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How to Build a B2B Podcast with Personality and Purpose with Jess Cook
Episode 352 • 26th March 2026 • The Content 10x Podcast • Amy Woods
00:00:00 00:37:59

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What does it take to build a B2B podcast that people actually want to listen to, in one of the most crowded content spaces out there?

Producing a show with personality and purpose is the best way to spark interest, gain repeat listeners, and get people talking about your brand.

In this episode, Amy sits down with Jess Cook, VP of Marketing at Vector, to talk about their fantastic podcast, This Meeting Could Have Been a Podcast – a show that we have the pleasure of working on at Content 10x.

From scrapping the original concept to building a LinkedIn presence that's become a genuine awareness magnet, Jess shares how personality, specificity, and a smart content strategy combine to make a show that really stands out.

Find out:

  1. Why Jess scrapped the original podcast concept and started over from scratch
  2. The show's purpose: arming marketing leaders with how to have better conversations with their CEOs and solve problems
  3. How she named every episode like a Seinfeld script - and why that specificity works
  4. The decision to record in-person and how it transforms chemistry and production quality
  5. How LinkedIn personal branding has become Vector's most powerful awareness channel
  6. How encouraging the whole team at Vector to post has amplified their reach
  7. The planned and surprise benefits of a strong B2B podcast
  8. How 'Vector-on-Vector' — using their own platform in their own marketing — has become their best proof point
  9. What's coming next for Vector in 2026, including the “Ghost Tour Tour” and season 3 of the show

Important links & mentions:

  1. Jess on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/
  2. Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/
  3. Vector’s Website: https://www.vector.co
  4. Vector’s podcast This Meeting Could’ve Been A Podcast: https://vector.transistor.fm/people/jess-cook
  5. Vector episode Josh Overthrows Jess and Gets Cancelled: https://vector.transistor.fm/episodes/josh-overthrows-jess-and-gets-canceled
  6. Content 10x Podcast Episode 302: How to Maximize Content with a Small Team with Jess Cook: https://www.content10x.com/302
  7. Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
  8. Content 10x: https://www.content10x.com/
  9. Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

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53. Chatbots and Content Repurposing with Kelly Noble Mirabella
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52. Lessons Learned After 1 Year Hosting The Content 10x Podcast
00:17:32
51. Having a Content Repurposing Strategy When Reviewing Content Requests
00:10:24
50. How To Use Analytics To Decide What Content To Repurpose
00:12:38
49. How Transcriptions Can Play A Key Role in Content Repurposing
00:12:47
48. How to Repurpose Your Content on Instagram with Jenn Herman
00:40:46
47. How to Incorporate Content Repurposing into your FB Ad Strategy with Julia Bramble
00:41:51
46. The Increasing Importance of Video Content
00:07:41
45. How Content Repurposing can Improve SEO with Andy Crestodina
00:44:56
44. A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories
00:08:32
43. How to Become Loved As A Podcaster (By Those Who Hate Podcasts)
00:11:33
42. 4 Ways To Add More Impact When Repurposing Content
00:09:22
41. How to Run an Email List Building Challenge by Repurposing your Content
00:09:55
40. How to Create Audiograms for your Podcast: Wavve vs Headliner
00:13:36
39. How To Turn Your Blog Post Into A Multimedia Experience!
00:09:21
38. 6 Tips For Repurposing Video Content Onto Social Media
00:16:06
37. My Dad Wrote... Something That I Repurposed The Hell Out Of!
00:08:08
36. Epic Podcast Repurposing
00:13:42
35. Creating Content for Twitter in Light of the Spam & Bot Crackdown
00:09:44
34. Your Finest (Content) Hour May Be Yet To Come
00:10:46
33. Repurposing Webinars with Louise Brogan
00:25:10
32. Simple Ways to Repurpose Blog Content onto Instagram
00:08:44
31. Question and Answer Repurposing!
00:07:48
30. Repurposing on Pinterest with Kate Ahl
00:34:36
29. Repurposing Your Video By Launching A (Brand New) Podcast
00:11:04
28. Repurposing Your Blog Post To Video
00:10:15
27. Is Cross-posting Effective or Just Plain Lazy?
00:06:01
26. How to Repurpose Content on LinkedIn with Cathy Wassell
00:24:46
25. Convert Your Blog Post Into A PDF: The Best Tool Ever!
00:06:32
24. Repurposing Your Content Into A Content Upgrade
00:11:08
23. How to Repurpose Live Events with Janet Murray
00:33:25
22. How Much Time Should You Spend Repurposing Content?
00:09:32
21. Converting Your Content Into A Best Selling Book With Chris Ducker
00:32:20
20. How To Decide What Content To Repurpose
00:09:20
19. How to Repurpose Your Content Using SlideShare with Ana Hoffman
00:37:33
18. How To Plan & Create Your Content For Repurposing
00:08:09
17. Content Stacking with Colin Gray
00:21:10
16. Content Repurposing: The Done-For-You Option
00:12:30
15. Content Repurposing: How To Use Paid Help Effectively
00:11:00
14. Content Repurposing: Low Cost DIY Strategies
00:10:15
13. How To Repurpose Membership Site Content with Mike Morrison
00:34:42
12. Repurposing Tips & Content Predictions for 2018
00:13:07
11. How To Repurpose Facebook Live Videos With Ian Anderson Gray
00:24:02
10. Repurposing & Respecting the Social Media Platforms
00:11:27
9. How To Repurpose Content Using GIFs with Andrew & Pete
00:22:59
8. How To Repurpose Your Content To Connect With Your Audience
00:11:09
7. 4 Clever Ways To Repurpose Your Facebook Live Videos
00:12:58
6. Blog Syndication Explained With Yva Yorston
00:20:13
5. The Biggest Mistake That You Can Make When Repurposing Content
00:08:50
4. How To Repurpose Your Blog Post Into An Infographic
00:12:01
3. 5 Ways To Repurpose Your Podcast Into Video
00:11:35
2. An Open Letter From Your Content
00:06:06
1. 5 Reasons Why You Should Repurpose Your Content
00:11:09
trailer Introduction to the Content 10x Podcast
00:02:11