Janine:
00:00:00
I use the standard recording software on my phone to record.
Janine:
00:00:04
I tend to use CapCut for editing sometimes I just end up doing it
Janine:
00:00:08
on the go or just do this for five minutes, just quickly edit a video.
Janine:
00:00:12
That's because I'm doing a lot of short form video.
Janine:
00:00:14
if we're talking unlimited budget, I would have a television studio with
Janine:
00:00:18
a couple of cameras full lights set up and a couch and like a whiteboard.
Janine:
00:00:24
I'd have the works.
Janine:
00:00:25
I'd have the absolute works.
Janine:
00:00:26
it's so easy for me just to whack this on here and stand it in front
Janine:
00:00:30
of the window and for me to create a video, I, there's no prep at all.
Janine:
00:00:34
So what is that for you?
Janine:
00:00:36
How can you do that?
Janine:
00:00:37
Because if it's a, pain to set up your camera, won't do it.
Janine:
00:00:41
You won't get going
Janine:
00:00:47
Welcome to the Confident Live Marketing Podcast with Ian Anderson Gray.
Janine:
00:00:52
Helping you level up your impact, authority, and profits through
Janine:
00:00:56
the power of confident live video.
Janine:
00:00:58
Optimize your mindset and communication.
Janine:
00:01:00
And increase your confidence in front of the camera.
Janine:
00:01:04
Get confident with the tech and gear.
Janine:
00:01:07
And get confident with the content and marketing.
Janine:
00:01:10
Together, we can go live!
Ian:
00:01:12
hello and welcome to the Confident Live marketing podcast.
Ian:
00:01:15
I'm Ian Anderson Gray.
Ian:
00:01:16
And in this season, as always, we are going behind the
Ian:
00:01:19
scenes with my special guests.
Ian:
00:01:21
So have a look at their studio setup when they're creating visual content,
Ian:
00:01:25
whether that's videos or Podcast isn't, podcasting isn't visual content, but
Ian:
00:01:31
that's what we're talking about here.
Ian:
00:01:33
I'm excited to bring in Janine Coombs, who is, she helps coached shaped people
Ian:
00:01:40
earn more without slogging their guts out.
Ian:
00:01:42
She's a positioning, messaging and pricing expert who also loves
Ian:
00:01:47
creating video content and regularly appears on stages such as Atomicon,
Ian:
00:01:51
Marketed live and you are the media.
Ian:
00:01:54
Welcome to the show.
Ian:
00:01:55
Janine.
Janine:
00:01:57
Thanks for having me.
Ian:
00:01:59
That's great to have you on.
Ian:
00:02:01
I love your, bio coach shaped people.
Janine:
00:02:04
Yeah.
Janine:
00:02:05
Oh,
Ian:
00:02:06
It's great.
Ian:
00:02:07
And, yeah, I've, as I said to you, I've emailed you or messaged you.
Ian:
00:02:12
I can't remember what I did.
Ian:
00:02:13
I love your website.
Ian:
00:02:14
I think your branding, your photography, it just shouts joy to me.
Ian:
00:02:19
So I think you've, and we want that, don't we?
Ian:
00:02:23
We want that in lives.
Ian:
00:02:24
So for people who don't know you, maybe give us a quick introduction about
Ian:
00:02:31
you, highlighting your background, and how you got into creating videos.
Ian:
00:02:38
Because I've seen quite a lot of your videos online.
Ian:
00:02:40
They're great.
Ian:
00:02:41
So tell us a little bit more about that.
Janine:
00:02:44
Okay.
Janine:
00:02:45
So my background is corporate marketing.
Janine:
00:02:48
That's, eons ago now.
Janine:
00:02:51
but that's how I got into the marketing sphere and I help,
Janine:
00:02:54
like you say, coach shape people.
Janine:
00:02:55
So they're coaches, consultants, mentors, a blend of those things.
Janine:
00:02:59
That's why I say coach shaped because they're not necessarily pure coaches.
Janine:
00:03:05
so that is a, more.
Janine:
00:03:07
So I was in corporate for many years, 10 or 11 years.
Janine:
00:03:11
left have the kids, set up my own business eventually when I realized I did still
Janine:
00:03:16
want to do stuff with marketing and over the years I've gradually, zoned in.
Janine:
00:03:22
Okay, I prefer working with those people more.
Janine:
00:03:24
I prefer working with those people more.
Janine:
00:03:26
So, that's, how I've niched.
Janine:
00:03:29
I love hate.
Janine:
00:03:30
Relationship with that word.
Janine:
00:03:32
and,
Janine:
00:03:35
how did I get into video creation?
Janine:
00:03:38
it was a long journey actually.
Janine:
00:03:41
didn't used to like myself on video or photography, but, it
Janine:
00:03:46
felt like a natural thing to do.
Janine:
00:03:48
Other people doing it, I could understand why it builds up
Janine:
00:03:51
that rapport really quickly.
Janine:
00:03:54
and, yeah, once I got on camera, then I realized I really loved it.
Janine:
00:03:59
And couldn't stop.
Ian:
00:04:00
That's good.
Ian:
00:04:01
That's really cool to hear.
Ian:
00:04:03
I wonder whether we've got a similar kind of journey when it comes to this,
Ian:
00:04:06
because I have to say I was dragged into the video world and it wasn't really
Ian:
00:04:12
something I particularly wanted to do, but now I think I would say I loved it.
Ian:
00:04:15
I love it.
Ian:
00:04:16
So it's, we're on a journey and you're going to share a little
Ian:
00:04:20
bit more about your journey.
Ian:
00:04:22
with this side of thing in the episode for next season.
Ian:
00:04:25
So you're going to be back for that, which I'm excited about.
Ian:
00:04:27
So tell us about your studio setup.
Ian:
00:04:30
And so this is what you use to record videos.
Ian:
00:04:34
I don't know whether you do podcasting, anything like that.
Ian:
00:04:36
What makes your studio setup unique?
Janine:
00:04:41
Ooh, what does it make, what makes it unique?
Janine:
00:04:44
Probably how simple it is.
Janine:
00:04:46
I'm glad you said that you're, you want to showcase different levels
Janine:
00:04:50
of, technicality and things like that, because mine is very, low.
Janine:
00:04:56
what makes it unique, is it's my environment, I feel
Janine:
00:04:59
very comfortable in it.
Janine:
00:05:02
I wanted a background that was professional looking, but not too slick.
Janine:
00:05:08
I suppose my branding is not aiming at perfection or anywhere near it.
Janine:
00:05:12
I'm positioned myself more as a peer, which I think is
Janine:
00:05:16
quite unique in what I do.
Janine:
00:05:19
I think there's a lot of people who help coaches who want to appear
Janine:
00:05:23
almost infallible, whereas I am deliberately a bit more down to earth.
Janine:
00:05:28
but yeah, my setup is very, simple.
Janine:
00:05:30
Do you want me to actually show?
Janine:
00:05:32
Yeah,
Ian:
00:05:34
go a little bit, excuse me.
Ian:
00:05:36
I'll, ask you a bit, a few more specific questions, but I wanted to come back
Ian:
00:05:40
to some of the things you said there, because I, that, I found that really
Ian:
00:05:44
interesting that so many coaches, are trying to how did you put it?
Ian:
00:05:50
it's almost like that's what you're attaining.
Ian:
00:05:52
It's, the guru status and you're more of a peer and that, that
Ian:
00:05:56
really appeals to me as well, because that's how I feel about it.
Ian:
00:06:00
But I've found sometimes that with my studio set up, because I really
Ian:
00:06:05
enjoy putting my studio together and making it look really professional.
Ian:
00:06:09
I've found sometimes that.
Ian:
00:06:11
That can almost put some people off.
Ian:
00:06:13
So it attracts some people and people, and I have got quite a few clients
Ian:
00:06:19
from, the fact that my studio setup is reasonably professional, but
Ian:
00:06:23
sometimes it's intimidated people too.
Ian:
00:06:25
And it's getting that balance.
Ian:
00:06:27
I know this, isn't what we're talking about today, but I just
Ian:
00:06:29
was really interested in what you think about that, balance between.
Ian:
00:06:33
You mentioned perfectionism as a recovering perfectionist.
Ian:
00:06:36
I know what that's but yeah, tell us a little bit more about that.
Ian:
00:06:39
I'd be interested.
Janine:
00:06:41
I don't know whether I'm doing the right thing or not really.
Janine:
00:06:45
it's just, I suppose with my marketing background, I help other people or when
Janine:
00:06:52
I was working in corporate, I was paid to help the corporation with their marketing.
Janine:
00:06:56
They were like massive millions and millions of pound turnover companies.
Janine:
00:07:01
And then when you go into the, the online entrepreneurial world, There's
Janine:
00:07:08
this underlying feeling, or quite overt feeling sometimes, I won't pay somebody
Janine:
00:07:13
who hasn't been where I want to go.
Janine:
00:07:16
But that's not really what marketing's about.
Janine:
00:07:18
Marketing is about, achieving the client's goals.
Janine:
00:07:22
And some of my clients earn a lot more than me.
Janine:
00:07:25
They're working with different target markets, their offerings are different.
Janine:
00:07:30
I suppose that's where I'm coming from a I just don't want to set
Janine:
00:07:34
myself up as some sort of 100 percent aspirational, you want to be like me,
Janine:
00:07:42
pay the money and you can be like me.
Janine:
00:07:44
It's just, that's not what I'm selling.
Ian:
00:07:46
Yeah, that makes total sense.
Ian:
00:07:48
Yeah.
Ian:
00:07:48
And not that the first, the other, way of doing things is wrong.
Ian:
00:07:52
It's just,
Janine:
00:07:53
No, it works for some people.
Ian:
00:07:55
Exactly.
Ian:
00:07:56
Exactly.
Ian:
00:07:56
So let's, dive into your studio.
Ian:
00:07:59
we might want to talk a little bit more about that when you're coming
Ian:
00:08:02
on to the, next episode, but let's dive into your, studio setup.
Ian:
00:08:07
And first question is your microphone.
Ian:
00:08:11
I believe.
Ian:
00:08:12
And I think a lot of people believe this too, that microphone,
Ian:
00:08:16
your audio, how you sound is, probably the most important thing.
Ian:
00:08:19
And in fact, I would say it is the most important thing,
Ian:
00:08:21
much more important than video.
Ian:
00:08:23
So tell us about your microphone and why you chose what you've got.
Janine:
00:08:28
Now, I think it's really, Maybe over egging the pudding
Janine:
00:08:32
to call it a studio set up.
Ian:
00:08:36
I know, let, look, I'm going to interrupt you there.
Ian:
00:08:38
Cause I, I would say one of the things that you said is the environment that
Ian:
00:08:43
you're in that makes you, I don't know, I'm not trying to put words in
Ian:
00:08:46
your mouth, but it makes you happy.
Ian:
00:08:48
it's a creative space that you're in.
Ian:
00:08:52
I would say it's, it is a studio because you're creating content that you're
Ian:
00:08:57
creating stuff that doesn't matter whether it's just, you might just have a computer.
Ian:
00:09:02
You might not even have that, although creating content without a computer
Ian:
00:09:06
might be, you could use your phone.
Ian:
00:09:09
Do you see, what I mean?
Ian:
00:09:10
So I'm going to, I'm going to pick you up on that.
Ian:
00:09:11
It is a studio set up.
Janine:
00:09:15
Okay, my studio set up includes this beautiful mic, which is
Janine:
00:09:21
a blue snowball or a snowball blue.
Janine:
00:09:23
I don't know.
Janine:
00:09:24
And honestly, I didn't buy it.
Janine:
00:09:26
My husband did.
Janine:
00:09:29
and I've since heard that, like a lot of people don't recommend the snowball.
Janine:
00:09:34
And I couldn't even tell you it works for me.
Janine:
00:09:36
It's, I honestly don't use it.
Janine:
00:09:41
that often with my video, cause I tend to just do my video on my camera.
Janine:
00:09:46
but if I'm recording tutorials or video courses or something like that,
Janine:
00:09:52
then I would use my, my, my Snowball.
Ian:
00:09:56
Yeah.
Ian:
00:09:56
And so do you, say you create a lot of content on your phone?
Ian:
00:10:00
Is that how you create stuff?
Ian:
00:10:02
Yeah.
Ian:
00:10:02
Most of the time.
Ian:
00:10:03
And it's funny, isn't it?
Ian:
00:10:04
Like people can be really snobbish about microphones.
Ian:
00:10:08
so we had, my guest last week has the U S sorry, the blue Yeti, which is a similar
Ian:
00:10:14
kind of from the same company blue.
Ian:
00:10:17
I had a blue yeti and people like, I remember going on some podcast
Ian:
00:10:22
and there were a few snooty comments saying, Oh, he's got a blue yeti.
Ian:
00:10:26
And you know what?
Ian:
00:10:27
I created so much content using my blue yeti.
Ian:
00:10:30
what's wrong with that?
Ian:
00:10:32
and just this microphone I've got here, this is the, it's
Ian:
00:10:35
a, what's it called again?
Ian:
00:10:37
high old PR 40.
Ian:
00:10:41
Okay, it's a good microphone, but is this making me more productive?
Ian:
00:10:44
Is this actually gonna enable me to get more clients because of this microphone?
Ian:
00:10:48
No, it makes me feel happy.
Ian:
00:10:51
And that's, good.
Ian:
00:10:55
I think, the, Snowball is a really good simple microphone.
Ian:
00:10:59
It just plugs in using USB, so you don't have to mess around
Ian:
00:11:02
with any kind of fancy equipment.
Ian:
00:11:04
And that's presumably that's what you think about with your studio.
Ian:
00:11:08
You don't want to spend too much time setting it up.
Ian:
00:11:11
You want to plug it in and you're good to go.
Ian:
00:11:14
I assume that's kind of part of your thinking.
Janine:
00:11:16
Yeah, absolutely.
Janine:
00:11:18
I noticed a discernible improvement when I'm using the mic, when I'm a podcast
Janine:
00:11:23
guest, usually they ask you to use a mic.
Janine:
00:11:25
So I've got one and it is better definitely.
Janine:
00:11:29
but it's not something I'm looking to replace.
Ian:
00:11:34
No, So it's not number one on your kind of list of things to invest in.
Ian:
00:11:39
So let's think about cameras.
Ian:
00:11:41
And again, this is something that people can get really hung up on.
Ian:
00:11:44
They can think, Oh, I need to spend hundreds of pounds on, I don't know,
Ian:
00:11:48
a top end camera and I need to get a teleprompter and all this kind of stuff.
Ian:
00:11:53
But you don't need to like, and I think your, so I actually haven't
Ian:
00:11:56
looked at the list deliberately that you put of all your gear.
Ian:
00:12:00
I think your camera looks great.
Ian:
00:12:02
Your, visual looks great.
Ian:
00:12:04
You've got a great backdrop.
Ian:
00:12:06
Tell us about your camera.
Janine:
00:12:08
This is my camera.
Janine:
00:12:11
Oh, that's my kids.
Janine:
00:12:13
it's my iPhone.
Janine:
00:12:15
And don't even ask me what generation it is.
Janine:
00:12:17
I don't know.
Janine:
00:12:21
yeah, it's a really good lens.
Janine:
00:12:23
I make sure I clean my lens.
Janine:
00:12:26
But that's about it.
Janine:
00:12:26
I have a really simple, cheapo tripod,
Janine:
00:12:33
which I got from Amazon.
Janine:
00:12:34
And since having this, my lovely husband, cause he's the tech, he's the tech fan.
Janine:
00:12:40
he bought me like this really nice gimbal, which doubles as a tripod.
Janine:
00:12:44
I can't get my head around it.
Janine:
00:12:46
It's really, nice.
Janine:
00:12:47
But I always go back to this 'cause it's like a selfie stick and
Janine:
00:12:50
it's got a remote control on it.
Janine:
00:12:52
And it was about 15 quid from Amazon.
Ian:
00:12:55
Awesome.
Ian:
00:12:57
and what's the camera using for this?
Janine:
00:13:00
this is just my, Mac camera inbuilt.
Ian:
00:13:05
And you see that, and that's the thing I always say, just, You don't
Ian:
00:13:08
need to buy like a separate camera.
Ian:
00:13:10
If you've got a decent Mac camera or PC camera, just use that.
Ian:
00:13:15
Awesome.
Ian:
00:13:15
So lighting, I have to say like light, I always struggled with lighting and
Ian:
00:13:21
I think it depends on when you record.
Ian:
00:13:23
So if you're recording during the day.
Ian:
00:13:25
And you've got, and you live in a place where there's light, I'm not sure
Ian:
00:13:28
there is much around where I live in Manchester, but, have you thought much
Ian:
00:13:32
about lighting, or do you just find, I mean your lighting looks great where you
Ian:
00:13:35
are, do you find it's pretty consistent?
Janine:
00:13:39
Yes.
Janine:
00:13:39
Generally I have a very nice window.
Janine:
00:13:43
It's a big window compared to the size of the room.
Janine:
00:13:45
And if I stand in that it, between the hours of nine to five, generally
Janine:
00:13:50
there's enough light and it's, really nice and it does flood my features.
Janine:
00:13:56
if I were to invest some money, that would be what I'd be investing
Janine:
00:14:00
in, is some more lighting.
Janine:
00:14:03
in the winter, especially in this angle, it gets very, dark on one
Janine:
00:14:09
side and very dark on the other.
Janine:
00:14:11
for video calls and for any recording that I'm doing, I think
Janine:
00:14:15
it would be more versatile if I had.
Janine:
00:14:18
A light.
Janine:
00:14:18
So that is the thing that is on my wishlist.
Ian:
00:14:22
Yeah, definitely, it's, and it's one of those things that I've, found
Ian:
00:14:27
always quite difficult to get right.
Ian:
00:14:31
I've learned a lot over the years, but I don't, again, you don't have
Ian:
00:14:33
to, some people will say you have to get a three point lighting system.
Ian:
00:14:37
You need to get two in front of you, one behind and all this kind of fancy stuff.
Ian:
00:14:41
And then the led lighting behind and all this kind of stuff,
Ian:
00:14:44
and you just don't need to.
Ian:
00:14:45
So just something basic for that is probably best.
Ian:
00:14:50
Let's move on to your computer.
Ian:
00:14:52
so I don't know about for you.
Ian:
00:14:54
you, sound like you're using your phone a lot for your content creation,
Ian:
00:14:57
whereas I probably use my computer more.
Ian:
00:15:02
so maybe we can talk about not just your computer, but also you also,
Ian:
00:15:06
you've, mentioned it's an iPhone.
Ian:
00:15:07
Don't need to go into the specifics of that, but.
Ian:
00:15:10
in terms of your computer and also like any software that you use to record stuff.
Ian:
00:15:15
So you could also include apps on your phone for this.
Ian:
00:15:18
What are the kind of go to, first of all, computer, what
Ian:
00:15:22
kind of computer have you got?
Ian:
00:15:23
And then we'll talk about apps.
Janine:
00:15:25
I've got a MacBook pro.
Janine:
00:15:28
Do I have to say more?
Ian:
00:15:30
You don't have to say any more.
Ian:
00:15:31
No, we don't need to go down the
Janine:
00:15:33
don't know anymore.
Ian:
00:15:34
So that's okay.
Janine:
00:15:36
I'm so such a typical, I don't know what the word is.
Janine:
00:15:39
Technophobe.
Janine:
00:15:40
I'm not a technophobe.
Janine:
00:15:42
I just, I'm not a researcher.
Janine:
00:15:44
My husband, he buys the tech and then I get his cast offs.
Ian:
00:15:49
yeah, no, that's cool.
Ian:
00:15:50
That's cool.
Ian:
00:15:50
It is as long as it does the job, but in terms of like apps and
Ian:
00:15:55
software that you use to create your content, what's your go to
Janine:
00:16:01
So I use the standard recording software on my phone to record.
Janine:
00:16:05
I tend to use CapCut for.
Janine:
00:16:08
editing which probably would be easier if I used it on the laptop,
Janine:
00:16:12
but sometimes I just end up doing it on the go or just do this for five
Janine:
00:16:16
minutes, just quickly edit a video.
Janine:
00:16:20
That's because I'm doing a lot of short form video.
Janine:
00:16:22
I think when I move over, I've got a plan to do more long form video.
Janine:
00:16:25
I will be editing that on my laptop.
Janine:
00:16:28
I did used to use iMovie a while ago.
Janine:
00:16:33
but then I had a break in video creation and then CapCut came
Janine:
00:16:36
out and it just seemed so easy.
Ian:
00:16:38
tell us a bit more about Capco cause I did look at it years ago, but I've
Ian:
00:16:42
not, Looked at it recently, and I tend to focus a lot more on long form, and
Ian:
00:16:48
then I repurpose that into short form.
Ian:
00:16:51
It sounds like you, and I know you're thinking about doing more long form, but
Ian:
00:16:55
I'm just interested, what's your, tell us a bit more about CapCut and your process
Ian:
00:16:59
for creating that short form video.
Janine:
00:17:03
it depends on the type of video I'm creating, but usually
Janine:
00:17:08
I'll have a script that I just, at least have a few pointers down.
Janine:
00:17:15
record in, I edit, I'm not afraid to cut things up and have
Janine:
00:17:20
jump cuts and things like that.
Janine:
00:17:22
And sometimes I intersperse with other videos, so sometimes
Janine:
00:17:24
some of my videos are comical.
Janine:
00:17:27
in an approach and I'm talking to myself so it'll have me as one person and me
Janine:
00:17:32
as another person and CapCut makes it very easy just to cut those bits up and
Janine:
00:17:38
swap them in so that you're talking to yourself and it's almost sketch style.
Janine:
00:17:44
Yeah, there's not really much more of a process than that really.
Janine:
00:17:48
at the moment they're not You know, there's no intro.
Janine:
00:17:51
There's no Formal outro.
Janine:
00:17:53
There's not a an outro I use every time or anything like that.
Janine:
00:17:56
So it's quite a simplistic process
Ian:
00:17:58
But I think that's great.
Ian:
00:18:00
I think it's so often too, so easy to overcomplicate these things.
Ian:
00:18:03
And, I'm not the greatest short form video fan, but I really love yours
Ian:
00:18:08
because they're really approachable.
Ian:
00:18:09
They're fun.
Ian:
00:18:11
you I don't know whether you intentionally do this, but you
Ian:
00:18:15
don't take yourself too seriously.
Ian:
00:18:16
You're like you're having fun with it, which is great.
Ian:
00:18:19
And, I think sometimes we can spend too much time on these things.
Ian:
00:18:24
So but using software like CapCut makes a big difference.
Ian:
00:18:27
So let's move on to one thing that I feel really strongly about is
Ian:
00:18:32
and you've alluded to already, which is about the space that you
Ian:
00:18:36
are in to create your content.
Ian:
00:18:38
And this is why I do think calling it a studio might seem like a little bit.
Ian:
00:18:42
over the top.
Ian:
00:18:43
But I do think it is, it is this creative space.
Ian:
00:18:46
So how have you made this space that you're in like uniquely yours to foster
Ian:
00:18:52
your creativity, but also productivity?
Janine:
00:18:58
I think the biggest thing is keeping the clutter down.
Janine:
00:19:02
a few years ago I struggled with clutter and there would be piles
Janine:
00:19:04
of stuff everywhere and it really does interrupt my flow, it annoys
Janine:
00:19:08
me, it eats away at my to create,
Janine:
00:19:14
we moved here into this house about three years ago, and this is the fourth bedroom.
Janine:
00:19:20
So it was the first time I actually had a proper office of my own, and luckily
Janine:
00:19:26
we had a few bits of furniture left over from my husband's office that he had,
Janine:
00:19:31
which made kitting it out quite easy.
Janine:
00:19:34
But like I chose, a colour that is vaguely similar to my brand colour.
Janine:
00:19:38
This painting,
Janine:
00:19:42
was painted by a friend of mine years ago, which just seemed to go.
Janine:
00:19:46
I've got my business books here, all my business books, so it just
Janine:
00:19:50
feels like a very purposeful space.
Janine:
00:19:53
and I make sure that there's a place for everything, so I make
Janine:
00:19:57
sure that I do tidy it regularly.
Janine:
00:19:59
I tend to put things away.
Ian:
00:20:03
Yeah, it's funny, I'm like you, I would love to say that My, my office
Ian:
00:20:09
is clutter free, but it's not, but I've, come to a point now when at
Ian:
00:20:14
least I know where things should go.
Ian:
00:20:16
There's a, there is a place for everything and just a really clutter
Ian:
00:20:21
free or a Space helps me be a lot more productive and creative.
Ian:
00:20:27
There's something about the clutter around that clutters my mind.
Ian:
00:20:30
I don't quite know why that is.
Ian:
00:20:32
So if, imagining like budget and space, you had like unlimited, space,
Ian:
00:20:41
unlimited budget, a bit more space.
Ian:
00:20:44
What would your ultimate setup be?
Janine:
00:20:47
Ah, if we're talking unlimited budget, I would have a television studio
Janine:
00:20:52
with a couple of cameras and full lights set up and a couch and like a whiteboard.
Janine:
00:21:00
I'd have the works.
Janine:
00:21:01
I'd have the absolute works.
Ian:
00:21:03
Love
Janine:
00:21:04
like staff as well, like a full staff?
Ian:
00:21:07
that does everything.
Ian:
00:21:10
going back to what we were saying at the beginning, would
Ian:
00:21:11
that make you less approachable?
Ian:
00:21:14
And, this, is what I
Janine:
00:21:15
I don't care.
Janine:
00:21:16
I would just,
Ian:
00:21:17
yeah,
Janine:
00:21:19
Forget everything I just said.
Ian:
00:21:21
yeah,
Janine:
00:21:21
I want the works.
Ian:
00:21:24
Let's, go for it.
Ian:
00:21:25
maybe, we can make
Janine:
00:21:25
to an extent, Oh, yes please.
Janine:
00:21:28
I think to an extent it is how you present yourself on camera as well,
Janine:
00:21:32
like some people just come off as unapproachable or austere, I don't
Janine:
00:21:39
know what the word is, but just a cut above or just a, a bit I don't feel
Janine:
00:21:46
like I'd be able to breach that gap.
Ian:
00:21:49
Yeah.
Ian:
00:21:50
I think for me, I want to try and remove any obstacles for me
Ian:
00:21:56
creating content because like my content creation journey has been.
Ian:
00:22:00
I don't know.
Ian:
00:22:01
It's been up and down.
Ian:
00:22:02
I'm sure that's been the case for you.
Ian:
00:22:04
And there are always these barriers.
Ian:
00:22:06
I could always think of doing something else other than what I do.
Ian:
00:22:10
And that's what, that's one reason why actually I embrace live video
Ian:
00:22:13
because although it was very scary for me, you can't get out of it.
Ian:
00:22:18
If I've booked a slot with a guest or even on my own, but
Ian:
00:22:22
I've, scheduled it in advance.
Ian:
00:22:23
I have to do it.
Ian:
00:22:25
And so I think for me, Anything that I add.
Ian:
00:22:29
Yes.
Ian:
00:22:29
Okay.
Ian:
00:22:30
Anything that adds to the professional quality of it.
Ian:
00:22:32
Great.
Ian:
00:22:32
That's fine.
Ian:
00:22:33
All that helps me stand out.
Ian:
00:22:35
Great.
Ian:
00:22:36
But anything that helps me just create content easily bit more
Ian:
00:22:39
easily, and gets rid of any barriers.
Ian:
00:22:41
I think that's what I would like.
Ian:
00:22:42
So maybe hiring some staff, a producer.
Ian:
00:22:46
I don't know.
Ian:
00:22:49
that might be nice.
Ian:
00:22:51
final question before we get onto the quickfire round, which is for beginners.
Ian:
00:22:57
and obviously you work with.
Ian:
00:22:59
A lot of clients who are presumably some of them are maybe struggling
Ian:
00:23:03
with video and want to get started.
Ian:
00:23:05
I, you tell me, but what would be the, one piece of equipment that you'd advise?
Ian:
00:23:11
Beginners to invest in right at the start.
Janine:
00:23:17
the likelihood that they don't have a decent camera with a phone,
Janine:
00:23:21
camera on their phone is unlikely, but that would be my number one.
Janine:
00:23:27
it's less of an investment.
Janine:
00:23:28
It's more just the lighting.
Janine:
00:23:32
find a spot.
Janine:
00:23:34
something I didn't cover when I was talking about the setup is, Yeah.
Janine:
00:23:36
Yeah.
Janine:
00:23:37
it's so easy for me just to whack this on here and stand it in front
Janine:
00:23:41
of the window and for me to create a video, I, there's no prep at all.
Janine:
00:23:46
So what is that for you?
Janine:
00:23:47
How can you do that?
Janine:
00:23:48
Because if it's a, pain to set up your camera, you, won't do it.
Janine:
00:23:54
You won't get going.
Ian:
00:23:56
Love that great advice You just need to get a lot of the problems
Ian:
00:24:01
the hang ups that we have on all in the head it's not so much the tech so
Ian:
00:24:06
Hey, we're up to the quick fire round.
Ian:
00:24:08
So I know you're looking forward to this because You have no idea what
Ian:
00:24:12
i'm going to ask you but we've got One minute to answer these questions.
Ian:
00:24:18
Let's see how many you can answer.
Ian:
00:24:19
Let's hopefully the tech will work.
Ian:
00:24:21
So here we go You so the first question Janine is, green screen or
Ian:
00:24:27
natural background for your videos?
Janine:
00:24:30
Natural
Ian:
00:24:31
Love it, I agree with you there.
Ian:
00:24:32
Okay, do you prefer a standing desk or a sitting desk?
Janine:
00:24:36
sitting,
Ian:
00:24:37
Sitting down.
Ian:
00:24:38
Love it.
Ian:
00:24:39
Mac or PC?
Ian:
00:24:39
I think we know.
Ian:
00:24:40
Yeah, that was a quick one.
Ian:
00:24:43
Okay, similar question.
Ian:
00:24:44
Sitting or standing?
Janine:
00:24:46
standing for video
Ian:
00:24:47
Standing for video.
Ian:
00:24:48
Awesome.
Ian:
00:24:49
Webcam or fancy camera?
Janine:
00:24:52
webcam
Ian:
00:24:54
Teleprompter.
Ian:
00:24:54
Do you
Janine:
00:24:55
now.
Ian:
00:24:56
No.
Ian:
00:24:56
Okay.
Ian:
00:24:57
Microphone in or out of shot?
Ian:
00:25:00
Does it matter?
Ian:
00:25:02
Awesome.
Ian:
00:25:03
Okay.
Ian:
00:25:03
One big monitor or do you have dual monitors?
Ian:
00:25:06
Two, is that two?
Ian:
00:25:08
Two.
Ian:
00:25:09
Okay, ring lights.
Ian:
00:25:10
Are they a good thing or a bad thing?
Ian:
00:25:12
Does it matter?
Janine:
00:25:14
know.
Janine:
00:25:14
good
Ian:
00:25:16
A stream deck, essential or optional.
Janine:
00:25:19
optional.
Ian:
00:25:20
And background music, mood setter or distraction.
Ian:
00:25:23
You can Ha Eleven, eleven.
Ian:
00:25:27
That's pretty good.
Ian:
00:25:29
That's pretty good.
Ian:
00:25:30
Well done.
Ian:
00:25:31
I'll have to check.
Ian:
00:25:32
There's a sweat dripping down you now after, after the stress of that.
Ian:
00:25:36
I think you did pretty well.
Janine:
00:25:38
Okay, good.
Ian:
00:25:40
Some of them, you were a little bit unsure about, but that is good.
Ian:
00:25:44
Thank you, Janine.
Ian:
00:25:45
It's been awesome to have you on the show.
Ian:
00:25:47
we've known each other for quite a few years now, and it just feels like,
Ian:
00:25:50
why have we not done this before?
Ian:
00:25:52
But, it's been great to have you on.
Ian:
00:25:54
what are you working on next?
Ian:
00:25:56
What's, the big grand plans and how can people find out?
Ian:
00:25:58
More about you and connect with you.
Janine:
00:26:01
Ooh, what am I working on next?
Janine:
00:26:02
I'm just in the process of launching another round of the freedom giver,
Janine:
00:26:07
which is my hybrid program, which helps coach shape people and more
Janine:
00:26:11
without slogging the guts out.
Janine:
00:26:14
that is my main focus.
Janine:
00:26:15
I think another focus is, I don't want to say it cause then you're going to make
Janine:
00:26:20
me do it, but I really need to say it.
Janine:
00:26:22
Get back to my YouTube channel and actually do some long form content.
Janine:
00:26:25
And that gives me the willies.
Ian:
00:26:29
It's good.
Ian:
00:26:29
It's good.
Ian:
00:26:29
You're gonna do it.
Ian:
00:26:30
did Why do you want to do it?
Ian:
00:26:34
does it not bring you joy or do you think you have to do?
Ian:
00:26:37
I'm just interested.
Ian:
00:26:37
I'm starting to be a
Janine:
00:26:38
like a, it feels like a hump to get over.
Janine:
00:26:41
I feel like once I'm going, I'll love it, but that feels
Janine:
00:26:44
like quite a few moving parts.
Janine:
00:26:46
And where am I going to find time in my week?
Janine:
00:26:49
there feels no time, but I know once it go, it starts going, it'll be fine.
Ian:
00:26:54
I think yeah I think often with these things it's like the process once you've
Ian:
00:26:57
got the process in place and you've got everything and you know What you're doing
Ian:
00:27:00
You just hit record and you're good to go.
Ian:
00:27:02
It's it's like the only reason I do this show in this format now
Ian:
00:27:07
is because I have a whole process and I know exactly what I'm doing.
Ian:
00:27:10
I have questions, so I don't have to spend too much time.
Ian:
00:27:13
I love doing it, don't get me wrong, but, I think it wasn't
Ian:
00:27:16
until I got all of that in place.
Ian:
00:27:17
So it sounds like that's probably what you need to do with yours as well.
Ian:
00:27:22
I'm gonna I'm gonna check up on you.
Ian:
00:27:25
what's the best way where you tend to hang out on the socials?
Ian:
00:27:27
And how can people connect with you online?
Janine:
00:27:31
LinkedIn is my online home.
Janine:
00:27:33
Come and connect with me.
Janine:
00:27:34
That would be lovely.
Janine:
00:27:35
Or you can check out my, Beautiful website that Ian mentioned at janinecoombs.
Janine:
00:27:40
co.
Janine:
00:27:40
uk
Ian:
00:27:42
Do check that out?
Ian:
00:27:43
thank you, Janine.
Ian:
00:27:44
I'm looking forward to having you back on the show.
Ian:
00:27:46
To talk about confidence and communication, but it's been awesome
Ian:
00:27:49
to have you on but we are out of time my goodness That went really quickly.
Ian:
00:27:54
do check out the podcast website.
Ian:
00:27:57
I is you dummy forward slash podcast You can subscribe in all the various
Ian:
00:28:01
places and also this is on YouTube as well So do spread the word but until
Ian:
00:28:05
next time I encourage you to level up your impact authority and profits through
Ian:
00:28:09
the power of confident Live video.
Ian:
00:28:11
See you soon.
Ian:
00:28:11
Bye.
Ian:
00:28:13
Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.
Ian:
00:28:18
Make sure you subscribe at iag.me/podcast so you can continue to level up
Ian:
00:28:24
your impact, authority and profits through the power of live video.
Ian:
00:28:28
And until next time, Toodle