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Welcome to the Confident Live Marketing Show with Ian Anderson Gray.
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Helping you level up your impact, authority, and profits through
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the power of Confident Live Video.
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Optimize your mindset and communication and increase your
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confidence in front of the camera.
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Get confident with the tech and gear and get confident
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with the content and marketing.
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Together, we can go live!
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hello, welcome to the last ever Confident Live Marketing podcast.
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I'm Ian Anderson Gray, and thank you so much for your support.
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If you have been plugging me into your ears or watching on the YouTubes,
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the Facebooks, the LinkedIn's, wherever you've been watching me
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over these years, Thank you so much.
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Maybe this is the first time, you've seen the show and you're
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wondering, oh, that's the end.
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I'm going to explain why my thinking with all of that, and what is next,
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because this is not like the end.
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it's like a Phoenix.
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So is that the right analogy?
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I don't know.
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Anyway, thank you so much for your support.
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Since May, 2019 is when I did this episode, there
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have been over 240 episodes.
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There's probably more like 250.
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plus episodes if you include all the bonus ones.
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And so in this episode, I'm going to be reflecting on all of that.
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My thoughts on the future of live video, why this is the last episode of the
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Confidential Online Marketing Podcast and what's next and all that kind of stuff.
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So I can see some comments coming through.
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Which is great because I want this to be interactive and all that kind of stuff.
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But if you could indulge me just for one more minute on this, because I
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couldn't do this without the help of wonderful sponsors, there've
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been some wonderful sponsors over the years that have helped me.
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One of the first ones was a content 10 X, Amy woods, who's a good friend of mine.
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so yeah, thank you Amy for, that back in those days.
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but, I want to just have a quick minute to talk about Adobe Express,
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because they have been a really fantastic sponsor for the, last year.
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So let's have a look.
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Haunted by Adobe Express.
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I've been using Adobe products for decades.
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I love Photoshop, Audition, Premiere Pro and lots of others.
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But sometimes you just need something that will get the job done quickly.
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And that's where Adobe Express comes in.
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They only recommend tools that I really love, use and believe in.
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And so when Adobe asked me to become an Adobe Express ambassador,
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It was a no brainer, especially since I was using the tool.
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Now, they've just released the ability to print your own designs.
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So I got some business cards designed, which look really cool.
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This is for my Smart ADHD podcast.
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I tested this out with the business cards feature.
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You just need to click on print and create your own designs there as you go.
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And you can also print t shirts, flyers, Cards and more.
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I love the quick actions that are built in.
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You can create QR codes quickly, resize videos, remove backgrounds
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on images and videos as well.
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And you can also integrate with Adobe Creative Cloud products like Photoshop.
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And if that wasn't enough, you also get a free social media
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scheduling tool built in.
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So you can share, All of your stuff on social media as well.
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There's so much AI goodness as well.
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So you've got generative AI in there to help you create your designs too.
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More at the end of the episode.
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Cool, there you go.
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Thank you for Adobe Express.
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Thank you so much for sponsoring the show.
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And I'm looking forward to working with you further over the years.
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Now let's have a look at the comments.
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So my goodness.
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so Katie is here.
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Oh, thank you, Katie, for joining us.
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What is going on with my comments?
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There's some kind of weird.
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thing going on there.
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Oh, I don't know.
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it's just weird.
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Anyway, I'm gonna, Katie also says, I've absolutely loved your podcast.
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You've done amazing.
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Thank you so much, Katie.
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And Katie is one of those people who has been a listener to the show and
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we've become really good friends.
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We've met in person.
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and you've been a great support to me.
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Thank you so much.
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Paula's going, ah, I'm not quite sure what that is about.
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Phoenix, exciting.
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Yes.
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Oh, thank you.
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okay.
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So we are getting YouTube through now.
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That's good.
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Grammar Detective, I've learned a lot about live streaming from your shows.
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And Paul also says on LinkedIn, congratulations on a great run.
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yeah, do keep the comments coming if you have any questions or any thoughts.
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I'd love to hear from you.
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let's look, back, May 20, 2019.
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It was a long time ago.
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Let's see if this is gonna work.
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If I go back here.
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Okay, the first episode, I did a trailer.
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It's a little bit mad, it's got a little bit of singing in there.
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And then I did Why This Podcast Almost Never Happened.
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And that was basically my kind of my battle with perfectionism, procrastination
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and all those kind of things.
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Because it was like I started podcasts in the past.
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And the point of for me, from for purely from like a selfish point of
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view, one of the reasons why I was doing it live was because it was
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that way to get over perfectionism of actually creating regular content and
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something I've been teaching forever.
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It was since 2019.
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that it's the perfect antidote.
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Live video is the perfect antidote to perfectionism.
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And it's also like live video is also something that people
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have been were asking me about.
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Back in 2016, when Facebook live came out, I discovered a way to go live from
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your computer, but it was complicated.
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I made it simple.
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And I ended up speaking at social media marketing world
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on live video for many, years.
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that's the kind of the background.
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So a lot of those early episodes were all about how to get started with live video.
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The confidence side of things, because that's my past, a mixture of, me
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trading as a professional singer.
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And, so that performance and that confidence side of things, even as for
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me, as a, as an introvert, as someone who was very shy, the technical side of things
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is something that has always interested me, but also the content as well.
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how to choose the perfect live video tool when we now have a plethora
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of different live video tools.
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But back in those days, there were very few.
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There was like Wirecast, OBS, was e camera thing.
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I think StreamYard had just come on the scene as well.
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so a lot of those were tools, as well.
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My first guest was Jeff, who is, one of my best friends.
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great friends, and we've done some really cool stuff together as well.
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So it was really good.
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One of the other things about, having a podcast or a show is that
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you can bring on, some friends and also some other people that you've
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been looking up to that you would love to have on a podcast as well.
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So Nicole Osborne, Andy Lambert, who's so loads and loads of people.
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We also had, we had Glenn and Ken from Ecamm back at the beginning.
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They came on.
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we also had, we had quite a few from the different, yeah, we had, Gage
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Vandentop from StreamYard, Colin Gray.
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We had lots of fun things.
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Now, back in those days, I don't know whether anyone, remembers this,
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but I did do these silly songs.
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At the beginning, there were just audio songs.
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And if you go back to the beginning, I had a lot of fun
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just being really zany as well.
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I have to admit, I'll explain it in a little bit, but if you go
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to my Instagram, you can go back and have a look at these reels.
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I spent a lot of time on this in front of a green screen, putting
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all of this together, singing all these ridiculously silly songs.
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I stopped doing those because
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I was just like, I was just not really sure why I was doing that.
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I was doing them because they were fun and interesting and silly.
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And that's kind of part of my humor, but I, there was, they took a lot of work.
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And so like in the end, I, stopped doing them and I did know like
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people, liked them, but I suppose I wasn't sure, like ultimately what
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this was doing for the podcast.
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So I stopped doing them.
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I don't know whether that was a good idea or not.
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But maybe they were
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wasn't really part of the whole thing about live video.
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But I don't know if you remember any of those kind of things.
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But I'll come back to those in a little bit.
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But I just want to look at some comments.
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Try not to get too distracted.
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But this is exciting.
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Katie.
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Oh, thank you so much, Katie.
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Your show has been pretty life changing for me.
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Thank you, Katie.
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Yeah.
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I know that we did a big giveaway.
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I'll come on to that in a bit, but, you, I think you won first
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prize in that, didn't you?
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And so you got, a Heil gave a microphone away and you got an Elgato, stream deck
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and stuff like that, which was great.
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The Outdoor Station.
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Caught most of your video podcasts and certainly listened to many.
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Really enjoying peeking into the studios of others.
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Looking forward to seeing what you do next.
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Thanks, Bob.
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yeah, that's, that was, fun.
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They were brilliant.
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Thank you, Katie.
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I did one for you when you were on the show.
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so that was, yeah, that was, fun.
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Where's the thing gone?
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so yeah, I did a lot of those, but coming back to, the show,
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I had a Christmas special.
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It was really interesting to get into the psychology as well of live streaming,
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or getting in front of the camera.
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I had Dr. Nick Lazarus talking about the anxiety of live video.
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And I'll be honest with you.
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I. That's been a big struggle for me, even like coming on before coming on today.
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I have to say to you, I haven't done live streaming for quite a while.
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And I was, yeah, I was thinking, Oh no, I'm going to have to go live today.
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I, it wasn't because I didn't.
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It's weird.
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I did want to do it.
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but I also, I've also always found it a little bit anxiety inducing.
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However, the really cool thing that I was reminded of is today is that it's
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only a little bit of anxiety now compared to what it was like back in 2019.
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2019 I really had to push myself to do this.
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and so it shows you, hopefully you have Yourself experienced this journey.
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Maybe at the beginning, you like the idea of going live, stressed you out.
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And maybe now you don't feel so much like that.
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and we're all different.
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So that was really interesting.
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Steve Dotto, great episode there talking about lessons from traditional
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broadcasting, because he did some he was like a broadcaster in Canada
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for many years in the technical.
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side of things.
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We had Beelive, Adrian Salisbury was on as well.
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Ah, my goodness, so many things.
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I'm going back into the past.
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Confident Online Video when you're not.
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We had Restream on.
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Molly Mahoney was on.
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Janet Murray.
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what else have we got here?
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then we have the first year anniversary.
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So yeah, that's so many in that first year.
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my Colton was on the show.
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Jeff was back talking about multi streaming again, some mindset
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stuff, talking about tools.
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Oh, Lumen Jello.
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That was a great one.
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How to grow your community.
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I'm going to come back to that.
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In a bit, Chris Ducker was on, Louise Brogan, Bob, sorry, Rob, I
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always get, always call Rob, Bob.
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I don't know why that.
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Rob Balasabas was on, Isabella Russell.
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We had, Lauria on, Louis Petrucci, Ramon, Kim Garst, My goodness.
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we had Michelle from Ohio, which was great.
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Katie.
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So Katie, I don't think had worked, had only, she'd only just started
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working at Ecamm back in those days.
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So that was good.
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and then we have the hundred episode, the mega bumper edition.
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I think this is where Katie, won her first prize.
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That was really cool.
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So I'm not gonna go through all of these, but there was, it's just a huge amount.
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There you go.
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There's Katie who was on episode 1 29.
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so scrolling through all of these, and I did start to
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broaden out a little bit more.
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So I started to think about other things that I was interested in.
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so that was cool.
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Imposter syndrome.
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And then we had some.
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A little break.
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And then we then got into the studio setups going behind the scenes,
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which was really interesting.
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being a bit nosy about that.
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And then the final season has all been about confidence and communication.
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because you might have the best tech in the world, but
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how are you going to go live?
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If you can't actually get in front of the camera in the first place.
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So yeah, that's what that is all about cool.
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Yeah, steve dotto is amazing So keep the thoughts keep the comments
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coming any of those episodes back in the past do you remember any of
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those were your was your favorite?
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what do you think about those silly songs?
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I'd love to know what you think.
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I thank you so much for you, those of you who are watching, Martin Buckland.
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I don't know whether Martin is here, but Martin's been a great encouragement
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to me as well and has been on the show.
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So let's talk about why I'm pausing this or why I'm stopping this.
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Why this is the final episode.
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So first of all, live video has changed.
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there's no doubt about that.
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the, technology hasn't really changed very much.
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There are, small little changes that are happening under the hood in recent,
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maybe recent months and years, but, and Facebook have, made things more difficult.
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They've made streaming to groups a real pain.
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are particularly comments.
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looking at what other people are,
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because I think like live video, one of the big advantages is
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the community aspect of it.
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Facebook have been made it more difficult, as well, but also I think the explosion
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that we had on the live video back in 2016, 2017 is, it's not what it was.
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And particularly after.
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I won't say the word, but after what happened in 2020, 21, I think everyone
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really wanted to get out and, they're almost fed up with that, zoomed out
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the depth by zoom kind of thing.
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so yeah, live video has changed.
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Is it dead?
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No, it is not dead.
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I hate it when people like say these things like, Oh, live video is dead.
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The other thing, 250 episodes, I feel, you may disagree, but I feel like
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I've shared pretty much everything that I want to say about a live video.
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have I covered everything?
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Probably not, but I feel like now we've got 250 episodes, which are pretty much
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most of them are evergreen content.
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some, Little things in the past may be different now,
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but most is evergreen content.
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And so I feel like hopefully people will still go back to those videos and the
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podcast and still learn things as well.
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and I'm ready for something new.
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I have been ready for something new.
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I'm excited about what I'm working on now.
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Does that mean.
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that I'm no longer doing anything to do with live video.
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Absolutely not.
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although what I will be saying about myself and my direction won't be so
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much focused on live video, I'm very much still offering live video services.
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particularly like for production, and consultancy and also helping
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with communication and confidence.
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Those are the, three main things I think.
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for example, my friend Mark Schaefer, he's got a book launch coming up,
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I'm going to be producing a book.
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A big, a big event for that.
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next year or is it later this year as a big, a big event for a
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wildlife tracking organization.
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So I'm still very much doing that consultancy, helping corporate leaders
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with confidence and communication in front of the camera and also turning.
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basically with the whole process of turning, your live videos into a podcast
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and the whole, thing with that as well.
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Grammar Detective says, you have been a huge inspiration for me, Ian.
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Thank you.
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Thank you so much.
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It's been really encouraging to see you here.
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I don't believe that live video is, is dead.
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And let me explain why I think that is not the case.
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Has it changed?
Ian:
00:17:07
Yes, of course, it definitely has.
Ian:
00:17:10
so the answer, how do I think live video doesn't matter anymore?
Ian:
00:17:14
No, of course it's changed.
Ian:
00:17:16
I think live video is perfect for building authentic communities.
Ian:
00:17:23
Or you need to have a community first, I think, and then use live video to nurture.
Ian:
00:17:28
I hate that word.
Ian:
00:17:31
to interact, to, give more access to you, more of that authentic you as well.
Ian:
00:17:39
I think we're going to want more of that actually, because on this, in this AI
Ian:
00:17:43
focused world where we're starting to see like avatars, AI avatars and deepfake, I
Ian:
00:17:49
think we're going to want more of that.
Ian:
00:17:51
of live video.
Ian:
00:17:51
So I think live video is definitely going to be a growth area there.
Ian:
00:17:56
it's also perfect for celebrating like launches and milestones,
Ian:
00:18:01
or if you have an event.
Ian:
00:18:03
and I think with live video, you can have much, much more impact and much
Ian:
00:18:07
more fun than a traditional webinar.
Ian:
00:18:10
If you use like a live video show, I do think now I would be interested
Ian:
00:18:14
to know what you think about this.
Ian:
00:18:16
I do think the idea of a live.
Ian:
00:18:21
A live, live pillar content no longer works.
Ian:
00:18:24
So what I mean by this is what this, I started the show with,
Ian:
00:18:29
which is the idea of talking about a topic and making that live.
Ian:
00:18:33
So it's, content, it's your main content that's going to last for
Ian:
00:18:38
Evergreen and you are doing that live.
Ian:
00:18:41
I think that did work and it helps, the algorithm helped you, but I
Ian:
00:18:46
think that doesn't work anymore.
Ian:
00:18:48
I don't know.
Ian:
00:18:49
except, as a tool for you to help you overcome that perfectionism as
Ian:
00:18:54
a way to get that content out there.
Ian:
00:18:57
there are pros and cons with this approach.
Ian:
00:18:59
Now, if I had my time again, or if I was starting afresh now, I still
Ian:
00:19:05
think that for me, starting with live video, would be the right thing to do.
Ian:
00:19:10
but that's more for me creating that content because I know
Ian:
00:19:14
I'm going to create it.
Ian:
00:19:15
I schedule it for next week.
Ian:
00:19:16
It's good.
Ian:
00:19:17
I'm going to have to get ready.
Ian:
00:19:18
I'm going to do it now.
Ian:
00:19:21
I think personally in my business, I'm going to use live video for
Ian:
00:19:25
community and for events, not for doing what I did back in 2019,
Ian:
00:19:30
but that's because I have evolved.
Ian:
00:19:31
That's how I've changed.
Ian:
00:19:32
but also live videos changed as well.
Ian:
00:19:34
So I would love to know what you think about that, but that's my view.
Ian:
00:19:38
There are other things as well that I have changed with live video and other things
Ian:
00:19:43
that we can maybe look at in the future.
Ian:
00:19:46
I've talked about this a few times already.
Ian:
00:19:50
I'm not going to go into it again.
Ian:
00:19:51
The last few years have been a little bit tough for me.
Ian:
00:19:56
basically burnout, and, it's just been a tough time.
Ian:
00:20:02
but I look back and actually, I think that's been a transformative time for me.
Ian:
00:20:08
It's allowed me to slow down and focus on what's next.
Ian:
00:20:11
And so I definitely feel I've come out of that now.
Ian:
00:20:14
It's, I've been working on these really cool things, this new project.
Ian:
00:20:19
and I'm excited about what's next.
Ian:
00:20:23
why.
Ian:
00:20:25
Why am I pausing?
Ian:
00:20:26
Because I feel it's time for something new, and you may have noticed, you may
Ian:
00:20:32
not have noticed, but my focus has been a little bit more talking about AI,
Ian:
00:20:38
and it's not in the way that I think a lot of people are talking about.
Ian:
00:20:41
You might, you may just be fed up and bored with AI.
Ian:
00:20:46
You may have particular you Thoughts about it, but I want you to stick
Ian:
00:20:50
with me on this because I've not made a big announcement about this.
Ian:
00:20:55
I'm not like a massive one for making a big announcement.
Ian:
00:20:58
This is my new thing.
Ian:
00:21:00
From a marketing point of view, maybe that would have been wise,
Ian:
00:21:03
but that's not really the way I am.
Ian:
00:21:05
So this shift has been happening behind the scenes and I have been,
Ian:
00:21:10
I've been doing quite a lot in the realms of AI last, was it October?
Ian:
00:21:15
I don't know.
Ian:
00:21:15
Yeah, I think it was October.
Ian:
00:21:17
I was in Boston for the Ecamm Creator Camp, and I did a series of workshops with
Ian:
00:21:22
my friend, Jeff C. Part of it was on post production, but a lot of it was on AI.
Ian:
00:21:28
in fact, the majority of that was how I use AI, which is more focused on the
Ian:
00:21:32
text based AI, like LLMs, like ChatGPT, and Jeff was talking more about the
Ian:
00:21:38
visual side of things like mid journey and, videos and stuff like that.
Ian:
00:21:42
I've also been working with clients as well.
Ian:
00:21:45
Businesses who want to integrate AI into their business in
Ian:
00:21:49
a way that works for them.
Ian:
00:21:50
And I've also been building an AI toolkit.
Ian:
00:21:53
Now it's not quite ready yet, but if you were to go to iag.
Ian:
00:21:57
me forward slash AI, that's iag.
Ian:
00:22:00
me forward slash AI.
Ian:
00:22:02
You can sign up for that and I'm hoping it's going to be
Ian:
00:22:05
ready in the next week or two.
Ian:
00:22:06
In fact, actually, if you sign up, And I see more people signed up for it.
Ian:
00:22:10
Then it will get, me, push me to actually finish it.
Ian:
00:22:14
Cause I'm almost done with it.
Ian:
00:22:17
so I've been helping to build resources to cut through the AI noise
Ian:
00:22:21
and help people use it effectively.
Ian:
00:22:25
Katie says that's a very wise decision about live video for community and events.
Ian:
00:22:29
Cause there's a lot of people out there that don't have the
Ian:
00:22:31
time, don't have the skills.
Ian:
00:22:32
Something actually I really enjoy doing.
Ian:
00:22:34
I've done many of those in the past for the likes of Atomicon, which
Ian:
00:22:39
when that was online, I helped out with that with Janet Murray's,
Ian:
00:22:43
courageous content events as well.
Ian:
00:22:45
And yeah, there's been quite a few, yeah, two or three others that,
Ian:
00:22:50
that's a swelling around in my head.
Ian:
00:22:52
So let's talk about AI because I think we've got a big problem here and I
Ian:
00:22:58
don't know whether you, this resonates with you because AI is everywhere.
Ian:
00:23:02
Like it, like you can, it seems like every company out there is jumping
Ian:
00:23:07
on the AI bandwagon and, I, I like to group people into two groups.
Ian:
00:23:14
Group number one are the.
Ian:
00:23:17
The AI overlords evangelists or something like that.
Ian:
00:23:22
So there's a lot of overhype, fear mongering in this world.
Ian:
00:23:28
It's like some people are acting like AI is either going to replace every job in
Ian:
00:23:33
the world or save the world overnight.
Ian:
00:23:37
It's there's a lot of kind of over excitement about this side of things and
Ian:
00:23:43
also using AI in ways that really not sure that's particularly a good way and
Ian:
00:23:50
also shoving it down people's throats.
Ian:
00:23:53
And saying, you need to use AI, otherwise you're going to die.
Ian:
00:23:57
it's if you don't adopt AI in your business now, then
Ian:
00:24:01
your business is finished.
Ian:
00:24:03
And it's, just this exaggeration,
Ian:
00:24:07
frustrates me and annoys me because there is this second group.
Ian:
00:24:12
And I think if you want to be there for the second group, then
Ian:
00:24:16
acting like that first group is not going to help this group.
Ian:
00:24:19
Because this second group are people who are afraid of AI or avoiding it.
Ian:
00:24:25
so they're either thinking AI is going to take away all our jobs.
Ian:
00:24:29
We're all going to die.
Ian:
00:24:31
It's like the Terminator.
Ian:
00:24:33
and, or it could be that it's, they're burying their head in the sand.
Ian:
00:24:37
It's thinking it's either too complicated or just not relevant to them.
Ian:
00:24:40
Maybe they're just not interested.
Ian:
00:24:42
And so I think
Ian:
00:24:46
Both either, neither extreme is helpful.
Ian:
00:24:49
And I think this is where my approach comes in.
Ian:
00:24:52
I've always been one of these people that wants to explain complicated things
Ian:
00:24:57
and, like the middle way approach.
Ian:
00:24:59
And I think that's what I'm, doing.
Ian:
00:25:01
It's this middle way.
Ian:
00:25:03
because I believe AI, whatever, however we define it, but let's
Ian:
00:25:08
just say AI is an incredible tool, but it's not a magic wand.
Ian:
00:25:12
And so my focus is using AI to enhance your creativity, your
Ian:
00:25:18
productivity, but also your humanity and your human connection.
Ian:
00:25:23
It's not replacing those aspects.
Ian:
00:25:26
because just because you can use AI doesn't mean you
Ian:
00:25:30
should for a specific task.
Ian:
00:25:32
I see A lot of people using AI when for to, replace what
Ian:
00:25:39
a human would do much better.
Ian:
00:25:41
And I think we also need to distinguish between functional AI content.
Ian:
00:25:45
For example, using AI to create like a podcast show notes.
Ian:
00:25:47
So I do that because I don't think anyone really minds.
Ian:
00:25:51
That you've used AI for content where you're just trying to
Ian:
00:25:55
get information as long as you are, you're upfront about that.
Ian:
00:26:00
so functional ai, or creative AI content where the human touch matters.
Ian:
00:26:07
So I, for example, with that, you could use AI to write your blog posts or
Ian:
00:26:11
use AI to create a social media posts or a, AI to respond to people, or.
Ian:
00:26:19
That kind of thing.
Ian:
00:26:21
And I just don't think that is when we should be using AI,
Ian:
00:26:26
because that human touch matters.
Ian:
00:26:30
So it's about using AI to help us to, do what we're best at.
Ian:
00:26:36
Automation is cool, but don't automate away our authenticity.
Ian:
00:26:41
And there is so much AI hype out there, people are I think we need
Ian:
00:26:45
to separate fact from fiction.
Ian:
00:26:47
There's a lot of people at the moment talking about DeepSeek.
Ian:
00:26:53
I've got it on my phone.
Ian:
00:26:54
Let me just find it.
Ian:
00:26:55
Where's it gone?
Ian:
00:26:56
yeah, DeepSeek, which is this, Chinese LLM, which is.
Ian:
00:27:01
Rivaling OpenAI, ChatGPT 01 and all this kind of stuff.
Ian:
00:27:06
Some people are saying that AGI, which is, artificial general intelligence is
Ian:
00:27:15
already here, or it's coming very, soon.
Ian:
00:27:17
And I think there's a lot of this kind of not really defining it.
Ian:
00:27:23
And, that annoys me because I think my personal view is that AGI and
Ian:
00:27:30
this kind of supposed singularity.
Ian:
00:27:34
Maybe it will come, but the current AI tools that we have, like chatGBT, they're
Ian:
00:27:40
nothing like what I believe AGI is.
Ian:
00:27:44
will the current Technology get better.
Ian:
00:27:47
Absolutely.
Ian:
00:27:50
Will it become, AGI?
Ian:
00:27:53
I'm not going to talk about my definition of AGI today, but yeah.
Ian:
00:27:57
and yeah, it's, I see a lot of these videos talk about automating
Ian:
00:28:02
engagement, replacing human voices.
Ian:
00:28:04
AI avatars.
Ian:
00:28:07
I don't know about you, but I, don't like that.
Ian:
00:28:10
I think we should be using AI responsibly.
Ian:
00:28:13
So I've got this this is like a little, thumbnails that I've got up here, the kind
Ian:
00:28:18
of stuff that I'm seeing at the moment.
Ian:
00:28:20
So no disrespect to any of these creators here.
Ian:
00:28:23
In fact, I watch a lot of their YouTube channels and I get it.
Ian:
00:28:28
The YouTube algorithm, is rewarding these click baity titles, but Automate
Ian:
00:28:35
everything, like in HubSpot, do you really want to automate everything?
Ian:
00:28:40
Do you want to replace the human in all aspects of your business?
Ian:
00:28:44
and then there's insane deep seek AI agent can automate anything for free.
Ian:
00:28:50
or the ai, this really winds me up.
Ian:
00:28:53
, the AI content automation system that posts for you.
Ian:
00:28:57
Really, you wanna do that, do you?
Ian:
00:29:00
Or endless LinkedIn data for free so you can scrap all, scrape all the
Ian:
00:29:05
websites or shocking predictions about society's future with a DI and open
Ian:
00:29:11
AI unveils oh three a GI Achieves.
Ian:
00:29:17
no, I don't think so.
Ian:
00:29:18
So I think it's time for me to talk about all those kind of things.
Ian:
00:29:24
because I have something to say about it.
Ian:
00:29:25
And I want to, I think my feeling is that there is a group of people
Ian:
00:29:32
who either are scared of AI or want to use AI, but they're overwhelmed
Ian:
00:29:37
or they're frightened about it.
Ian:
00:29:39
And they just want their hand to be and basically my thing is to help them
Ian:
00:29:47
with, to use AI to them, to become more creative, more human as well.
Ian:
00:29:52
So that's, the, idea.
Ian:
00:29:53
So what does this mean for me moving forwards?
Ian:
00:29:56
I'm going to be doing more AI training consultancy for small businesses,
Ian:
00:30:01
entrepreneurs, same kind of people that I've been working with for years,
Ian:
00:30:04
building workflows, automations, custom GPDs, making AI work for you.
Ian:
00:30:10
Somebody called me the other day, Shelly Rosland, who called
Ian:
00:30:13
me a creative technologist.
Ian:
00:30:15
I quite like that because I think it's that mix with tech
Ian:
00:30:19
and, tech and creativity.
Ian:
00:30:22
but yeah, I'll still be doing the whole live video and podcasting thing.
Ian:
00:30:26
I see AI as a powerful thing as a way you can be an assistant.
Ian:
00:30:31
It's been amazing for me.
Ian:
00:30:33
to help brainstorm ideas and actually enhance my creativity.
Ian:
00:30:37
but you want to use AI the right way, without losing who you are.
Ian:
00:30:42
So in terms of all that, what's next?
Ian:
00:30:48
I've mentioned a lot of that, but where will I be doing a podcast?
Ian:
00:30:51
I have another podcast at the moment, which is like my side
Ian:
00:30:54
project is my passion project.
Ian:
00:30:56
I've mentioned it a little bit before.
Ian:
00:30:59
and that is, that's the smart ADHD podcast.
Ian:
00:31:03
So I found out like, Two or three years ago, three, three years ago,
Ian:
00:31:06
maybe I have ADHD and that is.
Ian:
00:31:10
Yeah, I'm helping people with that.
Ian:
00:31:11
I love doing that, but it's very different.
Ian:
00:31:14
Although maybe there's some kind of link between using AI and that.
Ian:
00:31:19
But in terms of this, in terms of live video, in terms of AI,
Ian:
00:31:22
am I going to create a live show?
Ian:
00:31:26
Am I going to create a podcast?
Ian:
00:31:28
YouTube videos.
Ian:
00:31:29
I honestly don't know.
Ian:
00:31:31
What I'm finding is that At the moment, creating a podcast, and maybe I'm
Ian:
00:31:36
being a perfectionist here, highly likely, takes a lot of time, and so
Ian:
00:31:44
ultimately what I want to do is I want to help people.
Ian:
00:31:46
So I want to reach people.
Ian:
00:31:48
And so I'm trying to work out what the best format for that is.
Ian:
00:31:52
YouTube could be a thing, podcast maybe, I don't know, but that's
Ian:
00:31:56
where I think I need your help.
Ian:
00:31:58
What would you like me to do?
Ian:
00:32:00
would it be a live show, podcast?
Ian:
00:32:03
Do you mind?
Ian:
00:32:03
Have you got any thoughts?
Ian:
00:32:04
Do you think maybe I shouldn't bother?
Ian:
00:32:06
I don't know.
Ian:
00:32:06
I'm not gonna be offended.
Ian:
00:32:08
I'd love to hear from you.
Ian:
00:32:10
See what you think about this.
Ian:
00:32:11
are you interested in AI?
Ian:
00:32:12
Maybe you're not.
Ian:
00:32:14
grab a detective says, all this AI stuff.
Ian:
00:32:18
It is crazy.
Ian:
00:32:18
It is totally crazy.
Ian:
00:32:20
It is, like mad stuff at the moment.
Ian:
00:32:22
So let me know what you think.
Ian:
00:32:24
so is this podcast or is ConfidentLive dead?
Ian:
00:32:28
No, absolutely not.
Ian:
00:32:29
I've still got all my courses.
Ian:
00:32:32
I may do the odd episode in the, future.
Ian:
00:32:34
Certainly not something I've thought about, but I'm going to
Ian:
00:32:37
keep the podcast feed up there.
Ian:
00:32:39
All of the stuff is going to be on my website as well.
Ian:
00:32:41
it's the end of this format, but the future is open.
Ian:
00:32:45
There may be an AI podcast.
Ian:
00:32:47
I don't know.
Ian:
00:32:48
We'll see.
Ian:
00:32:49
we'll see what happens.
Ian:
00:32:50
So this is really time for me to, I'd love to hear from you.
Ian:
00:32:55
what, you think about this?
Ian:
00:32:59
let's see.
Ian:
00:32:59
Katie says, I'm biased.
Ian:
00:33:01
I love your live show and AI Convo would be fascinating.
Ian:
00:33:07
Yeah.
Ian:
00:33:07
So that, so, you're thinking maybe a live show.
Ian:
00:33:11
that's an interesting one.
Ian:
00:33:13
Yeah.
Ian:
00:33:15
I, yeah, my feeling about that is that I think live shows work for communities.
Ian:
00:33:23
So I think I'd want to start on creating more evergreen content,
Ian:
00:33:30
pre recorded stuff, maybe, whether that's videos or blogs or something.
Ian:
00:33:34
but then one thing I would really like to do is to grow a community
Ian:
00:33:40
of people who, like my content, who want to learn with me.
Ian:
00:33:44
And then do like, a live video, live show for my community, as opposed
Ian:
00:33:51
to just broadcasting it everywhere.
Ian:
00:33:54
I think that's where I'm feeling about that, but I don't
Ian:
00:33:57
know what you think, Katie.
Ian:
00:33:58
let me see.
Ian:
00:33:59
Grammar Detective, I'd prefer to see an AI live stream.
Ian:
00:34:03
Everyone's, contradicting me and going against what I want to do.
Ian:
00:34:08
I prefer to see an AI live stream than a podcast, because you could share
Ian:
00:34:13
visuals, which move the audience.
Ian:
00:34:14
Which may prove helpful.
Ian:
00:34:16
So that's interesting.
Ian:
00:34:17
Is it, do you like the live element?
Ian:
00:34:20
Because you can ask me questions and it's interactive.
Ian:
00:34:26
yeah, it could also be a podcast as well.
Ian:
00:34:29
or, would you, be happy with a, just a YouTube video as well?
Ian:
00:34:33
Or the other idea is to do a YouTube videos, but maybe once a
Ian:
00:34:38
month do a Q and a that's live.
Ian:
00:34:41
I think that might be more preferable because then.
Ian:
00:34:45
The live is focused more on community, asking questions, Q& A, that side of
Ian:
00:34:48
things, whereas You could do, yeah, the other stuff would be more evergreen
Ian:
00:34:55
or the other option is to do what the likes of Steve Dotto does and he
Ian:
00:34:59
has his live, what do you call it?
Ian:
00:35:00
Webinar Wednesdays or something.
Ian:
00:35:03
and that is more of a kind of like a private community.
Ian:
00:35:06
It's free.
Ian:
00:35:07
but if you want to watch the replays, I think he charges for that.
Ian:
00:35:09
So that's a, that's another option.
Ian:
00:35:12
you're getting me thinking, you're getting me thinking.
Ian:
00:35:13
So yeah, some thoughts on that.
Ian:
00:35:17
my, to be on it, to be totally upfront and honest with you, I think I, I've
Ian:
00:35:25
always had this kind of blockage sometimes with creating content that
Ian:
00:35:30
sometimes if I'm sometimes like ever, if, I'm in the zone, I will create it.
Ian:
00:35:36
No, no worries.
Ian:
00:35:37
But the thing with live is it did get me to do the stuff and create the content.
Ian:
00:35:43
however, in terms of the algorithms, I don't think it
Ian:
00:35:48
works well on YouTube for live.
Ian:
00:35:52
unless it's just for the live audience.
Ian:
00:35:55
LinkedIn might be different, but, yeah, we'll see.
Ian:
00:36:00
yeah, I do the live streams because of the interactive elements.
Ian:
00:36:05
Yeah.
Ian:
00:36:05
I think, and I think that's important.
Ian:
00:36:06
I think we're going to want more and more of that.
Ian:
00:36:08
So maybe the idea is to do like live streams once a
Ian:
00:36:12
month or something like that.
Ian:
00:36:14
That might be a good thing to do.
Ian:
00:36:16
I think we're probably, I think, unless there's any other questions,
Ian:
00:36:20
any other thoughts, I think that is, is it, I, this is not the end.
Ian:
00:36:26
I will be back.
Ian:
00:36:27
I will be doing some more live streams in the future.
Ian:
00:36:29
I do like the idea of, monthly Q and A's, getting stuck
Ian:
00:36:35
into something in particular.
Ian:
00:36:37
and if you are interested in AI, If you're interested in live video, do
Ian:
00:36:43
continue to connect with me and follow me.
Ian:
00:36:46
I'm on all the socials.
Ian:
00:36:48
I, you can subscribe to my mailing list.
Ian:
00:36:51
I've not been great on that, but I will be moving over to, I'm moving to a different
Ian:
00:36:55
platform, at some point, in the future.
Ian:
00:36:58
So that's, it.
Ian:
00:37:00
I just need to get it all sorted out as well.
Ian:
00:37:03
because it's, yeah, a lot of moving parts involved over there.
Ian:
00:37:06
The outdoors station on YouTube says it sounds like a lot of workers.
Ian:
00:37:10
AI is a fast moving target and there are so many different aspects that people
Ian:
00:37:14
are interested in at any one time.
Ian:
00:37:16
I think you need a defined story to follow.
Ian:
00:37:19
Yeah.
Ian:
00:37:20
I know I might not have done a particularly good job of
Ian:
00:37:22
explaining that, but my, focus is on using AI for small businesses.
Ian:
00:37:31
To actually help you to become more human and creative as opposed
Ian:
00:37:37
to just using it for everything.
Ian:
00:37:39
And I'm, I am more focused personally on the more, the LLMs,
Ian:
00:37:43
the text based side of things.
Ian:
00:37:45
so to use it in that respect now, you might think, maybe that's not so focused.
Ian:
00:37:50
Maybe you're right.
Ian:
00:37:51
I, it's something that I'm working on, but that's something that I'm excited about.
Ian:
00:37:56
as well.
Ian:
00:37:56
But yeah, you are totally right.
Ian:
00:37:58
There's so many people talking about AI at the moment and that kind of annoys me in
Ian:
00:38:02
a way because there's just so many voices.
Ian:
00:38:06
it's, and there's so much hype and over the top stuff.
Ian:
00:38:10
And I feel that there is this middle way.
Ian:
00:38:13
There are some people that are talking in the way that I'm talking
Ian:
00:38:15
about, but it's either AI is like the most amazing thing in the world.
Ian:
00:38:20
It's going to change your life or it's the other way.
Ian:
00:38:22
And I, yeah, it's that middle way.
Ian:
00:38:25
gravity tech surf says, thank you for everything you have given us in.
Ian:
00:38:30
I'm grateful for the knowledge I've gained from your shows.
Ian:
00:38:32
Thank you so much.
Ian:
00:38:33
that's.
Ian:
00:38:34
Basically being why I've done this, this show I've done it partly as a business
Ian:
00:38:40
thing because I wanted to get my name out there, to, so that I could sell
Ian:
00:38:45
more courses and I get more client work.
Ian:
00:38:48
Yes.
Ian:
00:38:48
I'm not going to lie about that.
Ian:
00:38:49
That's definitely been part of it.
Ian:
00:38:51
But
Ian:
00:38:53
the main thing really, probably for me, is I want to help people.
Ian:
00:38:59
And I know that sounds a bit.
Ian:
00:39:00
I don't know.
Ian:
00:39:03
What's the word soppy.
Ian:
00:39:05
Ultimately.
Ian:
00:39:05
that is part of who I am.
Ian:
00:39:07
It's my purpose.
Ian:
00:39:07
Yes.
Ian:
00:39:08
I want to make money in my business.
Ian:
00:39:10
Obviously I don't want to help other people make money, in their business, but
Ian:
00:39:14
ultimately it's, that's what I want to do.
Ian:
00:39:17
I want to help people.
Ian:
00:39:18
And so that is at the core of everything that I do.
Ian:
00:39:21
And that means a lot.
Ian:
00:39:22
So I'm glad that you feel that I've helped you over the years.
Ian:
00:39:26
I'm not going, I will be back in the future, but I think
Ian:
00:39:30
that is probably enough for me.
Ian:
00:39:32
Thank you so much.
Ian:
00:39:34
and until next time, which there will be, I encourage you to, to be confident.
Ian:
00:39:40
With your live shows but in everything that you do and i'm gonna just
Ian:
00:39:45
end with now another segment from adobe express Thank you so much for
Ian:
00:39:50
watching and i'll see you very soon