In a recent episode of MC Fireside Chats, host Brian Searl of Insider Perks kicked off the conversation by lightheartedly addressing his scratchy voice and acknowledging the absence of several regular panelists, including Joe Duemig, who was attending a conference in Australia, Scott Foos, who had a meeting, and Kevin Thueson, who was traveling. Despite these absences, Searl enthusiastically introduced the two featured guests: John Handy, co-owner of Treebones Resort, and Devon Towle, Founder and CEO of Global Glamping, also known as Sir Glamps-a-lot. John Handy shared the 20-year journey of establishing Treebones Resort in Big Sur with his wife Corinne. He recounted the serendipitous rezoning of their oceanfront property to commercial use and their subsequent decade-long exploration of creating a unique lodging experience. Handy explained that the concept of “glamping” didn’t even exist when they began, but their vision was to offer an experience that combined the closeness to nature of camping with the comforts of a hotel, leading them to discover yurts. He highlighted the significant financial risks they undertook with business and construction loans, contrasting their approach with the revenue-sharing models discussed later. Handy emphasized that the success of Treebones lies in its unique location, the dedicated on-site staff, and the array of amenities, including fine dining with a sushi bar and lodge restaurant, massage, yoga, a pool, spa, and jacuzzi, all while maintaining a low carbon footprint. Devon Towle, or Sir Glamps-a-lot, detailed his entrepreneurial journey, starting from a background in architecture and housing consultation to founding Global Glamping. He shared how his initial foray into glamping began with a single yurt on raw land in Montana, which surprisingly led to recognition as one of the best Hipcamps in the state. This experience highlighted the potential of the industry and the need for guidance, prompting him to establish Global Glamping. Towle proudly mentioned the company’s growth to 15 resorts with over a hundred short-term rentals and their specialization in eco-tourism development. He was particularly excited to be calling in from their Guardian Ranch location in San Diego, showcasing 3D-printed tiny houses from Azure Printed Homes, emphasizing the rapid construction and eco-friendly nature of these units made from recycled materials. The conversation then shifted to the topic of bootstrapping versus seeking investment capital. Towle shared his experience of creatively financing his ventures, including a “Glamping Rev Share” model that allowed him to partner with landowners and structure providers. He emphasized that the barrier to entry in glamping can be significantly lower than traditional real estate investments, allowing entrepreneurs to start with modest means and grow creatively. Searl resonated with this, sharing his own experiences of building his business without significant initial investment and highlighting the flexibility and potential rewards of a bootstrapped approach. Both Handy and Towle agreed on the importance of agility and the ability to pivot in business. Handy used a compelling ship analogy, stating that a ship in a harbor is safe but not fulfilling its purpose, and that forward motion is necessary for steering. He shared examples of unforeseen challenges like road closures and economic shifts that require constant adaptation. Towle echoed this, emphasizing that nothing ever goes exactly to plan and that perseverance and the willingness to pivot are crucial for entrepreneurs in the often unpredictable world of eco-tourism and glamping. The discussion touched upon the role of technology in their businesses. Handy highlighted how Starlink internet and advancements in battery storage systems have been game-changers for Treebones, especially given their off-grid location. He also spoke about their adoption of Azure 3D-printed homes as an eco-conscious lodging option. Towle also emphasized the speed to market and cost-effectiveness of the 3D-printed homes. Both expressed excitement about future technological advancements, including the potential of AI in design and 3D printing. Searl raised the topic of disconnecting in a hyper-connected world, sharing his own recent experience of the benefits of unplugging. Handy recounted a story about the Wall Street Journal inquiring about their “prepare to unplug” message from their early days, noting the initial resistance from some guests but also the eventual appreciation for the opportunity to disconnect. He mentioned that while technology has advanced at Treebones, they still maintain areas where guests can intentionally unplug. Looking towards the future, Handy expressed that Treebones Resort would remain family-owned and operated, with the next generation taking on leadership roles. He emphasized their commitment to maintaining the essence of Treebones – perching lightly on the land, living simply, and connecting with nature – even as they evolve. Towle shared his vision for Global Glamping, aiming to create affordable, eco-friendly living communities and develop a gamified app to enhance the ecotourism experience. He expressed a long-term goal of securing larger-scale funding to expand these communities for midterm and long-term living, promoting a lifestyle connected to nature and entrepreneurship. In closing, Searl expressed his admiration for the work of both Handy and Towle, predicting a bright future for their ventures and the eco-tourism industry as a whole. He underscored the power of inspiring others through their innovative approaches to hospitality and sustainable living.
Welcome everybody to another episode of MC Fireside Chats.
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:My name's Brian Searl with Insider Perks.
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:I got like a scratchy voice,
guys, like when the intro was
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:playing, I was fine before I
started like having this dry cough.
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:So that's what I have this, I don't
know if you can even tell on the mic,
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:but I like to be transparent on my
shows and talk about things that nobody
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:really cares about to start the show.
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:But welcome everybody.
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:We're missing like a
bunch of people today.
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:Joe Duemig over in Australia.
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:Congrats to him.
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:He's at a Australian Campground
Owners conference over there,
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:bringing his apps into a new market.
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:So super exciting to see his success.
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:Scott Foos has a meeting.
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:Kevin Thueson traveling.
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:Kevin, there's mobile phones.
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:I just wanna point that out to
you, Kevin, like you can jump on.
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:Like look at Sir Glamps-a-lot,
Devon, he's at a job site.
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:He's all up in this stuff helping us out.
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:Devon Towle: Yes, sir.
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:Brian Searl: And then Zach and
Casey, like Zach and Casey basically
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:just said we accept your calendar
invite, we're gonna show up.
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:And sorry my dog is messing with me.
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:And we're just, then we're just
not gonna come on the show.
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:If that happens, here's my little dog.
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:Devon Towle: Nice.
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:I got my one.
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:Brian Searl: She's got lap dog.
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:She's gotta have all the attention.
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:So anyway, like I was listening
to you guys before the show.
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:I was telling these two gentlemen
we're gonna talk about the businesses.
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:So I wanna have you guys
introduce yourselves in a second.
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:And then we're gonna talk about
Global Glamping, some of the
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:cool stuff they have going on.
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:Treebones Resort.
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:My eyes are better now, John.
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:I fixed that problem.
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:Thanks for correcting me.
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:We're gonna talk about that stuff and some
of the cool things they have going on.
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:And then maybe we're gonna have a really
cool discussion on 3D printing because
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:both of these gentlemen are involved
in some capacity, which I'm sure they
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:will tell you during their intros.
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:So you guys wanna briefly
introduce yourselves.
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:Let's start with John 'cause he doesn't
have a cool name, like Sir Glamps-a-lot.
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:No offense, John, but.
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:John Handy: Yeah.
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:Brian Searl: I don't have any.
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:John Handy: My name's John Handy.
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:My wife Corinne and I
own Treebones Resort.
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:We built it and opened it 20 years ago.
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:Brian Searl: Congratulations, John.
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:I'm looking forward to
talking more about that.
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:Devon or Sir Glamps-a-lot, or.
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:Devon Towle: Yes, sir.
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:What's up, MC Fireside Chats.
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:My name's Devon Allen
Towle, AKA Sir Glamps-a-lot.
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:I'm the Founder and CEO of a
company called Global Glamping.
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:Started off as a architect and
housing consultant for Palm Harbor
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:Homes in San Antonio, Texas.
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:Free advertising for them about 15 years
ago, and ultimately wanted to do my own
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:little tiny home community before eco
tours and glamping was even like a thing.
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:And so when I moved to Montana seven years
ago I have an entrepreneurial background.
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:One of my companies is called
Elevate, which is a skateboarding,
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:snowboarding, lifestyle brand, outdoor
adventure travel, and wanted to build
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:a little indoor skate park for the
local community for the wintertime.
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:Found out about glamping.
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:I thought it was a legit joke.
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:I didn't know it was like a real thing.
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:This was seven years, so it was still
a brand new industry here in the US.
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:Bought some raw land in Montana, had
a warehouse, built a skate park needed
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:a way to cash flow the property.
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:So I put my property on Hip Camp and
was doing $25, $30 bucks a night.
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:Had a little skate park going,
saved up, built the yurt.
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:And fast forward a year, we ended
up getting nominated for the
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:best Hip Camp in all of Montana.
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:Out of 6,000 locations,
I was in the top 10.
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:I ended up winning by the, and then got
Forbes and then going through zoning
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:and permitting and all that other stuff.
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:I recognized that this industry was like
the wild west and the industry needed
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:some people to help, guide the industry.
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:And so I started Global Glamping.
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:Fast forward seven years now,
we've been featured in quite
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:a few major publications.
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:The most recent big award was
for business elites 40 under 40,
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:and I just turned 40 last month.
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:So literally barely made
it by the nick of time.
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:So that was super cool.
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:And now we have 15 resorts with over
a hundred short term rental in the
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:ecotourism space, about 34 properties.
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:And we've literally helped thousands of
people with guests and also developments.
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:And so we specialize in ecotourism
and developing locations.
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:I'm actually here at our Guardian Ranch
location in San Diego, California, or
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:in Escondido in San Diego, California.
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:With the 3D printed tiny houses from
Azure printed homes as a world's
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:first ever, we've been able to get
three decks framed out plumbing
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:and water lines done in three days.
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:So all of you that weren't on
the call, there's no excuse.
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:Brian Searl: That's true, man.
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:That's true.
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:Thanks for being here.
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:Like you're not too
far from me in Montana.
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:I know you're not in Montana right now.
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:We just covered that.
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:But I'm in Calgary.
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:I live here permanently.
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:Devon Towle: Oh nice!.
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:Brian Searl: So just North of you.
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:Not too far away.
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:Did I hear you say like you
were bootstrapped, right?
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:Is that what I heard?
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:Devon Towle: Yeah,
completely bootstrapped.
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:We've never had any ambassador.
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:I was just doing this to get people
into nature and do some tent camping
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:and it's become this thing now.
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:So it's been a really exciting.
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:Brian Searl: So this is a super
interesting question for me because
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:I am like, I'm also bootstrapped and
there's obviously a place for investment
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:capital for certain use cases, but I
think this is an interesting conversation
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:to have simultaneously that will
allow us to explore how your business
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:is built or businesses were built.
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:And that is you see a lot of people on
LinkedIn, especially since the pandemic
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:who are, and not speaking negatively
for or against whatever, but who are,
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:I'm an investor come investor with
me putting money into my company.
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:We'll give you fractional shares of
this or fractional shares of that.
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:Or like you can make so much
money in the RV park space or
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:the glamping space or whatever.
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:And that's a viable path
to success in some cases.
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:I don't know that I fully agree with
the fractional share thing, but that's
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:obviously just my opinion for sure.
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:There are definitely methods
of profit behind there.
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:But it's not the only way, and I think
that story gets lost sometimes, is that
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:there is ways that you can bootstrap from,
all the way down to like you said you
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:started, and I want you to talk more about
this, but your $25, $30 a day, tent sites
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:or whatever on Hip Camp it's not as easy
as like getting a check written for you
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:for 5, 10, 50, a hundred million dollars,
but sometimes it's more rewarding.
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:What do you think?
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:Devon Towle: Oh man, I, and I completely
agree, and that's actually another reason
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:I started this company because I've been
able to get creative with financing.
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:And even my first deal, I did a,
it's called Glamping Rev Share
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:to where we have five acres.
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:There was a gentleman that was in in
Montana, in Florence, Montana, which is
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:the next little town to Stevensville.
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:It's where they, to film
to show him Yellowstone.
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:And I had, someone had told me that
he had a bunch of yurts and so I
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:called them and I was like, Hey man.
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:I heard that you have a bunch of
yurts that you're trying to sell, you
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:haven't really been able to sell them.
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:I could do a display model as well
as, share the revenue with you.
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:So I was like, I'll do the
management, I'll do the listing.
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:I'll give you half of the
revenue, help you sell your yurts.
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:And that's how we got the yurt.
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:I paid for the deck.
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:He supplied the yurt,
place for $ 500 bucks.
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:Built my own little fire.
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:Only had a porta-potty.
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:I was afraid that people were gonna
leave bad reviews, but actually
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:again, people get analysis paralysis.
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:And I did add a desperation and sure
enough, like we got good reviews because
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:the porta-potty was always clean, and
again, like I just had to generate
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:revenue and we were getting $75, a
hundred bucks a night, and I knew if I
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:could do it, with one, I could scale it.
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:And that's how I've been able to
scale my business was I do rev
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:share deals with people and then
they would generate a cash flow.
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:They'd buy the structure, and then
I'd buy them out after a few years.
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:And so now we do that on pretty
much all of our locations and we'll
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:even invest in other sites depending
on, if it's feasible or not.
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:But we do 50-50 to where we'll
sell the structure, we'll put
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:it up on our qualified land.
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:They get half of the rental income
and then after five years they can
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:sell it to us at an agreed upon price.
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:We can broker a deal and
then, sell it to a commission.
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:They can sell it to another,
structure partner or they can move
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:it to one of our other sites or
move it to their own location.
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:Develop their own sites because as
90% of the people in the industry,
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:if they, have been in this industry,
that's the biggest thing is finding
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:the capital to do the developments.
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:And so I've been able to find a
workaround 'cause I haven't, I didn't
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:have the best credit when I got started.
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:I didn't have it going, so I had
to get creative and this rev share
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:model has been a game changer for me.
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:Brian Searl: Yeah, that's all
that resonates with me, right?
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:I didn't, even to the last point,
like the bad credit when I started
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:like in 2010, 2011 or whatever I never
took a big loan from a bank either.
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:Like looking back on it, I'm
like, I can't believe I was that
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:stupid, but I had no other choice.
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:At one point, I think I had
$150,000 in credit card debt,
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:like long time ago, right?
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:But that's how I was building my business.
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:And then I was turning it over, right?
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:Very quickly.
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:But that ability to just like, that
would never fly with investors, right?
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:The kinds of things that, like I've done
over the years to build my business that
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:were like, I'm gonna just go all in this.
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:'cause I think it's right.
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:And an investor would look to
that oh my God, are you crazy?
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:You're never doing that with my money.
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:But it worked.
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:And so that's the flexibility
is what appeals to me too.
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:Devon Towle: The barrier to entry
for this type of real estate
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:investment is a fraction of the
cost of your typical Airbnb or other
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:real estate investment where you
need 500,000 to a million dollars.
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:You could literally get started with
some raw land a bell tent, a little
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:solar battery bank, and two to $3,000.
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:And that's not the ideal way to do it,
but where there's a will there's a way.
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:Brian Searl: Yeah.
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:But that creativity is
the key to it, right?
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:And again, I'm not saying that you
can't be successful other ways.
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:Of course you can.
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:There's plenty of models proven out.
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:There's lots of great groups out there.
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:Kevin's is one, right?
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:They have a lot of great investors
behind their company and they've been
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:extremely successful with KCN Campgrounds.
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:See, I even talked nice about
you, Kevin, when you're not here.
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:He's not gonna watch the show, but.
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:But like that, yeah, that stuff,
the way that you can just.
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:It's harder for sure, I guess
is what I'm trying to say.
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:It's harder, it requires more
creativity and innovation in the
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:beginning to a certain extent.
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:Especially because you have that ability
to be more flexible and thus and I think
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:it also takes longer, but the reward of
but your boots into the mud and building
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:the things and doing what you're doing,
standing at the construction site and
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:seeing it all come together, right?
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:Like you probably at this point in
your business, you probably don't
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:need to be the guy standing there,
but I have a sense you maybe enjoy it.
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:Devon Towle: Right now as I'm building
out the construction crews and everything
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:it is a necessity for me to be on site.
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:I don't have to be with the guys all the
time, the responsible young gentlemen.
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:But yeah, it is, it's like
I like being out here.
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:I like being able to work remotely.
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:That's another thing I love
about ecotourism and glamping is.
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:You have internet, you have all the
amenities that you would normally
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:have at a hotel, but now, my view is
overlooking a 40 acre, horse sanctuary.
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:So it's a lifestyle man.
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:And, getting in God's creation,
getting outdoors, being able
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:to, connect to community.
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:That's the reason why I'm
so passionate about it.
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:Brian Searl: For sure.
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:I wanna come back and look at, talk
more about your 3D homes and how
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:the business is going in a second.
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:I wanna get to John.
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:I don't wanna leave him
sitting there too long.
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:John, how you doing?
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:John Handy: I'm doing well, thank you.
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:Brian Searl: Tell us about Treebones
Resort and how you guys got started.
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:It's been 20 year journey, so
can you think back that long?
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:And I know I just say that 'cause
I have a short-term memory.
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:I can't remember what I had
for breakfast yesterday, so I'm
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:trying, I'm counting on you.
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:John Handy: It Treebones Resort
actually is 20, 20 years old.
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:This past November.
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:But it got started when I was 27.
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:My wife and I were 26 and 27, and we we
bought a piece of land in Big Sur and
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:it was a, we did a really risky thing.
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:We bought it, it's on the ocean.
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:We had an interest only loan with
a five year balloon payment at the
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:end, which is a very foolish kind
of thing for any young person to do.
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:But we love the property.
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:We weren't buying it
because it was commercial.
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:A year after we bought it, it got rezoned
commercial without our asking, and
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:it's called Visitor Serving Commercial.
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:So Big Sur actually picked out
that piece of land and said that
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:would be a good place for a hotel
or a restaurant or store or both.
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:We changed our dream and we spent about
a decade just thinking about what we
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:would do, but this was all money that.
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:Was just a young couple was just
putting together to do it five years.
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:After we bought it, we were
able to pay off the loan.
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:Good things happened at work for me.
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:I was a toy designer at Mattel Toys.
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:And I was hoping for, that kind
of success, but I shouldn't
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:have been able to bank on it.
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:And then we started
exploring what we would do.
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:And the word glamping didn't
exist when we bought the property
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:and it didn't actually come out
until a year after we opened.
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:So glamping, the word came out
in:
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:figured out what glamping was for us.
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:And I was traveling a lot from Mattel
and staying in hotels and they're like
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:little miniature versions of your home.
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:And it gets old after a while,
it's you're not really the lodging
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:part wasn't an experience, so we
wanted to make it an experience and
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:we did like to camp as a family.
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:And one thing led to another
and we discovered yurts.
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:We bought our first test
yurt from Pacific Yurts.
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:And we loved it on the site.
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:It worked really well.
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:And that's how we got started.
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:But we got business loans, small business
administration loans, construction
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:loans, and we took a lot of risk.
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:I think what you guys were talking
about earlier about rev shares and
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:other things are good ways to do it.
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:They're logical, smart ways of doing it.
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:We didn't have any of that kind of
thought process back in those days.
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:And in fact the Coastal Commission of
California and the Monterey County,
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:once they did approve our project it
took five years to get the approval.
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:But once they did, they wanted us
to build a whole thing at once.
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:They didn't, they've had bad experiences
with, piecemealing something together.
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:So we didn't really have the
option of starting out small.
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:We had to build it out.
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:And then through the years we've counted
on our staff our beautiful people that
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:come to work for us, and plus all the
wonderful people that visit us, they
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:fill us with ideas and thoughts about how
to improve and what to make it better.
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:And so over the 20 years
we've evolved quite a bit,
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:but that's how we got started.
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:Brian Searl: It's interesting how
many different things have to happen
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:to have you end up where you are.
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:I was thinking about this, I dunno, a
couple weeks ago because I'm reading a
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:book about it, but how many different
things have to come together, decision
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:wise, to leave you where you are
today from as small as like the land,
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:like you're not planning that to
the land being commercially rezoned.
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:Had it never done that,
would Treebones exist?
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:Maybe not.
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:Maybe you would've owned a
multimillion dollar hotel empire.
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:I don't know.
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:Or Right.
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:John Handy: I think it is a series
of minor miracles, or not minor,
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:some of 'em are major and blessings
that come into making this happen.
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:And just having the right
idea at the right time.
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:There's a thing in, so my background
is product design, but there's
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:a concept called pent up demand.
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:And that's something that everybody
wants it, but it doesn't exist right now.
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:And as soon as you make it and
create it, they've always wanted it.
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:It's like the iPhone.
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:Brian Searl: Yeah.
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:It's exactly what I was
about to say, the iPhone.
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:Yeah.
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:John Handy: We never had that,
but we can't live without it.
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:And I think in the case of
glamping, ecotourism and Big
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:Sur, it really didn't exist.
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:And people were waiting for it.
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:They knew they wanted
to come visit Big Sur.
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:And there was a lot of 'em that were
looking for the most unusual experience
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:or unique experience that was close
to the land that they could get.
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:But a lot of that didn't happen.
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:There was regular camping
and then there was motels and
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:then there was luxury resorts.
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:But this was combining
all of those things.
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:And I think the elements that go into
making Treebones successful is the site.
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:Number one is where we are.
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:We're in Big Sur.
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:We're looking over at the ocean.
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:We're on Cape San Martin.
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:So we have 180 degree views of the ocean.
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:Behind us are spectacular mountains
that come right down to us.
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:But second would be our
staff that live on site.
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:So 31 people live in this property
too, and it makes it so that
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:it's more personal for them.
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:And then the other part of
it is just the amenities.
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:So we have fine dining.
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:We have a sushi bar, omakase
sushi bar with two fabulous chefs.
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:Yancy Knapp is the head sushi chef there.
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:And we have DJ is his assistant
and those guys put out a great 14
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:course omakase meal five days a week.
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:And we also have the lodge restaurant
with Kyle Walker is our executive chef.
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:That's a price fixed dinner.
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:But we didn't start out with that.
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:We started out with barbecue and
Trit tip and things like that.
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:But our guests that were coming from
San Francisco, LA and from Europe,
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:were asking for a higher level of food.
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:And so we have those restaurants
and then we also massage and yoga
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:and other things that go with it.
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:Pool, spa, jacuzzi.
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:And so in our case Treebones Resort
is really, yes, you are staying
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:in a yurt or you're staying in the
autonomous tent or the Cove Azure home.
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:But you're not suffering
while you're there.
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:You're actually living luxuriously.
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:You're off the grid.
368
:You have a low carbon footprint, but
you're enjoying your time and you're
369
:enjoying your meals and your experience.
370
:That's the essence of
what we've got going on.
371
:But that was, it evolved.
372
:Devon Towle: Yeah.
373
:We did something similar at
our glacier resort because it's
374
:literally an hour in all directions.
375
:There's no cell phone signal, so we were
able to get starlink up and running.
376
:We got a restaurant and a bar there,
'cause there's nowhere to eat as well.
377
:That's another, difficulty that you run
into with these types of locations is
378
:not having those types of amenities.
379
:So a lot of 'em, you
have to build it on site.
380
:So the fact that you have that sushi bar
and then all that other stuff, I'm sure
381
:like people would love to have that,
because we have simple food, burgers,
382
:pizza, stuff like that, chicken wings.
383
:But there's no other place to eat, so you
have to have that type of stuff there.
384
:Brian Searl: Yeah, I
think that's interesting.
385
:Like just we were talking about decisions
and I know you turned off your camera
386
:for a second, I dunno if you were
walking around and listening to it all.
387
:But we were just talking about the
number of decisions that come into
388
:play as you make and build a business.
389
:And just the different directions
that all those could take you.
390
:And I think and I wanna see if
you gentlemen agree with it, but.
391
:I'm reading this fascinating book.
392
:It's called The Midnight Library.
393
:It's total fiction.
394
:It's not about business but it's about
a woman who wants to die, and then
395
:she goes and gets stuck in like this
purgatory place called the Midnight
396
:Library that has like infinite number
of books with every possible outcome
397
:of what her life could have been like
at every decision point, which is
398
:basically an infinite number of, right.
399
:It's a really cool book.
400
:And I'm only in the, I don't
know, 10, third or 11th chapter.
401
:I was just reading it on a plane
coming back from vacation yesterday.
402
:But like just thinking about all those
different things like you never know
403
:where a decision is going to take you.
404
:And yeah, that's one of the biggest
things that I try to tell people when
405
:they come to me for advice on like
entrepreneurship or building a business
406
:or whatever else is you think about
your decision, for sure, but don't
407
:overthink your decision because you will
never know what the opposite impact of
408
:that other decision could have been.
409
:It could have been a lot better,
it could have been a lot worse.
410
:It could have been the same but you're
never going to know the outcome of that.
411
:So there's no such thing
as a perfect decision.
412
:Would you guys agree?
413
:John Handy: Yes, I would agree.
414
:I love the ocean.
415
:I love boats and fishing
and things like that.
416
:I have a boat analogy though about
decisions and about going in a direction.
417
:And I think it rings true to me.
418
:And one of it is that this
concept of playing it safe I
419
:don't think you could really build
something if you're gonna be safe.
420
:'cause the safe thing
is to don't do anything.
421
:So a ship in a harbor is safe, but
that's not what it was built for.
422
:That always ran true to me.
423
:And the second thing is that you've
got this giant vessel with huge motors,
424
:but you can't steer it, unless it's
moving forward you have to start moving
425
:and then you can make adjustments.
426
:But if you're just sitting there without
any propulsion, you're not going anywhere.
427
:You cannot steer that boat.
428
:It's steered by motion.
429
:And that's been true of our business where
we didn't take the safe route, we took
430
:the riskier route, but we thought about it
before we did it, but we still took risks.
431
:And then secondly, we started moving
forward before we knew everything.
432
:'Cause we didn't know everything
about running a resort.
433
:Brian Searl: And you still don't do you?
434
:John Handy: And I don't.
435
:And I have to keep myself
humble and it's not easy.
436
:It's not hard to keep myself humble.
437
:It's easy to keep myself humble
because I'm humbled every day by
438
:things that I couldn't predict.
439
:Like the global economy shifting right
now and travel is shifting from Europe
440
:and Canada that were coming here.
441
:That's been really halted recently.
442
:And also we have a road closure
in Big Sur, North of us.
443
:So all of the traffic that would
come down, highway one from the
444
:north, has to come all the way around
a mountain and add an hour and a
445
:half to their trip to get to us.
446
:And you can still reach us from the south.
447
:But that's something unpredictable.
448
:It keeps you pretty humble when you're
trying to run a business 'cause you
449
:don't know what next year brings,
but you have to be agile and you
450
:have to adjust and you have to make
moves, based on what's happening.
451
:And also people will tell you.
452
:Like I said, coming from the product area.
453
:Our consumer was a child and
they had no brand loyalty.
454
:They were fickle, and they wanted
whatever was cooled this year,
455
:they didn't care about last year.
456
:But you had to listen to the children
to tell you what they wanted.
457
:And we always tease some of the designers
in my group would be disappointed by a
458
:bad focus group or a bad test result.
459
:But I said, what happened?
460
:Did the consumer let you down?
461
:They will never let you down.
462
:They'll always tell you what is going on.
463
:And I think that's the thing if
you keep yourself humble, you keep
464
:your ear to your consumers, you can
make the adjustments you need to.
465
:Brian Searl: I love your ship analogy.
466
:I would add one.
467
:Stopped one, one other point to it, right?
468
:Sitting in the harbor is definitely,
not the death of a business, but the
469
:death of major progress in a business.
470
:I think there's another segment of people
that is much larger that probably start
471
:the engines and head down the safest
route possible, like the trade route to
472
:Europe that would had been done hundreds
of thousands or thousands of times.
473
:But they knew there was no piracy on that
route and they knew there was no icebergs
474
:and they knew there was no nothing.
475
:And so you took that safe lane and that
may lead you to a profitable business.
476
:And you could do some
interesting things on that lane.
477
:You could even steer just a
little bit left or a little bit
478
:and end up at a different port.
479
:But you're not gonna be
Christopher Columbus.
480
:And maybe Christopher Columbus is
the wrong, analogy to give 'cause
481
:apparently he wasn't such a great guy.
482
:But either way you understand my point.
483
:And so I think that's interesting to me.
484
:The ability of and I see that as, I
don't want to slight anybody, but like
485
:I see that from the outside looking
in as what an in invest as a group.
486
:Typical group, not all.
487
:Typical group with investment capital
is almost required to do, in a lot of
488
:cases, is to stay in not necessarily the
safe lane, but stay in the things that
489
:have been proven to work before lane.
490
:Or the things that at certain, and
we've talked about this on the show
491
:before like electric pedestals at
your glamping resort or whatever else.
492
:You get to a certain point where, the
consumer has demanded, X amount of
493
:electric cars have been purchased, X
amount of campers own electric cars.
494
:The math problem now adds
up to me owning pedestals.
495
:Instead of being the first mover to add
them, and then all of a sudden people come
496
:to you because there's no other place like
the burger joint in the middle of Montana.
497
:Devon Towle: Yeah.
498
:And back to, you know what John
was saying too, and what you guys
499
:were, talking about is nothing
ever goes exactly to plan, right?
500
:And you can plan all day, you
can run all the numbers, you
501
:can do this and then that.
502
:But there's engineering
permitting, there's zoning,
503
:there's, manufacture delays.
504
:There's so many different things that
happen to where you just have to persevere
505
:and you have to be willing to pivot.
506
:Just don't quit, but pivot.
507
:And that's something that I've had to
deal with literally on a daily basis.
508
:Brian Searl: Yeah.
509
:Devon Towle: So when you go into
whether it's, ecotourism, glamping
510
:or any other business, especially as
an entrepreneur, you have to be thick
511
:skinned and know that, the only time
you really fail is when you quit.
512
:And if you continue just to move
forward and press ahead and go through
513
:the difficult times and know that,
you might have to move some things
514
:around or pivot on some certain things.
515
:And I go to that every day.
516
:Knowing that hey, some materials
aren't available or whatever.
517
:Brian Searl: Yeah.
518
:Devon Towle: So just knowing
that you're gonna have to use
519
:your outside the box thinking.
520
:There isn't a, like we have, guide
and roadmaps now, especially, that's
521
:why we offer our consulting because we
spent literally hundreds of thousands,
522
:if not mostly, it's been millions of
dollars more over the past seven years
523
:to help people expedite the process.
524
:And I was looking for a company like
Global Glamping when I started because
525
:I paid for real ed real estate education
when I flipped houses or all that
526
:other stuff, 'cause the experts have
done it and they've made the mistakes.
527
:So I'd be willing to pay some money
upfront to negate that and collapse
528
:my timeline because there's a
learning curve with all this stuff.
529
:So that's actually how Global Glamping
was born, because I was looking for a
530
:company to help me with the renderings
and the site maps and the proformas
531
:and the pitch decks and like the
different property manager software.
532
:Unless you're in this business, people
don't understand the whirlwind of
533
:different verticals that you have to work.
534
:John, you said you've had your
business now for over 20 years,
535
:so you've seen it before.
536
:It was, like you said,
even camping or glamping.
537
:So I know what I've been through
the past seven years, but I couldn't
538
:imagine, over two decades of having
to pivot and figure out which other
539
:ways to go and stuff like that.
540
:So I'm sure you could tell us some stories
about, having to pivot with your business.
541
:John Handy: Sure.
542
:Devon Towle: And would you agree, like
that's probably one of the biggest
543
:things is learning how to pivot
and know that not everything works
544
:out exactly the way you want it to.
545
:John Handy: I think agility is the
advantage that a small company has
546
:over big corporations that have
multiple hotels and businesses.
547
:You're agile 'cause you're able
to move and change as needed.
548
:And I think one of the things
that's affected us a lot is staying
549
:on top of the latest technology.
550
:And it was funny because Trevor
Noah, on the late show parody
551
:of Treebones at one time.
552
:There in the morning, CBS news came and
talked about the unplugging trend and
553
:they used the human nest at Treebones
and they said, no internet, no cell
554
:service and you can just comment, unplug.
555
:And he made fun of us.
556
:But he was, you know how there's
always truth to it 'cause he's
557
:saying, I get a load of these places
that say, come prepare to unplug.
558
:That's because they don't
have cell service or internet.
559
:And it was true, it was a funny
skit that he did on his show.
560
:But now we do, we have starlink and
starlink brings cell phone and there's
561
:probably disadvantages to that in
that now people are reconnected again.
562
:But it's really technology that
didn't exist for us a while back.
563
:We had satellite internet, but it had
what was called a fair access plan.
564
:So it was real slow and you
could only use so much data.
565
:So it was really difficult.
566
:And over the last five years,
starlink has changed everything for
567
:us, but also we're off the grid.
568
:We don't have a grid for us.
569
:So the battery storage systems,
the lithium iron phosphate battery
570
:systems for us have been huge.
571
:And it's allowed us to run off the
sun and to use that battery power at
572
:night and really, have seamless power.
573
:And those are just some of the
technologies that have come into, LED
574
:Lights as an example, were amazing now
that they're nice and beautiful and warm.
575
:And even though our lodging
technologies we were talking with Sir
576
:Glamps-a-lot about the 3D printed homes.
577
:So Azure printed homes we
bought one of those because
578
:we're an ecotourist location.
579
:But one of the things that haunted me is
only 7% of the stuff that we throw into
580
:the recycle bin actually gets recycled.
581
:The something like the Azure Home
uses 60,000 water bottles in one home
582
:and reinforces it with fiberglass and
then uses robotic arms to print it.
583
:And I wanted to show our guests that's
a really comfortable place to stay.
584
:It's very luxurious and modern.
585
:But it's also good for the environment
'cause it's a use for all these recycled
586
:bottles here in the United States.
587
:New technology staying on top of that.
588
:The other one was the autonomous
tents, which are really popular for
589
:us, but that was invented by Phil
Parr, who was a partner with us.
590
:But that's a rev share.
591
:Like you guys were talking about
earlier, I did a rev share with him
592
:because it was an unknown type of
construction and he was gonna have to
593
:supervise it and be really hands-on.
594
:And so we did that and we formed a
partnership and it's been a really
595
:good creative partnership at Treebone.
596
:So it's just like you say, it's pivoting.
597
:It's watching for the technology,
watching for the things that change
598
:and don't hang on to the past.
599
:Move on where necessary, but don't
lose the essence that I think that's
600
:what we're trying to do at Treebones.
601
:And one thing I'm gonna tell
you, I might lose power on this.
602
:I might have to reconnect.
603
:So
604
:Brian Searl: I thought you just said you
had this robust solar thing going on, man.
605
:John Handy: Yeah, I know.
606
:I'm not plugged in right now.
607
:My iPad looks like it's got 4% left,
so if I disappear, I'll come back.
608
:Brian Searl: All right, cool.
609
:You could disappear now if you want.
610
:We we'll talk to Sir Glamps-a-lot
for a minute if you just wanna
611
:go run and get a charger.
612
:So Sir Glamps-a-lot let's talk about
3D printing for a second and then
613
:we'll bring in John for his perspective
when he gets back in a second.
614
:Tell us about what you have going
on first before I ask any questions.
615
:Devon Towle: That was another
thing, I was looking for consulting
616
:and assistance with, because
there's so many options, right?
617
:There's Safari tents, Tree Houses,
geo domes, yurts, aircrete, cabins,
618
:A-frames like, oh my gosh, there's
just so many different units, right?
619
:But again, the most difficult
thing in this industry is the
620
:funding and the financing.
621
:And Jean, the, one of the co-founders.
622
:Had seen my products and
my sites on Facebook.
623
:I forget, Instagram somewhere.
624
:And he called me and was like, Hey,
we really love your business model.
625
:We have an amazing product that, the
world's first 3D printed tiny homes.
626
:And we would love to meet with
you in person to see if we can
627
:figure out a way to work together.
628
:So he flew out to our Murfreesboro,
Arkansas location, diamond glamping,
629
:and we met in person, fell in love with
the site and said, Hey I think that
630
:there's an opportunity to work together,
since we're not just selling trucks, the
631
:building we work for, we have multiple
verticals inside of our business.
632
:And so he was actually able to find an
equipment company to partner up with me
633
:and I was able to get 25 tiny houses, 20
of the X 180's and five of the X 360's.
634
:And now over the past, two months
we've been getting them delivered.
635
:I've been bouncing around to our
different locations and setting them
636
:up and everything that I've done
so far and then like I said, we've
637
:done domes, tiny houses, cabins, the
sheds that you can finish out into,
638
:little cabins and stuff like that.
639
:We've done 'em all.
640
:And as far as eco-friendly speed
to market, cost effectiveness,
641
:ROI longevity, these Azure printed
tiny homes are absolutely amazing.
642
:What John was saying is obviously
it's made outta recycled materials,
643
:but also they're plug and play.
644
:I got the top tier unit, which has
the full insulation, the full solar
645
:power battery banks the full bathroom
module, the kitchenette, everything.
646
:And they were roughly around a $100k.
647
:Their base price was like, $ 59,000
but we were able to rent them
648
:out for $250 to $500 night.
649
:I think Treebones even rents theirs
for $700 to $800 a night, and
650
:they're booked out quite a bit.
651
:They do get high returns, but again,
like the speed to market, the energy
652
:efficiency of them, the eco-friendliness
of them, that's another thing that
653
:people love about this industry is it's
they're temporary structures, right?
654
:So being able to have a unit that's up
and running with a matter of days is huge
655
:for this industry because, the longer you
take to get your side up and running, the
656
:more vulnerable you are to losing your
business because you're not cash flowing.
657
:So if you can get things up in
cash flowing right away and start
658
:generating revenue it's a game changer.
659
:And this has been a game changer for us.
660
:This is our first season with all
of these units, so we're excited to
661
:see how they do, but already we've
been able to get up eight of these
662
:things and literally less than two
months and they're gonna be generating
663
:a substantial amount of revenue.
664
:But yeah, being able to find the right
product, the right structure, finding
665
:the right land that doesn't have a ton
of restrictions, and have to go through
666
:a two to four year zoning process.
667
:I got one property right now.
668
:The one that actually was featured in
Forbes and won of the best Hip Camp.
669
:It's a good old boys club and they're very
strict when it comes to what they allow
670
:and don't allow in their little towns.
671
:Finding the right land that
it's unrestricted, un zoned.
672
:And being able to set up your
site quickly has been advantageous
673
:to the success of our business.
674
:'cause I wouldn't have,
I wouldn't do the same
675
:I went through, but again,
you having to pivot and learn
676
:what works and what doesn't.
677
:'cause no one's ever really
done this stuff before.
678
:Brian Searl: Yeah.
679
:And that's the interesting part.
680
:John, we have you back, but
I think there's a little bit
681
:of an echo coming from you.
682
:We tried to unmute you and it's making
weird sounds, so we'll try, if you
683
:want, I don't know what's happening
if it's just an echo, but anyway what,
684
:yeah, what interests me is like you
talk about all the choices that are
685
:available for people now, but like the
choices that you have available now
686
:is vast seemingly, when you compare.
687
:What was available even just a few years
ago, but I think we're just getting
688
:started, especially with 3D printing.
689
:And you talk about Azure having this
company that does a few different models.
690
:I'm looking forward to what
we're gonna see in 15, 20 years.
691
:I think there's a way, I
think there's a thing where
692
:Devon Towle: I'd say less than that man.
693
:I'd say five.
694
:Brian Searl: I'm always the quick
person that like, wants to jump forward.
695
:So I try to be more conservative sometimes
when I'm talking to shows like this.
696
:I agree with you.
697
:Like it just depends on the
scalability of technology.
698
:Like can they 3D print full
villages in Mexico years ago for
699
:$4,000 for a little hut, right?
700
:So like these things are gonna get pretty
cheap, but imagine when designers like our
701
:company, we do marketing and advertising.
702
:Imagine when we get our hands on
like the 3D CAD designs and we
703
:can design some of this really
cool stuff, or AI can do it right?
704
:And then come up with one.
705
:Devon Towle: Yeah, I was
actually gonna mention AI.
706
:Pretty soon you're gonna be able to
just put in a design on an AI and then
707
:it'll print it out with a 3D printer.
708
:So that's where we're headed.
709
:Brian Searl: And that excites me
because then Sir Glamps-a-lot,
710
:you can go to I don't know, like a
LA Raiders game or whatever else.
711
:Is it LA Raiders or is it Oakland Raiders?
712
:I don't know.
713
:I think it's LA Raiders now.
714
:Whatever, I just made up a team.
715
:Devon Towle: Las Vagas.
716
:It's Las Vegas Ranger.
717
:Brian Searl: I'm a miserable
Cleveland Browns man.
718
:I dunno,
719
:Devon Towle: I'm not from California.
720
:I just have a project out here.
721
:So that's more probably John's.
722
:Brian Searl: All right so anyway,
like whatever, a football team,
723
:basketball team, college, whatever
imagine just showing up like a night
724
:before a playoff game or two nights
before a playoff game and renting like
725
:a lot where you can put up temporary
football helmet style glamping, right?
726
:And then you let people stay in it for
$500, $700, a thousand dollars a night
727
:and then you take it all and recycle it.
728
:'cause NASA's been doing that on
the Space station for 10 years.
729
:And then you just pack it all up, take it
to the next place and print something new.
730
:That's gonna be cool.
731
:John Handy: Yeah.
732
:Devon Towle: Yeah.
733
:That's awesome.
734
:Brian Searl: John, welcome back.
735
:John Handy: Thank you.
736
:Sorry for the technical difficulties,
I guess Trevor Noah is correct.
737
:We're making excuses.
738
:Brian Searl: It's a good problem to
have I realized this the other day and I
739
:don't wanna spend too much time on this
'cause I don't like to talk about myself
740
:too much 'cause we have you guys here.
741
:But I realized that when I
was on vacation, like I don't
742
:take very many vacations.
743
:I work seven days a week, 16 hours a day.
744
:'cause I really love what I do.
745
:But when I do take a vacation, I try to
disconnect and it's been harder now that
746
:like lately, 'cause I've been dealing with
AI and like things are moving so fast.
747
:That's just my little corner
of the world that I play in.
748
:But I realized like walking along
a beach in Vancouver Island with my
749
:girlfriend over the weekend, like this
is a whole different world out here.
750
:Like it has such a huge benefit to
what you do normally in your day if
751
:you were able to truly disconnect.
752
:I think there's a huge benefit there
that so many people in our society,
753
:because of the constant noise, don't
realize that they're missing until
754
:they like actually experience it.
755
:John Handy: Yeah, that's right.
756
:I got a call from the Wall Street Journal,
like first year we opened and we put
757
:on our website, come prepare to unplug.
758
:And they wanted to know about that
trend and I said, no, it's not a trend,
759
:it's just that's what's happening here.
760
:And they asked me if we ever get
any executives that come to stay at
761
:Treebones and what's their reaction
to no ability to talk on a cell phone
762
:or the internet back in those days.
763
:And I said to be honest with you,
a lot of them get very nervous
764
:about that and they get upset.
765
:And I said, my personal experience
has been that when I leave on
766
:vacation, I go to a place like Alaska
or somewhere where I'm not gonna be
767
:able to be in contact if I call the
office and say, you're not gonna be
768
:able to reach me on a regular basis.
769
:I can call in maybe once a week or
twice a week, but just take care
770
:of everything and just do the best
you can and I won't criticize you.
771
:And my team always rose to those occasions
and the world will work without us.
772
:If you go and look at astronauts
and go into outer space, that world
773
:is just existing just fine without
your intimate little involvement.
774
:And I think we get too connected to
our devices and we need to unplug
775
:sometimes, we need to get away and
at least at Treebones, we focus
776
:all the internet on the main lodge.
777
:So that's the hub of activity.
778
:But when you go back to your individual
lodging units, with the exception of the
779
:Cove, which is the Azure home and the
autonomous tents, they have full speed
780
:internet, but everything else doesn't.
781
:And that way you have that option
just to unplug and be away from it.
782
:And, just even kids with video games
learning that they can live without it.
783
:It's amazing.
784
:Brian Searl: Can you
live without video games?
785
:John Handy: I think so.
786
:Brian Searl: I'm kidding.
787
:I'm kidding.
788
:I don't even play video games.
789
:Devon Towle: I used to be a huge
gamer and then I realized there
790
:was more important things in life.
791
:And I don't play video games.
792
:I haven't played video
games in almost a decade.
793
:I used to love Halo and FIFA and
794
:Brian Searl: I just played
the builder ones, right?
795
:So I'll still play like Fallout or
something where you have to build
796
:a city or make so many decisions.
797
:'cause I like to do that from
an entrepreneurial standpoint.
798
:So I'll play those once in a
while to just de-stress at night.
799
:But I'm far from a gamer.
800
:Like I'll pick up a PS five
controller once every couple months.
801
:For a couple hours.
802
:Devon Towle: Maybe later on
when I have more time, again, I
803
:might get back into video games.
804
:Brian Searl: You're never
gonna have more time.
805
:You're enjoying what you do Too much, man.
806
:I used to say that to myself too.
807
:John Handy: The game is real life.
808
:Brian Searl: If I have more time and
then I'm like, lemme do this other
809
:thing that's gonna stress me out.
810
:And then I.
811
:Devon Towle: Yeah, for sure.
812
:I like John's, the game of
real life, that's for sure.
813
:Brian Searl: It is and it's interesting,
like you can, and I think we're
814
:blessed, at least I consider myself
blessed to be in this industry of
815
:glamping, camping, RV parks, all that.
816
:'cause there's a subset of many more
people in this industry who have already
817
:experienced that disconnection, either
through their own parks or through
818
:traveling to other people's parks, or
just having a love of the camping glamping
819
:industry and coming into it and purchasing
a property to do that same thing.
820
:But for sure, I can tell, like when I
talk to a client, like you talk about
821
:going on vacation and disconnecting,
there are clients who, and most of them
822
:are this way who are like totally fine.
823
:Like I understand you
need to take a vacation.
824
:Your team is there, I have
35 people or whatever.
825
:Like they're not gonna be the
same as you, but we can deal
826
:with that for a week or two.
827
:We're not gonna die.
828
:But there are some clients who like feel
like they are gonna die for that week or
829
:two weeks that they can't talk to Brian.
830
:And I think those are the people who
are generally speaking stereotypically,
831
:are nearer to the business, haven't
learned how to disconnect, are involved
832
:in too many things that are stressful
at their business and haven't sorted
833
:some stuff out, but they'll get there.
834
:But I think we're at a great advantage of
being in this industry from the get-go.
835
:Would you guys agree?
836
:John Handy: Yeah, I think so.
837
:Devon Towle: Yeah.
838
:It's so untapped still.
839
:People like us are the ones forging
and pioneering the entire industry.
840
:So.
841
:John Handy: It's easy to think of yourself
as absolutely critical to your business.
842
:And I'm sure there's an
element of that's true.
843
:But what I've discovered too is if
I delegate things to my other family
844
:members and to other people that I've
hired, we have a great general manager
845
:at Treebones and if I delegate to them
and give them the proper amount of
846
:instruction and maybe some learning
ahead of that great things happen and
847
:I'm ready to expect the unexpected.
848
:And that's how we're gonna get to
the next wave of whatever's happening
849
:at Treebones is through the next
level of teamwork and staff members.
850
:Brian Searl: Yeah.
851
:And the only way you figure
that out is to fail, right?
852
:So what I think John is saying is
if you're an entrepreneur out there,
853
:the more vacations you take, the more
ways you realize your business fails
854
:without you, the more things you can
fix, the better you are and the calmer
855
:your vacations will be in the future.
856
:So just take a vacation every other week.
857
:Devon Towle: That's not
the best advice, guys.
858
:In case people are out
there that was sarcastic.
859
:Brian Searl: They know if they watch
this show, they should never listen
860
:to anything that comes outta my mouth.
861
:But yeah I mean where do you guys'
businesses go in the future, John?
862
:Like what are your future
plans for Treebones?
863
:John Handy: It is interesting that we
have had lots of investors come and ask
864
:if they could buy or buy into Treebones
or have us franchise it and move it other
865
:places we haven't been wanting to do that.
866
:Right now there's nothing against
that, but there's a lot of movement for
867
:people to invest in ecotourism because
there's a lot of people that they only
868
:wanna put their money into something
that is environmentally friendly.
869
:And so I've noticed that trend
happening in the last few years.
870
:We've been a approached a lot
of times, but for now, I talked
871
:to my whole family about it.
872
:And we don't have any other partners.
873
:We own it fully.
874
:We've paid off our loans.
875
:But I think we're gonna keep
it as a family and let the
876
:next generation take it.
877
:My wife, Corinne and I have
been very hands-on for 20
878
:years while we're running this.
879
:And then, all the years that went
into planning it and building it.
880
:But now we're ready to let that next
generation start to step up and move on.
881
:And our kids have said they'd rather
have Treebones than the money,
882
:'cause in the end it's theirs.
883
:But we're gonna keep it going.
884
:And then our guests have told us,
please don't ever lose the essence
885
:of what Treebones is, even though we
are improving and changing things.
886
:And the essence of Treebones isn't
yurts and or anything like that.
887
:It's the idea of perching
lightly on the land.
888
:And it's the idea of living simply.
889
:And being close to nature and being able
to hear nature and see nature and touch it
890
:and feel it, but also be safe and warm in
your own place to, to go to bed at night.
891
:So if we add anything, it's gonna
be with that essence in mind.
892
:And we're gonna keep it family oriented.
893
:I'm not saying that's the only way
to do things, but there's a lot of
894
:corporate hotel chains and there's fewer
and fewer family run businesses that
895
:the owners and you know the family,
and we know our guests, and I think
896
:that's what's working for us right now.
897
:So that's what we're gonna stick
with for the future of Treebones.
898
:Brian Searl: That's awesome.
899
:Beautiful.
900
:I think there are certainly different
paths you can take as, we'll just call it
901
:for the sake of argument, a regular small
business owner outside of our industry.
902
:Not sliding at all, but we'll just call
'em regulars for the sake of argument.
903
:But if you're in the glamping
business, there's so many different
904
:ways you can take it and all
of them can be right for you.
905
:John Handy: Sure.
906
:Brian Searl: It depends on
your audience and who you're
907
:targeting and what you want to be.
908
:And if you want to be family owned or
you want to be investor driven or you
909
:wanna be something in the middle, which
we talked like Kevin is one of those
910
:groups, I think I can say that I would
say he's in the middle right where he is.
911
:We have to focus on the
investment side of it.
912
:We have to give an ROI to our
investors, but also like we care
913
:about the people who are here.
914
:We care about their experiences,
we care what they're seeing,
915
:doing, touching, tasting, whatever.
916
:And those things are like built
into our, like you can come invest.
917
:And I don't know that this is true
about Kevin, just to be clear,
918
:but you can come invest in us,
but these are our ground rules.
919
:We're gonna provide good experiences
where people were gonna do that.
920
:And I think that whether that's
Kevin's property or like we've
921
:talked to dozens of others that we've
entered that've interviewed on the
922
:show, who all have their different
philosophies of things they're gonna do.
923
:There's no wrong way to do it
unless you're not understanding your
924
:market and you don't have a plan or
a vision that you're going after.
925
:Is that fair?
926
:Devon Towle: Fair.
927
:Brian Searl: So what's, yeah,
I was just gonna ask you Devon,
928
:what's the future for you too?
929
:Devon Towle: Yeah, so I saw this happening
about 15 years ago when I was doing
930
:the tiny houses and the market, I just
turned 40, like I said, and if I didn't
931
:have this business, I still wouldn't
be able to afford a home like this.
932
:Being, getting creative with financing
and working deals and stuff like that is
933
:the only way I've been able to purchase
units is because mortgages are insane.
934
:The prices of houses are insane.
935
:The median income price of the United
States home right now, is over now
936
:eclipsing some places over $500,000.
937
:People can't afford places to
live, so offering affordable.
938
:Eco-friendly, available structures in
communities that are, escaping the Matrix.
939
:Being in the outdoors has been
the most rewarding thing for me.
940
:And people have gotten
engaged at our properties.
941
:They've had weddings, they've
came back for their honeymoons,
942
:connecting people to nature.
943
:Just like John said, that's been the
most rewarding part of the business for
944
:me and our business has really become
a ministry of TLC man togetherness,
945
:love community, connecting people to
outdoors, showing them more affordable
946
:options for, midterm and long-term living.
947
:Right now my goal is to get enough
cash flowing assets so I could get
948
:like a 25 50 million, a hundred million
dollar capital raise or funding.
949
:'cause I want to open up legit
communities like this for
950
:midterm and long term living.
951
:And ultimately, not like a timeshare
where you buy a couple weeks and then
952
:you go to a location or another location.
953
:But I wanna sell.
954
:Ecotourism, long term and midterm living
memberships to where they can buy into
955
:our different developments, and then
they could actually travel around the
956
:world and become digital nomads, and
then we'll help with entrepreneurship.
957
:We'll, be able to have all of the onsite
amenities from internet to spa stuff, I
958
:know health and wellness is huge for Gen
Z and younger generations these days,
959
:people don't want to drink as much.
960
:I'm six years sober now too, so I've.
961
:Nature and this industry has
been huge for me as far as
962
:mental and health wellness stuff.
963
:There's just so many different check
boxes that ecotourism and glamping,
964
:check for not only myself, but for people
and wellness and lifestyle in general.
965
:That makes me so passionate about it.
966
:And that's really what I want to
be able to do is offer communities
967
:for people that they can actually
live in these types of sites.
968
:It's more than just a short-term
rental for me at this point right now.
969
:That's what I'm doing to be
able to get the cash flow and
970
:show the business model works.
971
:But I wanna open up, long
sustaining communities for people
972
:to be able to live in full time.
973
:That's my main goal.
974
:And then also we're developing an app
that almost gamifies, ecotourism because
975
:each location has unique things to do.
976
:So I know, I'm sure John, his
location has, some cool stuff in the
977
:area that is only specific to them.
978
:Same thing with Glacier National Park.
979
:We have the Glacier Mountains
and then and Diamond Glamping.
980
:We have Murphysboro, Arkansas,
which is a creator of diamonds
981
:where you can go mine diamonds.
982
:So finding locations that have cool,
unique experiences showing affordable
983
:housing, building communities.
984
:And, being eco-friendly is really the
mission of Global Glamping, and it's
985
:an exciting time for the industry.
986
:Brian Searl: I think my hunch is,
and just call this a prediction.
987
:We'll see how this ages that I think
even if you don't get a hundred million
988
:dollars investment, you're gonna
build something pretty fucking cool.
989
:Wait, I'm sorry, that's, I can't
swear that's on the leader show, I do.
990
:Just kidding.
991
:Sorry.
992
:Like we have another podcast called
Outwired that I'm gonna do in like
993
:an hour that's more of a Joe Rogan
style where we actually drink
994
:whiskey and let a few swear words go.
995
:But really I think you're gonna,
and I think you know that, I don't
996
:think you need me to tell you that.
997
:But I think that slow burn of the patients
thing that you've already experienced
998
:and you already know how to handle is
gonna make a more rewarding company.
999
:And I think also, like you're gonna be
able to turbo that anyway with robots
:
00:50:09,227 --> 00:50:13,367
and AI to where you won't even need that
investment at the scale that traditional
:
00:50:13,367 --> 00:50:14,807
people would need capital at, but.
:
00:50:16,057 --> 00:50:16,732
Devon Towle: A hundred percent.
:
00:50:16,802 --> 00:50:19,292
Brian Searl: Yeah, I'm excited to see
what, both of you guys continue building.
:
00:50:19,352 --> 00:50:21,692
I'll be building here on my
side too with AI and marketing.
:
00:50:22,062 --> 00:50:23,592
It's definitely gonna
be an interesting world.
:
00:50:23,652 --> 00:50:27,292
But the disconnection piece, the
technology that blends with nature the
:
00:50:27,292 --> 00:50:30,772
ability for people to still disconnect
while being connected in some ways
:
00:50:30,802 --> 00:50:34,192
to their own choosing, I think makes
for a really fascinating future.
:
00:50:34,192 --> 00:50:35,302
Any final thoughts, John?
:
00:50:36,202 --> 00:50:38,762
John Handy: No, I think that
the future is bright for
:
00:50:38,762 --> 00:50:41,372
ecotourism, glamping, and camping.
:
00:50:41,372 --> 00:50:45,747
I think it's one of the things that,
it's written into our vision is to
:
00:50:45,747 --> 00:50:49,347
make sure we are inspirational to
the people that come and visit us,
:
00:50:49,407 --> 00:50:51,147
as well as being inspired by them.
:
00:50:51,147 --> 00:50:56,467
But I think that when they come and
they stay in a an Azure home or a yurt
:
00:50:56,527 --> 00:51:00,127
and they're comfortable and they're
living off grid, there's also ideas
:
00:51:00,127 --> 00:51:01,357
that they can take home with them.
:
00:51:01,357 --> 00:51:05,197
I think nothing better than going
on a trip somewhere and then
:
00:51:05,197 --> 00:51:07,087
coming home feeling inspired.
:
00:51:07,597 --> 00:51:11,897
And I think that's our big thing is how
do you inspire people to have their own
:
00:51:11,897 --> 00:51:16,597
organic garden, to compost their waste,
to get their electricity from the sun?
:
00:51:16,857 --> 00:51:18,537
To live in a recycled home.
:
00:51:18,587 --> 00:51:22,237
And even when we were off air, Brian,
you mentioned something about going
:
00:51:22,237 --> 00:51:25,797
beyond the Azure home and making
things you could buy in the store.
:
00:51:26,217 --> 00:51:31,987
That's an exact vision we've had where
we recycle our own waste on site and
:
00:51:31,987 --> 00:51:33,997
turn it into products you can use.
:
00:51:34,107 --> 00:51:38,547
That part of that isn't that the
10,000 people, that's about what we
:
00:51:38,547 --> 00:51:43,712
get a year coming through Treebones
to stay, that's not gonna in itself
:
00:51:44,012 --> 00:51:48,332
change the world to take those people's
recycles and turn 'em into products.
:
00:51:48,332 --> 00:51:52,832
But if they're inspired, if you take
even a percentage of those people
:
00:51:52,832 --> 00:51:56,132
and they've gone and implemented
something of that on their own,
:
00:51:56,132 --> 00:51:58,092
it makes the world a better place.
:
00:51:58,092 --> 00:52:00,492
And that inspiration gets passed on.
:
00:52:00,497 --> 00:52:04,042
And I think that's the big vision
that we would all like to, at
:
00:52:04,042 --> 00:52:05,442
our place, would love to see.
:
00:52:05,472 --> 00:52:08,412
We'd love to feel like someone
walked away and had a new idea.
:
00:52:09,202 --> 00:52:09,742
Brian Searl: And they are.
:
00:52:09,742 --> 00:52:11,032
And I think that's the point, right?
:
00:52:11,032 --> 00:52:13,852
Is that the way you inspire
people to do all that is to
:
00:52:13,852 --> 00:52:15,742
show them that it's possible.
:
00:52:15,747 --> 00:52:19,192
Whether it's a 3D printed home
or through off the grid living
:
00:52:19,192 --> 00:52:22,102
that's just as comfortable as
home or whatever it is, right?
:
00:52:22,372 --> 00:52:23,962
John Handy: It's
possible, but not painful.
:
00:52:25,012 --> 00:52:26,002
Brian Searl: Yeah, exactly.
:
00:52:26,052 --> 00:52:27,372
Devon Towle: And it exists already.
:
00:52:27,372 --> 00:52:27,432
Brian Searl: Yeah.
:
00:52:27,432 --> 00:52:30,342
Devon Towle: Because it's
in our DNA to be in nature.
:
00:52:30,342 --> 00:52:30,402
John Handy: Yeah.
:
00:52:30,702 --> 00:52:34,092
Devon Towle: To be connected to
the outdoors, to be in community.
:
00:52:34,452 --> 00:52:38,742
And that's like the biggest draw for
people that are just sick and tired
:
00:52:38,742 --> 00:52:42,282
of living in the city and, being
controlled and all this other stuff.
:
00:52:42,282 --> 00:52:47,222
And this is that opportunity and that
outlet to be able to experience that now.
:
00:52:47,252 --> 00:52:49,622
'cause before it really
didn't exist, now it does.
:
00:52:49,622 --> 00:52:53,982
So it's like John was saying, we want
to pave the way, give people a visual
:
00:52:53,982 --> 00:52:56,232
and be immersed in the outdoors.
:
00:52:56,262 --> 00:53:00,552
And it's gonna take people like
John, myself and you, Brian, just
:
00:53:00,552 --> 00:53:04,702
to continue to share the vision and
get people outdoors connected to
:
00:53:04,702 --> 00:53:06,802
nature and escape the matrix, man.
:
00:53:07,462 --> 00:53:07,642
Brian Searl: Yeah.
:
00:53:07,642 --> 00:53:10,842
And all it takes is that experience
like just on Vancouver Island,
:
00:53:10,842 --> 00:53:13,242
and I still have them, right, I
appreciate this just as much as
:
00:53:13,242 --> 00:53:15,012
you guys do, but I still have them.
:
00:53:15,012 --> 00:53:19,002
We were in Vancouver Island, took a boat
tour out eight hours, two hours into
:
00:53:19,002 --> 00:53:22,182
the middle of nowhere, up into the North
Islands, and we did a grizzly bear tour.
:
00:53:22,672 --> 00:53:25,972
And just sitting off the shore, like we
got to be the first people to see it,
:
00:53:25,982 --> 00:53:30,242
the bear was named Thimble, come out
with her two cubs that were like in their
:
00:53:30,242 --> 00:53:33,752
second year of life and just playing and
wrestling with each other on the shore.
:
00:53:33,752 --> 00:53:36,902
Like you just can't, like
that's a whole different world.
:
00:53:36,952 --> 00:53:38,902
And if you can, there's so many
people I'm sure who take that
:
00:53:38,902 --> 00:53:41,872
tour who will be on their phones
taking pictures and I like, sure.
:
00:53:41,932 --> 00:53:43,252
I took some pictures too, of course.
:
00:53:43,252 --> 00:53:45,442
But really won't see the bears.
:
00:53:46,102 --> 00:53:47,662
When you see the bears.
:
00:53:47,722 --> 00:53:52,282
And imagine what it's like to just be
them and their simplified nature and
:
00:53:52,282 --> 00:53:55,562
walking through the forest and picking
berries and if you can identify with
:
00:53:55,612 --> 00:53:57,292
that's when you truly get the inspiration.
:
00:53:57,292 --> 00:53:57,562
I think.
:
00:53:59,447 --> 00:54:00,052
Devon Towle: A hundred percent.
:
00:54:00,052 --> 00:54:01,312
Brian Searl: Cool, guys,
I appreciate your time.
:
00:54:01,522 --> 00:54:02,392
It was a wonderful show.
:
00:54:02,392 --> 00:54:05,242
If you guys wanna hear more of me,
not you two, I know you guys are
:
00:54:05,242 --> 00:54:09,262
busy, but everybody who's watching
us wants to hear more of me talking.
:
00:54:09,512 --> 00:54:10,912
In about an hour, we're
gonna do a show on Outwired.
:
00:54:10,912 --> 00:54:14,512
We're gonna talk about niching down into
your different groups of people you wanna
:
00:54:14,512 --> 00:54:18,212
target, figuring out who your audience is
through marketing with a lot of different
:
00:54:18,212 --> 00:54:21,632
data and insights and things from Scott
Bahr and Greg Emmert, my two co-hosts.
:
00:54:21,632 --> 00:54:25,182
So other than that, we'll
see you next week for another
:
00:54:25,182 --> 00:54:25,812
episode of MC Fireside Chats.
:
00:54:25,812 --> 00:54:26,162
Thank you, Devon.
:
00:54:26,162 --> 00:54:26,432
Thank you, John.
:
00:54:26,432 --> 00:54:26,912
Really appreciate it.
:
00:54:26,982 --> 00:54:27,272
John Handy: Thank you.
:
00:54:27,272 --> 00:54:27,522
Enjoyed it!
:
00:54:27,592 --> 00:54:27,902
Devon Towle: Thanks, Brian.
:
00:54:27,902 --> 00:54:28,402
Brian Searl: Take care guys.