In this episode, Cheryl Spangler breaks down the real story of BOXABL, the viral modular housing company that promised to reinvent homebuilding.
**don't forget I don't edit these so you get them raw that's just the way it is
Founded in 2017, BOXABL captured massive attention with foldable homes, celebrity buzz, and bold claims about speed and affordability. But behind the marketing was a far more complex challenge involving zoning, transportation, capital discipline, manufacturing realities, and the often-ignored problem of integrating housing into real communities.
This episode explores:
Why modular housing is harder to scale than it looks
How early decisions created long-term constraints
The difference between building a product and making it livable
What builders, investors, and real estate professionals should learn before chasing speed
If you’re interested in housing innovation, modular construction, real estate development, or startup case studies, this episode offers a grounded, practical look at what actually determines success.
