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Rethinking Your Pricing Strategy: From Coffee Coaching to Scalable Offers with Josefine Wanner
Episode 1524th August 2026 • The Pricing Lady • Janene Liston
00:00:00 00:32:13

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15. Rethinking Your Pricing Strategy: From Coffee Coaching to Scalable Offers with Josefine Wanner
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14. When Customers Push Back on Price: Why Discounting Isn't the First Move
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8. Market Saturation: Does That Mean You Have to Lower Your Coaching Prices?
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5. The Pricing Flinch: Is It Nerves — or Is It a Signal?
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1. Defending Prices That Were Never Set Properly
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20. Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 2)
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19. Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 1)
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18. My Gut Says I Should Lower My Prices — What Should I Do?
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17. International Pricing - What to Consider Before You Set Prices Across Borders
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16. Small Pricing Adjustments – Why Small Steps Mean More Than You Think
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15. Q4 Pricing Check-In: What to Revisit Before the Year Ends
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14. When Pricing Feels Personal: Separating Self-Worth from What You Charge
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13. Negotiating with Confidence: Pricing, Power & Leadership with Carrie Gallant
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12. Pricing with Purpose: Building a Business That Works for You with Anna Lundberg
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11. Building Trust Through Transparent Pricing - Why Openness Matters
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10. Pricing Psychology Part 2 – The Impact of What’s Going on in Your Head
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9. The Psychology of Pricing Part 1 – How Your Customers Think
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8. Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value
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7. Navigating Discounts and Promotions, Protecting Your Brand
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6. Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson
5. Pricing for Profit in the Service Sector: What You're Overlooking
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4. Creating a Pricing Strategy That Builds Long-Term Client Relationships
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3. From Shy Pricer to Confident Pricing – with guest Jeannie Dougherty
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2. Position Discovery Calls: From Free Sessions to Paid Clients
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1. 7 Key Questions to Help You Assess Your Pricing Strategy
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21. Price Talk Tactics: Knowing the Right Time to Discuss Price with Customers
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20. The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball
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19. The Pros and Cons of Discounts in Service-Based Business
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18. Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney
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17. The Price Rise Trap: 3 Myths Keeping You Stuck
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16. Understanding Behavioral Styles for Effective Pricing with Shelly Starks
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15. Should I end my prices in 9s or 0s?
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14. Overcoming Pricing Fear – with guest Stacey Hagen
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13. Packaged and tiered offers: What's the right strategy for your small business?
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12. Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance
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10. Why Is It So Hard to Tell Customers What You Charge
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9. Is a supported tiered pricing model the right option for your coaching business?
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8. She Means Business: Aligning pricing for impact
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7. Pricing for Freelancers: Tips and Tactics to Capture More Value
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6. The Power of Profit: Why Profit isn't the Bad Word You Think It Is
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21. 3 Things You Must Do When Planning Price Increases
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20. Should I Offer Black Friday Deals
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19. From Vine to Wallet: Navigating Wine & Spirits Pricing
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18. Apologetic Pricing: Looking Back, This Was My Pricing Strategy – with guest Mandy Bronsil
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17. Flexible Pricing: How easy-going should your pricing strategy be?
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16. From Hourly Rates to Bundled Value: The Power of Packaged Pricing
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15. Overcoming Objections: The Worst Way to Respond to Pricing Objections
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14. From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes
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13. Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns - with guest Margit Takacs
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12. Embracing a Profitable Pricing Mindset – with guest Jen Gutfriend
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11. Unveiling Strategies for Pricing Unique Offerings
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10. What does Good, Fast or Cheap mean for your Service Prices?
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8. Women & Money: Improving your relationship with money (Part 2)
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7. Women & Money: How your mindset impacts business and life. (Part 1)
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6. 12 More Questions to Ask Yourself When Setting Prices
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5. 12 Questions to Ask Yourself When Price Setting
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3. Pricing Learnings for Coaches & Healers
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1. 3 Pricing Tips to Start 2023 Off Right
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23. Should I Put My Prices On My Website
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22. The Importance of Knowing Why That's Your Price
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21. How to Go About Pricing Your Membership Site
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20. 5 Signs That'll Help You Know When to Make Changes to Pricing
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19. I Offered Discounts People Didn't Ask For with Guest Rahgna Lewis
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18. Episode 100: Behind the Scenes with The Pricing Lady
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17. Episode 99: Celebrating the Show with Guests & Listeners
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16. 5 Pricing Tips for Coaches to Build a Stronger Business
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15. I Had Big Issues with Money, But Then My Whole Mindset Shifted – with guest Heidi Gruss
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14. 5 Pricing Best Practices for Your Small Business in 2022 and Beyond
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13. Only After 100 Clients, Did I Realize I Wasn't Turning a Profit - with guest Maryia Ramanava
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12. I Didn't Really Think about Pricing - with guest Pauliina Rasi
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10. For a Long Time Pricing Was This Big Mysterious Thing
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9. Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing
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5. Sometimes It's Just as Simple as Asking for More - with guest Bob McIntosh
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4. I Made the Mistake of Pricing Based on Ease – with guest Dr. Carrie O. Graham
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21. Why I Quickly Shifted Away From Time-Based Pricing
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20. I Can't Charge That: I Feel Like an Imposter – with guest Sherine Lovegrove
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19. Pricing Is A Thought Process
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18. I Finally Got it: I Can Love my Work AND to Make Money
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17. 3 Reasons Competing on Price Alone is Risky for Your Business
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15. Why Do We Pay so Much More for Brands
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14. 10 Signs It's Time to Change (or increase) Your Prices
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13. Soar to New Heights: Overcome the Adversity of Your Thinking – with guest Kamille Cawley
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12. How the Clarity of Your Message Impacts Willingness to Pay
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11. 3 Reasons You Need to Start with Pricing Early On
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10. Know Thy Customer, Know Thy Price
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9. Impact of Geography and Culture on Pricing Behavior
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8. Raise Business Profits with Better Pricing
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7. The Amazing Effect of Purpose & Impact on Pricing in Your Small Biz - with guest Melissa Buch
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6. The 5 Reasons You Need Solid Pricing Strategy
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5. Pricing When Your Offer Isn't A "Magic Pill" - with guest Jen Macfarland
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4. What You Know About Pricing Is All Wrong
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2. It took me a long time to realize the value I delivered - with guest Joy Foster
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3. The Leaky Bucket of Pricing
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1. trailer Welcome to Live with the Pricing Lady the Podcast
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