Today’s conversation is for leaders, contributors, and the quiet force multipliers inside every organization—the people who know they're capable of more and want to become indispensable to their teams and clients.

I open today’s episode with a personal story from my early days leading digital initiatives at iHeartRadio—when I wanted desperately to be seen as invaluable, but hadn’t yet discovered the next level inside myself. That transformation changed my entire life, and it’s the foundation for today’s powerful conversation.

I’m joined by Terry Murphy, President & CEO of Bayhealth, a leader who has guided major hospital expansions, built high-performance teams rooted in purpose, and shaped cultures where people don’t just work hard—they stabilize, accelerate, and elevate the mission.

In this episode, we dive into:

• What truly makes someone indispensable inside an organization
• Why discovering your why allows you to push through any how
• How quiet contributors become mission-driven catalysts
• The emotional intelligence, communication, and accountability required to lead
• The unseen daily miracles inside healthcare—and what business leaders can learn from them
• How to gain influence even without a title
• Terry’s personal leadership evolution and the lessons behind it

This episode will ignite your purpose, sharpen your leadership, and show you the roadmap from marginal contributor to difference maker.

This podcast is brought to you by WireBuzz, where we help companies maximize clarity in complex sales processes through website transformation, persuasive on-demand video, sales team training, and targeted digital advertising.

If you’re ready to elevate your role, impact more lives, and create extraordinary results for your organization—this episode is your blueprint.

Learn more about Terry and the incredible work happening at Bayhealth:

👉 About Terry Murphy

Discover your business's hidden revenue potential with our AI-powered growth assessment. Get personalized insights and actionable strategies to boost your sales and marketing performance:

👉 Take the WireBuzz Revenue Acceleration Assessment

And if you're ready to amplify your yes and accelerate your impact, grab my #1 bestselling book right here:

👉 Download Accelerating Yes!

what is up what is up everybody

today's conversation is for leaders

it's for contributors

and quiet force multipliers within an organization

people who know that they're capable of more

and wanna become

indispensable in the lives of their teams

and their clients

if only somebody would show them how to unlock that

and when I was leading digital

initiatives at I Heart Radio

for one of their nationally syndicated talk shows

my impact was so small on that organization

but in my heart I was frustrated

because I wanted the head of that network to see me as

I saw me as being so invaluable to the organization

and

you know what happened is eventually

I just had to realize that there was another level

inside of me a new level of service

and the way that I actually cared

and

how I used my full potential to impact people's lives

and when I elevated myself to becoming indispensable

the person that owned every aspect of the position

I heart took immediate notice

and before I even noticed it

they shifted my priorities and within six months

I was leading seven of the largest

nationally syndicated talk shows

you would know all of the shows

and what was the difference

and how did the organization recognize that impact

well it changed my entire life

this podcast is brought to you by the Wire Buzz team

now if that name sounds familiar

it's because I've spent

the past decade growing Wire Buzz

into a digital marketing powerhouse

designed

to maximize clarity in complex sales processes

so we can help accelerate revenue

and we do this in three phases

phase 1 we transform your website to function

like your best salesperson

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effective and simple ways to improve your company

messaging attract more digital attention

and ultimately make more sales

today we're gonna talk about becoming indispensable

not just in your role but in how you show up in

the lives of people on your team on a daily basis

and most importantly

how do you serve them and your clients at the same time

and we're going to pull back the curtain today

not to talk about a healthcare system

but to talk about how you become so invaluable

to your customers and your team

what it takes to shift

from marginal contribution to difference maker

inside of your organization

and that's why I'm joined right now by Terry Murphy

president and CEO of Bay Health

Terry has LED major hospital expansions

developed high performance teams that are

connected to their why we're gonna focus on that also

and to help them push through the how

because whenever you're focused on the why

you're doing something

the how actually becomes the easy part

and

you created a culture where people just don't

work hard they show up to be stabilizers

accelerators and mission driven catalysts

Terry thanks for joining me right here on the Toddcast.

thanks Todd

I appreciate

being here and joining you and your audience

you know Nietzsche

said something that I

I just got chills just mentioning it

um in Twilight of Idols

Nietzsche said he who has a why can bear almost anyhow

and in leadership and in life

I've found that people

who show up the strongest in pressure moments

are the ones that are anchored on purpose

so what is your why Terry

as a leader

and how has it helped you navigate the inevitable

how

struggles and tested your resilience and your impact

well uh

thank you for the question Todd

I I think generally

just growing up in a family situation

where it was a large family of seven siblings

and

most of us ended up in careers

where we were serving others

police officer teachers

people working in the healthcare industry

and um

I think that that social structure

and just the environment

and the time that I grew up with

a lot of the uh

direction from uh my parents

really uh

focused me on wanting to serve others

and that really hasn't changed

and I think for most people on our teams

uh most people go into healthcare to really

care for others and it's a very

there's a very big reason why I think uh

nurses and doctors

are always very high on that professional spectrum

because they they give of their lives

professionally in serving others

uh I tell our teams uh

our calling is way up here

uh we're not uh

no offense to those that build bikes

or I have other businesses

but we're taking care of humans

um

taking care of family members and communities and just

have the ability to impact people significantly

every day so it

it's a pleasure to be in healthcare

the number of people that come into the profession

continues to rise

and I think that just says something

about what people are looking for in their lives

and that service to others is just a big drive

and you know it

I Learned it as a waiter that I was there to serve

and part of serving is anticipating what that

client or customer's next need is

before they even know that they need it

and I see that service on a

that desire and willingness to serve people on a

at the highest levels in healthcare

when healthcare is done incredibly well

my I was raised by my grandparents and um

my Nana died on a Thursday

my papa while I was laying on the

in the floor at his retirement home

keeping an eye on him

he had a heart attack two days later

and I found myself twice in 48 hours

crying on the shoulder

shoulders of a healthcare provider

and that is their everyday service from their heart

it's like a mission and a purpose

and I can tell just from our time together

that that purpose to serve is strong in your heart

where does that come from

I really just think of uh

getting the thrill out of uh

seeing people and and the impact that we can make

it's not hard to see it we see it every day

and

part of it is driven

by being able to work with a group of people

physicians nurses

environmental service techs

these are individuals

and all of our jobs are just a little bit different

but we all have the ability to impact people

and so just surrounding yourselves

in a healthcare organization

is something that is also something that

even though it's very hard work

it can be very difficult work

it's the most complex industry that you can work in

because so many people with so many different jobs

all having to do it the the right way

uh it

it is it is amazing

to be able to work in that type of complex environment

where people are there for the right reasons

and then when you see a young family with a new baby

or someone that has even gone through a palliative

care experience where someone had to leave the earth

but you did it in

the right way and you did it in a compassionate way

just working with people it

there's no better industry to work in

and serving others in in healthcare

and I think that has a lot to do with why folks do it

yeah

I find it obvious you know

but earlier in my life it wasn't so obvious

you know

I'm a sports fan and my friends are always like hey

let's go to Notre Dame or let's go see a game at Fenway

and I love that but over a four year period in my life

everything changed I created the first video

medical encyclopedia on the internet

it had 8,000 interviews featuring

the top doctors at hospitals all over the country

and as I walked through the hallways

you're talking about young parents

I realized that I would show up at Fenway or Notre Dame

cause that's where miracles happen

but the truth is

it really only happens on Sunday

but in hospitals on every hallway

miracles are taking place

and the team in a hospital

that's a team sport

right you would agree

it's a team sport because you guys absolutely

all day long right

and but it's also

business in general

is a team sport and an individual sport

like I'm chasing greatness

and I know you are too in your life and in your work

like

I wanna become the greatest version of me possible

so I can create the

fullest impact that god created for me

while I'm here on earth and how I serve people

but I've read that you're a fan of tennis

and also it's an individual sport

my favorite tennis player is probably Gaby Sabalenka

and only because I love her spirit

and I love her sense of humor

on on the male side I uh

love the greatness of jokovich

just

someone who's been great over a long period of time

for different reasons and

and it's a very active sport

and usually the people that are in the sport

are just really nice people

who are out there just trying to be active and

and have a good time

and chasing greatness and it's an individual thing

and you see that in business with like

leaders and individual people on the

on their that are on a team

the ones that take ownership right

and I know you also love playing basketball

a team sport which requires like

passing and trusting and moving as one

as a unit how do these two lenses

individual mastery team synergy

how do they show up in the way that you lead Terry

uh two things Todd

I think the individual has to uh

bring the right behaviors to the job

so there are expectations

there are accountabilities

so you have to do that as an individual

and make sure that you just get the best

and the brightest people involved

in your organization but on the other side

you also have to have a professional code of uh

conduct in how you work together as leaders

how you hold each other accountable

how you

you take any kind of game

gamesmanship or politics out of a leadership team

and it's not it's never about the eye

so you do

pay attention to getting the best and the brightest

that want to work in a team environment and under a

a behavioral code of conduct

and how leaders work together

that are direct with one another

hold each other accountable

not afraid to speak up

um they don't triangulate

so we have a

very particular code that we use at Bayhealth

not in a weird way

but just a code of conduct

in how we comport ourselves as leaders

so I think you've got to do both

it is extremely complex if you

just think of someone coming in for open heart surgery

if you haven't sterilized the room properly

if you don't have the right instruments

if you don't have the right technical person

doing the surgery if you don't have the right sutures

you can see there are a lot of people

that have to pull up

the most complex things in the world

in saving someone's life or making someone better

so you have to have these ways of

of um

setting those behaviors of how you work together

in order to do it well

and I just think that it I

we have a group of team members

we have about 5,000 team members

that uh

bring it every day and it doesn't really matter what

what your job title is um

that doesn't really matter

we just have different roles

that's all and I think the

the people here uh

pull it off everyday and

but I think it's that two sided thing you've

you've got to find and hire

for the right talent

you've got to spend a lot of time to make sure that

the truth behind the person that you're interviewing

is what you're getting

and getting the best and the brightest

and then setting the culture for your leaders

and part of that correct me if I'm wrong

as a leader

is discovering the why in everyone on the team

and helping to ignite that why

right so

they can push through the how

which is the real hard part

yeah I think the why is extremely important

as a leadership team we

we have to be very vulnerable with one another

we have

it's because we are vulnerable with one another

and understanding the why and

and understanding individuals

taking care of people uh

requires really deep relationship building

even if that may be a 4 or 5 day stay

or you have to have these relationships built

and I think paying attention to those things with our

the people we serve makes a

a huge difference as well

as you're talking I'm thinking about um

you know I went through a heart procedure in 0 8

in 2,013 my wife was diagnosed with breast cancer

and in the moment we

we pushed my wife in and prayed together

my wife whispered to me

have you noticed dad

and I said yeah

and she said he keeps clutching his chest

and I said

as soon as you go in this door

we're going to er the nurses ready

but they didn't want to scare you

and she said please don't worry about me

take care of dad right away

that was our last words dad went right to the er now

I have two patients

I've got one having surgery upstairs

one in the er downstairs

they kept dad overnight in the cancer recovery ward

so he could be near his daughter

and I gotta tell you

the love that I have seen from healthcare providers

that's on a different level

that probably happens every day within an organization

but only a lay person like me doesn't get to see

is really beautiful and yet

undiscovered

by common people that don't walk the hallway every day

am I am I

am I right about this

oh absolutely

just this morning I

I got I received a note from

one of our emergency room physicians

who said that one of his colleagues

another emergency room physician

she had a patient who came in

and was discovered with something uh

very bad she was in town for a wedding

she flew in from Colorado

but the condition was causing her to come in

to get it checked out

and it was a

very bad news to be given to this young woman

um this

physician

reached back out to her home health system in Colorado

and really set up the care plan

full discussion of how this was gonna be taken care of

and those things can bring people to tears

so um

that kind of impact happens every day

within the health system

you never want people to have to experience it

to see it

um but we think that

we certainly

are very proud of being able to touch people every day

and just

every time a baby is delivered

within our health system

we do a lullaby over the entire organization

so I just 30 minutes ago another baby came

and sometimes they go back to back if they're twins

but it reminds us of why we're here

and it's bringing back that

recognition of those that work in healthcare

just do some amazing things

and as goofy as society can be

as angry as people can be in our society

when you come here

it's really about caring for other people

and it's it's what makes us a little bit distinctive

yeah I've got chills all over me because um

I'm so lucky to have seen this in my life

and if I didn't spend four years in hospitals

I would have missed that moment all together

and every organization as a leader

you've got hard workers

but then there are those that elevate

everyone around them and their impact people

and their so valuable to an organization

I consider them

indispensable to the mission of the organization

these are the impact players

what makes the difference between someone

who's a reliable contributor

and someone who rises to the level of outstanding

and becomes an indispensable member of the team

yeah I think certainly how they respond to the pressure

um

I think having a strong presence

and someone that's a phenomenal communicator

someone that people follow

it can even be someone who may not be at the

the top of their career

and have a lot of growth opportunities

but they're still extremely strong

so it's how you look at them

based on their performance and their growth

potential

to really drive

those that are the best and the brightest leaders

and we're just uh

very fortunate to have many

really strong leaders who work together again

and when someone falls we're direct about it

but we're also there to pick each other up as a team

and hold each other accountable

and I think that those all play a part

yeah you know

the feeling

when you're playing basketball with somebody

and you look over and they're on your team

and you say and they're just doing incredibly well

and you say to yourself

I'm so glad they're on my team

like I love that in business

like that's one of my favorite feelings

and when you're building a high trust team

what traits or actions immediately tell you

like this person multiplies the mission

this is someone I want on the court in crunch time

I think it's important to be a little bit two sided

with the ability to be really caring

and having a strong emotional intelligence

or the aspects of emotional intelligence

with the ability also uh

look at facts and say no and be realistic

it's the ability to see situations for what they are

and to bring out what's what's needed at that time

so I think it's

it's certainly the emotional intelligence

and being able to relate to people

and put yourself in someone else's shoes

and to see

I actually worry about all the technology

and how that removes maybe our ability to read people

I've seen young parents with kids in the screen time

and I just wonder about the face to face

uh recognitions

but I I think the ability to uh

relate to people

but also to be able to make hard decisions

and hold people accountable

are the two biggest strengths

and having great communication skills

and presence also is very helpful

for leaders

the Terry that got started in

like

2001 is not the Terry that we're talking with today

right like

you've had growth

and personal development and maturation

yeah

I grew up struggling with attention disorders

and dyslexia and a lot of humiliation

and it required me

to create these little 2 minute

micro drills

that help me close the gap in my personal development

to the point where

people today would never know that I used to struggle

or was in the slow kid classes

what kind of personal development have you built in

for yourself so you could become an indispensable

person in your organization

or in your career that could impact lives

what have you had to do to get yourself to the position

where nobody would ever know that you used to struggle

yeah I think the leaders that can be

that can be most harmful are those that think

they can do it all and they feel that way

that they've accomplished it all

there's no more that they can learn

so I I'm a believer in lifelong learning

and my view is completely incomplete

and I say that with people so they hear it

that my view is just one view

and there are many others

and you have to have an ear and be able to listen

I think just learning the industry

learning from great physician leaders

uh learning from uh

professional nurses uh

we believe in shared governance

uh our nurses are professionals and

and help direct the work of our professional

nursing staff

so I think really committing to learning

the new things that are in the industry

building new relationships

taking on other responsibilities in other industries

all those things I think make you a different person

I think having children can make you a different person

and I I'm the father of three girls

so I I actually um

had to really learn about my communication style

and be a little bit

critical of how I would communicate with my daughters

not that it's completely different

but I I had to change how I communicated

and what I was saying and how I was saying things

to be a little bit better at that

so

I think it's just learning

as you move in your professional career

never be satisfied yet you're there

because you're never there and there's always gonna be

something new to learn to develop in your own self

testing your leadership strengths and

and understanding your strengths and weaknesses

and being transparent about that

I think is all important as well

you know I've got two older sisters

I'm the youngest in the family

they challenged me in my communication style

and really what they did is

they developed a warmth in me

that probably wouldn't have been there

if I was in a different environment

and I'm grateful for it like it made me uniquely me

and I can see that quality in you

being indispensable

often requires commitment to learning

like I've noticed and maybe you've seen this too

the person that's on the

fastest learning curve is often the one

that is driving the organization forward

more than anybody else

and sharing ideas that challenge the status quo

is really important

without coming across as pushy or political

how do you coach people that you see that are young

that have potential Terry

how do you coach them um

to have influence and impact

even if they don't have that in their title

or the authority

there's got to be a skill you've developed

at some point

well you actually coach them

you're very direct and and we have uh

newer members of our team that are uh a little bit uh

less seasoned and and working through

and just having the dialogue about different styles

and how you blend those styles

so when you know that whole norming forming storming um

you really make that much smoother

if you're transparent and you talk about these things

and I I

like in it

to

having an executive session with my board of directors

I have one every meeting

so when I have them it's not out of the ordinary

it's not for a negative reason

it's just to make sure you're on the same page

same with doing these kinds of understanding of styles

if you just never talk about it

and then you talk about it

people think oh no

what's what's wrong

we just talk about those things and

and you have to coach on uh

timing and

and the purpose of timing and different styles

and how you work together

and to be transparent

with everyone involved on the team

so that you understand the styles

you understand the proclivities

but you manage that as a team um

and you do it as a team and when you walk out you're

a team when we when we leave a room

we're as one

and we are very clear when we leave our meetings

what did we all agree to and um

I think that's another powerful technique

for our leadership team to make sure that there

you have alignment

and something tells me

like you've got 5,000 people underneath you

something tells me that the

impact on a member of the organization

that is a quiet conversation

a one on one

in a moment where other people aren't there

is significantly more valuable than a tear down

in front of a group of people

and people that we both know

shared with me about the way you walk the hospital

and are present and interact

what are those

what is the value for any leader that's out there

um

of a quiet conversation with somebody that you know

that's on the cusp of either going in the

the direction of indispensable and greatness

or the opposite way

because often people teeter between the two

yeah I think that it's always

always important to get to truth

my favorite phrase is esse quam videri

to be rather than seem to be

it's about being truthful and honest

and

the best way to do that is to be out and about

and see at the

at where the work is done

and to talk to people and have it as a

as a kind of a

a presence where people feel comfortable

and they're just not gonna tell you oh

I love your jacket they'll

they'll tell you

this thing over here is a little bit goofy

what are we doing

so I we all not just me we all as a leadership team

do a rounding with a purpose uh

to understand our performance what's working well

what can be done better every day

we do a daily huddle as a entire leadership team

and that may be 120 leaders

that are on a web X on what's working well today

where do we have a method

where do we have a personnel thing

do we have equipment issues

what's do do we have celebrations

we do celebrations

all these things are done every morning at 10:00am

following earlier huddles by nursing units

or different departments

so anything that may come up early

first thing we're talking about it at 10:00 to say okay

who's gonna do what to settle that issue

so

I think that level of connectivity on what's going on

and helping to remove barriers

makes it a place where

if people are gonna do this hard work

it's it's a little bit better

because you can have those things addressed

and in any organization

it doesn't matter if you got 5,000 or five

being the leader that holds the torch for everybody

to see where we're going and a reminder

and creates the right energy and excitement

and reminds everybody of our

our shared purpose

is a really valuable way to start every day

I'm sure that's written into like

your operations on a daily basis

of something we've got to get our leaders to

am I right about that

I think our leaders are very

we've been doing this for it's how we do our work

there's a lot in healthcare about getting

to standardize work

to produce quality and outcomes that you want

it's about having high reliability

principles where you tell

any employee can say halt

I want to stop the line this is a safety issue

I have a a concern

they can tell I can be an environmental tech

and I can tell a surgeon hold on

you can't do that

I have a question you can ask clarifying questions

so we use these principles and how we do our work in

in here

um

to really just again provide a safe environment people

usually in healthcare

they wanna do good work they wanna do good things

and if you can provide that kind of environment

it it just makes it a little bit easier

I have to thank you for devoting your life to helping

elevate the quality of care that our families have

I did a

I did a day with a

where um

their whole message was they are

everybody operates under the mother standard of care

how do you want mom treated

and I got to see that filter down

through the whole organization

and all the way down to the chaplain

and to the person that walked the dog through the

the chemo

room pet therapy and pet therapy

like I got to see the mission at play

and it's really beautiful if anybody

hasn't had the opportunity to walk through a hospital

as an observer

to see how hospitals care

please don't miss that opportunity

it's a really beautiful thing

and he's Terry Murphy

he's the president and CEO of Bayhealth in Delaware

Terry

thank you so much for coming here on the toddcast

and helping me ignite for people there

why so they can push through the how

and also remind people

on how to become indispensable

within their organization

so they can achieve a much larger mission together

Terry thank you so much for joining me

thanks Todd it's been my distinct pleasure thank

you so much

yo that was a powerful episode

and from what we just Learned

it should be obvious how you can now implement

these lessons in your life

to get to the next level now

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