology

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which the ultimate beneficiary is

gonna be the customer who is honestly

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the thing we're probably all the most

worried about on this call today.

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Brian Searl: So if you had to pick

one thing that you can share and

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make it as anonymous if you need to

as possible if it's a feature that

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hasn't been released by somebody.

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But if you pick one thing that, that

you're most excited about out of all the

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things you've seen so far that are coming.

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Rafael Correa: I think the thing that,

some of the things that I'm most excited

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about would be like phone calls, right?

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People are sometimes are intimidated

about this idea of AI answering the

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phone and the reality is that when I

call a business, when I think about it

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from a consumer's perspective is like I

just want the path of least resistance.

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I want an answer.

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I want a solution.

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I don't care if I talk to a person

or a robot or a chat, whatever it

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is it's just like whatever gets me

there the fastest and gets the, the

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thing done correctly and quickly.

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And so what I'm seeing in these es-

especially when labor is such a giant

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consideration for us is like not

having people that able to answer

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the phones all the s- all the time.

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Somebody that's on 24/7 that's able

to close business and not to mention

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that they're closing business they're

also tracking every single call.

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They're tracking what, even if

people are answering the phone

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who's closing business, right?

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And that type of feedback is like

what we need to get better, right?

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And that, those types of things aren't,

haven't been as readily available and as

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affordable to deliver as they are today.

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And so all of it from the call tracking

to the AI call answering, those things

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I think are getting to a level now where

it's gonna have a meaningful benefit to

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both operators and the actual RV guests.

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Brian Searl: And I think from a PMS

standpoint and there are other people who

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are building this certainly, but I think

from a PMS standpoint in that specific

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regard I think Staylist is probably

one of the most impressive isn't it?

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Rafael Correa: It's super impressive.

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Brian Searl: Can we call them out

by na- like I don't know I mean-

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Rafael Correa: But I'll tell you

what, Campspot showed me their

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stuff also super impressive.

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Like it's coming and it's coming

quickly and that's and I think we get

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to see some of this stuff a little

sooner than most, but like I got to see

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Campspot's thing in action and it's,

it's right up there, with what what

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Staylist is showing in a lot of ways.

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And so- That's what's exciting to me.

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And these two new entrants that

you're talking about, like it's

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another sign of the times, right?

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Like they were both sophisticated people

that had the technol- the technology

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background that could get to this point.

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And I'm eager to see what they do with

it, and I wish them all well because

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all I care about is that my guest gets

the best service that they can get,

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and then I'm closing that business.

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Brian Searl: Rachel, what do you think?

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Coming from RJourney AOM, you have

your own property management system.

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How do you view this space?

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Rachel Godbout: So Rafa brought

up a, a few really good points

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that, that are important.

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And to touch on one, the guest experience

and communication, 'cause ultimately in

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the consumer dynamic that we're in right

now, it's paramount that your consumer

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has a great check-in, great communication.

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We have to go back to the basics

with hospitality in order to

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retain the c- the customer.

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And so I don't want that to get lost in

anything else that was said, because at

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the end of the day, that is paramount.

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It's going to be incredibly important.

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The-- Our industry is so dynamic, and it's

dynamic not only in the features of the

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park, but what matters to the consumer.

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So we still have some people

that aren't quite as accounting

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driven, maybe as Blue Water or AOM.

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Like for us, the dashboards, the

finances that's incredibly valuable.

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Some people aren't at that level

yet, and they care more about the

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ease of use on the, the interface

with the front desk, right?

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But the call tracking and some of

those features, again, you're gonna

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have more advanced users in that.

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Our system does that, but we've

spent a lot more money getting

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to that development point.

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And so the call tracking we talked

about abandoned cart a little bit

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which call center agent is closing

more, what time of day, what type of

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close, more transient, more long term.

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All of those factors the more

you can evaluate those, the

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better decisions we can make as a

business on behalf of our clients.

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Ours is a little different.

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Ours is different than what's out there,

and we do have an AI component to it.

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We have a couple AI components

and more being developed.

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But ours is unique because we do own it.

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It is all-- It's integrated with

every other platform we own,

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which is a challenge for some

of the larger platforms, right?

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Like a Newbook or Staylist or Campspot.

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For them to have full integrations

with your accounting system of

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choice might not always be available.

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Ours fully integrates our labor, our

accounting, our credit cards, our

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banking, and so we do have a very

holistic view of that, but some of

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the other features are not quite…

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Oh, the puppy.

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Some of the other features are

very different as well, right?

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And we are incredibly data-driven

S- it's just very different and it's

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interesting to me, to Raf's point again,

you pick up a park that has a marina.

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The system, you might have to put

that in as a site and your site count

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then depends on the, what you pay

for it, if you're paying per site.

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So then you have some people that maybe

are opting to take the lower cost versus

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the marina slips being in the system,

or it's they're skewing their occupancy.

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And so there's a lot of choices.

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I love where it's going.

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I love the competitiveness.

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I think it's gonna make us all grow

faster and better and be more creative.

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But I think it's gonna define

more of a clear direction of where

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we go, 'cause right now we are

inundated with options, right?

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And eventually everybody, whether

you're a smaller operator or a large,

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is going to have to go with a certain

direction which is going to be AI.

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That every- everybody

has a component to it.

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Eventually, it's just gonna be

like sending email communications.

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It's just there.

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So I love where it's going.

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I love the creativeness.

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I think it's going to be a little

bit of a challenge at the beginning

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because it is so open, and having…

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If you're in a non-proprietary

system, the good thing for us is

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that our preferences are in it.

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So we just, we build it, we design it.

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It is what we want it to be.

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That's not what everybody wants it to be.

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But using AI in certain ways and

the customizable features of it

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and how it can work best for you,

I think is gonna be a learning

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curve for the industry as a whole.

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But h- I'm interested to see how

the softwares use it to be more

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customizable per location versus

the templated responses, right?

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Or the templated uses.

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That to me is probably the

most interesting facet of

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where this is gonna go.

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Rafael Correa: I agree.

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That, that's the key is that like

this empowers providers like us to

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provide such a custom experience to

each individual guest without the

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additional overhead that it would've

taken to do in a previous, time.

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It can be like, it's gonna be Scott

Bahr's journey, and it's gonna

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feel very custom to Scott Bahr.

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It'll have a calculator on his

pillow ready for him when he gets

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there because they know what he

likes to do before he goes to bed.

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So all that stuff.

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So that's, that is probably the

most exciting piece of what's gonna

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change, and I think it's so important.

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It needs…

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This is the time for it to change

because we need this RV consumer to

319

:

re-engage and feel like it's a much

more premium experience for them, right?

320

:

They want that, that ability to

deliver that level of hospitality

321

:

is only gonna help bring back that

transient consumer that, I know

322

:

we're hurting for here in the US.

323

:

Rachel Godbout: On guest experience,

I think is going to drive, absolutely

324

:

drive retention, but also when the

consumer is harder to get, like the

325

:

climate that we're in right now, the AI

affects everything from the way the guest

326

:

searches, where you show up, how they find

you, to their booking decision, right?

327

:

And so the more you can lean in

on that and make it a customized

328

:

jersey or journey it feels to them

like that higher level experience

329

:

for the business is a lower cost.

330

:

But the people that are not opting for

that higher level of hospitality are

331

:

going to, in my opinion, hurt a little

bit more than those that go back to that

332

:

intimate relationship with the client.

333

:

Even if it's an email chain, multiple

emails trickling in the experience

334

:

is going to make the value worth it

no matter what your price point is,

335

:

and that's gonna be very important.

336

:

Brian Searl: Yeah, I think

that's the simplest example

337

:

is email marketing, right?

338

:

And I think 10 years from now, maybe

even not that long, maybe five years, we

339

:

all look back on what we were doing for

email marketing for the last 20 years,

340

:

like we were the stupidest people in the

world blasting the same message to 10,000

341

:

different people trying to get them to

come to our properties when in the future

342

:

everything's one-to-one personalized.

343

:

So that's the simplest example.

344

:

So Michael you would do a

lot of marketing with AGS.

345

:

You obviously work with

the association at Taco.

346

:

There's- answer the question and take

this in any direction you want, but one

347

:

of the things that's most curious to

me too, and maybe this is to you, maybe

348

:

this is other people who want to answer

this, is it's very easy to say, "We're a

349

:

PMS, we're gonna take advantage of AI."

350

:

What does that mean?

351

:

Because everything that you're

building with AI takes time

352

:

and care and craft to do.

353

:

It's not just a chat bot or just a

phone agent or just a personalized

354

:

email or just the right…

355

:

So I think it's gonna be interesting

to see how each one of these PMSs takes

356

:

a different approach to implementing

something in a unique way, but

357

:

what's your perspective on this?

358

:

Michael Moore: Yeah, and I, to

answer a question you had asked a

359

:

few minutes ago, who are gonna be the

players five or 10 years from now?

360

:

Honestly, I think there's gonna be some

that aren't even here now, that we haven't

361

:

heard of, because the technology is so

democratized that, Raf said, I don't

362

:

wanna say anyone can do it, but it's

a lot easier now than it was before.

363

:

Now, having said that, the current

players, the Campspots, the Staylists

364

:

obviously have a leg up because the other

thing I would say about that too, and, any

365

:

vendor can attest to this, especially, in

this campground industry, it takes three,

366

:

four, or five years to really break in.

367

:

If you're unveiling a new company

or a new product it takes a while.

368

:

Campground operators are

inherently suspicious of

369

:

changing up their operations.

370

:

And so the the, I don't wanna say the

old guard, but the current reservation

371

:

system companies, again, they've been

around a long time, and so they've built

372

:

up a lot of credibility and a lot of just

rapport with the operators out there.

373

:

So back to your original question with the

AI and how that plays into it Again it's

374

:

a balancing act obviously, and I think

Rachel touched on it too, is, the, all

375

:

this stuff is great and it's very helpful

for a lot of things, but what are the

376

:

things that the guest is going to get the

most sort of satisfaction out of, right?

377

:

So obviously on the AGS side, I'm tuned

into the experience when they're already

378

:

at the park, not so much getting to

the park, but once they're there and

379

:

figuring out what they need and what

they wanna do while they're there.

380

:

Do they need the mobile tech number?

381

:

Do they need to know where

to go grab a bite to eat?

382

:

And that kind of stuff, again, AI

can be very helpful with it, but

383

:

it also, I don't wanna discount

sort of the hospitality in-person

384

:

angle too that the park provides.

385

:

You know-

386

:

Brian Searl: And let me…

387

:

A- and I want you to continue, but let

me back up and just clarify one thing.

388

:

Michael Moore: Yeah.

389

:

Brian Searl: When I say AI, I

don't mean AI always in your face.

390

:

Michael Moore: Sure.

391

:

Brian Searl: AI being enabled as a tool

for these developers and PMS systems

392

:

to work faster and create new features.

393

:

AI being used to personalize

the guest experience without

394

:

them even knowing it's AI.

395

:

Like that kind of thing.

396

:

So please continue.

397

:

Michael Moore: Yeah, no and I, a-

again I think still it's like Raf

398

:

said, it's only gonna get better.

399

:

I think it's g- just gonna be

trying to figure out for all of us,

400

:

okay, what is the right level of

how much we use it, if you will.

401

:

Like how much is too

much before a, a guest…

402

:

And look, let's face it, the guests

are becoming a lot more sophisticated

403

:

all the time, so they're gonna

know a lot easier what sort of,

404

:

sounds like AI and what doesn't.

405

:

And, we don't know the full effect

yet on how people will feel about

406

:

being catered that way or not.

407

:

It's still in the early stages-

Yeah … of doing all this stuff.

408

:

And So- … it's very early and we don't

know, but look, a- I'm with everyone

409

:

else, I'm excited about it because it's

pretty, it's pretty new and different.

410

:

And let's face it, that's something

the industry has needed for a while.

411

:

Brian Searl: Do you think there's-

412

:

Rafael Correa: Yeah,

some people are gonna-

413

:

… Brian Searl: do you think there's

a chance they could rebel against

414

:

personalization and they could demand

a hi there in brackets on the email?

415

:

Like

416

:

I don't know the names

of a couple of the groups

417

:

Michael Moore: Well,

418

:

Rafael Correa: some people are

always gonna perceive it as you have

419

:

too much of my information, right?

420

:

Like there's-

421

:

Brian Searl: Yeah

422

:

… Rafael Correa: there's a group

of people that feel that way.

423

:

I'm in the camp of, as long as you're

using it to make my life better

424

:

… Y'all can have it.

425

:

But,

426

:

Brian Searl: which is

what most people would be

427

:

Michael Moore: But like for in general

as an industry, we have to be real

428

:

sensitive to the guests we have now.

429

:

'Cause like we've all- … we all

know the occupancy is not what it was

430

:

during COVID, post-COVID, et cetera.

431

:

And so we have to be really

sensitive to what our current guest

432

:

wants, because let's face it, no

matter what industry you're in,

433

:

campgrounds or otherwise, repeat and

referral is your number one source.

434

:

Like full stop.

435

:

And so-

436

:

Rafael Correa: 100%

437

:

… Michael Moore: again we have to make

sure that we're first and foremost

438

:

catering to the guests we have.

439

:

But again, AI absolutely

has a place in that too.

440

:

It's just gonna be kinda interesting

to see how far it takes us.

441

:

Rafael Correa: So we just hired a

director of AI enablement and business

442

:

solutions, kinda somebody to really

just fully champion and our AI

443

:

implementation here at Blue Water.

444

:

And the, in the interview the candidate

that ultimately got the position

445

:

shared an his kinda philosophy on

technology, which probably was the

446

:

selling point, like what sold him to

me was he goes, "Technology, when it's

447

:

done well, it feels like magic," right?

448

:

The iPhone felt like magic because it took

something that was so complicated and made

449

:

it so simple and easy and frictionless.

450

:

And while in the background it's very

sophisticated and technically complicated,

451

:

to the end user it just feels like magic.

452

:

And and I was like that's when we know

we're using AI the right way," right?

453

:

To take care of that guest that you're

talking about, Michael, is when they start

454

:

feeling a little bit more magic in how

we deliver our level of service to them.

455

:

Rachel Godbout: I think we're also

gonna hit a point, this topic right

456

:

now feels a little bit like the dynamic

pricing topic did five years ago, right?

457

:

Where you, we had to explain,

especially as operators being like

458

:

you see it in airlines, you see it in

hotels, you see it in these places."

459

:

But the consumer's already being exposed

to it in almost every other platform.

460

:

They're, when you Google

something, on Instagram, you don't

461

:

know what's real, what's not.

462

:

On Facebook, same thing.

463

:

You have the general managers now

making their own AI posters and

464

:

putting them on their posts, right?

465

:

So the consumer's becoming exposed

to it, and I think if it's done

466

:

well, to Rafal's point, and it's

done strategically, they're not going

467

:

to be quite as afraid of it because

they'll be a little desensitized to it.

468

:

It's out in the world.

469

:

It's not us shoving it down

their throat and being like,

470

:

"We're the only ones doing this."

471

:

It's just still a little

new to them right now.

472

:

But I think that, by this time next

year, we're gonna have very different

473

:

conversations on the use of AI.

474

:

It's still just very new, and if you

ask most people now about dynamic

475

:

pricing or rate management, then five

years ago they didn't know what it

476

:

was and they didn't wanna price gouge,

they're all doing it now, right?

477

:

It's just that, that life

cycle of familiarity.

478

:

Michael Moore: And look, and I've told

campgrounds literally as long as I've

479

:

been around, like the industry is 5

to 10 years behind the rest of the

480

:

world when it comes to technology.

481

:

Doesn't matter what it is.

482

:

It's just, there's always a delay.

483

:

Just because again, it's hard to

break in and campgrounds are always

484

:

gonna be hesitant, especially if

you're dealing with revenue and

485

:

income and that kind of stuff,

486

:

Brian Searl: simon, what do you think

over in, What, what's what do the

487

:

property management systems look like

over in Europe compared to the US?

488

:

I think you have a unique

kind of cross perspective here

489

:

Simon Neal: Yeah, to talk about the

existing market, it is pretty different.

490

:

You have lots of isolated regions

for the PMS systems themselves.

491

:

It was very much a local sort of PMS

company who would have their market

492

:

very close to their physical location,

and then the same spread out across

493

:

Europe and the different countries.

494

:

That's started to change now

in the last two, three years.

495

:

You've got some big companies coming in,

a bit like the Campspots, the Newbooks,

496

:

who are now starting to hoover up all of

this market across the European space.

497

:

But it's a bit different because

the, the selling in Europe is a

498

:

lot different from the US model.

499

:

I would say a lot of it is dominated

by channels and marketplaces.

500

:

So if you have a UK customer base,

they're gonna be finding your campground,

501

:

whether it's in any European country,

through a UK channel, like Pitchup

502

:

marketplace or brands like Eurocamp.

503

:

Same thing in Germany,

same thing in Holland.

504

:

So any PMS or booking system has to be

tied into all these channels, and that's

505

:

what slowed down the implementation of

this dynamic pricing and things like that,

506

:

because you're dependent so much on the

channel that you're restricted by what

507

:

the channel actually allows you to do.

508

:

But again, that's starting to change

with these big companies that are coming

509

:

in who actually are gonna be big enough

with a big enough market share to say,

510

:

"Actually, we're now the channel and

we're gonna help you sell in that way,"

511

:

which hasn't been possible really to date.

512

:

So that's the major differences.

513

:

I think in terms of features and other

things, it's probably pretty similar.

514

:

There's not much different.

515

:

It was really just the selling channels

516

:

Brian Searl: Where do you feel like the

European market needs to go to be able

517

:

to serve its guests in five, 10 years?

518

:

What, what advancements do you see

campgrounds or campsites over there

519

:

asking for that they don't have yet?

520

:

Simon Neal: I think it's a

lot what's been talked about.

521

:

So the automation and check-in,

seamless booking experience, and

522

:

that's been pushed pretty heavily.

523

:

So you can turn up at the campground,

the barrier's gonna open, it's

524

:

recognizing your number plate already.

525

:

You're going to your cabin.

526

:

With the app, you're

gonna oc- unlock the door.

527

:

So these sorts of things have

started to be popping up already.

528

:

We will work with a couple of

partners to do that, and that's

529

:

really being pushed heavily.

530

:

So I think it is that, seamless

experience on the arrival side.

531

:

I think booking is pretty good already.

532

:

Yeah, and I think just again,

choice and personalization.

533

:

Brian Searl: Yeah, I think, I don't know

that there's much room to, and maybe Raf

534

:

you have a different opinion or Rachel

I don't think there's much room to

535

:

reinvent the booking piece of it itself

other than the medium through which it

536

:

happens, which will not be a computer

and mouse in five years, I don't think.

537

:

Some people will still be there, right?

538

:

But it'll be voice, it'll be chat,

it'll be your Tesla screen in your car.

539

:

It'll be like, I don't know, whatever,

you drive by a billboard and some-

540

:

something scans in your Tesla and

asks if you wanna book a steak if you

541

:

look tired and you're whatever, right?

542

:

Who knows?

543

:

But so the medium of that changes, and

thus the experience does, but I think

544

:

the real innovation in booking engines

or property management systems, is the

545

:

right term, comes from those extra added

features like license plate recognition,

546

:

personalizing the guest, stuff like that.

547

:

Rafael Correa: It's funny that you

mention that, Brian because I actually

548

:

question This idea that people

will just outsource their vacation

549

:

booking to AI and the reason being-

550

:

Brian Searl: Not everybody will.

551

:

Some will

552

:

… Rafael Correa: I almost think that very,

here's the, here's my, stick with me.

553

:

Stick with me.

554

:

Brian Searl: Okay.

555

:

Rachel Godbout: This gonna be good.

556

:

Rafael Correa: How fun is

it to plan your vacation?

557

:

Like that is probably one of the most

fun things to do with yourself or

558

:

with your spouse or with your kids,

where you're exploring your options,

559

:

you're imagining different scenarios.

560

:

Like that process is like

in and of itself, it's like

561

:

visualizing winning the lottery.

562

:

It's like super fun.

563

:

Brian Searl: I'm with you but my

girlfriend is the opposite of you.

564

:

So I'm saying like you're

right, I'm on your side-

565

:

Rafael Correa: Yeah

566

:

… Brian Searl: and I think there's a cert-

I think there's a certain people, number

567

:

of people who outs- And then think of

the people who also love to be surprised.

568

:

Can AI pick something that I

would have never found before

569

:

that's gonna delight me?

570

:

Rafael Correa: Totally.

571

:

Will it be used for research?

572

:

100%.

573

:

But will it actually be the vehicle

to which you're like, "All right,

574

:

I just need to book a campground,"

plug it in, go book a trip for me.

575

:

No.

576

:

But like for the research part,

totally agree with you so that's why

577

:

it's important that we show up and

all those things, but I think that

578

:

there's so much joy involved in the

planning process that it's will be

579

:

very human in the loop because of that.

580

:

Rachel Godbout: And again, back to the

dynamics of our industry, like you would

581

:

have to be looking at the preference

of somebody's site orientation, right?

582

:

Or do they like to be

in the back of the park?

583

:

Do they prefer to be

closer to the playground?

584

:

Do they…

585

:

there are so many variables when

somebody does make a booking.

586

:

I think it would be hard…

587

:

I don't know.

588

:

I don't develop AI.

589

:

But I think it would be hard

for it to get to a point where

590

:

it is completely bookable.

591

:

I could see the recommendations.

592

:

I 100% would be someone who's

like, "Hey, I wanna take a trip.

593

:

I don't wanna take the time to

look up all these different things.

594

:

Give me a potential three

options with an agenda.

595

:

Here are the things that I like."

596

:

I would love that all day long, but I

think to actually execute that booking

597

:

and have a satisfaction rate where

it did become the primary vehicle for

598

:

booking, I'm a little hesitant there.

599

:

Brian Searl: No, you're not wrong.

600

:

I think, but that's where it

has to grow into, and you're

601

:

right, it is a very hard problem.

602

:

But it's taking AI and using it to

build things that can enable you to

603

:

gather the correct data in a altruistic,

helpful way on your guest that you can

604

:

then understand that this guest has

stayed with me five times before, and

605

:

they always pick the back of the park.

606

:

They always want a back-in site, and

they always want something quiet,

607

:

and then it becomes helpful, right?

608

:

Rachel Godbout: Existing

guests, completely agree.

609

:

Your new guest, I think, is

where the challenge would be.

610

:

Brian Searl: For sure.

611

:

Yep.

612

:

But then it depends on how we end up,

like i- is the player end up the wins,

613

:

does that end up being a Campspot or

a Newbook who it represents hundreds

614

:

or thousands of the properties, and

then do they have that aggregated

615

:

data that they can cross-reference and

recommend somebody or, I don't know.

616

:

What do you think, Scott?

617

:

Rafael Correa: Sca-

scale always helps, but-

618

:

Brian Searl: Yeah.

619

:

What do you think, Scott, from a

behavioral consumer standpoint?

620

:

Where do we need to go, or are we already

there, or what should we consider?

621

:

And you're muted, Scott.

622

:

Scott, you're muted, I think

623

:

Rafael Correa: You're hitting

us with so much genius that

624

:

your mic's not picking it up

625

:

Scott Bahr: I was, I had

dogs barking earlier, sorry.

626

:

Brian Searl: That's okay.

627

:

Scott Bahr: But you can't read lips.

628

:

Anyway, the in some of the research

that I've done on this topic, on

629

:

not all the ins and outs of it, but

what I call booking risk, there's

630

:

risk in everything we do obviously.

631

:

But what we found is that the, the more

sophisticated traveler, the person who has

632

:

a lot of moving parts, the person that ha-

that is, has the most skin in the game,

633

:

the person who's the most avid traveler

assigns the most risk to what they do

634

:

to booking a trip, and thus wants to be

much more hands-on and involved than the

635

:

person who isn't, who's less involved,

who maybe is like, "Okay, this is just

636

:

a, maybe a weekend trip," and I'm kind…

637

:

they're just not as into it.

638

:

There aren't as many moving parts.

639

:

They in, from what we saw, that person,

that's the person that is much more likely

640

:

to turn it over to an AI, to allow that

automation to, to go a lot further for

641

:

them versus, again, that person that's

booking that more sophisticated trip, the

642

:

m- the more skin in the game they have.

643

:

And I like the idea too that you

brought up about how people are into it.

644

:

We actually did a re- a, a study a couple

years ago with teens and trip planning and

645

:

found that the group of teens that were

involved in the actual hands-on planning

646

:

of the trip were much more into the trip.

647

:

They liked the, th- they

enjoyed themselves a lot more.

648

:

They were much more engaged

in the trips themselves.

649

:

And there's a lot to be said for that.

650

:

So yeah, that's, those are just a couple

things that we've looked at in this.

651

:

And I, there's obviously a place for

everything and I think, to a degree

652

:

that even for the more sophisticated

traveler, at least the surface part

653

:

maybe, I think, Rachel, you mentioned

doing some research and stuff,

654

:

that people will use it for that.

655

:

But they wanna dig in

themselves and do it too.

656

:

Brian Searl: Let me ask this question.

657

:

I think it, this is different

when the answer is it's the

658

:

destination is the resort.

659

:

If you're owning a, if you're operating

a big huge Yellowstone and you're

660

:

coming there to stay there for the

weekend and you're not gonna leave,

661

:

and the pool and the waterpark and

the, everything's there, right?

662

:

That, the answer's different.

663

:

But for, I would say the majority of

what a typical RV park or campground or

664

:

glamping resort is, there's been a big

push, at least maybe from me and Scott

665

:

and other people in this industry too,

that have said experiences matter more

666

:

to the younger generations, to people who

are being more choosy with their money.

667

:

It's not just where you put your

head at night, it's how do you

668

:

curate an experience, how do you

explain what to do in the local area.

669

:

What the trip is built around the

experiences they're having in the

670

:

area, and then you come back to the

campground and lay your head down for

671

:

the night, whether it's in a cabin or

an RV So if that's the case, and AI is

672

:

curating the trip or they're interested,

as you say, Raf, in planning the trip

673

:

themselves, arguably one could say

they're more interested in planning

674

:

the experiences around the campground,

making the decision of where to- which

675

:

campground to stay at something they

might casually say, "Just go find for me."

676

:

Rafael Correa: I think it's possible.

677

:

I think it all comes down to what your

driver is and what your motivation,

678

:

Brian Searl: yeah

679

:

… Rafael Correa: at the end of the day is.

680

:

But, my, I think it was Rachel that

said it and Michael also said it,

681

:

is like taking care of that existing

customer, having the right vibe on

682

:

the campground so that people are

recommending it, whether that's in person

683

:

or they're via- through their reviews.

684

:

Like, all of those things are ultimately

gonna drive what you're talking about,

685

:

where maybe the campground the stay

is secondary to the destination.

686

:

Then the AI that they're gonna out-

outsource that to is gonna rely on

687

:

the vibes that people are putting out

online about that property, right?

688

:

And that's gonna come in the form of

past guest reviews, which is like, going

689

:

back to Rachel and Michael's points,

is just on property execution, right?

690

:

And then making sure that people have

such a good time that they bother to

691

:

leave you a positive review that informs

that, that person that you're referring to

692

:

Brian Searl: Phil, Eleonore, how do

you see this from the RV industry side?

693

:

And then we'll pivot to the, to

talking a little bit about what

694

:

Raf suggested before the show.

695

:

Phil Ingrassia: I think, from the RV

perspective, certainly the dealers

696

:

are going through some of the same the

same things that the campground is.

697

:

In fact, at our upcoming convention,

we've got a several AI related workshops,

698

:

and one of them is on dynamic pricing.

699

:

There are a number of companies that

are involved with that and it's it's

700

:

something the dealers are trying

to get their arms around as well.

701

:

I think on the other side of

the coin too, you gotta kinda

702

:

get into the psychographics.

703

:

One of our manufacturers today or l-

late yesterday put out a news release

704

:

talking about how they're going to focus

on selling more of the experience of

705

:

RV travel, the bonding that occurs, the

networking the stuff that occurs in the

706

:

campgrounds and at, tailgating events

or whatever they're using the RV for.

707

:

And they cited an American

Psychology Association study showing

708

:

that half of all Americans feel

disconnected from their surroundings.

709

:

Okay?

710

:

Now, I can never remember a m- RV

manufacturer referencing psychographics

711

:

in a news release, but it's showing

you that we need to, adapt that

712

:

experience to where people are right

now, and if AI's gonna help do that,

713

:

whether it's through the kind of unit

they wanna buy or the experience they

714

:

have at the campground, I think it's

just another tool in the toolbox.

715

:

It certainly doesn't substitute for

the, the personal experience, but I do

716

:

think it's interesting that you guys

are talking about some of the same

717

:

things that the dealers are talking

about when they're trying to deal

718

:

one-on-one with customers or through

the online portals that they have

719

:

Brian Searl: Eleonore, what do you think?

720

:

Eleonore Hamm: I would agree.

721

:

It's the, the experience, so the guest

experience has become so much more

722

:

than just what the unit am I buying.

723

:

So it's similar yes, I may be

going to this campground, but my

724

:

whole trip is about the experience.

725

:

Same as an RV buyer, I'm, I want

the experience, so which RV is

726

:

going to help me f- do that?

727

:

But ultimately, dealers are, are

struggling, like, where, how is

728

:

the best way to use AI, are they,

are, to answering the phone?

729

:

Or is it gonna answer my question quickly?

730

:

Is it do my, am I using it on my website?

731

:

How, where am I finding

my consumers, right?

732

:

That's another thing, because

we know that there are fewer in

733

:

the marketplace at the moment.

734

:

So they're all trying to wade

their way through this new

735

:

this new communication method.

736

:

And hopefully they'll get some,

some learning, some, they'll learn

737

:

a few things at our convention.

738

:

But it is still very new.

739

:

I think it still scares them quite a bit.

740

:

But ultimately, we keep referencing

experiences, and that's, I think, what

741

:

people are going to want, regardless

of whether they're in the younger

742

:

demographic or, have been going

somewhere for quite a long time.

743

:

It's still going to be what happens

and what they're doing as an RVer.

744

:

Brian Searl: Let's talk about

those consumers for a second.

745

:

Raf, you had pitched an

idea that, before the show.

746

:

We, I'll let you lead with it.

747

:

You explain it.

748

:

Rafael Correa: Yeah, I we

share a consumer, right?

749

:

We deliver two different services, or

you deliver a product and we deliver

750

:

a, a, a service to some degree, but I'm

really curious from the dealer association

751

:

perspective, what are the biggest, now

that we're in this kind of lean time and

752

:

we're all trying to find another gear,

what are the dealers doing, that's my

753

:

first question, that's new and different

from what they've done for years past?

754

:

And then my other question, number

two is have you heard of any other

755

:

collaboration opportunities f- for

campgrounds and dealers that, where

756

:

we can connect and help connect that

consumer and deliver a more turnkey

757

:

experience from kind of purchase through

their first stay, getting comfortable

758

:

and falling in love with the lifestyle?

759

:

Phil Ingrassia: I'll, I think one of the

things that dealers are really focused

760

:

on, the successful dealers that I talk

to all the time, is taking the hassle

761

:

factor out of buying and owning an RV.

762

:

And thankfully, you have park

management systems, we have dealer

763

:

management systems, and we're starting

to measure that repair event cycle

764

:

time, from the time they drop it

off to the time they pick it up.

765

:

Shortening that time, working with

the manufacturers, suppliers to

766

:

get these people back on the road

so that they can enjoy their unit.

767

:

So that's one of the things I

think that they're focused on.

768

:

I think, obviously it's soft for sales.

769

:

But The de- the demand to travel is still

there, as, as you know at the parks.

770

:

But they're keeping them longer, so that

means service has gotta be even better.

771

:

So I think that's one of the things

that the, the dealers are starting to

772

:

focus on, is their fixed operations,

as we call it, part of the shop.

773

:

The other thing, as far as collaboration

is I think that they're looking at

774

:

other types of buyers that maybe weren't

front and center just a few years ago.

775

:

We just had somebody out, and we'll have

this in our s- September issue of our

776

:

magazine coming out in a few weeks, but

this, this overland camping thing that's

777

:

going on right now, where people are

looking for a more rustic experience.

778

:

And I know some campgrounds provide that.

779

:

Others, that's the,

that's not what they do.

780

:

But I do think that it doesn't

have to be an either/or, because

781

:

you could, you can do both.

782

:

You can have the rustic experience in

some of these units, but you can also set

783

:

it up at a more traditional campground.

784

:

So I do think that's something we're

gonna be looking at very closely in the

785

:

coming years and months, because dealers

need to diversify that customer base to-

786

:

to reach this new, this

new buyer that's out there.

787

:

Some of them want a little bit

more of a rustic experience.

788

:

Others do both, and then others don't.

789

:

How do you mix that all together?

790

:

And the product mix is changing, too.

791

:

The affordability factor,

it used to be you, slides.

792

:

More slides.

793

:

Guess what?

794

:

They're backing those out,

because what are slides?

795

:

They're heavier.

796

:

They break down more, creates

more of a hassle, and some

797

:

people don't want all that.

798

:

The pendulum is swinging back

a little bit there as well, so-

799

:

Rafael Correa: Less moving parts.

800

:

Phil Ingrassia: A less comp- right

a less complicated product that can

801

:

be more more affordable, easier to

store, and won't break as often.

802

:

That's kinda what I'm hearing

from dealers right now.

803

:

Eleonore Hamm: Yeah.

804

:

Rafael Correa: Good insights.

805

:

Eleonore Hamm: Affordability for

sure is obviously an issue for us.

806

:

And, you think of in…

807

:

in Canada, the majority of the units

are manufactured in the States, so we

808

:

do have an exchange rate that hasn't

been overly favorable these days.

809

:

So it does make product pretty expensive,

and so y- you're seeing some of the

810

:

dem- maybe the younger demographics

as well looking for exactly what Phil

811

:

said, lighter units more affordable.

812

:

They don't necessarily

want all of the features.

813

:

They don't have the tow

vehicles necessarily to tow

814

:

something that is that heavy.

815

:

So they want something that's lighter more

flexible, gives them the opportunity to

816

:

maybe stay in a resort or a property, but

also, there's a lot of land in Canada.

817

:

So we've got a lot of crown

land that you can visit.

818

:

And the opportunity to perhaps go and

travel that way, to travel different ways.

819

:

So it's kind of flexibility

but also affordability.

820

:

And so I think our dealers, when they're

looking at what they're bringing in terms

821

:

of product, they're definitely taking

those two things into consideration.

822

:

Rafael Correa: I appreciate

that perspective.

823

:

Rachel Godbout: I would be really

interested in the demographics of

824

:

those changes, like the demographics

and meaning wh- who is the consumer

825

:

that wants the less dynamic RV?

826

:

Are they transient, weekenders, long-term?

827

:

What age?

828

:

I…

829

:

That's very fascinating to me to

see what that shift would be and

830

:

who the consumer is for those,

the smaller, lighter tow vehicles.

831

:

Is it a younger- Single person-

832

:

Phil Ingrassia: Go RVing

833

:

… Rachel Godbout: is a family

834

:

Phil Ingrassia: Go RVing in US has

done some research in that area, and

835

:

traditionally, you see this research, and

I know Scott's got some of it too, where

836

:

you just throw people in age buckets, and-

837

:

That's how, where it's at right now.

838

:

It's more on their lifestyle.

839

:

Rachel Godbout: Yeah.

840

:

Phil Ingrassia: You- are

they, dual income no kids?

841

:

Are they, do they have young kids at home?

842

:

Don't matter what their age.

843

:

Are they older parents or grandparents

traveling with ki- it, you gotta kinda

844

:

throw out the age stuff and more on

end usage, what they're trying to do.

845

:

Are they remote work- workers?

846

:

No, digital nomad type people.

847

:

So I think thinking about it verse,

our traditional, generations, and we've

848

:

all sat through those kinda workshops

where they talk about this generation

849

:

does this, this generation does that.

850

:

That's kinda out the window when you look

at the buying profiles that are out there.

851

:

What do you think on that, Scott?

852

:

Scott Bahr: F- first if anyone's an RVIA

member, I have some research on this.

853

:

Life stage versus generations.

854

:

I, I have a, an entire segmentation study

that I did with that, and the other part

855

:

of that is the the i- the idea that-

Because you're exactly right, Phil.

856

:

It's like, the what happens is, depending

on where someone's at, their needs

857

:

are different their, what they want.

858

:

One of the things that we found too is

simplicity ease of use are big factors

859

:

as well, 'cause the education component

is a huge either barrier or can relieve

860

:

that tension as well in terms of usage.

861

:

And this is across the industry,

but particularly with RVing.

862

:

So yes, I have, I've done some of

that, that research and I actually

863

:

have a a, a short paper I, I wrote.

864

:

I don't always put these

out just because whatever.

865

:

They, apparently they sit better

in the, my tabs, … in Google Docs

866

:

than they do b- by being distributed.

867

:

But it's just a, a writeup

on why life stage should be

868

:

considered before generations.

869

:

Rachel Godbout: Yeah.

870

:

Scott Bahr: And I'd be willing to share

that with anyone who's interested.

871

:

I j- I literally just last week

signed up for Substack and I'm,

872

:

and I posted my first article

on it, so I'm gonna try to…

873

:

I've been forced into this

by some people around me.

874

:

Rafael Correa: Scott, I wanna follow you.

875

:

What's the-

876

:

Rachel Godbout: Yeah

877

:

… Rafael Correa: what's

your handle on there?

878

:

Scott Bahr: It's just me,

my, it's just my name.

879

:

So-

880

:

Rafael Correa: All

right, I'll look for you.

881

:

Scott Bahr: The, my first article, Brian

and I are gonna talk a, a little bit

882

:

about on Outwired this afternoon as well.

883

:

Rafael Correa: Awesome.

884

:

Congrats on that new channel.

885

:

Rachel Godbout: Yeah.

886

:

Scott Bahr: It sounds really geeky,

but it's really part of what we all-

887

:

Rafael Correa: Nerds

rule the world, buddy.

888

:

Scott Bahr: And, but yeah, I'll, d-

Phil I'll share some of that with you

889

:

too, 'cause I know you're, obviously

an RVIA member anyone, a- and anyone

890

:

who is, I can do that, or I can get

permissions from Bill and Monica as

891

:

well to, to share some of that out.

892

:

Phil Ingrassia: Great.

893

:

Brian Searl: Simon, do you see the

same type of demographic changes in

894

:

Europe that we're in- hinting at and

seeing or changing in America, or is

895

:

Europe just more ahead of this curve?

896

:

Simon Neal: No, I think

it's pretty similar.

897

:

What Phil mentioned about the, the smaller

vans, the overlanding type lifestyle,

898

:

digital nomads has definitely grown a lot.

899

:

So I think in that

respect it's very similar.

900

:

And also the similar pressures

about cost of anything.

901

:

To be more economic more

sustainable is a very big thing.

902

:

Brian Searl: Are you still having

a good season over there in Europe?

903

:

'Cause I remember when we first talked

there was some concern early in the year,

904

:

but then you said it picked up, right?

905

:

Simon Neal: Yes.

906

:

It was very hesitant up until May.

907

:

Then May was really good and some

latest results coming in Germany

908

:

was a bit flat, but then Spain and

Italy had a great season particularly

909

:

on the, the peak summer holidays.

910

:

They were up to 90%-plus occupancy,

and actually campgrounds were

911

:

outperforming hotels in both

regions, so it's pretty impressive.

912

:

Brian Searl: Awesome.

913

:

All right, let's spend the last few

minutes here asking each other questions.

914

:

I'll turn the host over to you guys.

915

:

So Simon, we'll start with you since you

just talked and answered that question.

916

:

Do you have a question for anybody

else here that you'd like to ask?

917

:

Simon Neal: Yeah, maybe Michael.

918

:

If you're a members of TACO, is there

one thing that is the biggest concern at

919

:

the moment above, above anything else?

920

:

Michael Moore: It's a big

state, so there's a lot of,

921

:

there's a lot of problems.

922

:

… I would say legislatively I know which

is obviously, for us, our number one sort

923

:

of benefit, it's the property taxes here.

924

:

Because to, not to bore everyone, but,

the various jurisdictions kinda have

925

:

their own method to assess properties.

926

:

And so what ends up happening is these

entities will see these valuations

927

:

for these campgrounds, which hey,

that's great for the person that

928

:

sold it, but that entity's gonna see

the campgrounds surrounded going,

929

:

"Oh, they must all be worth this

much," and assess them that way.

930

:

And so we're seeing people's property

taxes go up 2, 300% year over year.

931

:

And I would say that is just because

it's one of those things that you can't

932

:

really budget for, at least not smartly.

933

:

That's not really fair to ask someone

to double or triple their property tax.

934

:

Beyond that, utility billing

is always a, a big thing.

935

:

Meaning people being charged, parks being

charged for things that they shouldn't be.

936

:

Other than that, I would say in

general it's the issues I think

937

:

that are happening nationwide is,

occupancy's down a little bit.

938

:

And I'm glad we talked to Phil and

Eleonore kind of what the dealers are

939

:

seeing, 'cause again, this is truly,

let's face it, one of the things

940

:

that I think every entity of the

industry can work together on is to

941

:

get more people out there and camping.

942

:

That's something we can all agree with.

943

:

We don't need to worry about the egos

and the history when it comes to that.

944

:

We all just want more people, yeah.

945

:

So like I said, I apologize for

the very boring answer, but that's

946

:

what I would say is the big thing.

947

:

Brian Searl: All right.

948

:

Michael, do you have a

question for somebody else?

949

:

Michael Moore: Yeah, probably for Raf

and for Rachel, as operators of parks,

950

:

what are you guys using to learn what

your current customers are liking about

951

:

their stay, what they're not liking?

952

:

Like what kind of methodology

are you using to improve kinda

953

:

the operation side of things?

954

:

Rachel Godbout: For us

it's guest communication.

955

:

A lot of guest communication on

different mediums and platforms.

956

:

We do have an AI component to our

system, which we are expanding

957

:

on, but learning our consumer…

958

:

The reason I asked about the

demographics is because we are trying

959

:

to currently correlate the certain

types of demographics, whether it's

960

:

activity, lifestyle, age, whatever,

to different elements of a park.

961

:

And then who is the

positive guest user there?

962

:

Who is the negative guest user?

963

:

Where do we have better retention?

964

:

Where do we lose people?

965

:

Meaning if you're an active lifestyle,

you might be happier in, Bryce

966

:

Canyon versus somewhere else, right?

967

:

And so we can hone our marketing in there.

968

:

But we are focusing a lot on communication

with the guest leading into their stay,

969

:

upon arrival, during the stay, after

the stay, through reviews both from the

970

:

onsite team, but through our systems.

971

:

So the point earlier, the

guest feedback is, it's gold.

972

:

And so we're using that to be able to

better ourselves, but also profile who

973

:

our optimal consumers are and what we

should be offering to those consumers.

974

:

Rafael Correa: Yeah, I th-

I would echo the guest data,

975

:

and data in general, right?

976

:

And all its shapes and forms have become

a gigantic priority for us here at Blue

977

:

Water and we're f- making sure that

we're tracking as much as we can with,

978

:

whether it's the Google tags on where

people are entering data, what they're

979

:

searching for, all the way through

what they actually are booking, right?

980

:

And that data that where they're voting

with their dollars at the end of the day.

981

:

And then you have guest reviews.

982

:

And so collating all that and doing

analytics, leveraging AI tools to

983

:

do analytics that before were not

really fathomable for us to be

984

:

able to do has been a lot of fun.

985

:

And I just sat through an exercise that

we do every year when we're budgeting.

986

:

Going f- One of the coolest parts

about our industry is the kind of

987

:

flexible nature of our inventory and

being able to tweak it every year from,

988

:

whether it's long-term or transient,

or you make it a premium site, or

989

:

you turn it into a park model, right?

990

:

And so these are levers that you

can pull to really drive revenue.

991

:

And so we do this highest and best use

exercise where we're really looking

992

:

at each site intimately, and we're

understanding when the guests were voting

993

:

with their dollars, what did they choose?

994

:

And why didn't they choose these

items that aren't performing?

995

:

And how do we level that up?

996

:

And so we're adding levels of analytics

to that data now that weren't possible

997

:

before, and we're s- finding some

really unique insights, right?

998

:

Because where something said, on

the surface would be like, "Oh we

999

:

need to change that to a cabin."

:

00:51:56,732 --> 00:51:59,692

When you start taking a look at your

housekeeping costs in that particular

:

00:51:59,692 --> 00:52:03,902

market and what your actual GOP or your

gross operating profit for adding that

:

00:52:03,902 --> 00:52:07,562

unit is is it the best move for you

at the end of the day with the payroll

:

00:52:07,562 --> 00:52:08,852

costs and everything associated with it?

:

00:52:08,852 --> 00:52:11,772

So not just looking at the revenue

it's generating, but what's actually

:

00:52:11,772 --> 00:52:13,082

flowing through to the bottom line.

:

00:52:13,592 --> 00:52:17,092

So I would tell you that it's all

about data collection for us right

:

00:52:17,092 --> 00:52:22,752

now, and then u- deepening our into

our, our deepening our understanding

:

00:52:22,752 --> 00:52:24,322

of what that data's telling us.

:

00:52:24,372 --> 00:52:27,452

We're all just trying to be little

Scotts over here at Blue Water.

:

00:52:29,942 --> 00:52:31,262

Brian Searl: All right, Rachel, do

you have a question for anybody?

:

00:52:33,946 --> 00:52:38,016

Rachel Godbout: I wanna, I really go back

to Scott, to be honest, with the life

:

00:52:38,016 --> 00:52:41,406

stage versus generational information.

:

00:52:41,796 --> 00:52:44,286

I am one of those people that

will go down a data rabbit

:

00:52:44,296 --> 00:52:46,536

hole as much as I possibly can.

:

00:52:46,946 --> 00:52:50,166

I like to make very strategic

decisions based on information.

:

00:52:50,546 --> 00:52:56,216

What did you find out of that research

that was surprising to you or unexpected?

:

00:52:57,226 --> 00:53:02,646

Scott Bahr: I think, just from the top

would be the idea that, obviously for

:

00:53:03,106 --> 00:53:08,046

the last couple years we've talked a lot

about Gen Z-ers and who that group is.

:

00:53:08,146 --> 00:53:14,142

And the first and foremost what-

W- I found in the research was that

:

00:53:14,572 --> 00:53:20,332

there are three major life stages

that ma- that comprise Gen Z-ers that

:

00:53:20,332 --> 00:53:22,692

are fairly evenly distributed, too.

:

00:53:23,242 --> 00:53:27,642

So anyone who treats Gen Z as

a monolith is making a huge

:

00:53:27,682 --> 00:53:30,112

mistake, 'cause they're not.

:

00:53:30,472 --> 00:53:31,692

It's not even close.

:

00:53:32,092 --> 00:53:37,052

And it ranges from the Gen Z-er who is

still living with their parents, to those

:

00:53:37,052 --> 00:53:43,962

who are fully into family life, and then

the, then those who are transitioning,

:

00:53:44,332 --> 00:53:46,562

in that transition phase of their lives.

:

00:53:46,912 --> 00:53:49,352

And all three are very well

represented across the board.

:

00:53:49,352 --> 00:53:55,182

So again, that we treat them in some

respects a- as the same, but each one

:

00:53:55,192 --> 00:53:58,792

of those groups has very different

perspectives, very different needs,

:

00:53:58,792 --> 00:54:04,142

very different motivations for what they

want, regardless of what they're buying.

:

00:54:04,152 --> 00:54:07,682

It could be an air fryer

or an RV or a campsite.

:

00:54:08,082 --> 00:54:11,442

And so it's that to me

was the, the biggest one.

:

00:54:11,692 --> 00:54:15,225

The older you get, the boomers are

a little bit more monolithic and,

:

00:54:15,225 --> 00:54:18,133

a- and that's not surprising, w-

you got the retirees and so on.

:

00:54:18,473 --> 00:54:21,853

But the that to me was first and

foremost what, what came out.

:

00:54:22,123 --> 00:54:26,763

But also in some respects, some of the

similarities between Gen Z-ers and boomers

:

00:54:27,053 --> 00:54:28,533

and I've seen this in other research too.

:

00:54:28,593 --> 00:54:30,173

I think that's another

paper I could write.

:

00:54:30,423 --> 00:54:33,273

It's it, there's, there are

similarities there that would

:

00:54:33,273 --> 00:54:35,893

surprise people, I think a- as well,

:

00:54:35,953 --> 00:54:38,413

Brian Searl: do you have data

on the differences between air

:

00:54:38,413 --> 00:54:39,743

fryer preference among Gen Z?

:

00:54:40,433 --> 00:54:41,403

Scott Bahr: Yes, I actually do.

:

00:54:41,793 --> 00:54:45,063

I did a study, I did a study on home

appliances, that's why it was top of mind.

:

00:54:45,383 --> 00:54:47,843

So anyone who wants to know,

it's like, yeah we know that.

:

00:54:49,313 --> 00:54:49,863

Rachel Godbout: That's awesome.

:

00:54:51,063 --> 00:54:52,643

Brian Searl: All right, Scott, do you

have a question for somebody else?

:

00:54:53,523 --> 00:54:56,673

Scott Bahr: Eleonore, I quickly, I know

'cause we're almost out of time here, but

:

00:54:56,933 --> 00:55:02,643

right before we got on the, this t- show

today I saw a blurb that said shipments

:

00:55:02,683 --> 00:55:05,983

to Canada were up 18%, RV shipments.

:

00:55:06,353 --> 00:55:07,913

One, is that true?

:

00:55:08,133 --> 00:55:09,233

I- and is it relevant?

:

00:55:09,263 --> 00:55:11,413

And if so, what's going on up there?

:

00:55:11,883 --> 00:55:14,753

Eleonore Hamm: Okay, so what you

have to keep in mind is that the

:

00:55:14,753 --> 00:55:18,919

shipment data goes to the end of June

same as our retail stats right now.

:

00:55:18,949 --> 00:55:22,209

But the shipment data to the end of

June is up this year because if you

:

00:55:22,209 --> 00:55:27,699

remember June of:

tariffs that were coming in on-

:

00:55:27,709 --> 00:55:28,909

All motorized units.

:

00:55:29,439 --> 00:55:33,169

So there was a very, there were

no shipments essentially into

:

00:55:33,169 --> 00:55:35,099

Canada for that second quarter.

:

00:55:35,419 --> 00:55:39,859

So it's a bit misleading in terms

of, we're still down about 1%,

:

00:55:39,889 --> 00:55:41,869

just over 1% in new unit sales f-

:

00:55:42,089 --> 00:55:42,119

Scott Bahr: Okay

:

00:55:42,179 --> 00:55:45,039

… Eleonore Hamm: from

June of:

:

00:55:45,039 --> 00:55:49,449

:

we've ever had since we've been collecting

:

00:55:49,449 --> 00:55:54,629

this data, so you know, w- we'll probably

finish on par with:

:

00:55:54,629 --> 00:56:00,484

because of that, there are no retaliatory

iffs in the second quarter of:

:

00:56:00,484 --> 00:56:00,609

Scott Bahr: Okay

:

00:56:00,609 --> 00:56:02,489

Eleonore Hamm: which makes

it look extremely strong.

:

00:56:03,219 --> 00:56:04,549

Especially if you look on the motorized-

:

00:56:04,569 --> 00:56:04,589

Scott Bahr: Yeah

:

00:56:04,599 --> 00:56:06,949

… Eleonore Hamm: because that was

where the tariffs were in place.

:

00:56:07,929 --> 00:56:10,389

Brian Searl: So next year,

:

:

00:56:10,389 --> 00:56:11,939

September is what you're saying.

:

00:56:12,829 --> 00:56:14,549

Eleonore Hamm: Hopefully

there's a strong every month,

:

00:56:15,429 --> 00:56:15,579

Brian Searl: but.

:

00:56:15,819 --> 00:56:16,009

Yeah.

:

00:56:16,009 --> 00:56:16,269

Yeah.

:

00:56:16,269 --> 00:56:16,549

Okay.

:

00:56:16,899 --> 00:56:17,159

All right.

:

00:56:17,169 --> 00:56:19,549

Let's be cognizant of everybody's

time, and let's just wrap up briefly.

:

00:56:19,549 --> 00:56:21,719

Eleonore, where can they, final

thoughts and where can they find

:

00:56:21,719 --> 00:56:23,009

out more about RVDA of Canada?

:

00:56:23,319 --> 00:56:23,519

Eleonore Hamm: Yeah.

:

00:56:23,549 --> 00:56:25,969

Always visit our website rvda.ca,

:

00:56:25,969 --> 00:56:29,869

and we've also got our Go RVing

Canada website, which is gorving.ca

:

00:56:29,869 --> 00:56:33,049

for, consumer information and some

of the studies that we've done there.

:

00:56:33,259 --> 00:56:37,399

But yeah, and they can always

email us as well at [email protected].

:

00:56:37,509 --> 00:56:37,869

Thank you.

:

00:56:38,729 --> 00:56:39,389

Brian Searl: Thanks for being here.

:

00:56:39,449 --> 00:56:39,939

Rafael?

:

00:56:40,949 --> 00:56:44,249

Rafael Correa: So yeah bwdc.com.

:

00:56:44,249 --> 00:56:46,329

That's Bravo Whiskey Delta Charlie.com.

:

00:56:46,769 --> 00:56:50,369

And my parting thought is to encourage

everyone who's listening to get

:

00:56:50,369 --> 00:56:54,599

involved with their state association,

their national association, if

:

00:56:54,599 --> 00:56:57,679

you're a dealer, with your dealer

association, if you're a manufacturer,

:

00:56:57,679 --> 00:56:59,169

with the industry association.

:

00:56:59,789 --> 00:57:03,369

We are, at those levels, we are

starting to find better ways to

:

00:57:03,369 --> 00:57:07,449

collaborate with each other because,

again, we're all needing the business.

:

00:57:07,449 --> 00:57:09,119

We all need to find a new gear.

:

00:57:09,119 --> 00:57:13,619

We all need to help promote this

lifestyle and remind people why

:

00:57:13,619 --> 00:57:15,399

it's such an awesome way to travel.

:

00:57:15,759 --> 00:57:19,439

And so the, we do that much

better with strength in numbers.

:

00:57:19,449 --> 00:57:25,219

So I think that association membership,

association collaboration at the national

:

00:57:25,219 --> 00:57:29,829

and state level and international level

with our friends in Canada, is probably

:

00:57:29,899 --> 00:57:33,009

more important than it's ever been,

and I strongly encourage everybody

:

00:57:33,009 --> 00:57:35,209

to participate in any way they can.

:

00:57:36,549 --> 00:57:37,289

Brian Searl: Thanks for being here, sir.

:

00:57:37,429 --> 00:57:40,019

Rachel, final thoughts, and where

can they learn more about AOM or

:

00:57:40,169 --> 00:57:41,329

RJourney or whatever you wanna promote?

:

00:57:42,589 --> 00:57:43,919

Rachel Godbout: I wanna

thank you for having me on.

:

00:57:43,919 --> 00:57:44,959

I really appreciate it.

:

00:57:45,319 --> 00:57:50,509

And I can't really follow up to Raf's

closing thoughts any better, because it is

:

00:57:50,509 --> 00:57:52,289

very true that we all have to be involved.

:

00:57:52,289 --> 00:57:55,069

We have to challenge each other,

better each other educate each

:

00:57:55,069 --> 00:57:58,439

other, and support each other, and

the industry will continue to grow.

:

00:57:58,449 --> 00:58:02,679

Yes, please join the

associations state and national.

:

00:58:03,109 --> 00:58:06,659

Feel free to vote for the

national board of directors.

:

00:58:07,129 --> 00:58:07,159

But-

:

00:58:07,159 --> 00:58:08,179

Brian Searl: Any suggestion

who we should vote for?

:

00:58:08,389 --> 00:58:08,609

Rachel Godbout: You know what?

:

00:58:08,609 --> 00:58:10,049

Rafael Correa: Rachel:

:

00:58:10,049 --> 00:58:11,199

Rachel Godbout: Yes.

:

00:58:11,199 --> 00:58:12,139

Yes, me, I'll take it.

:

00:58:12,469 --> 00:58:12,769

Yeah.

:

00:58:13,109 --> 00:58:14,659

So thank you very much.

:

00:58:14,699 --> 00:58:17,989

You can find out more about

us on advancedoutdoormgmt.com.

:

00:58:20,619 --> 00:58:21,339

Brian Searl: Thanks for being here.

:

00:58:21,359 --> 00:58:23,719

Scott, final thoughts, and where can

they learn more about Cairn Consulting?

:

00:58:24,659 --> 00:58:26,089

Scott Bahr: Cairnconsultinggroup.com.

:

00:58:26,289 --> 00:58:28,489

You can also find me on Substack now.

:

00:58:28,529 --> 00:58:30,189

I will try to post a lot more stuff.

:

00:58:30,239 --> 00:58:30,609

I have a…

:

00:58:30,809 --> 00:58:33,749

I do have a ton of material that I

can post on there, and I'm actually

:

00:58:33,749 --> 00:58:35,229

kinda happy to start doing this.

:

00:58:35,639 --> 00:58:35,799

So-

:

00:58:35,859 --> 00:58:37,119

Brian Searl: You know I

got banned from Substack?

:

00:58:38,619 --> 00:58:39,059

Scott Bahr: What's that?

:

00:58:39,469 --> 00:58:40,679

Brian Searl: I got banned from Substack.

:

00:58:41,299 --> 00:58:42,309

Rafael Correa: No surprises there.

:

00:58:42,649 --> 00:58:42,969

Scott Bahr: That's what I'm saying.

:

00:58:43,209 --> 00:58:43,629

Oh, wow.

:

00:58:43,639 --> 00:58:44,149

Brian Searl: I was ex-

:

00:58:44,149 --> 00:58:44,389

Rachel Godbout: What'd you do?

:

00:58:44,539 --> 00:58:47,999

Brian Searl: I was ex-per- I was

experimenting with SEO auto-generated

:

00:58:47,999 --> 00:58:51,099

articles four years ago, and I

published one and they flagged it.

:

00:58:51,099 --> 00:58:54,219

I have one article on there, so they

shut down my account and won't let me

:

00:58:54,219 --> 00:58:55,399

open a new one with my email address.

:

00:58:56,169 --> 00:58:56,649

Rachel Godbout: Wow.

:

00:58:57,049 --> 00:58:57,689

Brian Searl: So whatever.

:

00:58:58,489 --> 00:58:59,059

Read it on my blog.

:

00:58:59,059 --> 00:58:59,199

Scott Bahr: I would try-

:

00:58:59,499 --> 00:58:59,829

Brian Searl: Anyway.

:

00:59:00,229 --> 00:59:00,499

Sorry.

:

00:59:00,499 --> 00:59:00,799

Were you finished?

:

00:59:00,799 --> 00:59:01,129

Go ahead, please.

:

00:59:01,129 --> 00:59:01,849

Scott Bahr: I have to abuse that.

:

00:59:02,139 --> 00:59:04,259

So you can l- look for new material there.

:

00:59:04,499 --> 00:59:05,809

I'll be posting more of that.

:

00:59:05,899 --> 00:59:07,259

And yeah, stay tuned.

:

00:59:07,369 --> 00:59:11,189

Stay tuned for more research

coming out this, this fall.

:

00:59:11,219 --> 00:59:15,089

So we'll we'll try to keep

everybody in- informed.

:

00:59:15,739 --> 00:59:16,029

Brian Searl: Awesome.

:

00:59:16,029 --> 00:59:16,819

Thanks for being here, Scott.

:

00:59:16,819 --> 00:59:17,849

Last but not least, Simon.

:

00:59:19,409 --> 00:59:20,699

Simon Neal: Yeah, you can

find us on campmap.com

:

00:59:20,749 --> 00:59:22,509

all information there, email

address, or on LinkedIn

:

00:59:25,501 --> 00:59:26,661

Brian Searl: Any final

thoughts or that's it?

:

00:59:27,161 --> 00:59:30,491

Simon Neal: Yeah, really excited about the

new technologies coming in, new platforms.

:

00:59:31,021 --> 00:59:32,541

Interested to see how they work and look.

:

00:59:33,831 --> 00:59:33,871

Brian Searl: Awesome.

:

00:59:33,871 --> 00:59:36,681

Rafael Correa: Will we see you this

fall at conference season, Simon?

:

00:59:37,261 --> 00:59:39,561

Simon Neal: Yep, I'll be at

the OHI and the KOA as well.

:

00:59:40,021 --> 00:59:41,371

Rafael Correa: Look forward

to seeing you, my friend.

:

00:59:42,041 --> 00:59:42,061

Simon Neal: Yeah.

:

00:59:43,451 --> 00:59:43,781

Brian Searl: Awesome.

:

00:59:43,791 --> 00:59:46,141

Thank you guys for joining us for

another episode of MC Fireside Chats.

:

00:59:46,141 --> 00:59:48,871

If you're not sick and tired of hearing

from me and Scott Bahr, we will be

:

00:59:48,901 --> 00:59:50,661

on Outwired in less than an hour.

:

00:59:50,661 --> 00:59:54,121

We're gonna be talking about patterns

and how they impact your guests, and

:

00:59:54,121 --> 00:59:57,351

how you can help decipher and discern

them, and Scott's got a good paper

:

00:59:57,351 --> 00:59:59,231

on Substack about it, other than

that, we will see you next week on

:

00:59:59,231 --> 01:00:00,641

another episode of MC Fireside Chats.

:

01:00:00,641 --> 01:00:01,001

Thanks, guys.

:

01:00:01,001 --> 01:00:01,701

I appreciate your time.

:

01:00:02,351 --> 01:00:02,711

Rachel Godbout: Thank you.

:

01:00:02,911 --> 01:00:03,221

Rafael Correa: Thank you.

:

01:00:03,231 --> 01:00:03,251

Simon Neal: Bye.

:

01:00:03,391 --> 01:00:03,511

Bye.

:

01:00:03,511 --> 01:00:03,521

Scott Bahr: Bye

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