In this powerful episode of the High Profit Event Show, host Rudy Rodriguez sits down with bestselling author and keynote speaker Hal Elrod for a deeply practical conversation about personal discipline, experiential event design, and monetizing live events with integrity.

Hal, best known as the creator of The Miracle Morning, has sold more than three million copies of his books worldwide and has built a global community around his life-changing SAVERS framework. A former Cutco sales rep turned professional speaker, Hal’s journey includes surviving a near-fatal car accident at age twenty, being pronounced dead for six minutes, breaking eleven bones, being told he would never walk again, and later overcoming a rare and aggressive form of cancer after being given only a 20 to 30 percent chance of survival. Through it all, he has used and refined the principles he teaches, applying them not just to business growth but to literally saving his own life.

First we discuss how disciplined personal leadership drives event performance. Hal breaks down the SAVERS framework—Silence, Affirmations, Visualization, Exercise, Reading, and Scribing—and explains how event leaders can aim this daily practice toward a singular objective, such as filling their live event to capacity

Rather than using vague or unrealistic affirmations, he teaches a three-step structure: affirm what you are committed to, affirm why it matters, and affirm the specific actions you will take and when you will take them. For event hosts navigating the stressful ramp-up period before an event, this approach shifts focus away from anxiety about ticket sales and toward intentional, controllable actions. The SAVERS routine becomes not just a morning habit, but a strategic execution tool that aligns mindset, energy, and daily effort with measurable event results.

Next, we explore the evolution of live events from information-heavy conferences to immersive, transformational experiences. Hal introduces the concept of Event 1.0, Event 2.0, and Event 3.0, explaining that most events stop at simply putting speakers on stage and delivering content

He emphasizes that true transformation happens when attendees are given time to reflect, journal, share insights in small groups, and engage in experiential elements like music, movement, and emotional connection. Drawing from his own events and the Exchange Approach methodology developed alongside his business partner, Hal highlights the power of structured peer interaction and collective intelligence. For event leaders, the message is clear: information alone is no longer enough. Engagement, integration, and shared experience are what deepen impact, increase loyalty, and elevate the overall value of the room.

We also address monetizing events by seamlessly enrolling attendees into mastermind or higher-level programs. Hal demystifies the process by sharing how his first mastermind was modeled from programs he had participated in and was built quickly without overcomplication

Instead of delivering a hard pitch from stage, he recommends “seeding” the value of community throughout the event by reinforcing the importance of proximity, peer influence, and accountability. By allowing interested attendees to opt in for deeper conversations and by leveraging testimonials from current members, the invitation feels natural and integrity-driven rather than sales-focused. For event leaders seeking to increase backend revenue, this approach demonstrates that enrollment works best when it is positioned as a continuation of the transformation already taking place in the room.

Throughout the episode, Rudy and Hal weave together personal resilience, event strategy, and high-level leadership, offering practical insight for event hosts who want to fill their rooms, create unforgettable experiences, and build sustainable communities beyond the stage. This conversation serves as both a tactical blueprint and a mindset reset, reminding event leaders that the most profitable events are built from the inside out.

Want to connect with Hal?

Miracle Morning Hub: https://miraclemorning.com/

Speaker Website: https://halelrod.com/

Podcast: https://podcasts.apple.com/us/podcast/achieve-your-goals-with-hal-elrod/id820889267

LinkedIn: https://www.linkedin.com/in/hal-elrod-aa054324a

Instagram: https://www.instagram.com/hal_elrod/

Facebook: https://www.facebook.com/yopalhal/

Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.

Good morning, good afternoon, and good evening, and welcome to today's episode of the podcast. Today we have a very special guest, my dear friend, Mr. Hal l Rod from Austin, Texas. Welcome, sir Rudy. Thank you so much for having me, brother. I'm so excited to have you on here, Hal, I read your book, gosh, well over 10 years ago.

I think it was 2014, Miracle Morning when I was on my way out of the Navy and I was wanting to become an entrepreneur. Wow. And just trying to figure all the little pieces that go into how to be productive. Outside of the world where, all as entrepreneurs, there's no structures. Nobody's telling you what to do,

You gotta self-direct. And your book was just so freaking helpful, when I found it back then. And even to this day, man, I still love referencing your book from time to time, and sharing with others the savers and all the methods. And I had a miracle morning. So I'm excited to have you on here with our audience today and really, yeah, you're just a fun guy.

A lot of energy. Awesome. For our audience here who's tuning in, maybe hearing your name for the first time, Hal Elrod is the, the author of the Miracle Morning Brand, who's actually, have you seen the video? He has a series of books behind him 'cause he is actually diversified his book into various niches over the past many years and has sold over 3 million copies.

But on the way to 30 million. Dude, future. I'm future casting, creating the future. Yeah. On your way to 30 million. No doubt about that. But, I sold over 3 million copies of The Miracle Morning, and you also have run many, many events over the years. And I know we'll talk on that and some of the top of mind challenges that event leaders face when they, leave their event, especially the stress around filling their events.

But, you do a lot of keynote speaking these days. You've actually been a keynote speaker on some very large stage in our industry, including the Mavericks group, Joe Polish, arch Angel, Dave Ashley's bio conference. So if you're listening to this and you're like, Hey, I need a keynote speaker like hell at my event, guess what?

You can email Hal and have a chat with him about it and his team. Welcome brother. I'm gonna go ahead and hand you the stage. I'd love to hear a little bit about your background with events and, let's have some fun. Yeah, man, my background that led to this whole kind of journey when I was 20 years old, I was hit head on by a drunk driver.

My car was hit head on by a drunk driver at 70 miles per hour, and I was found dead at the scene. And when I came out of the coma six days later, I had been dead for six minutes. I broke 11 bones doctors that I would never walk again. Well, at that point I had been a Cutco sales rep for a year and a half, and I started speaking at Cutco events, regularly.

And I had a dream of being a speaker, and when I came outta the coma and I was facing this unimaginable reality, one of the first thoughts I had is, oh, maybe this is meant to be, maybe I'm supposed to experience this extreme life and death adversity so that I can overcome it and then I can share it from the stage, with people, with audiences.

And I was 20 years old at that time. But that became my life's work. And, writing books and then speaking about those books essentially, and sharing my message from stage. And then in 2000 and. 12. I published the first edition of The Miracle Morning Self-published it and. One of the bonuses that I gave away before I even know what I was doing, is I had a whole bunch of tiers where if you order 25 copies, you get this little bonus and 50 copies and a hundred, if you order 500 copies, you get a free ticket to the first ever, live event that I'm putting on.

And I didn't know what I was gonna do for that. I just sold the bonus and then figured I'll figure out how to do it on the way. And so 2014 was our first ever live event and we ended up not calling it The Miracle Morning, we called it the Best Year Ever Blueprint. And we had 450 people, I think at our first one, at like a $580 price point, somewhere around there.

It was great. And then we sold a mastermind on the back end. We called the Quantum Leap Mastermind, so we sold a mastermind off the back end of the event. And it was a really successful model. So we did that again the next year and ended up six years of running those live events. And, quick aside, in 2016, I was diagnosed with a rare and aggressive form of cancer, acute lymphoblastic leukemia, and I was given a 20 to 30% chance of surviving.

So, if you're my parents, you're like, and then even me, I'm like, God, what else am I supposed to learn? Like I already faced death once. And now I was a dad with a 7-year-old daughter and a 4-year-old son, and being told I only had a 20 to 30% chance of being alive for my kids. And, so 2019 was the last year we ran the event.

I was on chemo. I was struggling with mental and emotional challenges. And so we put the event on hold. And in hindsight, when 2020 hit and we didn't have an event on the calendar for December, my business partner, John and I were actually like. Dude, we dodged a bullet, like if there was any year to take a break from live events, 2020 was the year, to take a break in advance.

So yeah, man. That's been my experience with live events. And we do online events all the time. We've actually pivoted to do a lot of online events 'cause we have an international community and it's, millions of people around the world that do their miracle mourning. And it's hard to get 'em all into a room in Austin, Texas. A lot easier to get 'em into a Zoom room, wherever they are around the world.

Thanks for that background, man. Several things that jumped out to me. One, obviously your origin story, which you highlight in the book. I remember that story. You just said it.

I was like, oh yeah, I remember reading that. How, yeah. You had to come back from being on top of the world to like, nothing, almost dying. And then how you rebuilt yourself and how the miracle mourning and the principles and the practice that you learned, helped you rebuild yourself.

I know we'll talk a little bit more about that here, in a bit, which I'm excited about. And then thanks for the context on your live event experience. I know it's been since 2020, but you went through the grind. You went through the grind that most people listening to this are going through right now or can relate to like, hey, I threw an event on the calendar, didn't know how it was gonna feel, and now it's coming up and I am stressing out.

Yeah. About how do I get my, event filled and I think one of the things that would be really interesting to hear is maybe you can share, a little bit about the Miracle Morning maybe somebody hasn't heard it, but specifically, you could recommend event leaders apply maybe the savers concept for those super stressful 90 days leading up to their event when all they can think about is building their event.

Absolutely. So the Miracle Morning, in case someone doesn't know, it's made up of six practices. It's a morning routine. It's kind of one of the OG morning routines since 2012. And, the six practices are organized into a memorable acronym. The Savers, S-A-V-E-R-S. The first S stands for silence.

So it's starting your day with prayer, meditation. Just peace of mind and really calming your nervous system, lowering your stress, getting centered, getting focused and prepared for the rest of your miracle Morning and ultimately the rest of the day. The A in savers is for affirmations, and this is actually key.

This is the most, I think, misunderstood, form of personal development affirmations are, and they have a bad rap. Because either if you ever saw Stewart Smalley in the nineties, like the Saturday Night Live character that kind of made fun of affirmations with his over exaggerated the list, he'd say, daily affirmations with Stewart Smalley.

But then I think the biggest reason is affirmations have been taught by. Well-meaning self-help gurus in these really ineffective ways. So we're taught to either lie to ourself like, I am wealthy, I have 500 people at my event. And it's like, but if that's not the case, if that's not yet true, then you're creating an internal conflict.

It's incongruence within yourself. You're stating something that you aspire to or you wish were true, but it's not true. There's a distinction on how to do it the right way. The second problem with affirmations is we're often taught to use this flowery passive language where you're like, I am a money magnet.

Money flows to me effortlessly and in abundance, and that's just this delusional thing where you're not a money magnet. Like that's not how it works. So the way that I use affirmations and anybody listening to this. You can apply this to filling the room of your live event. You can apply this like I did in 2008 when I created the Miracle Morning to doubling my income in a recession, a global recession, which I did in two months.

Thanks to the Miracle Morning. You can apply this affirmations formula. I'm gonna teach you to beating cancer when you're given a 20 to 30% chance of surviving, like it's a universal formula that whatever your goals. Or outcomes are that you desire. This will amplify and accelerate your ability to achieve them.

Three simple steps. Step one, affirm what you are committed to. It's very different to say, I am wealthy, or I have 500 people registered for my event. Things that aren't yet true. From, I am committed to do everything in my power to fill the room to capacity so that the people can benefit, when you're committed, that's what generates the movement and the motivation and the drive and the forward progress to generate the outcome.

So step one, affirm what you're committed to. Step two, affirm why it's important to you. Why is it a must? Why is it meaningful? So in the filling the room example, I'm committed to fill the room to capacity because I know that what I have to deliver at that event is going to transform the lives of every person in attendance and therefore.

It is my God-given responsibility to do everything in my power to get people into the room, to fill that room. And the third step is affirm which actions you will take and when, which actions you will take and win. And so the bottom line is when we feel stressed and you mentioned like I know as an event person, it's stressful.

You're not selling enough tickets, you're not sure if you're gonna reach your capacity. The bottom line is when we focus on things that are out of our control, we feel out of control. That applies to every aspect of life. 2020 was a great example. The whole world was stressed and overwhelmed because they're focused on a virus that they can't control and government shutdowns they can't control.

And what their aunt said on Instagram that they can't control, and these affirmations allow you to focus on what you can control, which is what you're committed to, why it's important, and the third piece, which actions you will take and when and when you're affirming and reminding yourself every day that in order to follow through with my commitment.

For example, I will follow my marketing plan, or I will make my marketing plan, or I will email on Mondays and Fridays with added value and an ask at the end. So that formula allows you to focus on what's in your control, remind yourself why it's important, and just remind yourself of what you can do to get there.

So, real quickly, the last part of the Saber V for visualization. E for exercise, R for reading, and the final S for scribing. And these are the six most timeless, proven personal development practices in the history of the world. And what makes the Miracle Morning so unique, so miraculous, if you will, is you're not just picking one of them that'll change your life.

You're stacking all six of these habits in a daily morning routine that can be done in as little as six minutes. Or 20, or 30 or an hour, but you're essentially putting yourself in a peak physical, mental, emotional, and spiritual state every morning so you can win the day and then achieve the goals and results that you want in your life.

I love the hell, and I love the conviction that you bring to this. Clearly it's changed your life. It helped you beat cancer. It helped you double your business during a recessionary period. And it's helped millions of people, do the same, in similar, benefits.

Just a recap for our audience here. Savers, the acronym was used and correct me if I missed it here. So, the S is for silence. Then it's affirmations, and doing it in a way that we actually believe, like we're fully committed versus, oh, I'm a money magnet.

Yeah. Like something congruent. V SAV. B is for visualization. Visualization. Taking the time to see that feature. Goal. Yeah. E. E for exercise. R is for reading. And then the last S is for scribing. Scribing. There you go. You had yourself, yeah. Begin with the end in mind. That's one of your things you do, Rudy?

Yeah. And I do have to share their audience here that this little acronym. As simple as it is, I just encourage you to write it down. Go buy a book, read about it like this. If you're not doing this or something similar to this, there's nothing more important, in my opinion, in business or life.

Taking that time that, whether it's six minutes, 20 minutes, or an hour or more each day to take care of yourself and have a formula and you're looking for a process formula. Check out health stuff. His stuff is phenomenal. I know we can go into the weeds here and talk details, but I wanna keep it as relevant as we can to our audience here with events.

Yes. Maybe specific recommendations you can make for event leaders on how they can apply savers in the Miracle Morning process, to help them manage that ramp up to their live events. The way that I look at it is, there's two ways to approach the Miracle Morning. One is as a general personal development practice to start the day in a peak state,

So you might read a book on mental health and then maybe your reciting affirmations around your different goals that you have in your life, your financial goals. Your fitness goals, your marriage goals, your parenting goals, and maybe you're doing a guided meditation about having more confidence and maybe you're journaling what you're grateful for,

So it can be this generalized morning routine. That overall serves you, or it can be a very dialed in, singular focused, singular objective, morning routine. So in 2008 when I created The Miracle Morning, I didn't know it would be a book four years later. Like I just needed to turn my life around because.

The economy crashed. My coaching business was failing, so my savers were all focused on doubling my in 'cause I lost half my income. So I wanted to double my income to get back to where I was and go beyond. So I ordered a book called Book Yourself Solid by Michael Port on how to book coaching clients. If I were you right, I would use your reading time, whether you're reading a book about how to fill live events or you're reading blog posts about it, or you're working with Chad GVT,

But that becomes your content. Time is learning from someone who's an expert that's done what you're trying to do. You're learning it. Then you pull out your affirmations. My first affirmations were a blank Microsoft Word doc, and as I was reading the book, think about this, most of us read a book and we're like, Ooh, that's a really good point.

And we underline it. Maybe dog ear it. I'll come back to that and then we keep reading. You're like, oh my gosh, that's a great one too. Oh, that's a great one. Then when you finish the book, you have the best of intentions to come back. And we rarely ever go back to integrate and implement everything that we read.

We just go, oh, I got that book done. I got another book I really wanna read. So for me, as I'm reading this book and I'm learning the things to achieve the goal I have of doubling my income, as I read something, I'm like, Ooh, I need to remember or implement that. So I would type it into this Microsoft Word document.

Affirmations in the simplest form are just reminders of what you deem to be so important that you need to remember it. You need to integrate it, you need to implement it so my affirmations were just simply all of the most important actions and lessons that I was learning from the book. So now I'm reading the book and learning.

I'm putting in my affirmation so that in one succinct page I can review and not forget, so I can implement. Then I'm visualizing myself doing the things today that I need to do, that I affirm that are outta my comfort zone. Then I'm pulling out my journal and I'm scribing, and I'm writing down the most important thing I'm going to do today to move the needle to achieve the goals.

So all of the savers. Synchronistically support each other and support you in focusing on what you need to focus on harnessing and developing the beliefs to achieve whatever goal. And because for me it was like I want to double my income. It happened in two months. When I had cancer, it was like, I gotta beat cancer.

I beat cancer. At one point I wanted to run a 52 mile ultra marathon. So I read a book on it. I affirmed it, I visualized it, I journaled about it. I exercised and I achieved that goal. So this universal framework is the saver or the SRS that you can apply toward filling your events.

Hal, that is brilliant, man. I love that specific example and how you channel all of the elements of the Miracle Morning towards a specific objective or outcome. That's brilliant. So for event leaders, listening to this, doing that in moment of silence right in the morning of a piece and maybe.

Taking a pause from everything. Yeah. Going into the affirmations and thinking about, or affirming what they want to see as their event outcome af when they come into filling their event. Getting to the visualization, whether it's an image or a video or whatever. Just closing the eyes and visualizing that room already full.

Yeah. And then gotta move the body, gotta exercise, gotta walk. But, while walking, you could be having conversations or doing something that's gonna support the event. And then reading something about how you're gonna go about promoting the event. And then ultimately, writing about it as well in journaling, maybe what works, what's not working, at capturing all ideas around that objective.

I like that. I like the singularity of focus or theme around. On all the elements of the miracle mourning, that's awesome, man. Yeah. Thank you, brother. Yeah. Okay, so our audience, let's just say that they focus, they committed to the miracle mourning, they're doing the savers.

They got specific intention or agenda that they're working towards, and let's say. They do it, they do a good job. They double their enrollments into their event. And now they're there. They have a room with a hundred or more people in it. And, they're excited. And all of a sudden they realize that they have a lot going on at once in two or three days.

In addition to managing the hundred people in the room, how do, how can you, how can they apply your teachings to. Running the event and maintaining that engagement, throughout the event, ultimately helping enroll people, into the next event or to the mastermind program?

Yeah, so the way that I look at it is, this is a good way to frame it, is there's event 1.0 and there's event 2.0, and then you could argue there's even event 3.0. But event 1.0 is what most event folks do, which is put speakers on the stage. And that's about it. And so people go there and they're taking notes the whole time, and it's information overload. And especially with AI right now, like we don't need more information. We need our events to be experiential.

So when we ran our live events, and my good friend John Bergoff ran the events with me, and he created a methodology for events, which is called Exchange Approach. The letter X, the word change and approach. So if you put on events. I encourage you to check out exchange approach.com.

But John, he had studied experiential learning. And so the idea was, and this is, I'll give you just the simplest version of this, it's where you are. If there is a speaker on stage, you're listening to the speaker, everybody's taking notes and writing down the most important things, then you're.

You never, ever, ever move on to another speaker until you've had everyone. You've given them time to journal and reflect on what they learned and what they want to apply to their life. Then you put 'em into groups and then they get to groups of typically three to four, and then they all take turns sharing and you let 'em know, Hey, I'm gonna 60 seconds each or two minutes each, depending on your timeframe.

And then everybody shares. So now you're harnessing the collective intelligence in the room where they're not just learning from the speaker on the stage, but you're giving 'em time to gain insights based on what they were inspired from the speaker on the stage, their own insights, which they don't have time to do if they go straight to another speaker.

And then you're allowing them to learn. From the ability to speak what their insights were. And sometimes we learn more when we talk through our insights, then they're getting to learn from other people's insights that they go, oh my gosh, I never thought of it that way. I'm gonna do that too.

That's a great point. So this is event 2.0 where you really harness the power of experiential learning, for your attendees. And then event 3.0 is where you do that and you bring in music, you have them move their body, you bring in movement. One of my favorite events that I go to every year is called Front Road Dads.

It's a membership. I'm a part of Mastermind and they do mastermind events. They do a big live event in December. And the first night when you get there, like last year, we immediately went into a 45 minute breath work session where like literally we get there and we listen to somebody talk for like they welcome us and then we're laying on our backs and half of us are bawling our eyes out doing this intensive breath work.

So now the attendees are going, they're bonding, they're having fun. So that's, I I go to front row dads events, not. For the speakers on the stage, like that's great. I go there for the bonding, the comradery, the experiential aspect of being at the event, and maybe my favorite part of the event is when I get to go play pickleball for two hours on day two,

So those are the three like I would encourage you to consider. Event 3.0, event 2.0 is crucial, and event 3.0 is where you really make it experiential, fun, different. We always brought live music into our events and we had a musician that played live. Affirmative music with positive lyrics and he played it over and over on breaks in the beginning, in the morning, at the end of the day.

And he, by the way, our musician is one of my best friends. His name is J Hobbs, the letter J, and then H-O-B-B-S. I encourage you to listen to his music on Spotify. Nice. So Jay Hobbs, and then you also mentioned John, yeah. Exchange approach, the letter X change. Yes. Approach. Yeah. That, and he really, he took what he developed for our events and then he realized, wow, everybody needs this

And so now he has a whole methodology and a company where he teaches people how to do this. In fact, Yanik I think has gone through this and, yeah.

So, yeah, we actually had John on the podcast, earlier, probably about six months ago. So our audience, if you're curious to learn more about John, you can just go back and go listen to that episode. Yeah, go listen to it. His episode was great. It was really amazing fun to have him on. Yeah. Some great tidbits as far as, hey, thinking about, hey, 1.0, 2.0, 3.0, 1.0 is, Hey, it's your first event. Maybe it's just bringing. People into room speakers, connecting speakers with attendees and yeah, it's just a lot of information per se, maybe information overload.

But that's oftentimes where things start 2.0 is more, crafting an interaction amongst attendees. And then 3.0 is really where you're evolving to create an entire experience with music, lights, exercises, et cetera. And you give the example of front row breath work, meditation, you name it.

Yeah. Yeah, and you gave the example of front row dads as like an experience that you're part of that, a community that you love and you see as like a 3.0 type of Virginia. What I love about your message too is it's okay wherever you're at, you're moving towards that 3.0 experience totally.

And it's okay to have the 1.0. You gotta have the 1.0, you gotta start somewhere. Yeah. Yeah. The way to 2.0, 3.0. It's awesome man. One more thing that's very top of mind for people at events, and I know you speak at events and you've held your own events. Oftentimes events are being used as an opportunity to introduce them into a community, but ultimately to want to invite them to participate at a higher level, like a mastermind program.

You've had mastermind programs. Yeah. What's your best advice you would say to an event leader who wants to use their event to elevate people into their mastermind programs.?

The first thing I wanna do is demystify it, which is when we threw, when John and I threw our first ever live event the night before, we're like, dude, we've gotta sell something tomorrow. Or we have to sell something at the event. It was like a three day event. I think we have to sell something. We're like, what are we gonna sell? So we literally were making it up the night before the event. And I made an order form using Microsoft Word. Dragging images in, and we're like, and what we did is we actually modeled, a mastermind that we were in years before.

We're like, what do we like? We had been in a few. I'm like, Ooh, let's take this from this mastermind. Let's take this from this mastermind. And so we put it together and then we're like, what should we sell it for? And again, we took pricing of other like, don't reinvent the wheel.

Model what's already out there and what's already working. That's the first thing that I would say. And then talk about it throughout the event. That's really, really important in a non-salesy way. But you're like, we have a mastermind, some of you know that. And, we'll talk, don't worry about that now with all 93, but this is an opportunity where we get to go deeper and it is important.

So like, find ways to use examples. For example, one of my favorite quotes, Jim Rohn said, you are the average of the five people you spend the most time with, right? Like I remember we mentioned that quote. During our live event, every, at least once a day when we would send people into breakouts.

So we would explain. The concept of how other people's mindset affects your mindset, both positive and negative. We're going to put you into breakouts so that you can really leverage the power of learning from each other. Be the average of the three, four, or five people that you spend time with at the event.

And we kept, so that's an example of seeding. We're seeding the value of being around like-minded people. So then when we get to finally offer the live event. I mean all for the Mastermind, we're like, remember how, we've talked the last few days about you are the average of the five people you spend the most time with.

Well, imagine the folks in this room that decide to join us for the next 12 months, how committed those people are, how elevated their fit. Like, and this is the group you wanna be a part of. You wanna be the average of this. Quantum Leap Mastermind group. If y'all are interested, like, we're not gonna take your time and talk about it now, but, hang out right before lunch and we're gonna hang out and, if anybody's interested, we're gonna stick around for a little q and a and you can ask us questions about it.

So it was super low key in terms of like, we didn't even pitch it from stage. We're like, if you're in, if that sounds interesting, we seeded it throughout. And then if you're, that sounds interesting. Just hang back after lunch for five minutes and we'll tell you a little more about it and answer questions.

What's your experience been like this last year? It's amazing, like, then you have them sell it to each other. But those are some tips of what worked really well for us.

Awesome, man. What I'm hearing you say, my takeaway here is, uh, just be, be upfront, be transparent about it. Let people know that you have one. And given 'em the opportunity to opt in to, to learn more. I love how you said, you just did these little kind of opt-in windows, even as early as day one. Hey, we have it. Yeah. If you want stick ground, you wanna learn more about it. Like hang out and having them opt in to get an invitation.

I think that's the general, the theme of this. Yeah. And obviously he's probably evolved for you over time as he got better at it. Yeah. But generally you're very much like a, Hey, let's, don't pretend we don't have it. Like, let 'em know upfront and let them opt in to hear more about the mastermind. And definitely, the famous line of like, it's not for everybody,

I mean, I think that's an important thing 'cause it's very authentic. Like, this isn't for everybody. Like the price point's, not for everybody. , It may not be a fit for you, so No, no pressure. Yeah. Yeah. And I love the other tidbit you shared about, hey, you can, once you build a mastermind, then yeah.

Really relying on the social proof of the community to share their experience and help build those connections. There's so much we can go so deep Yeah. Yeah. On this update, but I'd love to hear your quick synopsis on it. We just have a couple minutes left in this interview and I really wanna make sure that we could have a chance to, for the audience to hear more about, how they can learn more about you and get into your world a bit more. Do you mind sharing?

Actually, yeah. The best place for speaking. If you wanna look at my keynote speaking, it's hal lro.com. H-A-L-E-L-R-O d.com. But then Miracle Morning, like every, the Hub of the Miracle Morning is miracle morning.com. And that links to the books, it links to the Miracle Morning app.

Dave Asprey, a lot of brilliant individuals. And then I was diagnosed with cancer halfway through filming. And when I called our director and said, Hey man, the movie's on hold. I have to fight for my life for my family. He's a friend of mine. So after we talked for a while, he said, how. This is the movie, like I've been filming you using the Miracle Morning and sharing it with other people and now you're using it to save your life.

Like we've gotta capture this. And so after a good conversation with my wife, I like that wasn't part of the plan. But when you watch the movie, the last 30 minutes are my cancer journey and how I am. The Miracle Morning is an integral part of my cancer journey.

Holy guacamole. Hal, that's remarkable. I am gonna go watch this. I'm putting that in my queue to go. Oh, thanks brother. Tune in. Yeah. I personally, lost a mentor, who was like a father figure to me for almost 20 years too, after a couple years ago, to connect the dots between like, Hey, you can use this to save your life and save somebody else's life.

Like it, it's not just about doubling your business, you're like, Nope. These are principles that you use yourself, and you document and how you literally saved your own life when given a 20 or 30% chance of living. Yeah. Thank you brother for being so open and being willing to commit your life to, sharing this.

I know you're on a mission, you've had 3 million people buy your book. There's still 8 billion people left. That's right. I'm working on it. And you've dedicated your life to this brother. It's been a pleasure having you on, man. It's been a great interview and, look forward to hanging with you again.

Thank you so much for what you do, brother. Absolutely, man. That's a wrap.